WO2018149111A1 - Procédé et dispositif d'affichage de matériel promotionnel - Google Patents

Procédé et dispositif d'affichage de matériel promotionnel Download PDF

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Publication number
WO2018149111A1
WO2018149111A1 PCT/CN2017/099705 CN2017099705W WO2018149111A1 WO 2018149111 A1 WO2018149111 A1 WO 2018149111A1 CN 2017099705 W CN2017099705 W CN 2017099705W WO 2018149111 A1 WO2018149111 A1 WO 2018149111A1
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WO
WIPO (PCT)
Prior art keywords
reward
pool
activity
copy
promotion
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/CN2017/099705
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English (en)
Chinese (zh)
Inventor
邹晓晨
王秀
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Ping An Technology Shenzhen Co Ltd
Original Assignee
Ping An Technology Shenzhen Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Ping An Technology Shenzhen Co Ltd filed Critical Ping An Technology Shenzhen Co Ltd
Publication of WO2018149111A1 publication Critical patent/WO2018149111A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement

Definitions

  • Invention name A method and device for displaying a promotional copy
  • the present invention relates to the field of financial services, and in particular, to a method and apparatus for displaying a promotional text.
  • Embodiments of the present invention provide a method and apparatus for displaying a promotional text, which can stimulate the user to obtain the interest of the activity incentive and enhance the effect of product promotion.
  • a method for displaying a promotional copy provided by an embodiment of the present invention includes:
  • a promotional copy display device provided by an embodiment of the present invention includes:
  • a facial image acquiring module configured to acquire a facial image of a target user collected by the imaging device
  • a face recognition module configured to perform face recognition on the facial image, to obtain a feature f ⁇ information of the facial image
  • a color value scoring module configured to perform scoring according to the feature information and a preset scoring rule, to obtain a facial value score of the target user
  • an promotion copy determining module configured to determine a target promotion copy from the pre-stored promotional copy according to the facial value score, where the target promotion copy includes an activity promotion operation and an activity reward;
  • a promotional copy display module configured to display the target promotional copy on the display, to prompt the promotion personnel to perform the activity promotion operation according to the promotion copy request, and execute the activity promotion operation in the activity promotion Upon completion, the activity reward is issued to the target user.
  • a computer readable storage medium is provided by the embodiment of the present invention.
  • the computer readable storage medium stores a computer program, and the computer program is executed by a processor, and the following steps are implemented:
  • a server provided by an embodiment of the present invention includes a memory, a processor, and a computer program stored in the memory and executable on the processor, where the processor executes the computer program to implement the following Steps:
  • the target promotion copy is determined from the pre-stored promotional copy according to the facial value score, where the target promotional copy includes an activity Promoting operation and activity rewards; finally, displaying the target promotion copy on the display, to prompt the promotion personnel to perform the activity promotion operation according to the promotion copy request, and after the activity promotion operation is completed And issuing the activity reward to the target user.
  • the user's facial image is scored, and then the target promotion copy is determined according to the obtained facial value score, so that the promotion personnel can promote the activity according to the promotion copy, so that the reward determination method is more likely to stimulate the user's interest.
  • the activity reward is issued, which increases the challenge of the user to obtain the activity reward, thereby stimulating the enthusiasm of the user to participate in the activity, and enhances the effect of product promotion after performing the activity promotion operation.
  • FIG. 1 is a flow chart of a first embodiment of a method for displaying a promotional copy according to an embodiment of the present invention
  • FIG. 2 is a flowchart of a second embodiment of a method for displaying a promotional copy according to an embodiment of the present invention
  • FIG. 3 is a flowchart of a third embodiment of a method for displaying a promotional copy according to an embodiment of the present invention
  • step 302 is a schematic flowchart of step 302 of a method for displaying a promotional copy in the embodiment corresponding to FIG. 3;
  • FIG. 5 is a schematic flowchart of a step 402 of a method for displaying a promotional text in the corresponding embodiment of FIG. 4;
  • FIG. 6 is a structural diagram of a first embodiment of a promotional text display device according to an embodiment of the present invention.
  • FIG. 7 is a structural diagram of a second embodiment of a promotional text display device according to an embodiment of the present invention.
  • 8 is a structural diagram of a third embodiment of a promotional copy display device according to an embodiment of the present invention.
  • FIG. 9 is a schematic diagram of a server according to an embodiment of the present invention.
  • Embodiments of the present invention provide a method and apparatus for displaying a promotional copy, which are used to solve the problem that the existing promotion method is too old and difficult to motivate the customer to participate in the activity.
  • a first embodiment of a method for displaying a promotional copy in an embodiment of the present invention includes:
  • a facial image of a target user collected by the imaging device may be acquired.
  • the face image of the target user may be captured by an imaging device (such as a camera), or the target user may be required to upload a photo containing the face image to the camera device.
  • the facial image may be subjected to face recognition, and then scored according to the obtained feature information and a preset scoring rule to obtain The target user's face value score.
  • the face value of the user's face image can be scored according to a preset scoring rule, and the scoring standard should be substantially the same as the public's aesthetic standard. It can be seen that, in the aesthetic standard of the public, if the target user's face image has a higher face value, the obtained face value score is higher, and conversely, the obtained face value score is lower.
  • each of the face value score segments may be preset, and a plurality of standard feature information are correspondingly set in each of the score segments. After scoring, the obtained feature information is matched with each standard feature information, and then the face value corresponding to the feature information is determined according to the matching degree between the feature information and each standard feature information. A score segment to determine the target user's face value score.
  • [0049] 104 Determine, according to the color value score, a target promotion copy from a pre-stored promotional copy, where the target promotion copy includes an activity promotion operation and an activity reward;
  • the target promotion copy may be determined from the pre-stored promotional copy according to the facial value score, where the target promotional copy includes an activity promotion operation and an activity reward.
  • a plurality of promotional copy files are pre-stored, and each promotional copy has a corresponding range of color value scores, and there is no overlap in the range of facial value scores of different promotional copy files. Therefore, when the target user's face value score is known, the corresponding promotion copy, that is, the target promotion copy, may be determined according to the score range in which the target user's face value score falls.
  • These promotional copyes generally include event promotion operations and event rewards, and the promotion staff will ask the target user to complete the promotion operation of the event before they can receive the event reward.
  • the facial value score is higher, the better the corresponding activity reward is, the higher the reward value or the richer the reward content, and accordingly, the activity that the target user needs to complete to obtain the activity reward.
  • the promotion operation can also be relatively more or more difficult; and if the facial value score is lower, the worse the corresponding activity reward is, the lower the reward value or the more the reward content is, and accordingly, the activity reward is obtained, the target user
  • the activities that need to be completed are relatively less or less difficult to promote. It should be noted that the promotion operation of the activity should be set reasonably, and the difficulty span should not be too large.
  • the above-mentioned activity promotion operation may include requiring the target user to input personal information, downloading a designated APP, sharing or pushing an activity promotion page, and the like.
  • [0054] 105 Display the target promotion copy on the display, to prompt the promotion personnel to perform the activity promotion operation according to the promotion copy request, and after the activity promotion operation is completed, The target user issues the activity reward.
  • the activity rewards mentioned above may include cash red packets, coupons, loan quotas, shopping cards, mobile phone bills, etc., and the form of the activity rewards may be set according to the products to be promoted, and therefore, the activity rewards
  • the distribution form can also be set according to the specific content of the activity reward. For example, if the activity reward is a red envelope, the electronic red envelope can be directly sent to the target user's mobile phone through the WeChat client.
  • the target promotion copy is determined from the pre-stored promotional copy according to the face value score, and the target promotion copy includes event promotion The operation and activity rewards; finally, displaying the target promotion copy on the display, to prompt the promotion personnel to perform the activity promotion operation according to the promotion copy request, and after the activity promotion operation is completed, The activity reward is issued to the target user.
  • the user's facial image is scored, and then the target promotion copy is determined according to the obtained facial value score, so that the promotion personnel can promote the activity according to the promotion copy, so that the reward determination method is more likely to stimulate the user's interest;
  • the activity rewards need to be issued after the activity promotion operation is completed, which increases the challenge of the user to obtain the activity reward, thereby stimulating the enthusiasm of the user to participate in the activity, and enhances the effect of product promotion after performing the activity promotion operation.
  • a method for displaying a promotional text in the present invention will be described in more detail below.
  • a second embodiment of the method for displaying a promotional copy in the embodiment of the present invention includes:
  • a facial image of a target user collected by the imaging device may be acquired.
  • the face image of the target user may be captured by an imaging device (such as a camera), or the target user may be required to upload a photo containing the face image to the camera device.
  • the facial image may be subjected to face recognition, and then scored according to the obtained feature information and a preset scoring rule to obtain The target user's face value score.
  • the face value of the user's face image can be scored according to a preset scoring rule, and the scoring standard should be substantially the same as the public's aesthetic standard. It can be seen that, in the aesthetic standard of the public, if the target user's face image has a higher face value, the obtained face value score is higher, and conversely, the obtained face value score is lower.
  • each color value score segment may be preset, and multiple standard features are correspondingly set in each score segment. Information. After scoring, matching the obtained feature information with each standard feature information, and then determining the face value segment corresponding to the feature information according to the matching degree between the feature information and each standard feature information, thereby determining the target user's face. Value score.
  • the score segment into which the face value score falls may be determined.
  • [0066] 205 Determine, from a preset set of reward pools, a reward pool corresponding to the score segment;
  • a bonus pool corresponding to the score segment may be determined from the preset bonus pool set. It can be understood that in an activity, multiple reward pools can be set up, and these reward pools constitute a reward pool collection. Each reward pool can be preset to correspond to a score segment, and different reward pools correspond to different score segments. Each score segment can be set to have no intersection, so that after determining the score segment into which the face value score falls, a unique pool of rewards can be determined from the pool of reward pools.
  • the size of the score segment corresponding to a reward pool should be positively correlated with the level or size of the reward content. That is, the larger the value of the score segment, the better the reward for the corresponding reward pool; the smaller the value of the score segment, the worse the reward for the corresponding reward pool.
  • the target user's activity reward may be obtained from the determined reward pool. Further, after the activity reward of the target user is obtained, the activity reward may be displayed to the target user to enhance the enthusiasm of the target user to obtain the activity reward.
  • the target promotion copy corresponding to the acquired activity reward may be determined from the pre-stored promotion copy.
  • a plurality of promotional texts may be pre-stored, and each promotional copy has an activity reward for one.
  • the corresponding target promotion copy can be determined.
  • each promotion copy has a corresponding activity promotion operation. The better the activity reward, the higher the reward value or the richer the reward content, the more or more difficult the target user needs to complete the promotion operation. The higher the degree; the worse the activity reward, the lower the reward value or the more single the reward content, the less active or less difficult the target user needs to complete the promotion. It should be noted that the promotion operation of the activity should be set reasonably, and the difficulty span should not be too large.
  • the above-mentioned activity promotion operation may include requiring the target user to input personal information, downloading the designated APP, sharing or pushing the promotion page, and the like.
  • activity rewards mentioned above may include cash red packets, coupons, loan quotas, shopping cards, mobile phone bills, etc., and the form of the activity rewards may be set according to the products to be promoted, so
  • the form of the activity reward can also be set according to the specific content of the activity reward. For example, if the activity reward is red envelope, the electronic red envelope can be directly sent to the target user's mobile phone through the WeChat client.
  • a third embodiment of a method for displaying a promotional copy in an embodiment of the present invention includes:
  • a face image of the target user can be acquired.
  • the face image of the target user can be obtained by photographing the avatar of the target user, or the target user can be required to upload a photo containing the image of the face.
  • the target user After the target user uploads a picture or takes a picture, it may be identified whether the image includes the face of the target user, and if the face is included, the image is determined to be the face image of the target user, and if the face is not included, The user can be prompted to re-upload a photo containing a face. In addition, you can analyze whether the uploaded image is clear, whether the face position is correct, and so on.
  • the preset reward pool set may be determined before the scoring of the facial image. Participate in the reward pool for rewards. It can be understood that in one activity, multiple reward pools can be set, and these reward pools constitute a reward pool collection. In the reward pool collection, not all reward pools need to participate in the current target user's reward distribution or extraction. Therefore, before the target user's facial image is scored, the reward pool for participating in the reward distribution may be determined. distinguish.
  • the foregoing step 303 may specifically include:
  • [0086] 402. Determine, according to the remaining number of prizes, a reward pool for participating in the reward distribution in the respective reward pools.
  • step 401 since the available quotas of the respective reward pools are limited, each time the activity rewards are acquired in the reward pool, the number of remaining prizes of the bonus pool is reduced by one. In determining the pool of rewards for participating in awards, the number of remaining prizes for each pool of prizes should be considered.
  • the reward pool participating in the reward issuance in the respective reward pools may be determined according to the remaining number of prizes.
  • the foregoing step 402 may include:
  • the first quota threshold may be set to a reasonable amount. When the remaining prizes of each reward pool are greater than the magnitude, the remaining prizes of each reward pool may be considered to be sufficient. Then step 502 is performed. Conversely, if the number of remaining prizes in one or more reward pools in each reward pool is insufficient, step 503 may be performed.
  • the respective reward pools may be directly determined as the reward pools participating in the bonus awards.
  • the reward pool with sufficient remaining prizes in each reward pool may be preferentially determined as the reward for participating in the reward distribution. Pool, and need to ensure the number of remaining prizes in these reward pools participating in the awards Greater than 0. It can be seen that, in the multiple awards, the number of remaining prizes in each reward pool will change. Therefore, by preferentially selecting the reward pool with a sufficient number of remaining prizes, the quotas for each reward pool are also maintained as a whole. balanced.
  • the respective reward pools are sorted according to the number of the remaining prizes, and specifically, the reward pools may be sorted according to the bonus proportion of the remaining prizes.
  • the reward pools of different award levels have inconsistent total issuance quotas, and the value of reward content issued by each quota is inconsistent.
  • the value of one place in the first prize pool is higher than that of the second prize. Therefore, different value weights can be preset for each reward pool. After each reward pool is sorted, each reward pool is sorted according to the remaining prize quantity and the preset value weight from large to small.
  • a reward pool may be randomly selected from the reward pools of the participating rewards.
  • a preset scoring parameter corresponding to the randomly selected reward pool may be acquired. It can be understood that a corresponding scoring parameter can be set in advance for each reward pool, and the scoring parameter can play a decisive role on the final facial value score of the target user's facial image, so that the determined facial value score can be guided to fall into random
  • the selected reward pool corresponds to the score segment.
  • the scoring parameter can guide the determined facial value score to fall within the score segment corresponding to the randomly selected reward pool, so that the determined score segment and the random score segment can be made to be random.
  • the selected score pool corresponding to the reward pool is consistent, avoiding the occurrence of a certain reward pool has been issued, but the determined score segment falls into the score segment corresponding to the awarded reward pool, and improves the accuracy of the award. And reliability.
  • determining the face value score should comprehensively consider the two factors of the score parameter and the feature information.
  • the face value of the user's face image can be scored according to the preset scoring rule, and the scoring standard should be roughly the same as the public's aesthetic standard. It can be seen that, in the aesthetic standard of the public, if the target user's face image has a higher face value, the obtained face value score is higher, and conversely, the obtained face value score is lower.
  • the score segments corresponding to the first prize pool, the second prize pool and the third prize pool are set to [3001, 4000], [2001, 3000], and [1001, 2000], respectively.
  • the score segment in which the determined face value score falls is made to coincide with the score segment corresponding to the randomly selected reward pool, but the peer score can generate a certain numerical fluctuation according to the face value score of the user's face image, thereby increasing the interest. Sex.
  • a specific algorithm for determining the facial value score of the target user according to the scoring parameter and the feature information may be set according to an actual situation, which is not specifically limited herein.
  • one bonus pool corresponding to the score segment may be determined from the preset bonus pool set. It can be understood that in an activity, multiple reward pools can be set up, and these reward pools constitute a reward pool collection. Each reward pool can be preset to correspond to a score segment, and different reward pools correspond to different score segments. Each score segment can be set to have no intersection, so that after determining the score segment into which the face value score falls, a unique pool of rewards can be determined from the pool of reward pools.
  • the size of the score segment corresponding to a reward pool should be positively correlated with the level or size of the reward content. That is, the larger the value of the score segment, the better the reward for the corresponding reward pool; the smaller the value of the score segment, the worse the reward for the corresponding reward pool.
  • the target user's activity reward may be obtained from the determined reward pool. Further, after the activity reward of the target user is obtained, the activity reward may be displayed to the target user to enhance the enthusiasm of the target user to obtain the activity reward.
  • the preset corresponding copy can be displayed. For example, suppose the activity reward is a 7-day rebate for the loan, which can be displayed as "Your value is up to 8899 points and enjoy our 7-day return interest offer".
  • the target promotion copy corresponding to the acquired activity reward may be determined from the pre-stored promotion copy.
  • a plurality of promotional copy files may be pre-stored, and each promotional copy has an activity reward for one.
  • the corresponding target promotion copy can be determined.
  • each promotion copy has a corresponding activity promotion operation.
  • the above-mentioned activity promotion operation may include requiring the target user to input personal information, downloading a designated APP, sharing or pushing an activity promotion page, and the like.
  • the personal information that the user is required to input may include a micro signal, a mobile phone number, a media source, and the like.
  • the peers sharing the event promotion page can display the target user's face value score. For example, if the target user shares the event promotion page to the friend circle of WeChat, the target user's face value will be displayed on the event promotion page, and the interaction and entertainment between the user circle and each friend will be enhanced.
  • the activity rewards mentioned above may include cash red packets, coupons, loan quotas, shopping cards, mobile phone bills, etc., and the form of the activity rewards may be set according to the products to be promoted, and therefore, the activity rewards
  • the distribution form can also be set according to the specific content of the activity reward. For example, if the activity reward is a red envelope, the electronic red envelope can be directly sent to the target user's mobile phone through the WeChat client.
  • the reward pool participating in the bonus award is determined by the remaining prize quantity of each reward pool, and then a reward pool is selected from the reward pools participating in the bonus award, and the score parameter and the user according to the selected reward pool.
  • the feature information of the facial image is used to determine the target user's facial value score, which can achieve accurate control of the facial value score, avoiding the shortage of the reward pool issuing quota; and, comprehensively considering the scoring parameter and the characteristic information to determine the target user's face
  • the value score in the realization of the accurate control of the face value, makes the face value score can be volatility according to the user's face value score, increasing the interest of the method, thereby enhancing the enthusiasm of the target user to participate in the promotion activities.
  • FIG. 6 is a structural diagram showing a first embodiment of a promotional text display device according to an embodiment of the present invention.
  • a promotional copy display device includes: [0130] a facial image acquiring module 601, configured to acquire a facial image of a target user collected by the imaging device;
  • a face recognition module 602 configured to perform face recognition on the facial image to obtain feature information of the facial image
  • the color value scoring module 603 is configured to perform scoring according to the feature information and a preset scoring rule to obtain a facial value score of the target user;
  • the promotion copy determining module 604 is configured to determine, according to the color value score, a target promotion copy from the pre-stored promotional copy, where the target promotion copy includes an activity promotion operation and an activity reward;
  • the promotion copy display module 605 is configured to display the target promotion copy on the display, to prompt the promotion personnel to perform the activity promotion operation according to the promotion copy request, and promote the operation in the activity. After the execution is completed, the activity reward is issued to the target user.
  • FIG. 7 is a structural diagram showing a second embodiment of a promotional text display device according to an embodiment of the present invention.
  • the promotional copy determining module 604 may specifically include:
  • a score segment determining unit 6041 configured to determine a score segment into which the face value score falls;
  • the reward pool determining unit 6042 is configured to determine, from the preset reward pool set, a reward pool corresponding to the score segment;
  • an activity reward obtaining unit 6043 configured to acquire an activity reward of the target user from the determined pool of rewards
  • the text determining unit 6044 is configured to determine, from the pre-stored promotional copy, the target promotional copy corresponding to the acquired activity reward.
  • FIG. 8 is a structural diagram showing a third embodiment of a promotional text display device according to an embodiment of the present invention.
  • the color value scoring module 603 may specifically include:
  • the reward pool determining unit 6031 is configured to determine a reward pool for participating in the bonus award in the preset reward pool set; [0144] a random selection unit 6032, configured to randomly select a reward from the reward pool of the participating bonus awards Pool
  • a score parameter obtaining unit 6033 configured to acquire a preset score parameter corresponding to the randomly selected pool of rewards
  • a face value determining unit 6034 configured to determine a face value of the target user according to the rating parameter and the feature information, and cause the determined score segment to fall into the randomly selected segment Said The score pool corresponding to the reward pool is consistent;
  • the reward pool determining unit 6031 may specifically include:
  • the remaining prize acquisition subunit 0311 is configured to acquire the remaining prize quantity of each reward pool in the reward pool set;
  • the reward pool sub-unit 0312 is configured to determine, according to the remaining prize quantity, a reward pool for participating in the award issuance in the respective reward pools.
  • the reward pool subunit 0312 may include:
  • determining the secondary sub-unit 03121 configured to determine whether the remaining prize numbers of the respective reward pools are greater than a preset first quota threshold
  • a first determining secondary sub-unit 03122 configured to: if the determining the secondary sub-unit 03121, the determination result is yes
  • the second determining secondary subunit 03123 is configured to: if the determining the secondary subunit 03121, the determination result is no
  • the respective reward pools are sorted according to the remaining number of remaining prizes, and then the remaining number of prizes is greater than 0 and the preset number of reward pools located before the sorting sequence is determined as the reward pool for participating in the bonus award.
  • the server 9 of this embodiment includes: a processor 90, a memory 91, and a computer program 92 stored in the memory 91 and operable on the processor 90, for example, performing the above-described promotion copy display. Method of procedure.
  • the processor 90 executes the computer program 92 to implement the steps in the foregoing embodiments of the various promotional text display methods, such as steps 101 to 105 shown in FIG.
  • the processor 90 executes the computer program 92 to implement the functions of the modules/units in the various apparatus embodiments described above, such as the functions of the modules 601 to 605 shown in FIG.
  • the computer program 92 can be divided into one or more modules/units, which are stored in the memory 91 and executed by the processor 90.
  • the one or more modules/units may be a series of computer program instruction segments capable of performing a particular function, the instruction segments being used to describe the execution of the computer program 92 in the server 9.
  • the server 9 may be a computing device such as a local server or a cloud server.
  • the server can include However, it is not limited to the processor 90 and the memory 91. It will be understood by those skilled in the art that FIG. 9 is merely an example of the server 9, and does not constitute a limitation to the server 9, and may include more or less components than those illustrated, or some components may be combined, or different components, such as
  • the server may also include an input output device, a network access device, a bus, and the like.
  • the processor 90 may be a central processing unit (CPU), or may be another general-purpose processor, a digital signal processor (DSP), or an application specific integrated circuit (Application Specific Integrated Circuit, ASIC), ready-to-use programmable gate array
  • CPU central processing unit
  • DSP digital signal processor
  • ASIC Application Specific Integrated Circuit
  • the general purpose processor may be a microprocessor or the processor or any conventional processor or the like.
  • the memory 91 may be an internal storage unit of the server 9, such as a hard disk or a memory of the server 9.
  • the memory 91 may also be an external storage device of the server 9, such as a plug-in hard disk, a smart memory card (SMC), and a Secure Digital (SD) card provided on the server 9. Flash card, etc.
  • the memory 91 may also include both an internal storage unit of the server 9 and an external storage device.
  • the memory 91 is used to store the computer program and other programs and data required by the server.
  • the memory 91 can also be used to temporarily store data that has been output or is about to be output.

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Abstract

La présente invention concerne un procédé et un dispositif pour afficher un matériel promotionnel, pour résoudre le problème des procédés de promotion existants périmés et inefficaces afin d'inciter les clients à participer activement à des activités. Le procédé d'affichage de matériel promotionnel consiste : à obtenir une image faciale d'un utilisateur cible collecté par un dispositif de caméra (101) ; à effectuer une reconnaissance faciale sur l'image faciale pour obtenir des informations de caractéristique de l'image faciale (102) ; à noter, selon les informations de caractéristique et une règle de notation prédéfinie, pour obtenir un score de visage d'un utilisateur cible (103) ; à déterminer un matériel promotionnel cible à partir de copies promotionnelles pré-stockées selon le score de visage (104) ; et à afficher du matériel promotionnel cible sur un dispositif d'affichage, dans lequel le promoteur demande à l'utilisateur cible d'effectuer une action de promotion d'activité en fonction d'une exigence du matériel promotionnel, et émet une récompense d'activité à l'utilisateur cible lorsque l'utilisateur achève l'action de promotion d'activité (105).
PCT/CN2017/099705 2017-02-16 2017-08-30 Procédé et dispositif d'affichage de matériel promotionnel Ceased WO2018149111A1 (fr)

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CN201710083440.1 2017-02-16
CN201710083440.1A CN107657472A (zh) 2017-02-16 2017-02-16 一种推广文案显示方法和装置

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