WO2012102507A2 - Système d'annonce publicitaire personnalisée à reconnaissance de mouvement - Google Patents

Système d'annonce publicitaire personnalisée à reconnaissance de mouvement Download PDF

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Publication number
WO2012102507A2
WO2012102507A2 PCT/KR2012/000357 KR2012000357W WO2012102507A2 WO 2012102507 A2 WO2012102507 A2 WO 2012102507A2 KR 2012000357 W KR2012000357 W KR 2012000357W WO 2012102507 A2 WO2012102507 A2 WO 2012102507A2
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WO
WIPO (PCT)
Prior art keywords
subject
unit
age
customized
advertisement
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Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/KR2012/000357
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English (en)
Korean (ko)
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WO2012102507A3 (fr
Inventor
심광호
이종훈
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
KEON-A INFORMATION TECHNOLOGY Co Ltd
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KEON-A INFORMATION TECHNOLOGY Co Ltd
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Application filed by KEON-A INFORMATION TECHNOLOGY Co Ltd filed Critical KEON-A INFORMATION TECHNOLOGY Co Ltd
Publication of WO2012102507A2 publication Critical patent/WO2012102507A2/fr
Publication of WO2012102507A3 publication Critical patent/WO2012102507A3/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to a motion recognition customized advertising system, and more particularly, by taking an image of a specific subject by a camera to determine the age and gender of the subject to customize the advertising content according to the age and gender of the subject according to the movement of the subject.
  • the present invention relates to a motion recognition customized advertisement system for matching images and advertisement contents and displaying them on a display panel.
  • image acquisition cameras are distributed in a wide range of areas, both indoors and outdoors, and positions and postures are fixed.
  • many image acquisition cameras include a function of changing the position or posture in real time.
  • the above-described conventional techniques are limited to mapping an image acquired in real time from an image acquisition camera installed outdoors in units of pixels outside the outdoor space object.
  • the above-mentioned augmented reality is generally a term derived from a virtual environment and a virtual reality, and means a mixture of a real world image and a virtual image by inserting a computer graphic image into the real environment.
  • the augmented reality system combines the real world and the virtual world to allow interaction with the user in real time.
  • the above-described methods provide information to an unspecified number, and provide only one-sided information without considering age, gender, etc. of a specific person.
  • an object of the present invention is to capture an image of a specific subject by a camera to determine the age and gender of the subject to provide customized advertisement content suitable for the age and gender. According to the movement of the subject to match the image of the subject and the advertising content to display on the display panel.
  • Another object of the present invention is to connect a plurality of display panels to a specific space to ensure a long and wide visual space to provide customized advertising content from the left end to the right end, so that the conventional space for people or vehicle drivers walking in a bleak space It is to provide a variety of attractions or ads that can not be seen in the field to increase the concentration of effective advertising.
  • Another object of the present invention is to configure the subject detection sensor to determine whether the subject photographed by the other camera when the specific subject photographed by the first camera is the specific subject photographed by the first camera when the subject is the same subject when the same subject
  • At least one camera disposed in a predetermined space to acquire an image of a subject
  • Personalized advertising means for acquiring the subject image from the camera to discriminate the gender and age of the subject, extracting the advertisement contents corresponding to the gender and age from the customized advertisement database, and matching the advertisement contents around the image of the subject and outputting them to the display panel.
  • It is configured to include; a display panel for displaying the information sent by the customized advertising means to solve the problems of the present invention.
  • the customized advertisement contents corresponding to the age and gender are matched with the subject's movement and displayed on the display panel by matching the image of the subject with the advertisement contents.
  • the advertisement content matched to the subject it is possible to target marketing accordingly.
  • a subject detection sensor when a specific subject photographed by the first camera moves, it is determined whether the subject photographed by another camera is a specific subject photographed by the first camera.
  • a panorama advertisement is provided.
  • FIG. 1 is an overall configuration diagram of a motion recognition customized advertising system according to an embodiment of the present invention.
  • FIG. 2 is an overall configuration diagram of a motion recognition customized advertising system according to another embodiment of the present invention.
  • FIG. 3 is a block diagram of the customized advertising means of the motion recognition customized advertising system according to an embodiment of the present invention.
  • At least one camera disposed in a predetermined space to acquire an image of a subject
  • a display panel for displaying the information sent by the customized advertisement means.
  • At least one camera disposed in a predetermined space to acquire an image of a subject
  • Personalized advertising means for acquiring the subject image from the camera to discriminate the gender and age of the subject, extracting the advertisement contents corresponding to the gender and age from the customized advertisement database, and matching the advertisement contents around the image of the subject and outputting them to the display panel.
  • a display panel displaying information sent by the customized advertisement means
  • At least one or more subject detection sensors disposed in a predetermined space to detect a subject.
  • Customized advertising database that stores customized advertising content by gender and age
  • An age calculator for extracting feature values from the face information of the subject image acquired from the camera and calculating the age by comparing the feature values stored in the feature information database;
  • a sex operator which extracts feature values from face information of a subject image obtained from a camera and calculates a gender by comparing the feature values stored in a feature information database;
  • a feature information database that stores feature value, age feature value, and gender feature value information of the face information
  • a final decision unit which determines a gender and an age by obtaining a final result calculated by the age operation unit and the gender operation unit;
  • An advertisement content matching unit for matching advertisement contents around an image of a subject by extracting customized contents corresponding to an age and gender determined by the final determination unit from the customized advertisement database;
  • An information transmitting unit for transmitting the information matched by the advertisement content matching unit to a display panel
  • a customized advertisement database that stores customized advertisement contents by gender and age and advertisements by display panel
  • An age calculator for extracting feature values from the face information of the subject image acquired from the camera and calculating the age by comparing the feature values stored in the feature information database;
  • a sex operator which extracts feature values from face information of a subject image obtained from a camera and calculates a gender by comparing the feature values stored in a feature information database;
  • a feature information database that stores feature value, age feature value, and gender feature value information of the face information
  • a final decision unit which determines a gender and an age by obtaining a final result calculated by the age operation unit and the gender operation unit;
  • An advertisement content matching unit for matching advertisement contents around an image of a subject by extracting customized contents corresponding to an age and gender determined by the final determination unit from the customized advertisement database;
  • a shooting signal transmitter for transmitting a shooting signal to the camera when a subject is detected by any one of the subject detecting sensors
  • a similarity discrimination unit for determining similarity with an image of a previously photographed subject when a subject is detected by another subject detecting sensor
  • Another advertisement extracting unit extracting another advertisement of advertisement content matched to the advertisement content matching unit from a customized advertisement database when it is determined as an image of a similar subject by the similarity determining unit;
  • An information dispensing unit which transmits the information matched by the advertisement content matching unit to another display panel;
  • a camera information storage unit for storing a camera unique number, a camera position, and a field of a photographing date and time.
  • a clothes shape analysis unit for analyzing the shape of clothes worn by the subject and providing analysis information to the final decision unit.
  • FIG. 1 is an overall configuration diagram of a motion recognition customized advertising system according to an embodiment of the present invention.
  • At least one camera disposed in a predetermined space to acquire an image of a subject
  • Personalized advertising means for acquiring the subject image from the camera to determine the gender and age of the subject, extracting the advertisement content corresponding to the gender and age from the customized advertisement database, and matching the advertisement content around the image of the subject and outputting it to the display panel. 300;
  • It is configured to include; display panel 200 for displaying the information sent by the customized advertising means.
  • the image of the subject is taken by the camera 100, the image is sent to the customized advertising means.
  • the customized advertisement means 300 obtains the subject image from the camera to determine the gender and age of the subject, extracts the advertisement content corresponding to the gender and age from the customized advertisement database, and displays the advertisement content around the image of the subject.
  • the matching is output to the display panel 200.
  • the gender and age of the subject are judged to be male, and the age group is determined as thirties. To display.
  • the text or images of the advertising content are displayed in real time while being followed on the display screen.
  • the text or images are matched and displayed around the subject's image like a speech bubble while continuously showing the shape of a specific subject.
  • FIG. 2 is an overall configuration diagram of a motion recognition customized advertising system according to another embodiment of the present invention.
  • At least one camera disposed in a predetermined space to acquire an image of a subject
  • Personalized advertising means for acquiring the subject image from the camera to determine the gender and age of the subject, extracting the advertisement content corresponding to the gender and age from the customized advertisement database, and matching the advertisement content around the image of the subject and outputting it to the display panel. 300;
  • a display panel 200 which displays information sent by the customized advertisement means
  • At least one or more is disposed in a predetermined space, the subject detecting sensor 400 for detecting the subject; is configured to include.
  • the above configuration constitutes a plurality of subject detection sensors.
  • an infrared sensor or an ultrasonic sensor is used to determine whether the subject is a person or an object.
  • a factor that may cause a malfunction may be a means for confirming whether the subject is a human in advance.
  • FIG. 3 is a block diagram of the customized advertising means of the motion recognition customized advertising system according to an embodiment of the present invention.
  • the customized advertising means 300 As shown in Figure 3, the customized advertising means 300,
  • a customized advertising database 310 that stores customized advertisement contents for each gender and age
  • An age calculating unit 320 for extracting feature values from the face information of the subject image acquired from the camera and calculating an age by comparing the feature values with the age feature values stored in the feature information database;
  • a feature information database 340 that stores feature value, age feature value, and gender feature value information of the face information
  • An advertisement content matching unit 360 for matching advertisement contents around an image of a subject by extracting customized contents corresponding to an age and gender determined by the final determination unit from the customized advertisement database;
  • An information transmitter 370 for transmitting the information matched by the advertisement content matching unit to a display panel
  • a customized advertisement control unit 380 for controlling a signal flow between the customized advertisement database, an age calculator, a gender calculator, a feature information database, a final decision unit, an advertisement content matching unit, and an information transmitter.
  • the customized advertisement database 310 stores and manages customized advertisement contents for each gender and age.
  • advertisement content suitable for gender and age group for example, advertising content such as cosmetics and electronic products for women in their 20s, suits for men in their 30s, and advertising content such as cars.
  • the age calculating unit 320 extracts feature values from the face information of the subject image acquired from the camera, and extracts feature values such as a face, a head shape, a mustache, an eyebrow shape, and an eyeball, and stores the feature values in a feature information database. The age is calculated by comparison with the value.
  • the easiest way to distinguish between adults and children is to distinguish between adults and children by using the ratio of height or face to eye size, and the age-specific features are already stored because the characteristic values of each age group are already stored.
  • the gender operator 330 extracts a feature value from the face information of the subject image acquired from the camera and calculates a gender by comparing the feature value stored in the feature information database. Gender feature extraction is performed in consideration of features to distinguish face information of an adult group into a male group or a female group, and the feature information for each age group of males is extracted from the feature information database and compared to face information classified into a male group.
  • the final decision unit 350 determines the gender and age by obtaining the final result calculated by the age calculator and the gender calculator, and finally uses the mutual similarity stored in the feature information database for the calculated gender and age. Determine gender and age.
  • the advertisement content matching unit 360 extracts the customized content corresponding to the age and gender determined by the final decision unit from the customized advertisement database and matches the advertisement contents around the image of the subject. For example, FIG. On one side of the video, 'Would you like to buy things?' Is to match the output to one display panel.
  • the operation method of the advertising content may be configured to receive the advertising content from the affiliates in real time to provide freely scheduled through a separate advertising scheduling module, which is more various to the advertisers that introduced the system of the present invention Advertisement can be attracted to provide the benefits of further maximizing revenue.
  • Figure 4 is a block diagram of the customized advertising means of the motion recognition customized advertising system according to another embodiment of the present invention.
  • the customized advertising means 300 As shown in Figure 4, the customized advertising means 300,
  • a customized advertisement database 310 that stores customized advertisement contents for each gender and age and advertisements for each display panel
  • a sex operator 330 which extracts feature values from face information of the subject image acquired from the camera and compares the feature values stored in the feature information database to calculate a gender;
  • a feature information database 340 that stores feature value, age feature value, and gender feature value information of the face information
  • An advertisement content matching unit 360 for matching advertisement contents around an image of a subject by extracting customized contents corresponding to an age and gender determined by the final determination unit from the customized advertisement database;
  • a shooting signal transmitter 385 for transmitting a shooting signal to a camera when a subject is detected by any one of the subject detecting sensors
  • Another advertisement extracting unit 395 for extracting another advertisement of advertisement content matched with the advertisement content matching unit from a customized advertisement database when it is determined as an image of a similar subject by the similarity determining unit;
  • An information dispensing unit 370 which transmits the information matched by the advertisement content matching unit to another display panel;
  • the customized advertisement database, age calculation unit, gender calculation unit, feature information database, final decision unit, advertisement content matching unit, photographing signal sending unit, similarity discriminating unit, other advertisement extracting unit, information sending It is configured to include a customized advertisement control unit 380 for controlling the signal flow between the units.
  • the photographing signal transmitting unit 385 for transmitting a photographing signal to the camera when the subject is detected by any one of the subject detection sensor
  • another advertisement extracting unit 395 is configured to extract another advertisement of the advertisement content matched to the advertisement content matching unit from the customized advertisement database.
  • the photographing signal transmitting unit 385 transmits a photographing signal to the camera.
  • a photographing signal is sent to the camera to acquire a subject image, and a feature value of the subject is extracted.
  • the second camera captures the subject.
  • the similarity determining unit 390 determines the similarity with the image of the previously photographed subject. For example, the similarity between the first and second determined feature values To determine.
  • the display panel # 1 outputted by the camera # 1 in the customized advertisement database is' to buy things? Advertising phrase is displayed on the display panel # 2 displayed by the # 2 camera. 'I decided to buy a Samsung camera' on the display panel # 3 displayed by the # 3 camera, and a smiley character image on the display panel # 4 displayed by the camera. The image is displayed by matching the image to any one of the upper sides of the image.
  • This provides an augmented reality in which content is synthesized in an image of a realistic subject.
  • the customized advertising means may further comprise a camera information storage unit (not shown) for storing the camera unique number, the location of the camera, the field of shooting date and time.
  • a camera information storage unit (not shown) for storing the camera unique number, the location of the camera, the field of shooting date and time.
  • the unique number of the # 1 camera is # 123
  • the customized advertisement means may further include a clothes type analysis unit (not shown) which analyzes the type of clothes worn by the subject and provides analysis information to the final decision unit.
  • a clothes type analysis unit (not shown) which analyzes the type of clothes worn by the subject and provides analysis information to the final decision unit.
  • the function is performed to increase the accuracy by checking again through the type of clothes analyzed by the clothes type analysis unit.
  • the age group is 30 and determined to be a man, but the type of clothes analyzed by the clothes type analysis unit is a skirt, it is highly likely that he is not a man. It is to be retransmitted by sending again to take a picture.
  • genders can be distinguished according to whether they wear pants or skirts, and the final decision section according to the type of clothes is analyzed by analyzing whether a person wears a suit, jeans, uniform or school uniform. It is used as a means of increasing accuracy in determining the final gender and age range.
  • the advertisement content may be not only commercial advertisements, but also public interest advertisements, and various buzzwords and sayings that may cause people's interest.
  • images of a specific subject are photographed by the camera to determine the age and gender of the subject, and the customized advertisement contents suitable for the age and gender are matched with the subject image and the advertisement contents according to the movement of the subject and displayed.
  • the advertisement content matched to a specific subject is provided, thereby enabling target marketing.
  • a subject detection sensor when a specific subject photographed by the first camera moves, it is determined whether the subject photographed by another camera is a specific subject photographed by the first camera.
  • a panorama advertisement is provided.
  • the customized advertisement contents according to the age and gender are matched with the subject's movement and displayed on the display panel by matching the image of the subject with the advertisement contents.
  • the advertisement content matched to the subject it becomes possible to target marketing accordingly and thus will be widely used in the field of target marketing application.

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Abstract

L'invention concerne un système d'annonce publicitaire personnalisée à reconnaissance de mouvement, et plus spécifiquement un système d'annonce publicitaire personnalisée à reconnaissance de mouvement, qui peut photographier une image d'un objet spécifique au moyen d'un appareil photographique, déterminer l'âge et le sexe de l'objet, mettre l'image de l'objet en correspondance avec des contenus publicitaires en fonction du mouvement de l'objet, les contenus publicitaires étant personnalisés pour correspondre à l'âge et au sexe de l'objet, et afficher le contenu publicitaire sur un écran d'affichage.
PCT/KR2012/000357 2011-01-28 2012-01-16 Système d'annonce publicitaire personnalisée à reconnaissance de mouvement Ceased WO2012102507A2 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR10-2011-0009027 2011-01-28
KR1020110009027A KR101187773B1 (ko) 2011-01-28 2011-01-28 동작인식 맞춤형 광고시스템

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WO2012102507A2 true WO2012102507A2 (fr) 2012-08-02
WO2012102507A3 WO2012102507A3 (fr) 2012-11-22

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Cited By (2)

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CN110310144A (zh) * 2019-05-22 2019-10-08 深圳壹账通智能科技有限公司 基于年龄的广告推送方法、装置、设备及存储介质
US20240029113A1 (en) * 2020-11-30 2024-01-25 Dentsu Inc. Information processing system

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KR101468125B1 (ko) * 2012-08-31 2014-12-03 에스케이 텔레콤주식회사 사용자에게 맞춤 서비스를 제공하기 위한 사용자 맞춤 서비스 제공장치 및 그 서비스 방법
KR101444937B1 (ko) * 2013-08-30 2014-10-07 주식회사 스마트미디어랩 다목적 디지털 안내판
KR102695602B1 (ko) * 2019-10-29 2024-08-14 라인플러스 주식회사 영상 통화 서비스를 제공하는 인스턴트 메시징 애플리케이션을 통해 수신된 정보를 검증하는 방법 및 시스템
KR102386056B1 (ko) * 2020-07-23 2022-04-13 주식회사 시스메이트 영상정보 디스플레이 장치
KR102219979B1 (ko) * 2020-12-01 2021-02-25 큐보스 주식회사 디지털 사이니지를 이용한 영상 출력 제어 방법 및 시스템

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JP2004357099A (ja) * 2003-05-30 2004-12-16 Pioneer Electronic Corp 映像情報管理提供システム、サーバ装置及びシミュレーションエンジン装置
US7706677B2 (en) * 2005-01-14 2010-04-27 Samsung Electro-Mechanics Co., Ltd Mobile communication terminal device
KR20100028748A (ko) * 2008-09-05 2010-03-15 에스케이 텔레콤주식회사 광고 제공 시스템 및 방법
KR20100105191A (ko) * 2009-03-20 2010-09-29 엘지전자 주식회사 이동 단말기 및 그 정보표시방법

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110310144A (zh) * 2019-05-22 2019-10-08 深圳壹账通智能科技有限公司 基于年龄的广告推送方法、装置、设备及存储介质
US20240029113A1 (en) * 2020-11-30 2024-01-25 Dentsu Inc. Information processing system

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KR101187773B1 (ko) 2012-10-05
WO2012102507A3 (fr) 2012-11-22
KR20120087679A (ko) 2012-08-07

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