WO2009012471A2 - Procédé d'articles d'emballage - Google Patents

Procédé d'articles d'emballage Download PDF

Info

Publication number
WO2009012471A2
WO2009012471A2 PCT/US2008/070521 US2008070521W WO2009012471A2 WO 2009012471 A2 WO2009012471 A2 WO 2009012471A2 US 2008070521 W US2008070521 W US 2008070521W WO 2009012471 A2 WO2009012471 A2 WO 2009012471A2
Authority
WO
WIPO (PCT)
Prior art keywords
layout
artwork
template
creating
selected areas
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/US2008/070521
Other languages
English (en)
Other versions
WO2009012471A3 (fr
Inventor
Dave Meaker
Sophia Maynard
Farry Jude
Edward Griffiths
Chris Osborn
Bernie Bingham
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
WestRock MWV LLC
Original Assignee
Meadwestvaco Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Meadwestvaco Corp filed Critical Meadwestvaco Corp
Publication of WO2009012471A2 publication Critical patent/WO2009012471A2/fr
Publication of WO2009012471A3 publication Critical patent/WO2009012471A3/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/10—Office automation; Time management

Definitions

  • the present invention relates to a method and apparatus for packaging articles, in particular to localisation of the packaging.
  • a first aspect of the invention provides a method of packaging articles comprising: providing a template layout of a package; applying artwork to the template layout to create an artwork layout; referencing selected areas of the template layout; exporting information content of the selected areas along with their respective references to a database; and reviewing said artwork layout.
  • An optional feature of this aspect of the invention comprises creating a template layout.
  • An optional feature of this aspect of the invention provides a method of packaging wherein the selected areas of the template layout are referenced with generic labels.
  • An optional feature of this aspect of the invention comprises generating an instruction to amend the artwork layout.
  • This optional feature may also include altering the information content in the database associated with at least one of the selected areas.
  • This optional feature may further include applying the changes in the information content to the artwork layout.
  • This optional feature may additionally include altering the design of the artwork associated with at least one of the selected areas.
  • a further optional feature of this aspect of the invention comprises applying the design changes to the artwork layout.
  • This optional feature may also include reviewing the amended artwork layout.
  • This optional feature may further include exporting the information content of the selected areas.
  • This optional feature may additionally include generating instructions to construct a package and constructing the package.
  • a second aspect of the invention provides a method of providing localised packaging for articles comprising providing a template layout of a package, applying artwork to the template suitable for a first territory of distribution, thereby creating an artwork layout, selecting areas of the artwork layout requiring amendment for distribution of the packaged articles in a second territory, referencing said selected areas such that said referenced area is readily indexable to facilitate amendment of the selected areas in order to prepare an artwork layout of the package for distribution in the second territory.
  • a third aspect of the invention provides a method of packaging articles for use in a plurality of territories comprising providing a template layout, applying artwork to the template layout to create an artwork layout for a territory wherein said artwork layout comprises permanent and non-permanent features, referencing said non- permanent features such that an index is created whereby said non-permanent features are readily identified such that they can be amended to correspond to the features in a pre-selected one of the plurality of territories of distribution of the packaged articles.
  • FIGURE 1 is a schematic flow diagram which illustrates a first method for implementation in accordance with the present invention.
  • FIGURE 2 is a schematic flow diagram which illustrates a second method for implementation in accordance with the present invention.
  • FIGURE 3 is a schematic flow diagram which illustrates a third method for implementation in accordance with the present invention.
  • FIGURE 4 is a schematic flow diagram which illustrates a fourth method for implementation in accordance with the present invention.
  • FIGURE 5 is a schematic flow diagram which illustrates the interaction of the methods of Figures 1 to 4 to form a localisation process in accordance with the present invention.
  • FIG. 1 to 5 There is illustrated in Figures 1 to 5 a process for localisation of packaging such as that used for distribution of media discs including but not limited to DVD, DVD-R, DVD-R DL, DVD + R, DVD + RDL, DVD-RW, DVD + RW, DVD - RW DL, DVD + RW DL, DVD-RAM; HD, DVD : HD DVD-R, HD DVD-RAM;
  • Compact Disc CD-ROM, CD-R, CD-RW; Bluray Disc: BD-R, BD-DE; VDO; JMD; Mini Disc; Laser Disc.
  • Solid State Storage Media commonly known as flash memory or memory sticks
  • Magnetic Storage Media such as hard disc drives
  • the transport medium may be a telecommunications link wherein a suitable communications protocol, such as, but not limited to hyper text transfer protocol (http) or file transfer protocol (ftp), in such instances the packaging may be some form of electronic interface via which an individual accesses an electronic product in the form of a software file.
  • a suitable communications protocol such as, but not limited to hyper text transfer protocol (http) or file transfer protocol (ftp)
  • http hyper text transfer protocol
  • ftp file transfer protocol
  • the packaging may be some form of electronic interface via which an individual accesses an electronic product in the form of a software file.
  • the product may be used to transport or transfer an electronic file for distributing music or film, software products for controlling a personal computer or similar electronic devices or other electronic data.
  • packaging includes sleeves, cartons, cases or other containers designed to hold media discs; it also includes other packaging such as display packaging or point of sale packaging which includes posters and other marketing materials.
  • present invention will be described hereinafter with reference to media disc packaging, it is envisaged that the present invention could be applied in other areas of packaging such as food and beverage packaging or pharmaceutical packaging.
  • present invention will be described with reference to media packaging but it will be appreciated by one skilled in the art that the present invention could be applied to other types of packaging or other products for not limited to but including posters or website design where it is desirable to localise the information presented to conform with local language and/or legal requirements in a particular territory.
  • Figure 1 illustrates a first method forming part of a process for localisation of product packaging.
  • a template layout of a product packaging is produced.
  • the product package may be a booklet, sleeve, cover, stand, advert, banner, or a Media Case or licensed media packaging such as an AGI Amaray TM, Digistak® or Digipak® product packages.
  • Such product packages typically have printed areas for receiving Graphic Artwork pertaining to a product to be packaged and also require other information to be displayed including 'point of sale' information and/or legal information including but not limited to Barcodes, Age Restriction Certification, Running Time, copyright statements, strap line, release date and synopsis.
  • the packaging also includes areas for receiving a product; such areas may or may not be printed with information pertaining to the product.
  • a layout is a generic term for a computer based structured image that is manipulated in graphic software.
  • graphic software includes Desktop Publishing (DTP) Applications or graphic manipulation software tools such as Quark Xpress, Quark or InDesign ®, Adobe ®
  • DTP Desktop Publishing
  • a template layout is a layout that contains product packaging specific structure ready for customisation with client artwork.
  • a template layout may have areas which are "tagged” or “labelled”, built into its structure for information content which is commonly used with a particular product packaging regardless of the product to be packaged. Such tags will be referred to hereinafter as generic tags.
  • step A2 areas of the product packaging which will receive information which may be subject to variation depending on territory of use are then "tagged” or "labelled". These tagged areas will receive formatted text of graphic content reference. Tags that are generic to all product packages are inserted at this stage. In this way a library of known product packages can be developed in which the design specification of the product packaging is known.
  • a tag is a named reference point on a layout where graphic software places the information content associated with that tag.
  • Tagged areas can receive information content such as the synopsis, the age restriction certificate, running time, strap line, release date, however many others are contemplated to fall within the scope of the present invention.
  • Tagged areas may receive either graphic or text terms or both. This provides a simple and rapid way to identify a particular area of the product packaging which is to be printed with content information or artwork.
  • An example of a generic tag that may be applied to the template is a product definition tag which is a tag that contains information pertinent to a particular job ticket, for example, client name, product type, region or territory of intended distribution, and product name.
  • product definition tag is a tag that contains information pertinent to a particular job ticket, for example, client name, product type, region or territory of intended distribution, and product name.
  • a library of template layouts may be generated such that each time a job requires a product package for which a template has already been created it is not necessary to generate a new template layout.
  • Figure 2 illustrates a method in which a job ticket and job instructions are created.
  • the first step A3 is triggered when a product definition is acquired from a client.
  • the product definition is inserted into a database.
  • the product definition is a set of descriptive attributes that collectively define a unique product and its packaging. This information is acquired from a client interface system for example by electronic mail, spreadsheet or alternatively may be manually acquired.
  • the information regarding the product definition may be entered into the database automatically or manually depending upon the transmission mode and medium used.
  • the product definition may include details of the packaging type, product name, e.g. movie title, client name, product type for example a media disc including but not limited to DVD, VCD, Bluray.
  • a job ticket is created in a database, at step A4.
  • the job ticket defines a project of work and comprises all information relating to the product definition.
  • the database comprises an interface such that a client manager may interact with the database.
  • a job ticket is a unit of work that is applied to a specific product as defined by its product definition. The unit of work starts with a brief from the client to create a new set of layouts or alter pre-existing layouts for the specific product. The unit of work is complete once the client has approved all layouts relating to that product.
  • a job ticket comprises a collection of job instructions.
  • Job instructions are units of work within the proj ect of a particular j ob ticket which need to be completed.
  • An example of a job instruction may be to "acquire artwork from the client", as shown in Figure 3 at step A6.
  • the artwork provided by the client may be a collection of electronic files which are used to decorate the template layout.
  • client artwork is a collection of files from a Desktop Publishing Application, image files, fonts and instructions on their use in any template layout.
  • a job instruction contains a set of specific modifications that are to be made to any or all layouts pertaining to any particular job ticket.
  • the job instruction may include instructions to make insertions or amendments to the tag content and apply them to the appropriate layout.
  • a job instruction is required to effect any action upon any layout.
  • the job instructions are stored in the database and can be used to track all actions carried out.
  • FIG 3 there is shown a method for creating a product layout using the artwork received for creating a product layout.
  • the artwork is applied to a template layout at step A7.
  • This template layout is received from step A2 of Figure 1. This may involve selection for a template layout from the library, creation of a new template layout or modification of a client supplied template layout.
  • the client artwork is applied to the template layout, step A7, to produce a template layout customised with the client artwork according to client instruction.
  • this customised layout will be sometimes referred to as the "client art layout" or "client artwork”.
  • Areas of the client artwork can be divided into two types: permanent features and non-permanent features.
  • permanent information is that which is not subject to change as a consequence of changing the territory of distribution of the packaged articles.
  • Non-permanent information is that which requires amendment as a consequence of changing the territory of distribution.
  • the non-permanent feature may require change as a consequence of, for example, a change in language in the territory of distribution or local legal requirements pertaining to copyright or trademark information or local censorship or film classification requirements such as age restrictions.
  • Alternative embodiments where the packaged articles are food stuff or beverages or pharmaceutical products are also envisaged and these may have different marking requirements depending upon the territory of distribution.
  • non-permanent features may have a temporal nature in addition or alternative to the geographical nature, for example, in the case of promotional packaging which may change with time.
  • Selected areas containing information content of the client artwork layout produced at step A7 are "tagged" at step A8.
  • Examples of the types of information content which may be tagged are the synopsis, the age certification, strap lines, release date, copyright statements, running time. In fact any areas comprising information content and its packaging which may be subject to change as a result of changing the territory of sale of the product may be tagged at this step.
  • the information content of the tagged areas may be in the form of formatted text or graphical in nature or a combination of both; hereinafter referred to as "information content”.
  • the information content of a tag may be formatted text and/or graphic content references which are placed at the associated tag's reference point upon the layout.
  • step A9 all the tags created are exported with the information content from the client art layout into the database.
  • the exported tags and their associated information content are references to the job ticket and stored in the database as part of that job ticket.
  • Formatted text in the tag's information content is text which is marked up with a graphic software specific formatting mark up language.
  • Mark up language is a set of instructions that embody typographical rules that instruct the graphic software how the test should be presented.
  • Typical graphic software such as Quark XpressTM and InDesignTMuse a mark up language which is similar to the HTML mark up language used for web pages, although it is envisaged to be within the scope of invention to use any mark up language.
  • step AlO the completed product layout is reviewed first by the client manager, and then subsequently by the client.
  • the client manager or client rejects the product layout and regular modifications or amendments to be made then the client manager generates a job instruction to carry out the desired amendments shown at set up Al 1.
  • Alterations to the product layout are applied using the graphic software at steps A12 and A13. This may include replacement of English language text with a suitable localised language for the intended territory of sale of the product. [0064] It will of course be appreciated that the source text need not be English, but could be any language, for example it may be desired to translate Spanish text to Portuguese.
  • the product layout as amended is reinforced again, first by the client manager. If the client manager approves the product layout then the product layout is sent to the client for review. If either the client manager or client determines that further amendment is necessary steps Al 1, A12, A13 and AlO are repeated until such time that the product layout is approved by both the client manager and the client.
  • the unformatted text of the information content of the tagged areas may be exported to the clients system interface if so desired as shown in step A14.

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Human Resources & Organizations (AREA)
  • Operations Research (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Data Mining & Analysis (AREA)
  • Quality & Reliability (AREA)
  • Tourism & Hospitality (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Auxiliary Devices For And Details Of Packaging Control (AREA)
  • Document Processing Apparatus (AREA)

Abstract

L'invention concerne un procédé de création d'articles d'emballage comprenant la fourniture d'une disposition de modèle d'un emballage, l'application d'une maquette à la disposition de modèle pour créer une disposition de maquette, le référencement de zones sélectionnées de la disposition de modèle, l'exportation de contenu d'informations des zones sélectionnées ainsi que de leurs références respectives vers une base de données et la révision de ladite disposition de maquette.
PCT/US2008/070521 2007-07-18 2008-07-18 Procédé d'articles d'emballage Ceased WO2009012471A2 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US95053007P 2007-07-18 2007-07-18
US60/950,530 2007-07-18

Publications (2)

Publication Number Publication Date
WO2009012471A2 true WO2009012471A2 (fr) 2009-01-22
WO2009012471A3 WO2009012471A3 (fr) 2009-04-30

Family

ID=40260403

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2008/070521 Ceased WO2009012471A2 (fr) 2007-07-18 2008-07-18 Procédé d'articles d'emballage

Country Status (1)

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WO (1) WO2009012471A2 (fr)

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7110984B1 (en) * 1998-08-13 2006-09-19 International Business Machines Corporation Updating usage conditions in lieu of download digital rights management protected content
EP1269362A4 (fr) * 2000-01-21 2007-10-17 Amcor Ltd Systeme permettant de specifier la conception d'un produit ou d'un processus
EP1295227A4 (fr) * 2000-04-28 2006-04-05 James Grossman Procede de diffusion de publicites imprimees
FR2888832B1 (fr) * 2005-07-22 2007-08-24 Commissariat Energie Atomique Conditionnement d'un composant electronique
US20070156594A1 (en) * 2006-01-03 2007-07-05 Mcgucken Elliot System and method for allowing creators, artsists, and owners to protect and profit from content

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WO2009012471A3 (fr) 2009-04-30

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