WO2012118337A2 - Système, procédé et support d'enregistrement lisible par ordinateur permettant une analyse des préférences des utilisateurs dans un navigateur web - Google Patents

Système, procédé et support d'enregistrement lisible par ordinateur permettant une analyse des préférences des utilisateurs dans un navigateur web Download PDF

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Publication number
WO2012118337A2
WO2012118337A2 PCT/KR2012/001556 KR2012001556W WO2012118337A2 WO 2012118337 A2 WO2012118337 A2 WO 2012118337A2 KR 2012001556 W KR2012001556 W KR 2012001556W WO 2012118337 A2 WO2012118337 A2 WO 2012118337A2
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WO
WIPO (PCT)
Prior art keywords
user
log
screen image
web browser
url
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/KR2012/001556
Other languages
English (en)
Korean (ko)
Other versions
WO2012118337A3 (fr
Inventor
김영채
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Neowiz Games Corp
Original Assignee
Neowiz Games Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Neowiz Games Corp filed Critical Neowiz Games Corp
Publication of WO2012118337A2 publication Critical patent/WO2012118337A2/fr
Publication of WO2012118337A3 publication Critical patent/WO2012118337A3/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/10—File systems; File servers
    • G06F16/11—File system administration, e.g. details of archiving or snapshots
    • G06F16/128—Details of file system snapshots on the file-level, e.g. snapshot creation, administration, deletion
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/903—Querying
    • G06F16/9038—Presentation of query results
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
    • G06F16/9566—URL specific, e.g. using aliases, detecting broken or misspelled links
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F17/00—Digital computing or data processing equipment or methods, specially adapted for specific functions

Definitions

  • the present invention relates to a system for analyzing a user's propensity in a web browser and a method thereof, and more particularly, to access a screen image by accessing a URL (Uniform Resource Locator) of a site to be analyzed in a predetermined unit of time in order to analyze a user's propensity.
  • the present invention relates to a user propensity analysis system and a method of capturing and presenting a user propensity analysis result along with a captured screen image based on user log information on a URL of the captured screen image.
  • the present invention was created to solve the above-mentioned problem, and in order to analyze a user's disposition to access a URL (Uniform Resource Locator) of a site to be analyzed in a predetermined unit of time to capture a screen image, and the captured screen image It is an object of the present invention to provide a user propensity analysis system and method in a web browser that provides a user propensity analysis result that is visually recognizable by displaying the results of the user propensity analysis.
  • a URL Uniform Resource Locator
  • a user disposition analysis system in a web browser includes an image capture unit for capturing a screen image by accessing a predetermined Uniform Resource Locator (URL) and a URL from a web browser of a user terminal. And a log collecting unit for receiving log information of the user and a log pattern providing unit for providing a log pattern of users by combining the log information with the captured screen image.
  • URL Uniform Resource Locator
  • the user disposition analysis method in a web browser for achieving the above object, accessing a predetermined URL (Uniform Resource Locator) to capture a screen image and log information of the web browser from the user terminal And receiving the log information by combining the log information with the captured screen image.
  • URL Uniform Resource Locator
  • the user disposition analysis results can be visually recognized at a glance to provide convenience to the analyst.
  • the enterprise can accurately determine and reflect the needs of customers based on the results obtained through the present invention.
  • FIG. 1 is a block diagram of a user disposition analysis system in a web browser according to an embodiment of the present invention.
  • FIG. 2 is a block diagram of an analysis server of the present invention.
  • Figure 3 shows an embodiment of the image capture unit and the log collector of the present invention.
  • FIG. 4 illustrates an embodiment of a log pattern providing unit of the present invention.
  • FIG. 5 is a configuration diagram of a user disposition analysis system in a web browser according to an embodiment of the present invention.
  • FIG. 6 is a flowchart illustrating a user disposition analysis method in a web browser according to an embodiment of the present invention.
  • the present invention captures the screen image by accessing the Uniform Resource Locator (URL) of the site to be analyzed in a predetermined time unit to analyze the user's disposition, and based on the user log information on the URL of the captured screen image.
  • the present invention relates to a system for analyzing a user's tendency in a web browser that displays a tendency analysis result together with a captured screen image, and a method thereof.
  • FIG. 1 is a configuration diagram of a user disposition analysis system in a web browser according to an exemplary embodiment of the present invention. Referring to FIG. 1, a user disposition analysis system in a web browser will be described.
  • the user disposition analysis system in the web browser is connected to a plurality of user terminals 100, the web server 200 and the analysis server 300 through a network (including all types of networks including various types of networks such as a telephone network, the Internet, and a wireless communication network).
  • the analysis server 300 includes a database (400).
  • the user terminal 100 is a communication device capable of accessing a web page of a specific site or the like through a network.
  • various communication devices such as a wireless communication terminal such as a smartphone, a computer, and a TV capable of accessing the Internet may be used. have. Therefore, the user can conveniently and quickly access a web page of a specific site or the like by using PC communication, wired / wireless Internet, telephone network, and the like.
  • the user terminal 100 should be provided with a web browser.
  • a web browser is software that helps your computer connect to the Internet and view a variety of information from a web server.
  • the web browser integrates various Internet functions such as FTP, Telnet, News, Gopher as well as WWW. It's designed to be easy to use with just a click. Types of such web browsers include Internet Explorer, Mozilla Firefox, Google Chrome, Apple Safari, Opera, etc.
  • the user terminal 100 The type of web browser that should be installed on is not limited to a particular one.
  • the user terminal 100 may include an input unit for receiving data from a user by an input means such as a mouse or a keyboard, a communication unit communicating with the web server 200 through an internet network, and the web server ( It may include a display unit for displaying the information received from the (200).
  • an input unit for receiving data from a user by an input means such as a mouse or a keyboard
  • a communication unit communicating with the web server 200 through an internet network
  • the web server It may include a display unit for displaying the information received from the (200).
  • the analysis server 300 includes an image capturing unit 310, a log collecting unit 330, a log pattern providing unit 350, and a database 400.
  • the image capture unit 310 accesses a predetermined URL to capture a screen image. At this time, the image capture unit 310 accesses the web server 200 at a predetermined time unit to capture the screen image.
  • the image capture unit 310 is connected to the web server 200 by a predetermined time unit, apart from the user terminal 100 accessing the web site provided by the web server 200, the screen according to the URL. Capture the image. Images of the screen are captured regardless of how long or when users are connected, but the time of capturing the images allows the user to combine the log information with the users when creating a user log pattern in the future.
  • the log collector 330 receives log information of a user for the URL from a web browser of the user terminal 100.
  • the log information includes at least one of user information, a click position of the user, a time clicked by the user at the click position, information of a link clicked by the user, and an image name clicked by the user.
  • the information of the link includes the address of the link, the title of the link, and the like.
  • a user accesses a web page, such as a desired site
  • the user can download a desired page through a web browser installed in the user terminal 100.
  • a log file according to web surfing , Click stream material and click events.
  • the log information such as the log file, the click stream data, and the click event is received by the log collector 330 from the user terminal 100 and stored in the database 400.
  • the database 400 may store log information for each user, but in order to provide a user disposition analysis result, the log information may be stored for each URL.
  • FIG. 3 illustrates an embodiment of the image capturing unit and the log collecting unit according to the present invention, and describes an embodiment of the image capturing unit and the log collecting unit together with FIG. 1.
  • the user terminal 100 accesses a homepage of a company (hereinafter referred to as 'A company') as shown in FIG. 1, in the A company, whether the homepage of the company is maintained in accordance with the intention of planning. In some cases, you might want to know what menus users like and how they are used. In such a case, the present invention can be used.
  • the homepage of A company has several web pages (Corporate homepage 1 to corporate homepage n) for each menu, and the URLs of the web pages are different. Therefore, the image capture unit 310 captures the screen image by accessing the page-specific URL of the homepage of the company A at a predetermined time unit, and stores the captured screen image and the captured time in the database 400. .
  • the log collector 330 receives log information of users according to URLs of pages of the homepage of the A company from the user terminal 100 and stores the log information in the database 400. Accordingly, since the screen image according to the unit time and the log information of the users are stored in the database 400 for each URL, the log pattern providing unit 350 described later will refer to the database 400 and log the user log pattern. Can be generated.
  • the log pattern providing unit 350 combines the log information with the captured screen image to provide a log pattern of users. That is, the screen image captured by the image capture unit 310 is stored in the database 400 with respect to a preset URL on a predetermined time unit, and the log information of the user for each preset URL is stored in the log collector. Since it is stored in the database 400 by the 330, the log pattern providing unit 350 generates a log pattern by combining the screen image captured by the URL and the user information to store in the database 400.
  • the log pattern is generated by using log information of users of the URL of the captured screen image, and includes a location clicked by the user or a number of clicks on the clicked location with respect to the captured screen image.
  • the log pattern may be generated only for a desired item of log information. Therefore, when only the desired item is extracted from the log information and combined with the screen image, a log pattern may be generated for each desired item, and log patterns of various categories may be generated.
  • the screen image is captured for each URL, and log information is generated by receiving log information for each URL, the log pattern is generally generated for each URL.
  • FIG. 4 illustrates an embodiment of a log pattern providing unit of the present invention.
  • the log pattern may be visually displayed and provided on the captured screen image.
  • users can see which menus are accessed by users, which menus are used by users, which locations are clicked to, and which links or images are accessed by users.
  • the advantage is that user disposition and performance measurement can be identified at a glance.
  • a red circle indicates a position clicked by a user, and the number of clicks may be displayed by writing a number in the circle.
  • the rectangles of different colors under the web page of FIG. 4 represent preset URLs, and the sizes vary according to the user access amount of each URL. This type is particularly easy when the performance of each web page needs to be verified or user disposition analysis is required in a site including multiple pages. Therefore, in FIG. 4, the user log pattern is analyzed for a total of five URLs, and it can be seen that the log pattern is visually displayed for one of the five URLs.
  • FIG. 5 is a configuration diagram of a user disposition analysis system in a web browser according to an embodiment of the present invention.
  • the system may be configured as shown in FIG. 5 to reduce an overload of the analysis server 300. That is, the image capture unit 310 is an image capture server 500, the log collection unit 330 is a log collection server 600, and the log pattern providing unit 350 is a log pattern providing server 700.
  • the system can be efficiently operated by reducing the server overload.
  • FIG. 6 is a flowchart illustrating a method for analyzing user tendency in a web browser according to an embodiment of the present invention.
  • the screen image is captured by accessing the preset URL (S10), and log information is received from the web browser of the user terminal (S20).
  • the log information is log information of the preset URL, and the order of capturing the screen image and receiving the log information from the web browser of the user terminal may be changed.
  • the log information of the users is generated by combining log information with the captured screen image (S30), and the log pattern is visually displayed on the captured screen image and provided (S40).
  • the log information, the log pattern, and the provision of the log pattern visually are the same as described above in the user disposition analysis system in the web browser.
  • the invention also includes a computer readable medium having recorded thereon a program for carrying out the invention.

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Computational Linguistics (AREA)
  • Mathematical Physics (AREA)
  • Software Systems (AREA)
  • Information Transfer Between Computers (AREA)
  • Debugging And Monitoring (AREA)

Abstract

La présente invention concerne un système et un procédé permettant d'analyser les préférences d'utilisateurs dans un navigateur Web, et plus particulièrement, un système et un procédé permettant d'analyser des préférences d'utilisateurs dans un navigateur Web consistant à accéder, à des intervalles de temps prédéfinis, à une adresse universelle (URL) d'un site à analyser et à capturer une vue d'écran afin d'analyser la préférence d'un utilisateur, et qui consiste à afficher le résultat de l'analyse de la préférence de l'utilisateur conjointement avec la vue d'écran capturée sur la base des informations d'ouverture de session de l'utilisateur relatives à l'adresse URL de la vue d'écran capturée. Dans ce but, un système d'analyse de préférences d'utilisateurs dans un navigateur Web selon la présente invention comprend : une unité de capture d'image qui accède à une adresse universelle (URL) prédéfinie afin de capturer une vue d'écran ; une unité de collecte d'informations d'ouverture de session qui reçoit des informations sur l'ouverture de session de l'utilisateur à l'adresse URL en provenance du navigateur Web d'un terminal d'utilisateur ; et une unité de fourniture de profil d'ouverture de session qui combine la vue d'écran capturée et les informations d'ouverture de session afin de fournir un profil d'ouverture de session des utilisateurs. Ainsi, le résultat de l'analyse de préférences d'utilisateurs peut être facilement et visuellement déterminé afin de fournir une aide pratique à un analyste.
PCT/KR2012/001556 2011-03-03 2012-02-29 Système, procédé et support d'enregistrement lisible par ordinateur permettant une analyse des préférences des utilisateurs dans un navigateur web Ceased WO2012118337A2 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR10-2011-0018794 2011-03-03
KR1020110018794A KR20120100121A (ko) 2011-03-03 2011-03-03 웹 브라우저에서의 사용자 성향 분석 시스템 및 그 방법, 그리고 컴퓨터로 읽을 수 있는 기록매체

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WO2012118337A2 true WO2012118337A2 (fr) 2012-09-07
WO2012118337A3 WO2012118337A3 (fr) 2012-12-20

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WO (1) WO2012118337A2 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN107517140A (zh) * 2016-06-16 2017-12-26 中国移动通信集团广东有限公司 移动互联网的业务识别方法及装置

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KR102083624B1 (ko) * 2013-01-15 2020-03-02 에스케이플래닛 주식회사 관심대상 분석 시스템 및 그 방법, 그리고 이에 적용되는 장치
KR102512404B1 (ko) * 2020-10-23 2023-03-22 주식회사 이알마인드 정보 추천 서비스 제공 장치 및 방법

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KR20040006515A (ko) * 2002-07-12 2004-01-24 주식회사 네오위즈 사용자가 입력하는 정보와 행동로그의 분석을 이용하여정보 서비스 체계 및 검색 결과를 제공하는 정보 서비스시스템 및 방법
KR100645608B1 (ko) * 2004-03-25 2006-11-13 (주)첫눈 사용자 방문 유알엘 로그를 이용한 정보 검색 서비스 제공 서버 및 그 방법
KR20080021856A (ko) * 2006-09-05 2008-03-10 강성원 로그정보 분석 시스템 및 그 방법
KR100835905B1 (ko) * 2007-04-02 2008-06-19 (주)비즈스프링 웹사이트 방문자의 웹페이지 내부 클릭분포를 시각화하는장치 및 그를 이용하여 시각화하는 방법

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN107517140A (zh) * 2016-06-16 2017-12-26 中国移动通信集团广东有限公司 移动互联网的业务识别方法及装置

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WO2012118337A3 (fr) 2012-12-20
KR20120100121A (ko) 2012-09-12

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