WO2012144825A3 - 게임 순위표에서 순위자의 게임연관정보에 기반한 광고를 노출하는 서버 및 그 방법 - Google Patents

게임 순위표에서 순위자의 게임연관정보에 기반한 광고를 노출하는 서버 및 그 방법 Download PDF

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Publication number
WO2012144825A3
WO2012144825A3 PCT/KR2012/003008 KR2012003008W WO2012144825A3 WO 2012144825 A3 WO2012144825 A3 WO 2012144825A3 KR 2012003008 W KR2012003008 W KR 2012003008W WO 2012144825 A3 WO2012144825 A3 WO 2012144825A3
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WO
WIPO (PCT)
Prior art keywords
game
rankings
ranking
displaying
advertisements
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Ceased
Application number
PCT/KR2012/003008
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English (en)
French (fr)
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WO2012144825A2 (ko
Inventor
나호열
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Neowiz Internet Corp
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Neowiz Internet Corp
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Publication date
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Publication of WO2012144825A2 publication Critical patent/WO2012144825A2/ko
Publication of WO2012144825A3 publication Critical patent/WO2012144825A3/ko
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/60—Generating or modifying game content before or while executing the game program, e.g. authoring tools specially adapted for game development or game-integrated level editor
    • A63F13/61—Generating or modifying game content before or while executing the game program, e.g. authoring tools specially adapted for game development or game-integrated level editor using advertising information
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/70—Game security or game management aspects
    • A63F13/79—Game security or game management aspects involving player-related data, e.g. identities, accounts, preferences or play histories
    • A63F13/798—Game security or game management aspects involving player-related data, e.g. identities, accounts, preferences or play histories for assessing skills or for ranking players, e.g. for generating a hall of fame
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/90—Constructional details or arrangements of video game devices not provided for in groups A63F13/20 or A63F13/25, e.g. housing, wiring, connections or cabinets
    • A63F13/92—Video game devices specially adapted to be hand-held while playing
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F2300/00—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
    • A63F2300/20—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game characterised by details of the game platform
    • A63F2300/204—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game characterised by details of the game platform the platform being a handheld device
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F2300/00—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
    • A63F2300/50—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game characterized by details of game servers
    • A63F2300/55—Details of game data or player data management
    • A63F2300/5506—Details of game data or player data management using advertisements
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F2300/00—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
    • A63F2300/50—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game characterized by details of game servers
    • A63F2300/55—Details of game data or player data management
    • A63F2300/5546—Details of game data or player data management using player registration data, e.g. identification, account, preferences, game history
    • A63F2300/558—Details of game data or player data management using player registration data, e.g. identification, account, preferences, game history by assessing the players' skills or ranking

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Multimedia (AREA)
  • Strategic Management (AREA)
  • Theoretical Computer Science (AREA)
  • General Business, Economics & Management (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Tourism & Hospitality (AREA)
  • Computer Security & Cryptography (AREA)
  • General Health & Medical Sciences (AREA)
  • Health & Medical Sciences (AREA)
  • Primary Health Care (AREA)
  • Human Resources & Organizations (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

본 발명은 게임 순위표에서 순위자의 게임연관정보에 기반한 광고를 노출하는 서버에 관한 것으로, 보다 상세하게는 온라인 게임의 게임 순위표에서 순위자와 연관된 광고를 노출함으로써 순위자와 관련한 정보를 광고와 함께 획득할 수 있고, 게임 이용에 방해 없이 광고 효과를 극대화시킬 수 있는 게임 순위표에서 순위자의 게임연관정보에 기반한 광고를 노출하는 서버에 관한 것이다. 이를 위하여, 본 발명에 따른 게임 순위표에서 순위자의 게임연관정보에 기반한 광고를 노출하는 서버는, 게임실행정보를 이용하여 게임 순위를 결정하는 순위결정부와 상기 게임 순위를 이용하여 순위자와 관련된 광고를 결정하는 광고결정부와 상기 결정한 순위를 순위조회자의 단말기에 표시하는 순위표시부 및 상기 광고결정부에서 결정한 상기 순위자와 관련된 광고를 상기 순위조회자의 단말기로 노출하는 광고노출부를 포함한다. 이와 같이, 게임 이용자가 가장 관심을 많이 가지는 정보가 게임 순위인 점을 이용하여 게임 순위표에서 광고를 함으로써 광고 효과를 극대화할 수 있고, 게임 순위표에서 순위자와 연관성이 높은 게임을 광고함으로써 일반적인 배너 광고와 차별화된다.
PCT/KR2012/003008 2011-04-22 2012-04-19 게임 순위표에서 순위자의 게임연관정보에 기반한 광고를 노출하는 서버 및 그 방법 Ceased WO2012144825A2 (ko)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR1020110037685A KR101264626B1 (ko) 2011-04-22 2011-04-22 게임 순위표에서 순위자의 게임연관정보에 기반한 광고를 노출하는 서버 및 그 방법
KR10-2011-0037685 2011-04-22

Publications (2)

Publication Number Publication Date
WO2012144825A2 WO2012144825A2 (ko) 2012-10-26
WO2012144825A3 true WO2012144825A3 (ko) 2013-03-07

Family

ID=47042052

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2012/003008 Ceased WO2012144825A2 (ko) 2011-04-22 2012-04-19 게임 순위표에서 순위자의 게임연관정보에 기반한 광고를 노출하는 서버 및 그 방법

Country Status (2)

Country Link
KR (1) KR101264626B1 (ko)
WO (1) WO2012144825A2 (ko)

Families Citing this family (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101709006B1 (ko) * 2015-07-22 2017-02-21 윤종민 게임 결과 정보창을 이용한 메시지 출력 방법
CN107924519B (zh) * 2015-09-17 2022-03-08 工合线上娱乐株式会社 横幅广告信息生成方法、服务器装置及存储介质
KR20180044683A (ko) * 2016-10-24 2018-05-03 윤종민 랭킹에 대응한 정보 표시 시스템 및 방법
KR101877688B1 (ko) * 2017-10-23 2018-07-12 넷마블 주식회사 캠페인 노출 여부 판단 방법, 서버 및 컴퓨터 프로그램
JP2019088841A (ja) * 2019-01-22 2019-06-13 株式会社 ディー・エヌ・エー ゲームを提供するシステム、方法、及びプログラム
US12265982B2 (en) * 2021-03-31 2025-04-01 tvScientific, Inc. System and method for linking video-game activation on consoles to connected television advertisement delivery
US11856248B2 (en) 2021-03-31 2023-12-26 tvScientific, Inc. System and method for scoring audience responsiveness and exposure to television advertising
US11683109B2 (en) 2021-03-31 2023-06-20 tvScientific, Inc. Scientific system and method for optimizing television advertising
US11750884B2 (en) 2021-03-31 2023-09-05 tvScientific, Inc. Audience responsiveness analytics index for television advertising
KR102976211B1 (ko) * 2022-04-04 2026-06-11 곽대현 온라인 게임 내 광고 재생 시스템 및 그 방법

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20050077639A (ko) * 2004-01-30 2005-08-03 주식회사 벤쳐베이스 사이버게임 유료화 방법 및 그 기록매체
KR20090038762A (ko) * 2007-10-16 2009-04-21 (주) 쏠디앤아이 승률 표시 게임을 이용한 온라인 광고방법
JP2009211168A (ja) * 2008-02-29 2009-09-17 Index:Kk メール配信型宣伝促進システム
KR20100091772A (ko) * 2009-02-11 2010-08-19 삼성전자주식회사 게임 제공 방법 및 시스템

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20050077639A (ko) * 2004-01-30 2005-08-03 주식회사 벤쳐베이스 사이버게임 유료화 방법 및 그 기록매체
KR20090038762A (ko) * 2007-10-16 2009-04-21 (주) 쏠디앤아이 승률 표시 게임을 이용한 온라인 광고방법
JP2009211168A (ja) * 2008-02-29 2009-09-17 Index:Kk メール配信型宣伝促進システム
KR20100091772A (ko) * 2009-02-11 2010-08-19 삼성전자주식회사 게임 제공 방법 및 시스템

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KR101264626B1 (ko) 2013-05-24
KR20120119615A (ko) 2012-10-31
WO2012144825A2 (ko) 2012-10-26

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