WO2017120834A1 - Procédé d'insertion de publicités en fonction du nombre de temps de lecture et système d'insertion de publicité - Google Patents

Procédé d'insertion de publicités en fonction du nombre de temps de lecture et système d'insertion de publicité Download PDF

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Publication number
WO2017120834A1
WO2017120834A1 PCT/CN2016/070936 CN2016070936W WO2017120834A1 WO 2017120834 A1 WO2017120834 A1 WO 2017120834A1 CN 2016070936 W CN2016070936 W CN 2016070936W WO 2017120834 A1 WO2017120834 A1 WO 2017120834A1
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WO
WIPO (PCT)
Prior art keywords
advertisement
account
specific user
specific
user
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/CN2016/070936
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English (en)
Chinese (zh)
Inventor
段春燕
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
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Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to PCT/CN2016/070936 priority Critical patent/WO2017120834A1/fr
Publication of WO2017120834A1 publication Critical patent/WO2017120834A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists

Definitions

  • the invention belongs to the technical field of internet advertisement application, and particularly relates to a method for inserting an advertisement according to the number of times of play and an advertisement insertion system.
  • network video can integrate text, audio, images, animation, etc., it is very interactive and entertaining, which leads to an increase in the number of Internet users watching online video. It is precisely because of this that the amount of online video advertising is increasing year by year, and the form of advertising is constantly being introduced. As part of the network operation service, network video combines the dual advantages of TV and network, and has become an important form of online advertising.
  • online video advertisements Compared with traditional TV, newspapers, magazines and other media advertisements, online video advertisements have a wide range of coverage, strong interaction, and fast communication speed, so the role of online video advertisements in promoting corporate products or services. It seems more and more important. For example, it takes a few seconds or even tens of seconds to open a video on a video website (such as Youku, Tudou, etc.). In the waiting seconds or even tens of seconds, playing online video ads will achieve good results. The effect of the communication, the tens of seconds of advertising space users must see, the traffic of this advertising will bring considerable revenue to advertisers and operators.
  • the delivery of advertisements does not achieve the expected promotion effect, mainly because the individual needs of the audience are neglected in the advertisement delivery. If the user receives an unlimited amount of the same information for 3 times, that is, an advertisement is good, if the same user watches more than three times, the advertising effect is greatly reduced. Therefore, the current delivery strategy only pays attention to the number of times the advertisement issuer broadcasts one-way, but does not pay attention to the number of times the advertisement recipient receives.
  • the embodiment of the invention provides a method for inserting an advertisement according to the number of times of play, which aims to enhance the effect of the advertisement, and Keep users focused on your ads.
  • the present invention is implemented in such a manner that a method of inserting an advertisement according to the number of times of play includes the following steps:
  • the advertisement is terminated and other advertisements are pushed to the account of the particular user.
  • An embodiment of the present invention further provides an advertisement insertion system, including:
  • a recording unit configured to record a play count threshold of each advertisement for a specific user's account, and record the number of times each advertisement is played in the account of the specific user after each advertisement is played for a specific user's account;
  • a judging unit configured to determine whether the number of times the specific advertisement is played in the account of the specific user exceeds a play count threshold of the account of the specific user before pushing the specific advertisement to the specific user;
  • the specific advertisement is used to play the advertisement when the number of times the account of the specific user does not exceed the number of times the advertisement plays the account of the specific user;
  • Advertising push unit judged by the judgment unit
  • the specific advertisement is used to terminate playing the advertisement when the number of times the account of the specific user is played exceeds the number of times the advertisement plays the account of the specific user, and push other advertisements to the account of the specific user.
  • the invention greatly enhances the delivery of advertisements by flexibly placing advertisements for the number of plays, and Keep users focused on your ads.
  • FIG. 1 is a schematic flowchart of a method for inserting an advertisement according to a number of times of play according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of an advertisement insertion system according to an embodiment of the present invention.
  • figure 1 It is a schematic flowchart of a method for inserting an advertisement according to the number of times of play provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
  • step S101 In the middle, the threshold of the number of times each advertisement is played to the account of the specific user is recorded, and after each advertisement is played for the account of the specific user, the number of times the advertisements are played in the account of the specific user is recorded.
  • a specific user can be the same IP address user, the same MAC The address user, or the user name of the user's registration website, can be used to uniquely identify the user.
  • step S102 Before, before pushing a specific advertisement to a specific user, determining whether the number of times the specific advertisement is played in the account of the specific user exceeds a threshold of the number of times the advertisement plays the account of the specific user.
  • step S102 In the judgment, when the number of times the specific advertisement is played in the account of the specific user does not exceed the threshold of the number of times the advertisement plays the account of the specific user, the process proceeds to step S103. And playing the advertisement; otherwise, when the number of times the specific advertisement is played in the account of the specific user exceeds the threshold of the number of times the advertisement plays the account of the specific user, the process proceeds to step S104. Ending the ad and pushing other ads to the account of the particular user.
  • an ad plays a threshold, such as 3
  • a threshold such as 3
  • the advertisement will not be played again, and other advertisements will be pushed to the account of the specific user, such as changing from skin care advertisement to clothing advertisement, thereby keeping the user's attention on the advertisement.
  • the invention greatly enhances the delivery of advertisements by flexibly placing advertisements for the number of plays, and Keep users focused on your ads.
  • FIG. 2 is a schematic structural diagram of an advertisement insertion system according to an embodiment of the present invention, where the advertisement insertion system includes:
  • Recording unit 21 used to record the play count threshold of each advertisement for a specific user's account, and record the number of times each advertisement is played in the account of the specific user after each advertisement is played for the specific user's account.
  • a specific user can be the same IP address user, the same MAC The address user, or the user name of the user's registration website, can be used to uniquely identify the user.
  • Judging unit 22 Before pushing a specific advertisement to a specific user, determining whether the number of times the specific advertisement is played in the account of the specific user exceeds a play count threshold of the advertisement for the account of the specific user.
  • the playing unit 23 has an input end connected to an output end of the determining unit 22, and is judged by the determining unit 22
  • the specific advertisement is used to play the advertisement when the number of times the account of the specific user does not exceed the number of times the advertisement plays the account of the specific user.
  • the advertisement pushing unit 24 has an input end connected to another output end of the determining unit 22, and is judged by the determining unit 22
  • the specific advertisement is used to terminate playing the advertisement when the number of times the account of the specific user is played exceeds the number of times the advertisement plays the account of the specific user, and push other advertisements to the account of the specific user.
  • an ad plays a threshold, such as 3
  • a threshold such as 3
  • the advertisement will not be played again, and other advertisements will be pushed to the account of the specific user, such as changing from skin care advertisement to clothing advertisement, thereby keeping the user's attention on the advertisement.
  • recording unit 21 Recording a threshold of the number of times each advertisement plays a specific user's account, and recording the number of times each advertisement is played in the account of the specific user after each advertisement is played for the account of the specific user, the determining unit 22 Before pushing a specific advertisement to a specific user, determining whether the number of times the specific advertisement is played in the account of the specific user exceeds a threshold of the number of times the advertisement is played on the account of the specific user; the determining unit 22 When the number of times of playing does not exceed the threshold of the number of times the advertisement plays for the account of the specific user, the playing unit 23 plays the advertisement, otherwise, the determining unit 22 When it is determined that the number of times of play exceeds the number of play times of the advertisement for the account of the specific user, the advertisement pushing unit 24 terminates the playing of the advertisement and pushes other advertisements to the account of the specific user.
  • the invention greatly enhances the delivery of advertisements by flexibly placing advertisements for the number of plays, and Keep users focused on your ads.

Landscapes

  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

La présente invention appartient au domaine technique des applications de publicité Internet, et concerne un procédé d'insertion de publicités en fonction du nombre de fois de lecture et un système d'insertion de publicité, le procédé consistant à : enregistrer un seuil du nombre de fois de lecture de chaque publicité pour le compte d'un utilisateur donné, et enregistrer, une fois terminée la lecture de chaque publicité pour le compte de l'utilisateur donné, le nombre de fois de lecture de chaque publicité pour le compte de l'utilisateur donné ; déterminer, avant de distribuer sélectivement une publicité donnée à un utilisateur donné, si le nombre de fois de lecture de la publicité donnée pour le compte de l'utilisateur donné dépasse le seuil du nombre de fois de lecture de la publicité pour le compte de l'utilisateur donné ; si ce n'est pas le cas, lire la publicité ; si c'est le cas, arrêter la lecture de la publicité, et distribuer sélectivement une autre publicité sur le compte de l'utilisateur donné. En distribuant des publicités de façon flexible en fonction du nombre de fois de lecture, la présente invention peut renforcer l'effet de distribution des publicités et maintenir l'attention de l'utilisateur sur les publicités.
PCT/CN2016/070936 2016-01-14 2016-01-14 Procédé d'insertion de publicités en fonction du nombre de temps de lecture et système d'insertion de publicité Ceased WO2017120834A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/070936 WO2017120834A1 (fr) 2016-01-14 2016-01-14 Procédé d'insertion de publicités en fonction du nombre de temps de lecture et système d'insertion de publicité

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/070936 WO2017120834A1 (fr) 2016-01-14 2016-01-14 Procédé d'insertion de publicités en fonction du nombre de temps de lecture et système d'insertion de publicité

Publications (1)

Publication Number Publication Date
WO2017120834A1 true WO2017120834A1 (fr) 2017-07-20

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Application Number Title Priority Date Filing Date
PCT/CN2016/070936 Ceased WO2017120834A1 (fr) 2016-01-14 2016-01-14 Procédé d'insertion de publicités en fonction du nombre de temps de lecture et système d'insertion de publicité

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Country Link
WO (1) WO2017120834A1 (fr)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN109218778A (zh) * 2018-11-08 2019-01-15 四川长虹电器股份有限公司 一种智能电视广告频次控制系统及方法
WO2024146552A1 (fr) * 2023-01-06 2024-07-11 北京字跳网络技术有限公司 Procédé et appareil de poussée d'application, dispositif, et support de stockage

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101882289A (zh) * 2010-06-30 2010-11-10 百视通网络电视技术发展有限责任公司 一种广告播放控制系统及其方法
CN102236860A (zh) * 2011-07-01 2011-11-09 Tcl集团股份有限公司 一种广告自动投放系统及方法
CN103260062A (zh) * 2012-02-15 2013-08-21 深圳市腾讯计算机系统有限公司 对客户端进行内容播放控制的方法和装置
CN104735486A (zh) * 2015-03-30 2015-06-24 北京奇艺世纪科技有限公司 一种广告播放的控制方法及装置

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101882289A (zh) * 2010-06-30 2010-11-10 百视通网络电视技术发展有限责任公司 一种广告播放控制系统及其方法
CN102236860A (zh) * 2011-07-01 2011-11-09 Tcl集团股份有限公司 一种广告自动投放系统及方法
CN103260062A (zh) * 2012-02-15 2013-08-21 深圳市腾讯计算机系统有限公司 对客户端进行内容播放控制的方法和装置
CN104735486A (zh) * 2015-03-30 2015-06-24 北京奇艺世纪科技有限公司 一种广告播放的控制方法及装置

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN109218778A (zh) * 2018-11-08 2019-01-15 四川长虹电器股份有限公司 一种智能电视广告频次控制系统及方法
WO2024146552A1 (fr) * 2023-01-06 2024-07-11 北京字跳网络技术有限公司 Procédé et appareil de poussée d'application, dispositif, et support de stockage

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