WO2015126043A1 - Procédé d'affichage de publicité, procédé de fourniture de publicité, et appareil appliqué à ceux-ci - Google Patents

Procédé d'affichage de publicité, procédé de fourniture de publicité, et appareil appliqué à ceux-ci Download PDF

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Publication number
WO2015126043A1
WO2015126043A1 PCT/KR2014/011657 KR2014011657W WO2015126043A1 WO 2015126043 A1 WO2015126043 A1 WO 2015126043A1 KR 2014011657 W KR2014011657 W KR 2014011657W WO 2015126043 A1 WO2015126043 A1 WO 2015126043A1
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WIPO (PCT)
Prior art keywords
advertisement
display
style sheet
display format
media
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Ceased
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PCT/KR2014/011657
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English (en)
Korean (ko)
Inventor
한민호
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
SK Planet Co Ltd
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SK Planet Co Ltd
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Publication date
Priority claimed from KR1020140021303A external-priority patent/KR102178820B1/ko
Priority claimed from KR1020140027703A external-priority patent/KR102213871B1/ko
Application filed by SK Planet Co Ltd filed Critical SK Planet Co Ltd
Publication of WO2015126043A1 publication Critical patent/WO2015126043A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to a method for displaying an advertisement displayed in an advertisement medium apparatus so as to be changed to be suitable for a display format defined in the advertisement medium apparatus.
  • the present invention also relates to a method for transforming and providing an atypical advertisement material registered from an advertiser as a standardized advertisement material based on a pre-registered advertisement template.
  • a mobile device may load or access an advertisement medium (eg, an application or a web page) on which an advertisement is displayed.
  • an advertisement medium eg, an application or a web page
  • the advertisement media device receives the advertisement from the advertisement platform device and displays the advertisement on the execution screen of the advertisement medium, wherein the advertisement is displayed on the execution screen of the advertisement medium according to the display format (eg, UI, user interface characteristics) defined in the advertisement. Will be displayed.
  • the display format eg, UI, user interface characteristics
  • the display format is defined in the advertisement medium itself, and if the advertisement is displayed according to the display format defined in the advertisement as above, the displayed advertisement does not conform to the display format defined in the advertisement medium. Can cause disapproval.
  • the present invention has been made in view of the above circumstances, and an object of the present invention is to change a display variable defined in a cascading style sheet (CSS) that defines a display format of an advertisement.
  • the advertisement to be displayed is displayed in a manner suitable for the display format defined in the advertisement media device, thereby minimizing the user's disapproval of the advertisement.
  • CSS cascading style sheet
  • the object to be reached in the present invention is to transform the informal advertising material registered by the advertiser as a standardized advertising material based on the pre-registered advertising template to define the advertising display format in the advertising media device by providing it as an advertisement
  • the advertisement is displayed in a manner suitable for the advertisement display format defined in the advertisement medium apparatus, thereby greatly improving the advertisement effect.
  • a display format change device includes a display format defined by each of a media style sheet defining a display format in an advertisement media device and an advertisement style sheet defining a display format of an advertisement.
  • An analysis unit analyzing the displayed display variable;
  • a change unit for changing at least a part of the display variables analyzed from the advertisement style sheet into display variables analyzed from the media style sheet as change processing variables so that the advertisement is displayed as a display format in the advertisement medium apparatus. Characterized in that.
  • the change processing variable is a display variable which is analyzed to have the same display variable present in the media style sheet, and the changing unit changes the change processing variable into the same display variable existing in the media style sheet. It is characterized by.
  • each of the display variables analyzed from the media style sheet and the advertisement style sheet includes a definition element related to the definition of the display format, and the change unit includes all of the definition elements included in the change processing variable. At least a part of the change processing definition element may be changed to a definition element included in the display variable of the media style sheet.
  • the change processing definition element is a definition element in which the same definition element exists in the display variable of the media style sheet changed as the change processing variable, and the change unit replaces the change processing definition element in the media style sheet. It is characterized by changing to the same definition element existing in the display variable.
  • the display format change device includes a media style sheet in which the display format change device defines a display format in an advertisement medium apparatus and an advertisement style sheet that defines a display format of an advertisement.
  • a change step of the display format changing device changing the display variable of at least a part of all display variables analyzed from the advertisement style sheet into display variables analyzed from the media style sheet;
  • a method of operating a display format change device In order to achieve the above object, there is provided a method of operating a display format change device according to a third aspect of the present invention.
  • the change processing variable is a display variable which is analyzed to have the same display variable present in the media style sheet, and wherein the changing step changes the change processing variable to the same display variable existing in the media style sheet. Characterized in that.
  • each of the display variables analyzed from the media style sheet and the advertisement style sheet includes a definition element related to the definition of the display format
  • the changing step includes: the definition element included in the change processing variable. At least a part of the entirety may be changed to a definition element included in a display variable of the media style sheet as a change processing defining element.
  • the change processing definition element is a definition element in which the same definition element exists in the display variable of the media style sheet changed as the change processing variable, and the changing step includes the change processing definition element in the medium style sheet. Characterized in that the same definition elements present in the display variable of.
  • a method of operating a display format change device In order to achieve the above object, there is provided a method of operating a display format change device according to a third aspect of the present invention.
  • the change processing variable is a display variable which is analyzed to have the same display variable present in the media style sheet, and wherein the changing step changes the change processing variable to the same display variable existing in the media style sheet. Characterized in that.
  • each of the display variables analyzed from the media style sheet and the advertisement style sheet includes a definition element related to the definition of the display format
  • the changing step includes: the definition element included in the change processing variable. At least a part of the entirety may be changed to a definition element included in a display variable of the media style sheet as a change processing defining element.
  • the change processing definition element is a definition element in which the same definition element exists in the display variable of the media style sheet changed as the change processing variable, and the changing step includes the change processing definition element in the medium style sheet. Characterized in that the same definition elements present in the display variable of.
  • the advertisement providing apparatus for achieving the above object is to extract the pre-registered advertising material from the advertiser based on the pre-registered advertising template and the advertising template to define the advertisement display format in the advertising media device.
  • the advertisement template includes an attribute of the advertisement material displayed in the advertisement display area of the advertisement medium device, and the attribute of the advertisement material is main, if the advertisement material previously registered from the advertiser is text.
  • Each attribute divided into a sub and the main or sub attribute includes a length of the text.
  • the advertisement material pre-registered from the advertiser the attribute of the advertisement material is the text, when the advertising medium device is two or more, the two or more advertising media device in each property divided into the main or the sub
  • the length of the text is the longest, the number of which is registered on the basis of only one of the advertising template of the particular advertising media device
  • the property of the announcement material is the image, if the advertising media device is 2 or more, the two or more
  • the resolution of the image is the highest among the advertising media device, the number of the image is characterized in that the registration based on only one advertising template of the particular advertising media device.
  • a method of operating an advertisement providing apparatus wherein an advertisement template pre-registered to define an advertisement display format in an advertisement medium apparatus and an advertisement template registered based on the advertisement template.
  • An extraction step of extracting the advertisement material Generating an advertisement by changing or maintaining the advertisement material so that the extracted advertisement material follows an advertisement display format defined by the advertisement template; And providing the generated advertisement to the advertisement medium apparatus so that the advertisement medium apparatus displays the changed or retained advertisement material.
  • the advertisement template includes an attribute of the advertisement material displayed in the advertisement display area of the advertisement medium device, and the attribute of the advertisement material is main, if the advertisement material previously registered from the advertiser is text.
  • Each attribute divided into a sub and the main or sub attribute includes a length of the text.
  • the advertisement material pre-registered from the advertiser the attribute of the advertisement material is the text, when the advertising medium device is two or more, the two or more advertising media device in each property divided into the main or the sub
  • the length of the text is the longest, the number of which is registered on the basis of only one of the advertising template of the particular advertising media device
  • the property of the announcement material is the image, if the advertising media device is 2 or more, the two or more
  • the resolution of the image is the highest among the advertising media device, the number of the image is characterized in that the registration based on only one advertising template of the particular advertising media device.
  • the advertisement display system and the method thereof, and the apparatus applied thereto the advertisement displayed on the advertisement medium device by changing the display variable defined in the Cascading Style Sheet (CSS) that defines the display format of the advertisement.
  • CSS Cascading Style Sheet
  • the atypical advertisement material registered by the advertiser is a standardized advertisement material based on a pre-registered advertisement template to define the advertisement display format in the advertisement medium device.
  • the advertisement can be displayed in a manner suitable for the advertisement display format defined in the advertisement medium apparatus, thereby greatly improving the advertisement effect.
  • FIG. 1 is a schematic configuration diagram of an advertisement display system according to an embodiment of the present invention.
  • FIG. 2 is a block diagram of a display format change apparatus according to an embodiment of the present invention.
  • FIG. 3 is a view for explaining an example of a change in display format according to an embodiment of the present invention.
  • FIG. 4 is a schematic flowchart illustrating an operation flow in an advertisement display system according to an embodiment of the present invention.
  • FIG. 5 is a schematic flowchart illustrating an operation of a display format change device according to an embodiment of the present invention.
  • Figure 6 is a schematic diagram of an advertisement providing system according to another embodiment of the present invention.
  • FIG. 7 is a view for explaining the advertisement template registration process according to another embodiment of the present invention.
  • FIG 8 and 9 are diagrams for explaining the advertising material registration process according to another embodiment of the present invention.
  • FIG. 10 is a view for explaining an example of a change in display format according to another embodiment of the present invention.
  • FIG. 11 is a schematic flowchart illustrating an operation flow in an advertisement providing system according to another embodiment of the present invention.
  • FIG. 12 is a schematic flow chart for explaining the operation of the display format change apparatus according to another embodiment of the present invention.
  • FIG. 1 is a diagram illustrating an advertisement display system according to an embodiment of the present invention.
  • the advertisement display system As shown in Figure 1, the advertisement display system according to an embodiment of the present invention, the advertisement medium device 100 for requesting and receiving an advertisement from the advertisement providing apparatus 200, and displays the received advertisement, advertising medium And an advertisement providing apparatus 200 for providing an advertisement requested from the apparatus 100 and a display format changing apparatus 300 for changing the display format defined in the advertisement.
  • the advertisement medium apparatus 100 refers to, for example, a mobile device that executes an application, which is an advertisement medium, or accesses a web page to display an advertisement on an execution screen of the advertisement medium.
  • the advertisement medium device 100 may be a smart phone, a tablet PC, a PDA, and the like, and the present invention is not limited thereto, and an application (App) operating as an advertisement medium may be executed, or another form. Any device that can be accessed to a web page (Web) that is an advertising medium may be included.
  • App application
  • Web web page
  • the advertisement media apparatus 100 may be classified into an application type advertisement media apparatus for executing an application as an advertisement medium, and a web type advertisement media apparatus connected to a web page that is an advertisement medium.
  • the advertisement providing apparatus 200 refers to an advertisement server which is executed in the advertisement media apparatus 100 or provides an advertisement to an advertisement medium connected to the advertisement media apparatus 100.
  • the advertisement providing apparatus 200 stores the advertisement from the advertiser and provides the advertisement through a pull method of providing the advertisement according to the advertisement request received from the advertisement medium apparatus 100.
  • the advertisement providing apparatus 200 may provide an advertisement not only through the pull scheme but also through a push scheme for providing advertisement to the advertisement media apparatus 100 regardless of the advertisement request.
  • the access address eg, URL
  • the advertisement content eg, image, text, and video
  • a style sheet CSS, Cascading Style Sheet
  • the advertisement medium apparatus 100 acquires the advertisement content based on the access address included in the metadata, and displays the obtained advertisement content on the execution screen of the advertisement medium according to the display format defined in the advertisement style sheet. Will be.
  • CSS Cascading Style Sheet
  • the display format changer 300 refers to a server for changing the aforementioned advertisement style sheet.
  • the display format change apparatus 300 changes and provides an advertisement style sheet according to a display format change request for an advertisement from the advertisement providing apparatus 200.
  • the advertisement medium apparatus 100 displays advertisements received from the advertisement providing apparatus 200 according to the display format defined in the advertisement on the execution screen of the advertisement medium.
  • the advertisement medium apparatus 100 similar to the advertisement, the advertisement medium itself may be defined through a style sheet (hereinafter, 'media style sheet').
  • 'media style sheet' a style sheet
  • the ad style sheet and the media style sheet include a plurality of variables (Variable) in which respective display formats are defined, and each display variable includes, for example, 'color', 'background-color', 'margin', and 'width'. Includes a number of defining elements related to the definition of the display format, such as', 'height' and 'display'.
  • the advertisement medium apparatus 100 displays an advertisement according to the display format defined in the advertisement, a case in which the advertisement medium apparatus 100 does not correspond to the display format defined by the advertisement medium itself may occur.
  • the display format of the advertisement does not conform to the display format defined by the advertisement medium itself, a user who encounters the execution screen of the advertisement medium may cause a rejection of the advertisement.
  • the user may cause a rejection of the advertisement, which may act as a direct cause of inhibiting the advertisement effect.
  • the advertisement medium apparatus 100 performs a function of requesting an advertisement.
  • the advertisement medium apparatus 100 requests an advertisement from the advertisement providing apparatus 200 through a software development kit (SDK) mounted on the advertisement medium according to the execution of the advertisement medium.
  • SDK software development kit
  • the advertisement medium apparatus 100 receives metadata from the advertisement providing apparatus 200 and includes metadata including the access address of the advertisement content for displaying on the execution screen of the advertisement medium.
  • the advertisement medium apparatus 100 receives an advertisement style sheet that defines the display format of the advertisement.
  • the advertisement medium apparatus 100 performs a function of displaying an advertisement.
  • the advertisement medium apparatus 100 receives the metadata (XML) and the advertisement style sheet related to the advertisement from the advertisement providing apparatus 200, the advertisement medium apparatus 100 checks the access address of the advertisement contents from the metadata and downloads the advertisement contents. The downloaded advertisement content is displayed on the execution screen of the advertisement medium.
  • the advertisement medium apparatus 100 receives the metadata (XML) and the advertisement style sheet related to the advertisement from the advertisement providing apparatus 200.
  • the advertisement medium apparatus 100 displays advertisement contents on an execution screen of the advertisement medium according to the display format defined in the advertisement style sheet received from the advertisement providing apparatus 200.
  • the display format change device 300 is changed to be suitable for the display format of the advertisement medium.
  • the advertisement medium device 100 defines the corresponding advertisement in the advertisement medium. It can be displayed by changing it to match the display format.
  • the advertisement providing apparatus 200 performs a function of providing an advertisement style sheet.
  • the advertisement display apparatus 200 displays a display format of the advertisement so that the display format of the requested advertisement may be matched with the display format in the advertisement media apparatus 100.
  • the display format changing device 300 is requested to change the.
  • the advertisement providing apparatus 200 when the advertisement providing apparatus 200 receives the advertisement style sheet reflecting the changed display format from the display format changing apparatus 300, the advertisement providing apparatus 200 includes the access address of the advertisement content together with the metadata (XML). 100, the advertisement medium apparatus 100 receiving the advertisement content may download the advertisement content and display the downloaded advertisement content in accordance with the display format defined in the advertisement medium.
  • the advertisement medium apparatus 100 receiving the advertisement content may download the advertisement content and display the downloaded advertisement content in accordance with the display format defined in the advertisement medium.
  • the display format change apparatus 300 performs a function of analyzing the advertisement style sheet and the media style sheet.
  • the display format changing apparatus 300 extracts an advertisement style sheet defining the display format of the advertisement from its own database (not shown). .
  • the display format change device 300 extracts the advertisement style sheet and collects the media style sheet defining the display format of the advertisement medium from the advertisement medium apparatus 100 that requests the advertisement.
  • the display format change device 300 includes display variables in which the display format is defined from each of the media style sheet and the advertisement style sheet, and is included in relation to the definition of the display format in each display variable. Analyze definition elements
  • the display format change device 300 performs a function of changing the advertisement style sheet.
  • the display format change device 300 is analyzed from the advertising style sheet when the analysis of the display variable and the definition elements included in each display variable is defined from the media style sheet and the advertising style sheet, respectively After changing at least some of the display variables from the media style sheet to the display variable analyzed as the change processing variable, the changed advertisement style sheet is transmitted to the advertisement media apparatus 100, whereby the delivered advertisement is transferred to the advertisement media apparatus 100. ) Can be displayed in accordance with the display format defined in the advertising media.
  • the display format changing device 300 changes the display variable analyzed as the change processing variable that the same display variable exists in the media style sheet among the display variables analyzed from the advertisement style sheet.
  • the display format change device 300 in changing the display variable analyzed from the advertisement style sheet as the change processing variable, includes at least a part of all of the definition elements included in the change processing variable as the change processing definition element. It is changed to the definition element included in the display variable.
  • the display format change apparatus 300 may include only the definition elements in which the same definition elements exist in the display variables of the media style sheet that are changed as the change processing variables among all the definition elements included in the change processing variables. It is changed as a change processing definition element.
  • the display format change apparatus 300 includes an analysis unit 310 for analyzing the media style sheet and the advertisement style sheet, and a change unit 320 for changing the advertisement style sheet. Has a configuration.
  • all or part of the configuration of the display format changer 300 including the analyzer 310 and the changer 320 may be implemented as hardware or software, or as a combination thereof.
  • the analysis unit 310 performs a function of analyzing the advertisement style sheet and the media style sheet.
  • the analysis unit 310 extracts an advertisement style sheet defining the display format of the advertisement from its own database (not shown).
  • the analysis unit 310 extracts the advertisement style sheet, and collects the media style sheet defining the display format of the advertisement medium from the advertisement medium apparatus 100 requesting the advertisement.
  • the display format change request received from the analysis unit 310 may include access information (eg, a URL) about an advertisement medium to display an advertisement, and thus the display format change apparatus 300 may display the access information. Based on this, the media style sheet defining the display format of the advertising media is collected.
  • access information eg, a URL
  • the analysis unit 310 when the collection of the media style sheet is completed, the analysis unit 310 includes a display variable in which a display format is defined from each of the media style sheet and the advertisement style sheet, and definitions included in the display format in relation to the display format definition. The factor is analyzed.
  • the changer 320 performs a function of changing the advertisement style sheet.
  • the changer 320 is a display variable analyzed from the advertisement style sheet when the analysis of the display variable and the definition elements included in each display variable, the display format is defined from each of the media style sheet and the advertising style sheet After changing at least a part of the whole to a display variable analyzed from the media style sheet as a change processing variable, the changed advertisement style sheet is delivered to the advertisement medium apparatus 100, whereby the delivered advertisement is delivered to the advertisement medium apparatus 100. It should be displayed in accordance with the display format defined in the advertising media.
  • the changer 320 changes the display variable analyzed as the same as the change processing variable among the display variables analyzed from the advertisement style sheet, in which the same display variable exists in the media style sheet.
  • changing the display variable in the ad style sheet to the media style sheet changes the list of display variables included in the original ad style sheet, so that the advertisement is displayed. This is to prevent an error on the execution screen of the medium from occurring.
  • the changer 320 displays the advertisement by changing only the value of the display variable to the value of the corresponding display variable of the media style sheet while the list of display variables included in the first advertisement style sheet is maintained.
  • an error does not occur on the execution screen of the advertisement medium, and the display format of the advertisement can be matched with the display format defined in the advertisement medium.
  • the changer 320 changes the display variable analyzed from the advertisement style sheet as the change processing variable, at least a part of all of the definition elements included in the change processing variable as the change processing definition element is the display variable of the media style sheet. It is changed to the definition element included in.
  • the change unit 320 changes only the definition element in which the same definition element exists in the display variable of the media style sheet that is changed as the change processing variable among all the definition elements included in the change processing variable. It is changed as a defining element.
  • the display variables to be changed in the ad style sheet include 'color', 'background-color', 'margin', 'width', 'height', and 'display' as the definition elements. Since only the definition element value corresponding to 'color' is different from each other, the definition element corresponding to 'color' in the ad style sheet is changed from 'white' to 'red' in the same way as the media style sheet. can be changed.
  • the display variables defined in the Cascading Style Sheet (CSS) defining the display format of the advertisement are present in the media style sheet.
  • CSS Cascading Style Sheet
  • FIGS. 4 and 5 the advertisement providing method according to an embodiment of the present invention will be described with reference to FIGS. 4 and 5.
  • the configuration shown in FIGS. 1 to 3 described above will be described with reference to the corresponding reference numerals.
  • the advertisement medium apparatus 100 requests an advertisement from the advertisement providing apparatus 200 through a software development kit (SDK) mounted on the advertisement medium according to the execution of the advertisement medium (S110).
  • SDK software development kit
  • the advertisement providing apparatus 200 may determine the display format of the advertisement so that the display format of the requested advertisement may match the display format in the advertisement media apparatus 100.
  • a change is requested to the display format changer 300 (S120).
  • the display format changing apparatus 300 extracts an advertisement style sheet that defines the display format of the advertisement from its own database (not shown). S130).
  • the display format change apparatus 300 extracts the advertisement style sheet, and collects the media style sheet defining the display format of the advertisement medium from the advertisement medium apparatus 100 requesting the advertisement (S140).
  • the display format change device 300 includes display variables in which the display format is defined from each of the media style sheet and the advertisement style sheet, and the display format is defined in each display variable. Analyze the defined elements (S150).
  • the display format change device 300 when the analysis of the display variable in which the display format is defined from each of the media style sheet and the advertisement style sheet and the definition elements included in each display variable is completed, the display variable analyzed from the advertisement style sheet. At least a part of the entirety is changed to a display variable analyzed from the media style sheet as a change processing variable, and then the changed advertisement style sheet is delivered to the advertisement media apparatus 100, whereby the delivered advertisement is transferred from the advertisement media apparatus 100. It can be displayed in accordance with the display format defined in the advertising medium (S160-S170).
  • the display format changing device 300 changes the display variable analyzed as the change processing variable that the same display variable exists in the media style sheet among the display variables analyzed from the advertisement style sheet.
  • the display format change device 300 in changing the display variable analyzed from the advertisement style sheet as the change processing variable, includes at least a part of all of the definition elements included in the change processing variable as the change processing definition element. It is changed to the definition element included in the display variable.
  • the display format change apparatus 300 may include only the definition elements in which the same definition elements exist in the display variables of the media style sheet that are changed as the change processing variables among all the definition elements included in the change processing variables. It is changed as a change processing definition element.
  • the advertisement providing apparatus 200 includes the access address of the advertisement content.
  • the advertisement medium apparatus 100 receiving the received advertisement content may download the advertisement content and display the downloaded advertisement content in accordance with the display format defined in the advertisement medium (S180-S190).
  • the analysis unit 310 extracts an advertisement style sheet defining the display format of the advertisement from its own database (not shown) (S210-S220). ).
  • the analysis unit 310 extracts the advertisement style sheet and collects the media style sheet that defines the display format of the advertisement medium from the advertisement medium apparatus 100 requesting the advertisement.
  • the analysis unit 310 includes a display variable in which the display format is defined from each of the media style sheet and the advertisement style sheet, and each display variable is included in relation to the definition of the display format. Analyze the definition element (S230).
  • the changer 320 completes the analysis of the display variables in which the display format is defined from each of the media style sheet and the advertisement style sheet and the definition elements included in each display variable. It is checked whether the same display variable exists in the media style sheet (S240).
  • the changer 320 changes the same display variable existing in the media style sheet as a change processing variable only when the same display variable exists in the media style sheet among all the display variables analyzed from the advertisement style sheet. Done.
  • the changer 320 changing the display variable analyzed from the advertisement style sheet as the change processing variable, at least a part of all of the definition elements included in the change processing variable is displayed as the change processing definition element. It is changed to the definition element included in (S250-S260).
  • the change unit 320 as described above, only the definition element in which the same definition element exists in the display variable of the media style sheet that is changed as the change processing variable among all the definition elements included in the change processing variable, the change processing It is changed as a defining element.
  • the change unit 320 changes at least some of the display variables analyzed from the advertisement style sheet into display variables analyzed from the media style sheet as change processing variables, and then the changed advertisement style sheet is changed into the advertisement media apparatus 100.
  • the delivered advertisement can be displayed in accordance with the display format defined in the advertisement medium in the advertisement media device 100 (S270).
  • the display variable defined in the Cascading Style Sheet (CSS) defining the display format of the advertisement is present in the media style sheet.
  • CSS Cascading Style Sheet
  • FIG. 6 is a diagram showing an advertisement providing system according to another embodiment of the present invention.
  • the advertisement providing system includes an advertisement medium apparatus 1100 for requesting and receiving an advertisement from the advertisement providing apparatus 1200 and displaying the received advertisement, the advertisement medium.
  • the advertisement providing apparatus 1200 for providing the advertisement requested from the apparatus 1100 and the advertisement apparatus defining the advertisement display format in the advertisement medium apparatus 1100 and the registration apparatus 1300 for registering the advertisement material based on the advertisement template. It may have a configuration including.
  • the advertisement medium apparatus 1100 refers to, for example, a mobile device that executes an application, which is an advertisement medium, or accesses a web page to display an advertisement on an execution screen of the advertisement medium.
  • the advertisement media device 1100 may be a smart phone, a tablet PC, a PDA, and the like, and the present invention is not limited thereto, and an application (App) that operates as an advertisement medium may be executed, or another form. Any device that can be accessed to a web page (Web) that is an advertising medium may be included.
  • App application
  • Web web page
  • the advertisement media apparatus 1100 may be classified into an application type advertisement media apparatus for executing an application as an advertisement medium, and a web type advertisement media apparatus connected to a web page that is an advertisement medium.
  • the advertisement providing apparatus 1200 refers to an advertisement server which is executed in the advertisement media apparatus 1100 or provides an advertisement to an advertisement medium connected to the advertisement media apparatus 1200.
  • the advertisement providing apparatus 1200 stores the advertisement from the advertiser and provides the advertisement through a pull method of providing the advertisement according to the advertisement request received from the advertisement medium apparatus 1200.
  • the advertisement providing apparatus 1200 may provide an advertisement not only through the pull method mentioned above but also through a push method for providing an advertisement to the advertisement media apparatus 1200 regardless of the advertisement request.
  • an access address eg, URL
  • an advertisement material eg, image, text, or video
  • an access address eg, URL
  • an advertisement material eg, image, text, or video
  • CSS Cascading Style Sheet
  • the display format eg color, position, alignment, size, etc.
  • the advertisement medium apparatus 1100 obtains the advertisement material based on the access address included in the metadata, and displays the obtained advertisement content on the execution screen of the advertisement medium according to the display format defined in the style sheet. will be.
  • the registration device 1300 allows an operator who actually operates an advertisement medium to register an advertisement template defining an advertisement display format on his advertisement medium, and the advertiser may select an advertisement material based on the registered advertisement template. Refers to a kind of registration server that allows registration.
  • the advertisement template refers to a set of HTML-based meta information that defines an advertisement display format in the advertisement medium.
  • the meta information constituting the advertisement template includes a media name which is an advertisement template identifier, an image tag name, an image resolution, an image count, and text.
  • the tag name (Text Tag Name), the text length of each tag (Text Length Size), the number of text bundles grouped by the tag (Text Tag Count), and whether the main or sub-text or the like may correspond.
  • the advertisement display format is defined based on the image and the text, and the advertisement material registered from the advertiser may include the text and the image.
  • the advertisement material is displayed according to the advertisement display format in the advertisement medium.
  • the display of the advertisement material in accordance with the advertisement display format in the advertisement medium is intended to reflect an advertisement form called "Native Ads" which is a recent trend of advertisement.
  • the advertisement material is displayed in an ambiguous form from the content that is displayed on the advertising medium itself, and this type of advertisement guarantees a considerably high clickthrough rate.
  • the registration device 1300 performs a function of registering an advertisement template.
  • the registration device 1300 provides a predetermined advertisement template registration tool, so that an operator operating the advertising medium substantially registers an advertisement template defining an advertisement display format in his advertisement medium.
  • the advertisement template registration procedure using the advertisement template registration tool may be performed as follows.
  • a plurality of advertisement display areas (a, b, c, d) in which an advertisement material is displayed is displayed on the screen, and after selecting one of the plurality of advertisement display areas through the advertisement template selection button, the meta constituting the advertisement template is displayed.
  • the advertisement template selection button After selecting one of the plurality of advertisement display areas through the advertisement template selection button, the meta constituting the advertisement template is displayed.
  • the registration device 1300 performs a function of registering the advertising material.
  • the registration device 1300 provides a predetermined advertising material authoring tool, so that the advertiser selects his or her desired advertising medium and registers the advertising material based on the advertisement template in the selected advertising medium.
  • the advertiser can select an advertisement medium (Media A, Media B, Media C, Media D) to which his / her advertisement is to be exposed. do.
  • Media A Media A
  • Media B Media B
  • Media C Media D
  • the attributes of the creative are divided into main or sub, and each attribute may include the maximum length of the text.
  • the creative is an image
  • the resolution of the image is included in the attribute of the creative. It will be included.
  • the advertisement material registration screen as shown in FIG. 9 is provided to the advertiser so that the advertiser registers the advertisement material required by the advertisement medium selected by the advertiser.
  • a plurality of selections can be made in the case of selection of an advertisement medium. For example, as described above, after selecting a specific advertisement medium Media A, another advertisement medium Media C can be selected in duplicate.
  • duplicate advertisement media for example, only one specific advertisement medium having the longest and largest number of texts required as the advertisement material, or the highest resolution and the highest number of images among the selected advertisement mediums is selected. Register advertising materials.
  • registering an advertising material only for one specific advertising medium having a long length and having the largest number of texts or having the highest resolution and the highest resolution and the highest number of images is the same advertisement or text.
  • the purpose is to prevent the overlapping registration of short-length, low-numbered, or low-resolution, low-numbered advertisements.
  • the registration device 1300 is stored in a separate content storage device (not shown) due to the limitation of the storage capacity, and only the access address (URL) for calling the stored image is stored. You can register and manage your own.
  • the advertisement providing apparatus 1200 performs a function of extracting an advertisement template and an advertisement material.
  • the advertisement providing apparatus 1200 identifies an advertiser for which advertisement is required to be provided every cycle according to the advertisement scheduling, and extracts an advertisement template of an advertisement medium selected by the advertiser and an advertisement material registered by the advertiser.
  • a cycle according to the advertisement scheduling for example, it may be made in units of days, hours, minutes, and seconds, and the advertisement template and the advertisement material are extracted from the registration device 1300 for each cycle.
  • the advertisement providing apparatus 1200 performs a function of generating an advertisement.
  • the advertisement providing apparatus 1200 may be extracted from the advertisement medium apparatus 1100 according to the advertisement display format defined by the advertisement template.
  • the advertisement material is generated by changing or maintaining the advertisement material.
  • the advertisement providing device 1200 merges the extracted advertisement material into an advertisement template without any change. Will be created.
  • the advertisement providing apparatus 1200 changes the attribute of the extracted advertisement material and merges it into the advertisement template. Will generate an ad.
  • At least one of the length and the number of the text, or at least one of the resolution of the image and the number of the image is changed according to the attributes of the advertising material required by the advertisement template. Can be done in a manner.
  • the advertisement providing apparatus 1200 performs a function of providing an advertisement.
  • the advertisement providing apparatus 1200 stores an advertisement generated by merging the advertisement template and the advertisement material, and when the advertisement request is received from the advertisement media device 1100, the advertisement medium apparatus 1100. ).
  • the advertisement providing apparatus 1200 provides the advertisement medium apparatus 1100 with the style sheet CSS defined by the advertisement display format and metadata XML including an access address of the advertisement material to the advertisement medium apparatus 1100, thereby receiving the advertisement medium.
  • the device 1100 downloads the advertisement material in accordance with the advertisement display format defined in the advertisement medium, and displays the downloaded advertisement material on the execution screen of the advertisement medium.
  • the advertisement medium apparatus 1100 performs a function of requesting an advertisement.
  • the advertisement medium apparatus 1100 requests an advertisement from the advertisement providing apparatus 1200 through a software development kit (SDK) mounted on the advertisement medium according to the execution of the advertisement medium.
  • SDK software development kit
  • the advertisement medium apparatus 1100 receives the advertisement from the advertisement providing apparatus 1200 in relation to the advertisement, and includes metadata including the access address of the advertisement material for displaying on the execution screen of the advertisement medium.
  • the advertisement medium apparatus 1100 receives a style sheet that defines the display format of the advertisement.
  • the advertisement medium apparatus 1100 performs a function of displaying an advertisement.
  • the advertisement medium apparatus 1100 receives metadata (XML) and a style sheet related to the advertisement from the advertisement providing apparatus 1200, the advertisement medium apparatus 1100 checks the access address of the advertisement material from the metadata and downloads the advertisement content. The downloaded advertisement material is displayed on the execution screen of the advertisement medium.
  • metadata XML
  • style sheet related to the advertisement from the advertisement providing apparatus 1200
  • the advertisement providing apparatus 1200 includes an extractor 1210 for extracting an advertisement template and an advertisement material, a generator 1220 for generating an advertisement, and a provider 1230 for providing an advertisement.
  • an extractor 1210 for extracting an advertisement template and an advertisement material
  • a generator 1220 for generating an advertisement
  • a provider 1230 for providing an advertisement.
  • all or part of the configuration of the advertisement providing apparatus 1200 including the extractor 1210, the generator 1220, and the provider 1230 may be implemented as hardware or software, or a combination thereof. Can be.
  • the extractor 1210 performs a function of extracting the advertising template and the advertising material.
  • the extractor 1210 identifies an advertiser requiring advertisements every cycle according to the advertisement scheduling, and extracts an advertisement template of an advertisement medium selected by the advertiser and an advertisement material registered by the advertiser.
  • a cycle according to the advertisement scheduling for example, it may be made in units of days, hours, minutes, and seconds, and the advertisement template and the advertisement material are extracted from the registration device 1300 for each cycle.
  • the generation unit 1220 performs a function of generating an advertisement.
  • the generation unit 1220 may be extracted from the advertisement medium device 1100 according to the advertisement display format defined by the advertisement template.
  • the advertisement material is generated by changing or maintaining the advertisement material.
  • the generation unit 1220 generates an advertisement by merging the extracted advertisement material into an advertisement template without any change when the extracted advertisement material matches the advertisement material attribute required by the advertisement template. Done.
  • the generation unit 1220 if the extracted advertising material does not match the advertising material properties required by the advertising template, by changing the properties of the extracted advertising material (Merge) to the advertising template (Merge) Will generate
  • the generation unit 1220 may change, for example, at least one of the length and the number of texts, or at least one of the resolution of the image and the number of images according to the attributes of the advertisement material required by the advertisement template.
  • the advertising material is changed through.
  • the provider 1230 performs a function of providing an advertisement.
  • the provider 1230 stores the advertisement generated by merging the advertisement template and the advertising material, and when the advertisement request is received from the advertisement media device 1100, the advertisement medium device 1100 To be provided.
  • the providing unit 1230 provides the advertisement medium device 1100 with the style sheet CSS defined by the advertisement display format and the metadata XML including the connection address of the advertisement material to the advertisement medium device 1100.
  • the advertisement material following the advertisement display format defined in the advertisement medium may be downloaded, and the downloaded advertisement material may be displayed on the execution screen of the advertisement medium.
  • the advertisement providing system may be increased by simplifying the registration process of the advertisement template defining the advertisement display format required by the advertisement medium.
  • the atypical advertising material registered by the advertiser as a standardized advertising material based on the pre-registered advertising template to define the advertising display format in the advertising media device, it is provided as an advertisement, thereby defined in the advertising media device Advertisement can be greatly improved by allowing an advertisement to be displayed in accordance with the advertisement display format.
  • FIG. 11 and FIG. 12 the advertisement providing method according to another exemplary embodiment of the present invention will be described.
  • the configuration shown in FIGS. 6 to 10 will be described with reference to the corresponding reference numerals.
  • the registration apparatus 1300 provides a predetermined advertisement template registration tool so that an operator operating an advertising medium substantially registers an advertisement template defining an advertisement display format on his advertisement medium (S1110). .
  • the registration device 1300 is to perform the advertisement template registration process using the advertisement template registration tool, to select the advertisement display area in which the advertisement material is displayed, and to register the meta information constituting the advertisement template to its own advertising medium Allows you to define the advertising display format in.
  • the registration device 1300 provides a predetermined advertising material authoring tool, so that the advertiser selects his or her desired advertising medium and registers the advertising material based on the advertisement template in the selected advertising medium (S1120).
  • the registration device 1300 provides an advertiser material selection screen to the advertiser, thereby allowing the advertiser to select an advertisement medium to which his / her advertisement is to be exposed, and when the advertiser selects a specific advertisement medium, the selected advertisement medium The attributes and number of advertisement materials required to follow the defined advertisement display format should be displayed.
  • the registration device 1300 may provide the advertiser with an advertisement material registration screen, thereby allowing the advertiser to register the advertisement material required by the advertisement medium selected by the advertiser.
  • the advertisement providing apparatus 1200 identifies an advertiser for which advertisement is required to be provided for each cycle according to the advertisement scheduling, and extracts an advertisement template of an advertisement medium selected by the advertiser and an advertisement material registered by the advertiser (S1130-S1140). .
  • the advertisement providing device 1200 may be the extracted advertisement material in the advertisement medium device 1100 according to the advertisement display format defined by the advertisement template.
  • the advertisement material is changed or maintained so as to generate an advertisement (S1150).
  • the advertisement providing device 1200 merges the extracted advertisement material into an advertisement template without any change. Will be created.
  • the advertisement providing apparatus 1200 changes the attribute of the extracted advertisement material and merges it into the advertisement template. Will generate an ad.
  • the advertisement providing apparatus 1200 stores the advertisement generated by merging the advertisement template and the advertisement material, and when the advertisement request is received from the advertisement media device 1100, the advertisement is provided to the advertisement media device 1100. Provided (S1160-S1170).
  • the advertisement providing apparatus 1200 provides the advertisement medium apparatus 1100 with the style sheet CSS defined by the advertisement display format and metadata XML including an access address of the advertisement material to the advertisement medium apparatus 1100, thereby receiving the advertisement medium.
  • the device 1100 downloads the advertisement material in accordance with the advertisement display format defined in the advertisement medium, and displays the downloaded advertisement material on the execution screen of the advertisement medium.
  • the extractor 1210 identifies an advertiser for which advertisements are required for each cycle according to the advertisement scheduling, and extracts an advertisement template of an advertisement medium selected by the advertiser and an advertisement material registered by the advertiser (S1210-S1220).
  • the extractor 1210 extracts the advertisement template and the advertisement material from the registration device 1300 at intervals of, for example, one day, one hour, one minute, and one second.
  • the generation unit 1220 generates an advertisement when the advertisement template and the advertisement material are extracted from the registration device 1300, wherein the extracted advertisement material does not match the advertisement material properties required by the advertisement template
  • the advertisement is generated by changing the attributes of the extracted advertisement material and merging the advertisement template.
  • the generation unit 1220 may change, for example, at least one of the length and the number of texts, or at least one of the resolution of the image and the number of images according to the attributes of the advertisement material required by the advertisement template.
  • the advertising material is changed through.
  • the generation unit 1220 generates an advertisement by merging the extracted advertisement material into an advertisement template without any change when the extracted advertisement material matches the advertisement material attribute required by the advertisement template. Done.
  • the provider 1230 stores the advertisement generated by merging the advertisement template and the advertisement material, and when the advertisement request is received from the advertisement media device 1100, provides the advertisement to the advertisement medium device 1100. (S1270-S1280).
  • the providing unit 1230 provides the advertisement medium device 1100 with the style sheet CSS defined by the advertisement display format and the metadata XML including the connection address of the advertisement material to the advertisement medium device 1100.
  • the advertisement material following the advertisement display format defined in the advertisement medium may be downloaded, and the downloaded advertisement material may be displayed on the execution screen of the advertisement medium.
  • user convenience may be increased by simplifying the registration process of the advertisement template defining the advertisement display format required by the advertisement medium.
  • the atypical advertising material registered by the advertiser as a standardized advertising material based on the pre-registered advertising template to define the advertising display format in the advertising media device, it is provided as an advertisement, thereby defined in the advertising media device Advertisement can be greatly improved by allowing an advertisement to be displayed in accordance with the advertisement display format.
  • the steps of the method or algorithm described in connection with the embodiments presented herein may be embodied directly in hardware or in the form of program instructions that may be executed by various computer means and recorded on a computer-readable medium.
  • the computer readable medium may include program instructions, data files, data structures, etc. alone or in combination.
  • Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts.
  • Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks.
  • Magneto-optical media and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like.
  • program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like.
  • the hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.
  • the display variable defined in the Cascading Style Sheet which defines the display format of the advertisement
  • the advertisement is displayed in a manner suitable for the display format defined in the advertisement media device, the possibility of marketing or sales of the applied device is not only sufficient, but also realistically, because the use of the related technology is not limited. It is an invention with industrial applicability, since it can be clarified.
  • the atypical advertisement material registered from the advertiser may be modified and provided as a standardized advertisement material based on the previously registered advertisement template. It is an invention that has industrial applicability because the possibility of marketing or sales of the applied device is not only sufficient for the use of the related technology as well as the practical use, but also it is practically clearly implemented.

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Abstract

La présente invention peut réduire au minimum une attitude négative d'un utilisateur envers une publicité affichée sur un dispositif de support publicitaire par la modification de paramètres d'affichage définis dans une feuille de style en cascade (CSS), qui définit des formats d'affichage de publicités, de sorte à adapter la publicité au format d'affichage défini dans le dispositif de support publicitaire et à afficher la publicité adaptée. En outre, la présente invention peut améliorer de manière significative l'efficacité publicitaire par la transformation d'un matériel publicitaire non formalisé enregistré par un annonceur en un matériel publicitaire formalisé sur la base d'un modèle publicitaire qui est déjà enregistré, de sorte à définir le format d'affichage de publicité dans un dispositif de support publicitaire, et par la fourniture d'une publicité à l'aide du matériel publicitaire formalisé, ce qui permet d'afficher la publicité de manière appropriée pour le format d'affichage de publicité défini dans le dispositif de support publicitaire.
PCT/KR2014/011657 2014-02-24 2014-12-02 Procédé d'affichage de publicité, procédé de fourniture de publicité, et appareil appliqué à ceux-ci Ceased WO2015126043A1 (fr)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
KR10-2014-0021303 2014-02-24
KR1020140021303A KR102178820B1 (ko) 2014-02-24 2014-02-24 광고 표시 시스템 및 그 방법, 그리고 이에 적용되는 장치
KR1020140027703A KR102213871B1 (ko) 2014-03-10 2014-03-10 광고 제공 시스템 및 그 방법, 그리고 이에 적용되는 장치
KR10-2014-0027703 2014-03-10

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US11379883B2 (en) * 2019-08-09 2022-07-05 SOCI, Inc. Systems, devices, and methods for dynamically generating, distributing, and managing online communications
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JP2002330415A (ja) * 2001-05-02 2002-11-15 Star Collaboration Kk コンテンツ制作装置、方法、コンピュータプログラム、記録媒体
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US10904469B2 (en) 2017-09-29 2021-01-26 Canon Kabushiki Kaisha Imaging apparatus, imaging system, moving object, and circuit chip
US11379883B2 (en) * 2019-08-09 2022-07-05 SOCI, Inc. Systems, devices, and methods for dynamically generating, distributing, and managing online communications
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US12555140B2 (en) 2019-08-09 2026-02-17 SOCI, Inc. Systems, devices, and methods for autonomous communication generation, distribution, and management of online communications

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