WO2009100466A2 - Plate-forme interactive de télécommunication - Google Patents

Plate-forme interactive de télécommunication Download PDF

Info

Publication number
WO2009100466A2
WO2009100466A2 PCT/ZA2009/000009 ZA2009000009W WO2009100466A2 WO 2009100466 A2 WO2009100466 A2 WO 2009100466A2 ZA 2009000009 W ZA2009000009 W ZA 2009000009W WO 2009100466 A2 WO2009100466 A2 WO 2009100466A2
Authority
WO
WIPO (PCT)
Prior art keywords
message
call
router
played
business
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/ZA2009/000009
Other languages
English (en)
Other versions
WO2009100466A3 (fr
Inventor
Steven Bravo
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Publication of WO2009100466A2 publication Critical patent/WO2009100466A2/fr
Priority to ZA2010/05654A priority Critical patent/ZA201005654B/en
Anticipated expiration legal-status Critical
Publication of WO2009100466A3 publication Critical patent/WO2009100466A3/fr
Ceased legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
    • H04M3/493—Interactive information services, e.g. directory enquiries ; Arrangements therefor, e.g. interactive voice response [IVR] systems or voice portals
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M2203/00—Aspects of automatic or semi-automatic exchanges
    • H04M2203/65—Aspects of automatic or semi-automatic exchanges related to applications where calls are combined with other types of communication
    • H04M2203/654—Pre, in or post-call message
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
    • H04M3/4872—Non-interactive information services
    • H04M3/4878—Advertisement messages
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M7/00—Arrangements for interconnection between switching centres
    • H04M7/12—Arrangements for interconnection between switching centres for working between exchanges having different types of switching equipment, e.g. power-driven and step by step or decimal and non-decimal
    • H04M7/1205—Arrangements for interconnection between switching centres for working between exchanges having different types of switching equipment, e.g. power-driven and step by step or decimal and non-decimal where the types of switching equipement comprises PSTN/ISDN equipment and switching equipment of networks other than PSTN/ISDN, e.g. Internet Protocol networks
    • H04M7/1225—Details of core network interconnection arrangements
    • H04M7/1235—Details of core network interconnection arrangements where one of the core networks is a wireless network

Definitions

  • the invention relates to a telecommunication interactive platform which provides content to Telecommunication system user.
  • the invention relates to a system which allows for advertisements and messaging on an interactive basis via pre recorded voice recordings in conjunction with supporting technologies such as email, SMS (Short Message Service) and MMS (Multimedia Message Service) along with the internet for remote management and delivery, in an automated environment to users of a telecommunications network, which system allows for the utilisation of dead time, whether specially created or in a least cost routing environment, and makes use of this dead time to advertise to a targeted audience to the benefit of both the advertiser and the business/organisation where the system is installed. This system can also operate in an environment were least cost routing does not exist.
  • the invention provides an interactive communication system which includes: one or more telephony handsets; a telephone exchange for connecting calls between a telecommunications network and the one or more telephony handsets; - a router, modem, or other connecting device for connecting to the internet; and an application and/or database server which stores one or more pre-recorded voice recordings of which one or more are communicated to a caller in accordance with predetermined system rules and/or caller choices, and optionally additionally communicating a message to the caller in response to demographic and other information via one or more technology selected from email, SMS (Short Message Service), instant messaging, and MMS (Multimedia Message Service) using the internet router, modem, or other connecting device to deliver same, which router, modem, or other connecting device is also used for remote management of the system.
  • SMS Short Message Service
  • MMS Multimedia Message Service
  • the system may be operable within a cellular network environment using one or more of GPRS, GSM, and WAP technology.
  • the system allows for the utilisation of a dead time while a least cost router selects the least cost route for connecting a call or any other dead time in the system, and makes use of this dead time to communicate the one or more pre-recorded voice recording and one or more optional additional message to a targeted audience to the benefit of one or both of the message originator and the business or organisation where the system is installed.
  • the system may include a least cost router for connecting a call using a least cost route.
  • the system may allow advertisers to play pre-recorded voice clip adverts/messages to targeted end users within a business of which the demographic information is known.
  • the advertiser will pay per message communicated i.e. advert played, allowing the business where the system is installed to benefit as they will get a rebate on such messages i.e. adverts played to reduce their outbound telecommunication costs.
  • the system may communicate with the existing PBX and telephonic set ups of a business and allow the business where the unit is installed to save costs on out bound calls by giving them a rebate when a message such as an advert is played to a caller and the call is successfully connected.
  • system may be used for internal messaging whereby pre-recorded messages are produced and sent out to pre-defined users via telephone or in a cellular environment by a mobile handset, for any type of internal communication.
  • the system may work behind a normal PBX without a least cost router so as to reduce the cost of a local and national call or as a in line device with a least cost router playing an advert in the dead time of seven seconds that already exists so as to enhance the saving on a cellular outbound call, international outbound, or national call even further.
  • the system may thus reduce the cost of a local or national outbound call by playing the pre-recorded message by creating dead time, or delay time, before call connection in which time the message plays.
  • the user may be prompted to press a key on their handset at which time the user will be sent a rich content advert either via email, SMS or MMS.
  • the system may be used for internal messaging whereby pre-recorded messages, which state type of event, date, place and time, are produced and sent out to pre defined users via telephone for any type of internal communication. This may include meetings, announcements or any other events.
  • the system may in addition be used for internal messaging whereby pre-recorded messages are produced and sent out to pre-defined users via telephone or in a cellular environment by a mobile handset, for any type of internal communication. In such a system there is no length limit on these messages and no rebate is received as no telecommunication costs are incurred except in the case of standard cellular network costs.
  • the system may operate with a Multi Switching Centre (MSC) in a cellular environment to play pre-recorded messages to selected cellular subscribers that wish to use the service before call connection in return for rebate in the form of possible reduction or airtime or additional airtime minutes.
  • MSC Multi Switching Centre
  • the user may be prompted to press a key on their handset at which time the user will be sent a rich content message either via SMS, instant messaging, or MMS, whereafter the call is connected.
  • the system operates on both the normal telecommunications network and cellular network industry and in conjunction with existing devices such as a private branch exchange (PBX), Mobile Switching Centre (MSC), Personal Computer (PC), advanced telephony card and telecoms network.
  • PBX private branch exchange
  • MSC Mobile Switching Centre
  • PC Personal Computer
  • advanced telephony card and telecoms network.
  • the PC and telephony card is installed at a site with an existing PBX, least cost router and internet connection as shown in figure 1.
  • the list of extension numbers and users are setup on the system as they are programmed on the PBX. Additional information is also captured including cellular phone numbers, email addresses of users and variable criteria of the user. These criteria include but are not limited to the age, gender, religion, income range, and a "Group", see 2.1 that the user belongs to.
  • a group can be setup and configured to skip advertisements on specific days entirely, or to receive adverts only at specific times if required, i.e. to play SteersTM Whacky WednesdayTM to the user group only between 10.00am and
  • the system also allows for only certain groups to receive an advert, for example to play First For Women InsuranceTM only to the female demographic or to play an advert only to the users in the Marketing and Finance department of the business. Each user and advertisement will belong to a group that has been set up on the system and this allows a decision to be made as to what advert to play to which group and when.
  • Ages are in ranges for example 18 to 24 or 30 to 40 and allow for the advertisement to be played to a targeted audience.
  • Advertisements are then loaded into the system along with a voice recording and two possible rich content advertisements.
  • the advertisements can then be configured to play according to certain criteria as stated below. i. The date range in which the advert is active and can be played, ii. Time range when the advert can be played, iii. The age range the advert is played to. iv. Income range the advert can be played to. v. The religion (if applicable) the advert is played to. vi. The gender the advert is played to if applicable, vii. The group the advert can be played to if applicable. See 2.1 viii. Whether the first advert has a follow on of rich content and how many days after the original advert is played must this follow on advert of rich content be sent to the user.
  • Each advert has rich content attached in a PDF along with the possibility of secondary rich content material that is used as a follow up message. 4.
  • a user makes an outbound call from a telephone via the PBX and before they are connected, the system will pick up the extension number, look up the users criteria and choose an applicable advert that applies to the user.
  • the advert is played via the telephony card to the user's telephone handset and each advert will prompt "a keystroke press, for example 5 (five) for further information". If the user presses the prompted keystroke for example 5 (five) the system will consider it a successful reply and the rich content will be sent to the user via email to their registered email address or in a mobile environment via SMS or MMS to their registered cellular number.
  • the rules engine allows the system to pick the right advert to play and when to play it according to the extension of the user dialling out the call. This functionality means that the system can play limited or no messages to some users and more to others depending as and how they are configured.
  • Figure 2 shows the normal operation of the system starting from the users call.
  • Step by step breakdown of a platform for a corporate client is shown in figure 2 1. Individual dials a number to make a call.
  • the call is routed via the PABX infrastructure as normal
  • PABX is configured to route the call via the gateway
  • the gateway is placed at client's premises, connected directly to existing PABX.
  • Advertisement is played - individual may choose to receive more information relating to the advertisement by pressing for example '5' on their handset
  • the invention allows for a unique media platform that delivers advertising content to GSM cellular handsets in an unobtrusive and non invasive manner.
  • This technology allows advertisers to play an advert to a cellular subscriber whose demographic information is known.
  • the advertiser will pay per advert played allowing the subscriber to receive a rebate when an advert is played to their handset and the call is successfully connected
  • the subscriber On completion of the advert being played the subscriber will be prompted to press a keystroke on their handset and may choose to receive additional information via SMS or MMS to their message inbox relating to the advert they have just heard
  • Step by step breakdown of said platform for a cellular client is shown in Figure 3
  • the call is routed via Base Station infrastructure as normal.
  • MSC is programmed to route the call onto our interactive communication gateway. 5. Subscriber listens to message / advert. Advertisement is played - individual may choose to receive more information relating to the advert by pressing a keystroke for example '5' (five) on their handset.
  • the system can be configured to play a message, by stringing together pre defined clips, to a target group of users.
  • the "push" functionality means that the system will call the users extension rather than waiting for the user to make a call.
  • This message will be played to the end user at pre-defined times/ intervals before the event set by the administrator of the application.
  • an email is sent to the user with the details of the event without the need for the user to press any key on their handset.
  • This rich content will supply the end user of all the details of the event as per the voice clip recording played to them.
  • Example of the internal system would be a voice clip saying, "Sales meeting, Tuesday Twenty November, 2pm to 3pm, boardroom". These clips can be configured on site by an administrator at any time and then will play to the target audience as they have been set up. Custom recordings can be loaded into the system by administrator with limit on length, a custom message can be created via a WYSIWYG interface to accompany the recording.
  • This form of communication can be used to achieve numerous objectives i.e. to advise of performance levels within a division, a reminder of targets that need to be achieved, acknowledgement and praise of staff members who have achieved specific milestones
  • This system can be administered internally
  • Mission critical information is communicated to the intended target audience
  • the internal communication system can be configured to play a message to a targeted group of subscribers by stringing together pre defined clips created by an administrator of the Cellular network operator.
  • This push functionality means that the system will call the subscribers cellular number and a message will be played to the handset of the subscriber.
  • the targeted group of subscribers is determined by location, income, age, gender, hobbies, interests, and the like.
  • the subscriber will receive a follow up SMS or MMS detailing the event or announcement.
  • Examples of the internal push to talk messaging model would be a voice clip saying:
  • This form of communication can be used to achieve numerous objectives i.e. to advertise package and product specials to the subscriber base of the cellular network operator, upcoming events sponsored by the cellular network operator, mission critical information can be communicated to the subscriber base ect
  • the platform of the invention has been built using proprietary programming tools provided by MicrosoftTM. These core development platforms have been used to provide a state of the art product that conforms to all international standards for technology development.
  • the platform has been developed with four key development factors in place:
  • an advanced telephony card is required along with a PC that will run the database and custom software.
  • the telephony card needs to be advanced with features to allow for detecting key presses, checking if call is successfully connected, playing sound, and getting the caller ID, in this light Dialogic is proposed as the best technology for the system. Technology required to perform the functionality of the system will include.
  • ADO.NET Stored procedures, functions TAPI -interfaces
  • the gateway technology includes the following:
  • the system needs an internet connection to allow for communication with a central server. Once information is recorded at a site, it is updated on the central server and rich content, if applicable, is sent to the end users.
  • the internet connection is also vital for remote administration that allows for updating variables and adverts at each site from a central server. Remote administration allows the full manipulation of the sites where the system is installed as the system continuously checks for updates from the central server.
  • PBX Private branch exchange PC Personal Computer PDF Portable document format SMS Short message service MMS ⁇ Multimedia message service MSC Mobile Switching Centre Dialogic ⁇ Intel's telephony card which of highest standard CMIP - Call Media Interactive Platform Dead time - delay that exists in connecting a call

Landscapes

  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Telephonic Communication Services (AREA)

Abstract

L’invention concerne un système de communication interactif qui comporte un ou plusieurs combinés téléphoniques, un central téléphonique pour connecter des appels entre un réseau de télécommunications et le ou les combinés téléphoniques; un routeur, un modem ou un autre dispositif de connexion pour effectuer une connexion à Internet; et un serveur d’application et/ou de base de données qui stocke un ou plusieurs enregistrements vocaux préenregistrés, un ou plusieurs de ces enregistrements étant communiqués à un appelant selon des règles prédéterminées dans le système et/ou des choix de l’appelant. Il est possible de communiquer en option un message à l’appelant en réponse à des informations démographiques et d’autres informations par le biais d’une ou de plusieurs technologies sélectionnées parmi les technologies suivantes : courrier électronique, SMS (service de messages courts), messagerie instantanée et MMS (service de messages multimédias), à l’aide du routeur Internet, du modem ou de l’autre dispositif de connexion pour délivrer ledit message. Le routeur, le modem ou l’autre dispositif de connexion est également utilisé pour la gestion à distance du système qui peut fonctionner dans un environnement de réseau cellulaire à l’aide d’une ou de plusieurs technologies telles que GPRS, GSM et WAP.
PCT/ZA2009/000009 2008-02-06 2009-02-04 Plate-forme interactive de télécommunication Ceased WO2009100466A2 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
ZA2010/05654A ZA201005654B (en) 2008-02-06 2010-08-06 Telecommunication interactive platform

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
ZA200801271 2008-02-06
ZA2008/1271 2008-02-06

Publications (2)

Publication Number Publication Date
WO2009100466A2 true WO2009100466A2 (fr) 2009-08-13
WO2009100466A3 WO2009100466A3 (fr) 2010-08-19

Family

ID=40952745

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/ZA2009/000009 Ceased WO2009100466A2 (fr) 2008-02-06 2009-02-04 Plate-forme interactive de télécommunication

Country Status (2)

Country Link
WO (1) WO2009100466A2 (fr)
ZA (1) ZA201005654B (fr)

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7555110B2 (en) * 1999-04-01 2009-06-30 Callwave, Inc. Methods and apparatus for providing expanded telecommunications service
US7130807B1 (en) * 1999-11-22 2006-10-31 Accenture Llp Technology sharing during demand and supply planning in a network-based supply chain environment
BR0107993A (pt) * 2000-01-31 2004-01-06 Infonxx Inc Sistema e método de auxìlio à comunicação
US20030043787A1 (en) * 2001-09-04 2003-03-06 Emerson Harry E. Interactive device control system for integrating the internet with the public switched telephone network

Also Published As

Publication number Publication date
ZA201005654B (en) 2011-07-27
WO2009100466A3 (fr) 2010-08-19

Similar Documents

Publication Publication Date Title
US6628770B1 (en) Data mining of calls based on called party identity
US7440563B2 (en) Telecommunication and advertising business model and method of utilizing same
CN101959152B (zh) 一种基于彩铃平台实现文字彩铃的方法和系统
US20120095831A1 (en) Method and apparatus for controlling user communications
KR20030036210A (ko) 전기 통신 광고 방법 및 장치
KR20130103682A (ko) 통신 요청들을 터미네이팅하기 위한 시스템들과 방법들
US20100274672A1 (en) Systems And Methods For Tone Based Telephonic Advertising
US20100166169A1 (en) System and method for promotional calling
US10176493B2 (en) System and method for compensating telecommunication subscribers for permitting playing of advertisements as ring back tones and direct activation of advertised services
US20080287107A1 (en) System and Method for Providing Advertisements Over a Communication Network Utilizing Shared-Revenue Incentives
Callegaro et al. Fitting disposition codes to mobile phone surveys: experiences from studies in Finland, Slovenia and the USA
US20160036752A1 (en) Method and apparatus for communicating a message
AU2012203210B2 (en) Telephone communication method and system
US8577725B2 (en) Telecommunication and advertising business model and method of utilizing same
US8107600B1 (en) High volume call advertising system and method
WO2009100466A2 (fr) Plate-forme interactive de télécommunication
WO2001041415A1 (fr) Procede et systeme d'appel
US20080080681A1 (en) Personalized voice mail endorsements
US20080159181A1 (en) CID-Based and Group-ID Oriented Call-Gating, Information Processing, Message Pre-Emption and Response-Multiplexing for SmartPhones, TADs and Networks
KR20060034023A (ko) 통화대기시간을 이용한 광고서비스 제공방법 및 그 시스템
KR102445838B1 (ko) 통신 시스템에서의 능동적 통화연결음 조합서비스 제공방법 및 시스템
ES2367062B1 (es) Método y sistema para ofrecer publicidad a través del móvil mediante la reproducción de música y/o locuciones durante el tono de espera.
US20070206742A1 (en) Advertising demographics reporting system
CN1901579A (zh) 基于通讯交换设备的多媒体广告发布方法与系统
US20040001583A1 (en) Advertising demographics reporting system

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 09707842

Country of ref document: EP

Kind code of ref document: A2

NENP Non-entry into the national phase

Ref country code: DE

122 Ep: pct application non-entry in european phase

Ref document number: 09707842

Country of ref document: EP

Kind code of ref document: A2