WO2001069349A3 - Procede et systeme de publicite - Google Patents

Procede et systeme de publicite Download PDF

Info

Publication number
WO2001069349A3
WO2001069349A3 PCT/US2001/008397 US0108397W WO0169349A3 WO 2001069349 A3 WO2001069349 A3 WO 2001069349A3 US 0108397 W US0108397 W US 0108397W WO 0169349 A3 WO0169349 A3 WO 0169349A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertising method
leasing
shelves
space above
retail environment
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/US2001/008397
Other languages
English (en)
Other versions
WO2001069349A2 (fr
WO2001069349A9 (fr
Inventor
Stephen S Berman
Richard L Barnett
David W Murray
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
PROJEXX LLC
Original Assignee
PROJEXX LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by PROJEXX LLC filed Critical PROJEXX LLC
Priority to AU2001247473A priority Critical patent/AU2001247473A1/en
Publication of WO2001069349A2 publication Critical patent/WO2001069349A2/fr
Publication of WO2001069349A3 publication Critical patent/WO2001069349A3/fr
Anticipated expiration legal-status Critical
Publication of WO2001069349A9 publication Critical patent/WO2001069349A9/fr
Ceased legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/22—Advertising or display means on roads, walls or similar surfaces, e.g. illuminated
    • G—PHYSICS
    • G03—PHOTOGRAPHY; CINEMATOGRAPHY; ANALOGOUS TECHNIQUES USING WAVES OTHER THAN OPTICAL WAVES; ELECTROGRAPHY; HOLOGRAPHY
    • G03H—HOLOGRAPHIC PROCESSES OR APPARATUS
    • G03H1/00—Holographic processes or apparatus using light, infrared or ultraviolet waves for obtaining holograms or for obtaining an image from them; Details peculiar thereto
    • G03H1/0005—Adaptation of holography to specific applications
    • G03H2001/0055—Adaptation of holography to specific applications in advertising or decorative art

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Display Racks (AREA)

Abstract

Le propriétaire du système commence par louer à bail les 'droits à l'air' (sur les couloirs et les étagères de marchandises de leurs magasins) à des opérateurs de chaînes de détail importants. Il facilite le rapport stratégique entre ces opérateurs de chaîne et leur fabricants de marques principales et introduit une technologie pointue sous forme de commercialisation graphique. Le propriétaire du système sous-loue à ses fabricants de l'espace publicitaire constitué par le montage de panneaux éclairés dans les magasins. Ce concept transforme les magasins de détail en théâtre présentant la commercialisation du produit au-dessus des étagères de marchandises au moyen d'un affichage multidimensionnel d'image. Le propriétaire du système passe un contrat pour cet espace avec un détaillant important de chaque zone de commercialisation et génère un bénéfice pour ses meilleurs détaillants par location d'espaces à des fabricants de produits soucieux d'assurer leur croissance.
PCT/US2001/008397 2000-03-16 2001-03-16 Procede et systeme de publicite Ceased WO2001069349A2 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU2001247473A AU2001247473A1 (en) 2000-03-16 2001-03-16 Advertising method and system

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US18980200P 2000-03-16 2000-03-16
US60/189,802 2000-03-16

Publications (3)

Publication Number Publication Date
WO2001069349A2 WO2001069349A2 (fr) 2001-09-20
WO2001069349A3 true WO2001069349A3 (fr) 2002-02-21
WO2001069349A9 WO2001069349A9 (fr) 2002-12-19

Family

ID=22698828

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2001/008397 Ceased WO2001069349A2 (fr) 2000-03-16 2001-03-16 Procede et systeme de publicite

Country Status (2)

Country Link
AU (1) AU2001247473A1 (fr)
WO (1) WO2001069349A2 (fr)

Families Citing this family (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP5260872B2 (ja) 2003-05-06 2013-08-14 コーニンクレッカ フィリップス エレクトロニクス エヌ ヴィ ホログラフィックスクリーンによって同じ画像の複数の相互に間隔があけられたホログラフィックフレームを同時に生成するプロジェクション装置
US8919969B2 (en) 2012-11-29 2014-12-30 3M Innovative Properties Company On-product projection for digital merchandizing
US10712990B2 (en) 2018-03-19 2020-07-14 At&T Intellectual Property I, L.P. Systems and methods for a customer assistance station

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5609938A (en) * 1993-06-23 1997-03-11 Creative Minds Foundation, Inc. Image display apparatus with holes for opposite side viewing
US5973807A (en) * 1995-04-25 1999-10-26 Rocky Research Large display composite holograms and methods

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5609938A (en) * 1993-06-23 1997-03-11 Creative Minds Foundation, Inc. Image display apparatus with holes for opposite side viewing
US5973807A (en) * 1995-04-25 1999-10-26 Rocky Research Large display composite holograms and methods

Also Published As

Publication number Publication date
WO2001069349A2 (fr) 2001-09-20
WO2001069349A9 (fr) 2002-12-19
AU2001247473A1 (en) 2001-09-24

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