WO2018018496A1 - Procédé et système de réception capables de demander une publicité vidéo selon une distance de transmission - Google Patents

Procédé et système de réception capables de demander une publicité vidéo selon une distance de transmission Download PDF

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Publication number
WO2018018496A1
WO2018018496A1 PCT/CN2016/092040 CN2016092040W WO2018018496A1 WO 2018018496 A1 WO2018018496 A1 WO 2018018496A1 CN 2016092040 W CN2016092040 W CN 2016092040W WO 2018018496 A1 WO2018018496 A1 WO 2018018496A1
Authority
WO
WIPO (PCT)
Prior art keywords
distance
distance interval
video advertisement
transmission
server
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/CN2016/092040
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English (en)
Chinese (zh)
Inventor
王晓光
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to PCT/CN2016/092040 priority Critical patent/WO2018018496A1/fr
Publication of WO2018018496A1 publication Critical patent/WO2018018496A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content

Definitions

  • the present invention relates to the field of video advertising, and in particular, to a method and system for receiving a video advertisement according to a transmission distance request.
  • Video refers to various technologies that capture, record, process, store, transmit, and reproduce a series of still images as electrical signals.
  • continuous image changes exceed 24 frames per second, the human eye cannot distinguish a single static image according to the principle of visual persistence; it looks like a smooth continuous visual effect, so that the continuous picture is called video.
  • Video technology was first developed for television systems, but has now evolved into a variety of formats for consumers to record video. The development of network technology has also caused video recording segments to exist on the Internet in the form of streaming media and can be received and played by computers. Video and film belong to different technologies, and the latter uses photography to capture dynamic images as a series of still photos.
  • a video ad is an advertisement that is presented to a customer in the form of a video.
  • a method for receiving a video advertisement according to a transmission distance request is provided, which solves the shortcomings of the prior art that the definition of video advertisement cannot be achieved.
  • a method for receiving a video advertisement according to a transmission distance request includes the following steps:
  • the distance interval is specifically a high distance interval, a medium distance interval, and a low distance interval.
  • the method further includes:
  • the resolution request sent to the server is adjusted according to the changed distance interval.
  • a video advertisement is provided according to a transmission distance request receiving system, and the system includes:
  • An obtaining unit configured to acquire a transmission distance of a transmission path of the video advertisement
  • a determining unit configured to determine and acquire a distance interval in which the transmission distance is located
  • the transceiver unit is configured to send the resolution corresponding to the distance interval to the server, so that the server delivers the video advertisement of the definition.
  • the distance interval is specifically a high distance interval, a medium distance interval, and a low distance interval.
  • system further includes:
  • the adjusting unit is configured to adjust the sharpness request sent to the server according to the changed distance interval if the transmission distance changes.
  • the technical solution provided by the specific embodiment of the present invention obtains the transmission distance of the transmission path of the video advertisement, determines and acquires the distance interval in which the transmission distance is located, and sends the resolution corresponding to the distance interval to the server to enable the server to deliver the resolution.
  • Video advertising so it has the advantage of achieving the choice of video ad clarity.
  • FIG. 1 is a flowchart of a method for receiving a video advertisement according to a transmission distance request according to the present invention
  • FIG. 2 is a structural diagram of a video advertisement according to a transmission distance request receiving system according to the present invention.
  • FIG. 1 is a flowchart of a method for receiving a video advertisement according to a transmission distance request according to a first preferred embodiment of the present invention.
  • the method is implemented by a terminal device, and the method includes the following steps. :
  • Step S101 Obtain a transmission distance of a transmission path of the video advertisement.
  • Step S102 Determine and obtain a distance interval in which the transmission distance is located
  • Step S103 Send the resolution corresponding to the distance interval to the server to enable the server to deliver the video advertisement of the definition.
  • the technical solution provided by the specific embodiment of the present invention obtains the transmission distance of the transmission path of the video advertisement, determines and acquires the distance interval in which the transmission distance is located, and sends the resolution corresponding to the distance interval to the server to enable the server to deliver the resolution.
  • Video advertising so it has the advantage of achieving the choice of video ad clarity.
  • the distance interval may be a high distance interval (corresponding to ultra high definition), a medium distance interval (corresponding to high definition), a low distance interval (corresponding to standard definition), and a boundary value of the interval may be: a high distance interval of 10 Km or more
  • the distance between 10Km and 2Km is the middle distance range, and the distance below 2Km is the low distance interval.
  • the foregoing method may further include:
  • the resolution request sent to the server is adjusted according to the changed distance interval.
  • FIG. 2 is a schematic diagram of a video advertisement transmission request receiving system according to a second preferred embodiment of the present invention.
  • the system includes:
  • the obtaining unit 201 is configured to acquire a transmission distance of a transmission path of the video advertisement
  • the determining unit 202 is configured to determine and acquire a distance interval in which the transmission distance is located;
  • the transceiver unit 203 is configured to send the resolution corresponding to the distance interval to the server to enable the server to deliver the video advertisement of the definition.
  • the technical solution provided by the specific embodiment of the present invention obtains the transmission distance of the transmission path of the video advertisement, determines and acquires the distance interval in which the transmission distance is located, and sends the resolution corresponding to the distance interval to the server to enable the server to deliver the resolution.
  • Video advertising so it has the advantage of achieving the choice of video ad clarity.
  • the distance interval may be a high distance interval (corresponding to ultra high definition), a medium distance interval (corresponding to high definition), a low distance interval (corresponding to standard definition), and a boundary value of the interval may be: a high distance interval of 10 Km or more
  • the distance between 10Km and 2Km is the middle distance range, and the distance below 2Km is the low distance interval.
  • the above system may further include:
  • the adjusting unit 204 is configured to adjust the sharpness request sent to the server according to the changed distance interval if the transmission distance changes.
  • Computer readable media includes both computer storage media and communication media including any medium that facilitates transfer of a computer program from one location to another.
  • a storage medium may be any available media that can be accessed by a computer.
  • the computer readable medium may include random access memory (Random) Access Memory, RAM), Read-Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (Electrically Erasable Programmable Read-Only Memory, EEPROM), Compact Disc Read-Only Memory, CD-ROM, or other optical disc storage, magnetic storage medium or other magnetic storage device, or any other medium that can be used to carry or store desired program code in the form of instructions or data structures and that can be accessed by a computer. Also. Any connection may suitably be a computer readable medium.
  • a disk and a disc include a compact disc (CD), a laser disc, a compact disc, a digital versatile disc (DVD), a floppy disk, and a Blu-ray disc, wherein the disc is usually magnetically copied, and the disc is The laser is used to optically replicate the data. Combinations of the above should also be included within the scope of the computer readable media.

Landscapes

  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Human Computer Interaction (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

Procédé et système de réception capables de demander une publicité vidéo selon une distance de transmission. Le procédé comporte les étapes consistant à: obtenir une distance de transmission d'un trajet de transmission d'une publicité vidéo (S101); déterminer et obtenir une plage de distances à laquelle appartient la distance de transmission (S102); et envoyer à un serveur une définition correspondant à la plage distances, de telle façon que le serveur délivre une publicité vidéo avec la définition (S103). Le procédé et le système présentent l'avantage d'un agrément d'utilisation satisfaisant.
PCT/CN2016/092040 2016-07-28 2016-07-28 Procédé et système de réception capables de demander une publicité vidéo selon une distance de transmission Ceased WO2018018496A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/092040 WO2018018496A1 (fr) 2016-07-28 2016-07-28 Procédé et système de réception capables de demander une publicité vidéo selon une distance de transmission

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/092040 WO2018018496A1 (fr) 2016-07-28 2016-07-28 Procédé et système de réception capables de demander une publicité vidéo selon une distance de transmission

Publications (1)

Publication Number Publication Date
WO2018018496A1 true WO2018018496A1 (fr) 2018-02-01

Family

ID=61015697

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2016/092040 Ceased WO2018018496A1 (fr) 2016-07-28 2016-07-28 Procédé et système de réception capables de demander une publicité vidéo selon une distance de transmission

Country Status (1)

Country Link
WO (1) WO2018018496A1 (fr)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101551888A (zh) * 2008-04-02 2009-10-07 上海亿动信息技术有限公司 一种广告信息发布系统及相应的发布广告的控制方法
CN103051937A (zh) * 2011-10-12 2013-04-17 腾讯科技（深圳）有限公司 一种视频播控方法及装置
CN105654446A (zh) * 2016-02-02 2016-06-08 广东欧珀移动通信有限公司 一种视频清晰度的调整方法及装置
CN106131620A (zh) * 2016-07-28 2016-11-16 王晓光 视频广告依据传输距离请求接收方法及系统

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101551888A (zh) * 2008-04-02 2009-10-07 上海亿动信息技术有限公司 一种广告信息发布系统及相应的发布广告的控制方法
CN103051937A (zh) * 2011-10-12 2013-04-17 腾讯科技（深圳）有限公司 一种视频播控方法及装置
CN105654446A (zh) * 2016-02-02 2016-06-08 广东欧珀移动通信有限公司 一种视频清晰度的调整方法及装置
CN106131620A (zh) * 2016-07-28 2016-11-16 王晓光 视频广告依据传输距离请求接收方法及系统

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