WO2016122155A1 - Système et procédé de rabais lié à la participation d'un consommateur durant une transaction sur un produit - Google Patents

Système et procédé de rabais lié à la participation d'un consommateur durant une transaction sur un produit Download PDF

Info

Publication number
WO2016122155A1
WO2016122155A1 PCT/KR2016/000590 KR2016000590W WO2016122155A1 WO 2016122155 A1 WO2016122155 A1 WO 2016122155A1 KR 2016000590 W KR2016000590 W KR 2016000590W WO 2016122155 A1 WO2016122155 A1 WO 2016122155A1
Authority
WO
WIPO (PCT)
Prior art keywords
consumer
product
server
discount
participation
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/KR2016/000590
Other languages
English (en)
Korean (ko)
Inventor
변기만
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority claimed from KR1020160006959A external-priority patent/KR20160091828A/ko
Publication of WO2016122155A1 publication Critical patent/WO2016122155A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions

Definitions

  • the present invention participates in the evaluation of items specified by a merchant, a server operator or a supplier, based on the Internet, for a product including goods and services that a consumer trades in a product transaction, and thus the merchant makes an appropriate discount.
  • the present invention relates to a discount system and method associated with consumer participation that provides the user. Specifically, through an application installed on a mobile device such as a smartphone, a consumer is a speci? Ed item for each time his or her experience with a product to be traded. Present the rating to the merchant or server, the server prepares the itemized evaluation statistics report accordingly and provides it to the merchant, and the merchant connects with the direct participation of the experienced consumer to provide the appropriate discount for each such consumer's evaluation. Perpetual discount system and method.
  • connection fee projects based on various delivery applications such as Yogiyo and people of delivery are growing rapidly.
  • These business models are based on the concept of acting for delivery orders of affiliated companies. Except for Linda, it is far from improving the management environment of franchisees.
  • discounts or delivery orders for products are Store owners are simply using these business models as a means of increasing sales or promotion because they are done without the intervention of the owners. Store owners are more likely to be dismayed by serious side effects, as pointed out above, in the upcoming event, as the control of their decision-making and profits is excluded from events to increase sales and publicity.
  • Consumers can participate in product transactions through customer satisfaction surveys on item-specific experiences that are specified and provided by server operators or suppliers who specialize in the products they purchase. The same profits are obtained, and the trader can obtain useful management information for operating the business by obtaining a statistical evaluation report that allows the trader to check the direct and practical overall management of the product being sold in return for discounts or points. This can be used as positive feedback for business management.
  • Another object of the present invention is to provide a discount system and method that can secure long-term and persistent customers, secure real and direct live management information, and is associated with regular consumer participation in commodity transactions.
  • the product evaluation Data is always fresh and fresh, and consumers receive bonuses such as discounts or points based on their evaluations, while merchants can check their business operations on a daily basis.
  • the evaluation of the traded goods is carried out by consumers who actually purchase the goods directly, so the discounts provided to consumers are not temporary or one-off events, and the management information obtained by the merchant (supplier) is based on their business operations. It is not a favorable evaluation data.
  • Another object of the present invention is that the merchant performs the marketing based on his calculations and management plan, so that the discount system associated with consumer participation in the merchandise trading that can establish a sales strategy according to the merchant's ability and level and To provide a way.
  • Another object of the present invention is to allow consumers to faithfully reflect consumer rights by evaluating the products they purchase directly, so that the benefits of the evaluation will be returned to them during the next product purchase. It is to provide a discount system and method associated. This is because traders (suppliers) should always make the best effort on the products they supply to accommodate and cope with unfiltered valuations from consumers, which are executed each time a product trades.
  • Another object of the present invention is that if the consumer attempts to purchase a product based on a comment on a product made by another person, the evaluation information is based on the experience of another consumer who actually purchased the product directly. Rather, it provides a discount system and method that is linked to consumer participation in commodity trading that provides reliable evaluation information.
  • Still another object of the present invention is to provide a merchant (provider) with analytical data on visit behavior of the consumer (customer), so that the merchant can provide appropriate promotions to the consumer (customer) in addition to the discount benefits.
  • the customer visit behavior analysis data analyzes the frequency and frequency of product purchases on a weekly, monthly, quarterly, semiannual, or yearly basis based on monthly calendars. Since the data is included, the merchant can promote the promotion by providing various events and appropriate conversations about discounts at the time of payment. In addition to discounts, interest in events and conversations that are offered will increase the bond with the customer, which will also increase the level of customer stratification.
  • the commodity naturally includes goods and services, and if the system and method according to the present invention are applied not only to the service industry but also to the manufacturing industry, You can harmonize profits.
  • the present invention provides a discount system associated with consumer participation in commodity trading. Consumer participation and discounts are made through computer networks.
  • the discount system includes an application installed on the consumer's mobile device to obtain data including a product evaluation questionnaire asking for feedback related to the consumer's mobile device and the product being purchased. The consumer runs the application after purchasing the product to create a response to the product evaluation questionnaire.
  • the discount system further includes a supplier terminal of the product for confirming the answer and granting the authentication, and providing a certain percentage of the discount on the product purchased by the consumer in accordance with the authentication.
  • the server constituting the discount system provides the application to the mobile device through the computer network, receives the voice answer from the mobile device for the product evaluation questionnaire created through the application, and also receives the product evaluation. Analyze the above responses to the survey and prepare an assessment report.
  • the discount method associated with consumer participation is provided by the consumer who purchased the product through an application installed on the mobile device of the consumer provided through the computer network from a server Creating a response to a product evaluation questionnaire asking for opinions related to the product. Data including the product evaluation questionnaire is obtained through the network in relation to the server.
  • the discount method further presents the response to the product evaluation questionnaire written by the consumer to the supplier of the product to obtain a certification through the terminal of the supplier, and for the product purchased by the consumer in accordance with the certification acquisition.
  • Providing a percentage of a discount Sending the response, wherein the consumer has obtained the authentication, to the server via the computer network; And the server Analyzing the response to generate an evaluation report.
  • the consumer responds to a product valuation questionnaire every time he purchases a product, thereby obtaining practical and direct valuation data.
  • the consumer since a product evaluation questionnaire is created every time a product transaction is made, the consumer receives a discount every time the transaction is made, and the supplier gets vivid management information every day.
  • the supplier performs marketing based on his calculations and management plan, so that the supplier can develop a sales strategy that matches the merchant's ability and level.
  • a response to the product evaluation questionnaire is presented and prepared by one commodity evaluation questionnaire on the basis of attendees.
  • the consumer is an essential component of the success of the management by a trader who is a server operator or a supplier having an industry-specific expertise on the product to purchase when purchasing the product. Participation in the product trading through the actual evaluation of the questionnaire for each item is covered, and benefits such as discounts and points are earned, and merchants sell products in return for providing discounts or points.
  • benefits such as discounts and points are earned, and merchants sell products in return for providing discounts or points.
  • the system and method of the present invention from the position of the merchant (supplier), it is possible to secure a long-term and continuous faithful customer, it is possible to secure a real and direct ' live management information. Since the valuation of a traded product is performed every time a purchase is made by the consumer who actually buys the product directly, the product valuation data is always new and the discount offered to the consumer is not a temporary or one-off event. . Furthermore, the item-specific management information that a merchant obtains is updated every day when a product transaction is concluded, and thus is not an evaluation data that is favorable to his business operation.
  • the server acquires the analytical data on the visit behavior of the consumer (customer).
  • Providing to (supplier) allows merchants to promote to customers in addition to discounts.
  • Customer visit behavior analysis data includes data analyzed weekly, monthly, quarterly, semi-annual, and yearly based on the monthly history of the number and frequency of product purchases.
  • the promotion can be promoted by providing various events related to discounts or having appropriate conversations. In addition to discounts, interest in events and conversations will increase the bond with the customer, thereby increasing customer loyalty.
  • the merchant performs the marketing based on his calculations and management plan, so that it is possible to establish a sales strategy suitable for the merchant's ability and level.
  • a system and a method are obtained that can achieve both long-term and continuous mutual benefits formed not only between business model operators but also consumers and merchants (suppliers).
  • the merchant may be a member of the service according to the present invention in order to actively improve the management and loyal customers, but on the contrary, it is expected that the regular consumer can actively recommend the service based on the long-term deep connection with the merchant. Can be. If the regular consumer accepts the recommendation for management improvement service, the regular consumer is rewarded with regular discounts in the future, and from the point of view of the merchant, the consumer can increase the customer satisfaction due to the management improvement according to the system of the present invention and increase the additional discount benefits. If you visit more than 11 times for 10 visits, you will be able to appeal to each other.
  • FIG. 1 is a schematic block diagram showing a discount system associated with consumer participation in a commodity transaction according to the present invention.
  • FIG. 2 is a diagram illustrating an example of a product evaluation questionnaire form displayed on a consumer mobile device when an application is driven.
  • 3 is a flowchart illustrating a process of data communication between a consumer mobile device, a provider terminal, and a server in a discount system according to the present invention.
  • FIG. 4 is a flowchart according to another embodiment showing a process of data communication between a provider terminal, a consumer mobile device, and a server in a discount system according to the present invention.
  • FIG. 5 is a schematic diagram illustrating a process of analyzing consumer visit behavior according to another embodiment of the present invention.
  • Discount system 100 includes a number of supplier (merchant) terminals 210, 220 and consumers (users) mobile devices 310, 320, and server 500, where server 500 is a database. 550.
  • Each of the devices constituting the discount system 100 are interconnected to exchange data with each other by a wired / wireless communication network 400 such as a computer network including the Internet.
  • a wired / wireless communication network 400 such as a computer network including the Internet.
  • Suppliers and consumers are those who supply or consume goods in the market, respectively. Goods include goods and services (services). Suppliers may typically list the producers of goods or traders who trade goods produced by them.
  • Provider terminals 210 and 220 include personal computers, mobile phones, laptops, smartphones, handheld devices, and the like. The devices are used to communicate with the server 500 and the consumer mobile devices 310, 320 via the communication network 400.
  • Consumer mobile devices refers to a small computing device that can be used on the computer while on the go, such as a smartphone tablet computer, mobile Internet device, PDA, and the like.
  • the application 560 program is stored in the database 550 connected to the server 500.
  • the consumer mobile device 310 or 320 has an application 560 distributed by the server 500, and the consumer uses the application. They can enjoy a discount when purchasing a product using the discount system 100 according to the present invention.
  • the application 560 includes a web page written in HTML (to be described later with reference to FIG. 2) as a means for transmitting the evaluation data experienced by the consumer to the server 500 to the server 500. It is a grand program to acquire from.
  • the evaluation data on the goods sent by the consumers are analyzed by the server 500 and written in a web document called an evaluation report 580 which will be described later.
  • the server 500 includes consumer (user) profiles related to personal information such as gender, age, region, and interest of the consumer (user). It includes (565), and also includes supplier profiles (570) that store attribute information about suppliers, such as industry and size.
  • the server 500 receives the item-specific evaluation, which is an essential component of the management evaluation of the consumer's purchased goods, through the consumer mobile devices 310 and 320, and stores it in the database 550 as the evaluation data 575.
  • the server 500 statistically analyzes the evaluation data 575 and stores the evaluation report 580 written as a web document in the database 550.
  • FIG. 2 shows an example of a product evaluation questionnaire form optimized for each industry displayed on the consumer mobile device 310 or 320 when the application is driven.
  • goods are services and businesses are catering.
  • the product evaluation questionnaire 600 consists mainly of items 610 and 620 in which a consumer can select a desired result by touching a checkbox arranged in relation to the corresponding item.
  • the evaluation items for success management are very important because it is the key to service success that server operators or suppliers with industry-specific expertise, not general consumers, are the key to service success.
  • the memo type requirement questionnaire 630 is for obtaining additional opinions of consumers that are difficult to obtain with the optional items 610 and 620.
  • FIG. 3 is a flow chart according to an embodiment showing a process of data communication between the consumer mobile device, the provider terminal and the server in the discount system according to the present invention.
  • the consumers access the server 500 via the mobile device 310, 320 and log in or request an application from the server 500 for membership (step 705), and the server 500 responds to the request.
  • the downloaded application is executed on the mobile devices 310 and 320 to complete the final installation.
  • the consumer who installs the application requests that the supplier profile selected by the client be sent to the server 500 to register as a supplier (step 720), and the server 500 responds to the request and the supplier attribute information requested by the consumer.
  • the supplier terminal 210 or 220 transmits an authentication code such as a unique number when the supplier agrees on the final member. (Step 732) Of course, the unique number can be changed by the supplier.
  • the supplier selection is made by the voluntary decision of the consumer. If the server 500 meets certain requirements for the supplier selected by the consumer, the server 500 stores and manages the product in the supplier profile 570 as the supplier of the product. With respect to a supplier selected and registered by a consumer, other consumers can freely enjoy the benefits of the discount system 100 of the present invention if the supplier finally agrees through the consumption of the product provided by the supplier. In other words, other consumers visit the server 500 and, unless there is a special restriction on the registered supplier, by the supplier's final agreement, freely consume the goods sold by the supplier, while the discount system of the present invention (100) You can enjoy the discount according to. A regular consumer can use this service with a merchant You can expect to actively recommend or recommend to others. If you visit more than 11 times for 10 visits, you can win each other.
  • a consumer visits a store of a supplier registered with the server 500 according to the above-described procedure, purchases a product, that is, in this embodiment, visits a store of a merchant who operates a food business, eats food, and then pays for food.
  • a completion window appears on the consumer mobile device 310 or 320, and when the completion window appears, the consumer presents to the merchant and is authenticated by the merchant who is a supplier.
  • the merchant authenticates by inputting his / her unique number registered in the server 500 into the authentication box.
  • Step 740 The merchant provides the consumer with a certain percentage discount on the amount of the product purchased, subject to authorization. Of course, you can also follow the discount policy set by the server for equity.
  • the response to the product evaluation questionnaire 600 is to prepare and present one product evaluation questionnaire on a participant basis. This is because, despite being present, receiving responses from all of the attendants can be cumbersome and can result in excessive discounts on products consumed.
  • the server 500 which has received a response to the product evaluation questionnaire 600, stores it in the database 550 as the evaluation data 575 and analyzes the evaluation data 575 to evaluate the evaluation report 580 based on statistical data analysis. Create it and store it in the database 550. The server 500 then sends an assessment report 580 to the corresponding provider terminal 210 or 220. (Step 750)
  • the discount system 100 when purchasing or consuming a product, an evaluation performed on the satisfaction of a consumer feels the product. Because it is done by the first-hand consumers, each time a product is consumed, it is possible to form a loyal consumer-supplier relationship based on the formation of key management information of useful consumers, which are long-term, persistent and mutually engaging. . Consumers have to complain about the product evaluation questionnaire (600) given for the product they purchase every time they purchase the product, but through the response, they can enjoy the additional satisfaction of service improvement and discount benefits for the lacking part.
  • the product evaluation questionnaire 600
  • the supplier (merchant) will be able to operate the business operation by obtaining a direct and practical statistical evaluation of the products being sold. It will secure vivid and useful management information, and it can be utilized as positive feedback for business management success by identifying statistics on each item such as age and gender, customer satisfaction level and cumulative number of visits by customer team for a certain period. .
  • the result of action on the improvement requirements of consumers can also be interactively communicated through the application, and it can also serve as a notification and communication window for new products, various events, and reservations.
  • the supplier since the supplier performs marketing based on his calculation and management plan, not the server 500, the supplier can establish a sales strategy suitable for the ability and level of the merchant.
  • the discount offered by the supplier to the consumer is not determined unilaterally by the server 500, but determined by their own calculation. This is because it is conditional on the active and voluntary participation of consumers. Of course, if there is a discount policy for the server, then the choice is up to the supplier.
  • Discount system 100 can be a useful means for local advertising. This is directly related to the creation of new customers as well as existing regular customers, leading to successful additional sales growth. For consumers who try to buy a product based on a comment on a product made by another person, if the various item-based evaluation information is based on the experience of another consumer who actually purchased the product, the evaluation is so reliable. It will be information. In addition, the number of evaluators is increasing more rapidly than ever, reflecting the improvement demands of the numerous regular customer teams who visit the store every day, and the number of evaluators is also higher than ever. It also serves as a true evaluation information that stands out from the existing scarce and unreliable general review service that a small number of evaluators can distort.
  • FIG. 4 is a flowchart according to another embodiment showing a process of data communication between a provider terminal, a consumer mobile device, and a server in a discount system according to the present invention.
  • the supplier selection is determined in relation to the server 500 and the suppliers, and the consumers and the suppliers who provide the goods that they want to purchase among the suppliers registered in the server 500 are provided. You can choose the products to offer.
  • a supplier who wishes to use the discount system 100 of the present invention connects to the server 500 via provider terminals 210 and 220 and requests registration as a corporate member.
  • the server 500 receives the attribute information of the suppliers who want to register, generates a user profile 565, and stores it in the database 550.
  • the server 500 has already sent the application file and supplied the authentication code such as a unique number. Transfer to terminal 210 or 220.
  • the supplier who receives the application will eventually install and run it as a member on his terminal (210 or 220) and also promote the application installation to the customers he manages. (Step 815)
  • Step 820 Consumers connect to the server 500 via the mobile device 310, 320 and, with the supplier search request (step 820), search for an application on the server 500 to log in or sign up if the desired supplier and product exist.
  • Requesting to execute the function further the server 500 sends the additional function application file to the mobile devices (310, 320) in response to the request.
  • the downloaded application is executed on the mobile devices 310 and 320 to receive final membership and complete all final installations. (Step 835)
  • a consumer responds to a product evaluation questionnaire 600 before he or she visits a store of a merchant operating a catering business registered with the server 500 one day according to the above-described procedure, eats food, and then calculates food prices.
  • Write. (Step 840)
  • a completion window appears on the consumer mobile device 310 or 320, and when the completion window appears, the consumer presents to the merchant and authenticates the merchant as a supplier.
  • the merchant authenticates by inputting his / her unique number registered in the server 500.
  • the product evaluation questionnaire 600 created by using the consumer's own mobile device 310 or 320 is transmitted to the server 500.
  • Step 845 The merchant provides the consumer with a certain percentage of the discount on his purchases, subject to authorization.
  • the answer to the product valuation questionnaire 600 is, in principle, to prepare and present one product valuation questionnaire based on the classmates.
  • individual evaluations of teams may not be exposed to traders, but may be abstractly reflected only in statistics. This anonymous statistics reflects the purpose of respecting individual social tendencies such as introverts.
  • the server 500 which has received a response to the product evaluation questionnaire 600, stores it as the evaluation data 575 in the database 550 and analyzes the evaluation data 575 to evaluate the evaluation report 580 based on statistical data analysis. Create it and store it in the database 550. The server 500 then sends a statistical assessment report 580 to the corresponding provider terminal 210 or 220. (Step 855)
  • FIG. 5 is a consumer visit row in accordance with another embodiment of the present invention.
  • FIG. 5 shows how the customer marketing campaign according to the present invention proceeds. Recalling the discount system according to the present invention described above with reference to FIGS. 1, 2, 3 or 1, 2, 4, a shopper of a merchant who operates a catering business registered with a server 500 (FIG. 1). Visit and eat the food and then complete the response to the product evaluation questionnaire 600 (FIG. 2) before calculating the food price.
  • FIG. 1 a shopper of a merchant who operates a catering business registered with a server 500 (FIG. 1). Visit and eat the food and then complete the response to the product evaluation questionnaire 600 (FIG. 2) before calculating the food price.
  • FIG. 2 This embodiment in connection with FIG.
  • the mobile device 900 has two buttons ( 920 and 930).
  • the left button 920 is selected by a consumer who first visits a merchant (supplier) store, and the right button 930 is selected by a customer (regular).
  • the consumer selects the appropriate burl, then enters a password (940) and mobile phone number or email address (950), and then logs in (960).
  • the following process as described in detail above with reference to Figures 1, 2, 3 or 1, 2, 4, filling out a response to the product evaluation questionnaire 600, obtaining certification and discount benefits from the merchant, To the server 500 of the answer. Since these are described in detail above, unnecessary repetitive descriptions are omitted.
  • the embodiment related to FIG. 5 shows a process of analyzing a consumer (customer) visit behavior that occurs before procedures such as writing a response and obtaining a certificate.
  • a consumer or a customer or a regular first visit button 920
  • the customer button 930 is pressed, it will be sorted by the server 500 as a customer or a regular customer.
  • the login button 960 is pressed, a password 940 and a mobile phone number 950, etc.
  • personal information is sent to the server 1000.
  • the server 1000 receiving this personal information creates a new consumer (customer) profile (1110) in the customer database (1100) for the first-time consumer and retrieves the consumer (customer) profile (1110) for the customer or regular customer. To find the profile of the customer.
  • the first subscriber among the regulars is classified as a regular.
  • Server 1000 is then the customer behavior database for the first-visit consumer Create a customer visit behavior analysis file 1210 at 1200.
  • the consumer (customer) profile 1110 stored in the customer database 1100 and the customer visit behavior analysis file 1210 stored in the customer behavior database 1200 are linked to each other.
  • the server 1000 then sends a message to the merchant (supplier) terminal 1300 with personal information about the first-time consumer (password 940, mobile number 950, etc.) indicating that the customer is the first visitor. Send it.
  • the server 1000 searches for and finds the customer database 1100 based on the received personal information, is a regular that is already registered, the server 1000 is a customer profile ( Find the corresponding customer visit behavior analysis file 1210 of the customer behavior database 1200 linked to 1110.
  • the customer visit behavior analysis file 1210 includes a counter 1220 and visit period data 1230.
  • the server 1000 which finds the customer visit behavior analysis file 1210 resident on the received personal information, increments the counter 1220 by one (one) to update the total number of visits visited so far. Then record today's visit in visit cycle data (1230).
  • the visit cycle data 1230 includes data analyzed on a weekly, monthly, quarterly, semiannual, or annual basis based on a monthly calendar of the number of purchases and the frequency of a product of a customer. That is, the visit cycle data 1230 is obtained by displaying a circle or an appropriate character on the day of the week that corresponds to the date visited based on the monthly calendar. In contrast, the visit cycle data may simply indicate when the customer purchased the product by the year and month only.
  • the server 1000 updates the customer visit behavior analysis file 1210 corresponding to the received personal information to the current one, and then updates the updated customer visit behavior analysis file 1210 to the merchant provider terminal 1300. To send.
  • the server 1000 receives the personal information, such as the password 940 and the mobile number 950, and generates a consumer (customer) profile 1110 according to the received personal information. Or searching, and creating or updating the customer visit behavior analysis file 1210 and sending it to the provider terminal 1300 in real time. Therefore, the supplier terminal (merchant) 1300 can receive customer visit behavior analysis data before filling out the response to the product evaluation questionnaire 600 (FIG. 2).
  • the customer visit analysis data according to this embodiment of the present invention is created based on the minimum personal information obtained when the customer logs in as described above, useful data regarding the customer return visit can be obtained through a very simple procedure. Will be. The number of return visits leads directly to increased sales, which in turn leads to more profits.
  • the customer return data be easily obtained, but also it can be utilized at the appropriate time, resulting in timely promotion and marketing of the customer, strengthening the bond with the customer, and customer stratification. Effects such as raising the degree can also be obtained.
  • the customer marketing campaign according to the present invention is developed.
  • Customer visit behavior analysis data provides a number of other useful means of evaluation. That is, based on the data contained in the customer visit analysis files 1210, the server 1000 provides information that can be used to identify trends of regular customers. It can be extracted. It is possible to obtain information on how many regulars have been increased in units of a certain period. The increase in the number of regulars leads to an increase in sales, which can be used to estimate the expected growth rate and the expected return rate. In addition, the reporter will be able to check the performance of his / her own business by reporting data on changes in regulars, as well as identify areas for improvement or improvement, and points to focus on. .
  • the description of the preferred embodiments of the present invention has been carried out with a weight on a service-oriented product.
  • this is for convenience of description and the discount system and method of the present invention will be readily appreciated by those skilled in the art that the present invention is applied to goods-oriented products.
  • goods there may be a time interval between the time of purchase of the goods in time and experience with regard to these goods in response to product evaluation surveys will be later than the goods' purchase period.
  • the authentication process for goods-oriented goods should also be executed at different times. Therefore, it is preferable that the authentication process for goods-oriented goods is performed online.

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

Un système (100) lié à la participation d'un consommateur durant une transaction sur un produit de sorte à fournir des produits à prix réduit achetés par les consommateurs comprend des dispositifs mobiles (310, 320) de consommateurs, une application, des terminaux de fournisseurs, et un serveur (500). Des éléments constituant le système sont connectés les uns aux autres via un réseau informatique. L'application est installée sur les dispositifs mobiles des consommateurs et affiche, sur les dispositifs mobiles, une page web contenant une enquête d'évaluation produit sollicitant des opinions en lien avec des produits fournis. Les terminaux de fournisseurs fournissent un rabais défini pour des produits achetés par les consommateurs et octroient une authentification pour répondre à l'enquête d'évaluation produit. Le serveur fournit l'application aux dispositifs mobiles des consommateurs via le réseau informatique, et reçoit les réponses à l'enquête d'évaluation produit qui sont créées via l'application et sont transmises depuis les dispositifs mobiles. Le serveur crée également un rapport d'évaluation en analysant les réponses à l'enquête d'évaluation produit.
PCT/KR2016/000590 2015-01-26 2016-01-20 Système et procédé de rabais lié à la participation d'un consommateur durant une transaction sur un produit Ceased WO2016122155A1 (fr)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
KR20150011876 2015-01-26
KR10-2015-0011876 2015-01-26
KR1020160006959A KR20160091828A (ko) 2015-01-26 2016-01-20 상품 거래시 소비자 참여와 연계된 할인 시스템 및 방법
KR10-2016-0006959 2016-01-20

Publications (1)

Publication Number Publication Date
WO2016122155A1 true WO2016122155A1 (fr) 2016-08-04

Family

ID=56543707

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2016/000590 Ceased WO2016122155A1 (fr) 2015-01-26 2016-01-20 Système et procédé de rabais lié à la participation d'un consommateur durant une transaction sur un produit

Country Status (1)

Country Link
WO (1) WO2016122155A1 (fr)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20220284464A1 (en) * 2021-03-03 2022-09-08 Tony Seto Loyalty scheme for incremental discounts in the service industry
US20240020720A1 (en) * 2020-03-03 2024-01-18 Tony Seto Loyalty scheme for incremental discounts in retail businesses

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20000059091A (ko) * 2000-07-13 2000-10-05 김항덕 인터넷을 이용한 상호밀착 시장의 온-라인 컨설팅 방법 및고객 유치시스템
KR20130033500A (ko) * 2011-09-06 2013-04-04 전동기 상점 코드를 이용한 고객 재방문 유도를 위한 혜택 제공 방법
KR20130033486A (ko) * 2011-08-31 2013-04-04 전동기 상점 코드를 이용한 인증 절차를 갖는 상점에 대한 고객 평가 관리 서비스 제공 방법
KR20140005594A (ko) * 2012-07-05 2014-01-15 장수진 앱 구동으로 아이디와 패스워드 없이 개별 인증하여 등록을 확인하는 시스템 및 그 운용방법
KR20140091131A (ko) * 2013-01-08 2014-07-21 이준성 오프라인 매장 기반의 마케팅 지원 시스템 및 방법

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20000059091A (ko) * 2000-07-13 2000-10-05 김항덕 인터넷을 이용한 상호밀착 시장의 온-라인 컨설팅 방법 및고객 유치시스템
KR20130033486A (ko) * 2011-08-31 2013-04-04 전동기 상점 코드를 이용한 인증 절차를 갖는 상점에 대한 고객 평가 관리 서비스 제공 방법
KR20130033500A (ko) * 2011-09-06 2013-04-04 전동기 상점 코드를 이용한 고객 재방문 유도를 위한 혜택 제공 방법
KR20140005594A (ko) * 2012-07-05 2014-01-15 장수진 앱 구동으로 아이디와 패스워드 없이 개별 인증하여 등록을 확인하는 시스템 및 그 운용방법
KR20140091131A (ko) * 2013-01-08 2014-07-21 이준성 오프라인 매장 기반의 마케팅 지원 시스템 및 방법

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20240020720A1 (en) * 2020-03-03 2024-01-18 Tony Seto Loyalty scheme for incremental discounts in retail businesses
US20220284464A1 (en) * 2021-03-03 2022-09-08 Tony Seto Loyalty scheme for incremental discounts in the service industry
US11769168B2 (en) * 2021-03-03 2023-09-26 Tony Seto Loyalty scheme for incremental discounts in the service industry

Similar Documents

Publication Publication Date Title
US20240281875A1 (en) Managing merchant communications
Bigne et al. The impact of social media and offline influences on consumer behaviour. An analysis of the low-cost airline industry
US20210103948A1 (en) Method For Populating Member Profiles
Fu Tsang et al. Measuring e-service quality for online travel agencies
Lai et al. Assessing and managing e-commerce service convenience
US20140278850A1 (en) Crowd sourcing business services
WO2015016767A1 (fr) Système de fidélisation
US12154152B2 (en) Method, manufacture, and apparatus for facilitating on-demand home and auto services
US9256895B2 (en) Specially programmed computer processors and methods of use thereof
Kautish et al. Unveiling the impact of technology-driven factors on conspicuous consumption: a time-lagged investigation
Gioko Electronic customer relationship management and performance of star rated hotels in Kenya
US20160048860A1 (en) Optimizing and Distributing Discounts
JP7626497B1 (ja) データ一元管理装置、データ一元管理プログラム、及びデータ一元管理方法
WO2016122155A1 (fr) Système et procédé de rabais lié à la participation d'un consommateur durant une transaction sur un produit
KR100963947B1 (ko) 유무선 인터넷에서 관심 상품의 평가 요청과 그 답변 처리시스템 및 방법
KR20210003554A (ko) 상품 거래시 소비자 참여와 연계된 할인 시스템 및 방법
Bovsh et al. Digital marketing of hotel business entities
Pathak Digital ecommerce: A case study of Daraz online shopping store in Nepal
WO2019035182A1 (fr) Système de gestion de récompenses, dispositif de gestion de récompenses et procédé de gestion de récompenses
KR20160091828A (ko) 상품 거래시 소비자 참여와 연계된 할인 시스템 및 방법
Rathee et al. Sales And Distribution Management
Geiger et al. Customer acceptance of tradable service contracts
Qashou Factors Affecting the Implementation of E-marketing in Small and Medium-Sized Enterprises (SMEs) in Palestine
Akanbi et al. EFFECT OF CUSTOMER REWARDS AND INCENTIVES ON ORGANIZATIONAL PERFORMANCE IN SOME SELECTED PUBLISHING COMPANIES IN SOUTH-WESTERN NIGERIA
Nanda DIGITAL MARKETING AS A KEY DRIVER OF IMPROVING BUSINESS PERFORMANCE AMONG SMALL AND MEDIUM SCALE ENTERPRISES FROM INDIAMART’S PERSPECTIVE

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 16743633

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase

Ref country code: DE

32PN Ep: public notification in the ep bulletin as address of the adressee cannot be established

Free format text: NOTING OF LOSS OF RIGHTS PURSUANT TO RULE 112(1) EPC , EPO FORM 1205A DATED 04.10.17.

122 Ep: pct application non-entry in european phase

Ref document number: 16743633

Country of ref document: EP

Kind code of ref document: A1