WO2007018373A1 - Procede et systeme permettant d'echanger une publicite - Google Patents

Procede et systeme permettant d'echanger une publicite Download PDF

Info

Publication number
WO2007018373A1
WO2007018373A1 PCT/KR2006/003068 KR2006003068W WO2007018373A1 WO 2007018373 A1 WO2007018373 A1 WO 2007018373A1 KR 2006003068 W KR2006003068 W KR 2006003068W WO 2007018373 A1 WO2007018373 A1 WO 2007018373A1
Authority
WO
WIPO (PCT)
Prior art keywords
message
advertisement
data
sender
recipient
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/KR2006/003068
Other languages
English (en)
Inventor
Jong-Hyun Woo
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Estorm Co Ltd
Original Assignee
Estorm Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Estorm Co Ltd filed Critical Estorm Co Ltd
Publication of WO2007018373A1 publication Critical patent/WO2007018373A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
    • H04M3/4872—Non-interactive information services
    • H04M3/4878—Advertisement messages
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers

Definitions

  • the present invention is directed to communication of a message, particularly to
  • broadcast media suffers a problem of requiring enormous costs.
  • Such media include
  • terminal include transmitting advertisement information of a sponsor to members who
  • the advertisement or providing the information may be expected, the advertisement will be expected
  • the present invention aims to provide a method and a system
  • the present invention also aims to provide a method and a system for
  • the present invention also aims to provide a method and a system for
  • the recipient can choose a commercial message to be included in a message. Moreover, the recipient can choose a commercial message to be included in a message. Moreover, the recipient can choose a commercial message to be included in a message. Moreover, the recipient can choose a commercial message to be included in a message. Moreover, the recipient can choose a commercial message to be included in a message. Moreover, the recipient can choose a commercial message to be included in a message. Moreover, the recipient can
  • Another object of the present invention is to provide a method and a system for
  • an aspect of the present invention features a method for transmitting a commercial message and/or a recorded medium recording a
  • executing the method comprises the steps of: receiving message data and advertisement
  • the message data comprises a
  • advertisement property information comprises at least one from a group consisting of an
  • the step of generating the commercial message comprises the steps of: determining
  • the authorization information comprises at least
  • the advertisement data can comprise at least one, or combinations thereof, from
  • the commercial message can be generated by including the message and access
  • the advertisement data is accessible through the access address
  • the commercial message can be generated by further including access address
  • a recipient terminal comprises the steps of: receiving a request to provide an installation
  • transmission program installed in the sender terminal executes the steps of: displaying at least one authorization source item on a display unit; displaying a screen to write a
  • the message data comprises
  • the message a sender's phone number and a recipient's phone number.
  • conversion device extracts advertisement data corresponding to the advertisement
  • the program is readable in the
  • the message data comprises a message, a sender's phone number and
  • the advertisement property information comprises at least one from a group consisting of an advertiser ID and an advertisement ID
  • the message conversion device extracts
  • the step of displaying the authorization source item on the display unit can
  • each authorization source item is expired; and extracting an authorization source item
  • the authorization information comprises at least one
  • the advertisement property information can comprise at least one from a group
  • the message data comprises a message, a sender' s phone number and a recipient's phone number, and the advertisement property information
  • FIG. 1 shows a block diagram of an overall system for performing a method for
  • FIG. 2 shows a block diagram of a sender's terminal in accordance with a
  • FIG. 3 shows a block diagram of a message conversion device in accordance
  • FIG. 4 shows a flowchart of a method for sending a free text message
  • FIG. 5 illustrates user interface screens showing the steps of sending a free text
  • FIG. 6 shows a flowchart of the steps of sending a commercial message in accordance with a preferred embodiment of the present invention.
  • FIG. 7 illustrates examples of displayed commercial messages in accordance
  • the first element can be
  • FIG. 1 is a block diagram showing an overall structure of a system for
  • FIG. 2 is a block diagram showing the
  • FIG. 3 is a block diagram showing the structure of a message conversion
  • accordance with the present invention can comprise a sender terminal 110, a message
  • conversion device 115 an advertiser server 120 and a recipient terminal 125.
  • the sender terminal 110 and the recipient terminal 125 are devices that can
  • a message e.g. a multimedia message or a text message
  • a message e.g. a multimedia message or a text message
  • PDA digital processing apparatus
  • the sender terminal 110 can comprise an antenna unit 210, a wireless circuit unit 215, an audio processing unit 220, a calling/receiving unit 225, a
  • module management unit 245) of the illustrated sender terminal 110 can be embodied in a
  • the software program can be executed through the selection of a function button
  • a menu item e.g. message send.
  • the antenna unit 210 transmits a transmission signal (e.g. a message
  • a wireless signal e.g. a software program for
  • the software program which can be
  • the wireless circuit unit 215 receives a voice signal and a message (which can be
  • the wireless circuit unit 225 can also deliver data, received through the antenna unit 210, to the
  • the wireless circuit unit 215 can also deliver a phone call request and a
  • the audio processing unit 220 processes a voice inputted by the user of the
  • sender terminal 110 through the calling/receiving unit 225 and delivers the voice to the
  • the audio processing unit 220 can also process the voice signal,
  • the audio processing unit 220 can process the
  • audio data such as background music and a jingle.
  • the calling/receiving unit 225 can comprise a calling unit (e.g. a microphone)
  • a receiving unit e.g. a speaker for outputting a voice signal or audio data.
  • calling unit is means for receiving the voice of a user of the sender terminal 110 or audio
  • the receiving unit is means for outputting a voice signal of another user received
  • the display unit 230 displays the operation status, time information, message
  • the display unit 230 can be, for example, an LCD screen.
  • the input unit 235 can comprise a touch screen or at least one key button.
  • key input unit 235 can carry out a role of delivering an instruction of the user to the
  • the message management unit 240 manages a message, communicated through
  • a communication unit stored in the storage unit 250.
  • the module management unit 245 manages a message transmission module for
  • the module management unit 245 can manage the advertiser, who
  • authorization source means, authorization information per each authorization source and
  • authorization information per each authorization source can comprise, for example, the
  • the expiration date can be any one of free message transmission and/or an expiration date.
  • the expiration date can be any one of free message transmission and/or an expiration date.
  • information can comprise, for example, an advertiser ID and an advertisement ID.
  • module management unit 245 can transmit to the message conversion device 115 the
  • independent message transmission module i.e. a message transmission module installed
  • the storage unit 250 stores the operating system for the terminal, the free
  • the storage unit 250 can comprise at least
  • a flash memory one from a group consisting of, for example, a flash memory, a RAM and a ROM.
  • flash memory can store the real time operating system and call processing software
  • the flash memory has a fast
  • the new software can be stored in the flash
  • the ROM can be an EFPROM, storing non-volatile memory, and can perform
  • the ROM can store an NAM (Number Assignment Module) parameter and other storage data (e.g. a
  • the message conversion unit 115 extract advertisement
  • the message conversion device 115 can receive message data from the sender
  • the mobile communication service system that is, a system for
  • conversion device 115 can be a wireless Internet service device included in a mobile
  • the message conversion device 115 can comprise a
  • the communication unit 310 receives message data and advertisement property
  • recipient terminal 125 can be converted to a predetermined format for the communication
  • the communication unit 310 can transmit a software program (i.e. a
  • module management unit 315 in accordance with a software program download request
  • the communication unit 310 receives the communication from the sender terminal 110, to the sender terminal 110.
  • the communication unit 310 receives the communication from the sender terminal 110, to the sender terminal 110.
  • authorization information e.g. the number of free message
  • the module management unit 310 extracts the software program (i.e. a software
  • the module management unit 315 can manage the version information of
  • the software program e.g. a software program installed in the sender terminal 110 or
  • the authorization management unit 320 determines whether the message data
  • message transmission service can be used can be also managed by the module management unit 245 in the sender terminal 110.
  • the authorization is expired (e.g.
  • the module management unit 245 installed in the sender terminal 110 can automatically
  • the advertisement data management unit 325 manages advertisement data (e.g.
  • the advertiser server 120 stored in the storage unit 330. Moreover, the advertisement data
  • property information e.g. an advertiser ID and an advertisement ID
  • advertisement data to the message conversion unit 335.
  • advertisement data is
  • the advertisement data management unit 325 can access
  • a corresponding advertiser server 120 to receive the advertisement data.
  • the storage unit 330 can store the operating system, operating data,
  • the message conversion unit 335 generates a commercial message, using
  • the commercial message can be
  • the advertisement image can be combined as the background image of the message, or the jingle can be made to play back when the
  • the message conversion unit 335 can generate the advertisement
  • the recipient terminal 125 For example, if the recipient terminal 125 is determined to have a capability to
  • the message conversion unit 335 can generate a
  • terminal 125 is determined to be an old-style terminal, which can only receive and output
  • the message conversion unit 335 can insert the advertisement data in the
  • the mobile communication service system may be received from, for example, the mobile communication service system. It can be
  • the advertiser server 120 provides advertisement data
  • the advertisement data can be stored in
  • a CD ROM to be provided to the message conversion device 115 (or to an
  • the advertiser server 120 can
  • the advertiser pays an advertisement fee to the administrator of the message conversion device 115 for the advertisement, and
  • the administrator of the message conversion device 115 pays for the text message
  • FIG. 4 is a flowchart showing the method for transmitting a free text message in
  • FIG. 5 illustrates
  • step 405 the sender terminal 110 gets an authorization
  • the sender can access the message conversion device 115 or the advertiser
  • the advertiser can provide the access address
  • access address information can be provided in the form of, for example, a WINC (e.g.
  • the sender can use the WINC number as a speed number.
  • the sender can have the message transmission module installed in the sender terminal 110, or
  • a predetermined function button e.g. the
  • the display unit 230 displays a multipack screen 510. At least one
  • authorization source selection screen 515 is displayed on the display unit 230.
  • authorization source selection screen 515 can display at least one authorization source as
  • authorization sources can be automatically deleted and thus not displayed.
  • Menu items for writing a message and menu items for advertisement can be selected from menu items for writing a message and menu items for advertisement.
  • the sender can pre-recognize the advertisement to be sent to the
  • advertisement to be inserted can select and display an advertisement that is
  • the display unit 230 displays a screen for writing a new message.
  • screen for writing a new message can comprise authorization information (e.g. first of 3
  • the advertisement data selection area 530 is for allowing the sender to select a desired
  • advertisement image (I) a video advertisement image (A), background music (BG) and a
  • the sender can have the cursor move between items in the advertisement data selection
  • step 410 the sender terminal 110 determines whether an advertisement data selection command is received from the sender.
  • sender can input the advertisement data selection command by selecting an item in the
  • step 415 an advertisement data list corresponding to the item
  • step 420 the sender terminal 110 renews the advertisement property
  • the above steps 410-420 can be performed repeatedly.
  • step 425 the sender terminal 110 receives a message and a list of recipient
  • Step 425 can be
  • step 410 is performed prior to step 410, or vice versa.
  • step 430 the sender terminal 110 determines whether a message transmission
  • step 435 is performed to send the message data and the advertisement property
  • the sender terminal 110 can further transmit the message conversion device 115.
  • FIG. 6 is a flowchart of the steps of sending a commercial message in
  • FIG. 7 illustrates
  • step 605 the message conversion device 115 receives
  • message data i.e. the message, the sender's phone number and the recipient's phone
  • advertisement property information e.g. the advertiser ID and/or the
  • the message conversion device 115 can
  • step 610 the message conversion device 115 determines whether the message
  • authorization information If the authorization information is an expired authorization
  • the sender terminal 110 can delete the authorization information or disable the
  • the message conversion device 115 may not
  • step 615 the message conversion
  • advertisement data e.g. image data, music and data
  • the message conversion device 115 uses the advertisement property information. Then, the message conversion device 115 generates a commercial message.
  • the advertisement image is
  • advertisement music data is configured to be outputted according to the message, in step
  • the message conversion device 115 can include access address
  • the advertiser server 120 or a web page. This way, the recipient can access the advertiser
  • step 625 the message conversion device 115 transmits the generated
  • FIG. 7 Illustrated in FIG. 7 are examples of screens displays the received commercial
  • the sender can have a prior knowledge of which
  • the commercial message can function as an
  • infomercial or a tool for word-of-mouth marketing is a tool for word-of-mouth marketing.
  • the present invention can minimize the objection to the
  • the present invention can also send a message containing commercial
  • the present invention can maximize the effect of advertisement by
  • the present invention does not require a separate content corresponding to
  • the present invention also can fundamentally restrict the insertion of a
  • the present invention can apply the word-of-mouth marketing

Landscapes

  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Information Transfer Between Computers (AREA)
  • Telephonic Communication Services (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne un dispositif de conversion de message permettant de transmettre des informations publicitaires à un terminal utilisateur. Ledit dispositif de conversion de message comprend: un organe permettant de recevoir des données de message et des informations de propriété de publicité provenant d'un terminal émetteur, les données de message comprenant un message, un numéro de téléphone d'émetteur et un numéro de téléphone de récepteur, les informations de propriété de publicité comprenant au moins une information provenant d'un groupe constitué par un identificateur d'annonceur et un identificateur de publicité; un organe permettant d'extraire des données publicitaires correspondant aux informations de propriété de publicité; un organe permettant de générer un message commercial à l'aide du message et des données publicitaires; et un organe permettant de transmettre le message commercial à un terminal récepteur correspondant au numéro de téléphone du récepteur.
PCT/KR2006/003068 2005-08-10 2006-08-04 Procede et systeme permettant d'echanger une publicite Ceased WO2007018373A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR10-2005-0073141 2005-08-10
KR20050073141A KR100741518B1 (ko) 2005-08-10 2005-08-10 지인간의 광고 메시지 송수신 방법 및 시스템

Publications (1)

Publication Number Publication Date
WO2007018373A1 true WO2007018373A1 (fr) 2007-02-15

Family

ID=37727523

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2006/003068 Ceased WO2007018373A1 (fr) 2005-08-10 2006-08-04 Procede et systeme permettant d'echanger une publicite

Country Status (2)

Country Link
KR (1) KR100741518B1 (fr)
WO (1) WO2007018373A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10484318B2 (en) * 2012-12-20 2019-11-19 Microsoft Technology Licensing, Llc Messages augmented with structured entities

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100869925B1 (ko) * 2007-10-23 2008-11-24 문종천 휴대단말기의 단문메시지 배경화면을 이용한 광고서비스방법 및 시스템
KR100954831B1 (ko) * 2008-07-10 2010-04-27 주식회사 케이티 광고 서비스 타겟 제공 장치 및 방법

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2004080098A1 (fr) * 2003-03-07 2004-09-16 Young-Hyun Seo Methode de service pour transmettre un message provenant d'un terminal mobile a prix reduit ou gratuitement
KR20050043028A (ko) * 2003-11-04 2005-05-11 주식회사 지어소프트 전송되는 메시지에 부가메시지를 결합하여 전송하는 방법및 시스템
KR20050043806A (ko) * 2005-01-21 2005-05-11 박종도 개선된 무료메시지 전송기능을 가진 이동통신 단말기 및개선된 무료메시지 제공 시스템

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2004080098A1 (fr) * 2003-03-07 2004-09-16 Young-Hyun Seo Methode de service pour transmettre un message provenant d'un terminal mobile a prix reduit ou gratuitement
KR20050043028A (ko) * 2003-11-04 2005-05-11 주식회사 지어소프트 전송되는 메시지에 부가메시지를 결합하여 전송하는 방법및 시스템
KR20050043806A (ko) * 2005-01-21 2005-05-11 박종도 개선된 무료메시지 전송기능을 가진 이동통신 단말기 및개선된 무료메시지 제공 시스템

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10484318B2 (en) * 2012-12-20 2019-11-19 Microsoft Technology Licensing, Llc Messages augmented with structured entities

Also Published As

Publication number Publication date
KR100741518B1 (ko) 2007-07-20
KR20070018439A (ko) 2007-02-14

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