WO2017113052A1 - Procédé et système de classification et de transmission intelligentes de publicité vidéo - Google Patents

Procédé et système de classification et de transmission intelligentes de publicité vidéo Download PDF

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Publication number
WO2017113052A1
WO2017113052A1 PCT/CN2015/099182 CN2015099182W WO2017113052A1 WO 2017113052 A1 WO2017113052 A1 WO 2017113052A1 CN 2015099182 W CN2015099182 W CN 2015099182W WO 2017113052 A1 WO2017113052 A1 WO 2017113052A1
Authority
WO
WIPO (PCT)
Prior art keywords
user
advertisement
type
product
information
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/CN2015/099182
Other languages
English (en)
Chinese (zh)
Inventor
王晓光
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to CN201580001371.4A priority Critical patent/CN105723721A/zh
Priority to PCT/CN2015/099182 priority patent/WO2017113052A1/fr
Publication of WO2017113052A1 publication Critical patent/WO2017113052A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H04N21/252—Processing of multiple end-users' preferences to derive collaborative data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to the field of images, and in particular, to an intelligent classification transmission method and system for video advertisements.
  • Video refers to various technologies that capture, record, process, store, transmit, and reproduce a series of still images as electrical signals.
  • continuous image changes exceed 24 frames per second, the human eye cannot distinguish a single static image according to the principle of visual persistence; it looks like a smooth continuous visual effect, so that the continuous picture is called video.
  • Video technology was first developed for television systems, but has now evolved into a variety of formats for consumers to record video. The development of network technology has also caused video recording segments to exist on the Internet in the form of streaming media and can be received and played by computers. Video and film belong to different technologies, and the latter uses photography to capture dynamic images as a series of still photos.
  • the application provides an intelligent classification transmission method for video advertisements. It solves the shortcomings that the technical solutions of the prior art cannot be classified and played.
  • an intelligent classification transmission method for video advertisements includes the following steps:
  • the method further includes:
  • the receiving user counts the feedback information according to the feedback information of the advertisement.
  • the method further includes:
  • an intelligent classified transmission system for video advertisements comprising:
  • a receiving unit configured to receive shopping information of the member user
  • An ad play module for serving a corresponding type of ad to a user based on the type of product that the user recently purchased.
  • system further includes:
  • the receiving unit is configured to receive feedback information of the user according to the advertisement, and perform statistics on the feedback information.
  • system further includes:
  • the advertisement playing module is also used to play other types of advertisements next time if the information of the user feedback is not received.
  • the technical solution provided by the invention can classify the advertisement according to the user's consumption data classification, so that the classified play of the advertisement can be performed according to the user's demand, so the advertisement has the advantage of good advertisement effect.
  • FIG. 1 is a flowchart of an image transmission method for a video advertisement according to a first preferred embodiment of the present invention
  • FIG. 2 is a structural diagram of an image transmission system for a video advertisement according to a second preferred embodiment of the present invention.
  • FIG. 1 is a schematic diagram of an intelligent classification transmission method for a video advertisement according to a first preferred embodiment of the present invention. The method is as shown in FIG.
  • Step S101 Receive shopping information of a member user
  • Step S102 classify the shopping information, and obtain the type of the product that the user recently purchased;
  • Step S103 Serving a corresponding type of advertisement to the user according to the type of the product that the user recently purchased.
  • the technical solution provided by the present invention when the advertisement is delivered, will be placed according to the type of advertisement corresponding to the product purchased by the invention, so that the classified delivery of the advertisement can be realized.
  • the foregoing method may further include:
  • the receiving user counts the feedback information according to the feedback information of the advertisement.
  • the foregoing method may further include:
  • FIG. 2 is a schematic diagram of an intelligent classified transmission system for video advertisements according to a second preferred embodiment of the present invention.
  • the system includes:
  • the receiving unit 201 is configured to receive shopping information of the member user
  • the obtaining unit 202 classifies the shopping information to obtain the type of the product that the user recently purchased;
  • the advertisement playing module 203 is configured to deliver a corresponding type of advertisement to the user according to the type of the product that the user recently purchased.
  • the technical solution provided by the present invention when the advertisement is delivered, will be placed according to the type of advertisement corresponding to the product purchased by the invention, so that the classified delivery of the advertisement can be realized.
  • the above system may further include:
  • the receiving unit 201 is configured to receive, by the user, the feedback information according to the advertisement, and perform statistics on the feedback information.
  • the advertisement playing module 203 is further configured to play other types of advertisements next time if the information fed back by the user is not received.
  • the program may be stored in a computer readable storage medium, and the storage medium may include: Flash drive, read-only memory (English: Read-Only Memory, referred to as: ROM), random accessor (English: Random Access Memory, referred to as: RAM), disk or CD.
  • ROM Read-Only Memory
  • RAM Random Access Memory

Landscapes

  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Computer Graphics (AREA)
  • Computing Systems (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

La présente invention concerne un procédé de classification et de transmission intelligentes d'une publicité vidéo. Ledit procédé comprend les étapes consistant à : recevoir des informations d'achat d'un utilisateur membre ; classifier les informations d'achat, et obtenir la catégorie du produit le plus récemment acheté par l'utilisateur ; fournir à l'utilisateur une publicité dans une catégorie correspondant à la catégorie du produit le plus récemment acheté par l'utilisateur. La solution technique de la présente invention a comme avantages de classifier et de fournir des publicités.
PCT/CN2015/099182 2015-12-28 2015-12-28 Procédé et système de classification et de transmission intelligentes de publicité vidéo Ceased WO2017113052A1 (fr)

Priority Applications (2)

Application Number Priority Date Filing Date Title
CN201580001371.4A CN105723721A (zh) 2015-12-28 2015-12-28 一种视频广告的智能分类传输方法及系统
PCT/CN2015/099182 WO2017113052A1 (fr) 2015-12-28 2015-12-28 Procédé et système de classification et de transmission intelligentes de publicité vidéo

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2015/099182 WO2017113052A1 (fr) 2015-12-28 2015-12-28 Procédé et système de classification et de transmission intelligentes de publicité vidéo

Publications (1)

Publication Number Publication Date
WO2017113052A1 true WO2017113052A1 (fr) 2017-07-06

Family

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Family Applications (1)

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PCT/CN2015/099182 Ceased WO2017113052A1 (fr) 2015-12-28 2015-12-28 Procédé et système de classification et de transmission intelligentes de publicité vidéo

Country Status (2)

Country Link
CN (1) CN105723721A (fr)
WO (1) WO2017113052A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN113393263A (zh) * 2021-05-24 2021-09-14 红岚文化传播(上海)有限公司 一种基于大数据的智能广告分析推广系统

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN106157096A (zh) * 2016-07-29 2016-11-23 王晓光 推荐视频广告的具体方法及系统
CN116151889B (zh) * 2023-04-04 2023-06-20 上员品牌数智科技(深圳)有限公司 一种基于大数据的视频广告智能投放系统及方法

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20070208619A1 (en) * 2005-09-30 2007-09-06 Bellsouth Intellectual Property Corporation Methods, systems, and computer program products for providing targeted advertising to communications devices
CN101431524A (zh) * 2007-11-07 2009-05-13 阿里巴巴集团控股有限公司 一种定向网络广告投放的实现方法及装置
CN103116854A (zh) * 2012-12-07 2013-05-22 大连奥林匹克电子城咨信商行 一种基于访问者访问广告类型的网络广告定向投放方法
CN105023175A (zh) * 2015-07-24 2015-11-04 金鹃传媒科技股份有限公司 一种基于消费者行为数据分析和分类技术的在线广告分类推送方法及其系统

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* Cited by examiner, † Cited by third party
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CN104794003B (zh) * 2015-02-04 2019-06-04 汉鼎宇佑互联网股份有限公司 一种整合实时和非实时模式的大数据分析系统

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20070208619A1 (en) * 2005-09-30 2007-09-06 Bellsouth Intellectual Property Corporation Methods, systems, and computer program products for providing targeted advertising to communications devices
CN101431524A (zh) * 2007-11-07 2009-05-13 阿里巴巴集团控股有限公司 一种定向网络广告投放的实现方法及装置
CN103116854A (zh) * 2012-12-07 2013-05-22 大连奥林匹克电子城咨信商行 一种基于访问者访问广告类型的网络广告定向投放方法
CN105023175A (zh) * 2015-07-24 2015-11-04 金鹃传媒科技股份有限公司 一种基于消费者行为数据分析和分类技术的在线广告分类推送方法及其系统

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN113393263A (zh) * 2021-05-24 2021-09-14 红岚文化传播(上海)有限公司 一种基于大数据的智能广告分析推广系统

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Publication number Publication date
CN105723721A (zh) 2016-06-29

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