WO2019014840A1 - Procédé pour faire des achats au moyen d'une télévision, et télévision numérique - Google Patents

Procédé pour faire des achats au moyen d'une télévision, et télévision numérique Download PDF

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Publication number
WO2019014840A1
WO2019014840A1 PCT/CN2017/093341 CN2017093341W WO2019014840A1 WO 2019014840 A1 WO2019014840 A1 WO 2019014840A1 CN 2017093341 W CN2017093341 W CN 2017093341W WO 2019014840 A1 WO2019014840 A1 WO 2019014840A1
Authority
WO
WIPO (PCT)
Prior art keywords
television
link
order
advertisement
recording
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/CN2017/093341
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English (en)
Chinese (zh)
Inventor
刘晓强
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Shenzhen Zhishengda Technology Co Ltd
Original Assignee
Shenzhen Zhishengda Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Shenzhen Zhishengda Technology Co Ltd filed Critical Shenzhen Zhishengda Technology Co Ltd
Priority to PCT/CN2017/093341 priority Critical patent/WO2019014840A1/fr
Publication of WO2019014840A1 publication Critical patent/WO2019014840A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application

Definitions

  • the present invention belongs to the field of the Internet and provides a method of shopping through television and digital television.
  • the embodiment of the invention provides a solution to the problem that the current user is inconvenient to shop on the television end.
  • the present invention is implemented in such a way that a method of shopping through television includes the following steps:
  • the television interface is switched to the shopping page corresponding to the link corresponding to the current television advertisement.
  • the method further includes:
  • the user information and the user selected item are read to form an order.
  • the method further includes:
  • the logistics information from the logistics company is received and pushed to the TV screen.
  • the embodiment of the invention further provides a digital television, the digital television comprising:
  • a recording unit configured to record a link activation instruction corresponding to the remote controller button, and record a link corresponding to the television advertisement
  • a detecting unit connected to the output end of the recording unit, for detecting whether the link activation command is received when the television advertisement is played;
  • the switching unit is connected to the output end of the detecting unit, and is configured to switch the television interface to the shopping page corresponding to the link corresponding to the current television advertisement when the link activation command is received.
  • the digital television further comprises:
  • a second recording unit connected to the input end of the recording unit, for recording user information, and recording an order instruction corresponding to the remote controller button;
  • the order forming unit is connected to the output end of the switching unit, and is configured to read the user information and the selected item of the user when the user outputs the order instruction through the remote controller button to form an order.
  • the digital television further comprises:
  • the information updating unit is configured to receive the logistics information from the logistics company when the corresponding logistics information of the order is updated, and push it to the television screen.
  • the invention switches to the shopping page by one button through the corresponding link of the advertisement, thereby facilitating the user to purchase through the television.
  • FIG. 1 is a schematic flowchart of a method for shopping by television according to an embodiment of the present invention
  • FIG. 2 is a schematic flowchart diagram of a second method for shopping by television according to an embodiment of the present invention
  • FIG. 3 is a schematic flow chart of a third method for shopping by television according to an embodiment of the present invention.
  • FIG. 4 is a schematic structural diagram of a digital television according to an embodiment of the present invention.
  • FIG. 5 is a schematic structural diagram of a second digital television according to an embodiment of the present invention.
  • FIG. 6 is a schematic structural diagram of a third digital television according to an embodiment of the present invention.
  • FIG. 1 is a schematic flowchart of a method for shopping through a television according to an embodiment of the present invention. For convenience of description, only parts related to the embodiment of the present invention are shown.
  • step S101 a link activation command corresponding to the remote controller button is recorded, and a link corresponding to the television advertisement is recorded.
  • a specific button on the remote controller is matched with the link activation command, and the startup link when playing a specific advertisement (such as Coca-Cola advertisement) is set as a shopping page matched by a specific advertisement (such as Coca-Cola Shopping Mall). Page).
  • a specific advertisement such as Coca-Cola advertisement
  • step S102 when the television advertisement is played, it is detected whether the link activation command is received.
  • This step is monitored in real time.
  • step S103 when the link activation command is received, the television interface is switched to the shopping page corresponding to the link corresponding to the current television advertisement.
  • the interface is switched to the shopping page according to the currently played advertisement and the link corresponding to the advertisement.
  • the invention switches to the shopping page by one button through the corresponding link of the advertisement, thereby facilitating the user to purchase through the television.
  • FIG. 2 is a schematic flowchart of a second method for shopping by using a TV according to an embodiment of the present invention, wherein step S201 is introduced to record user information, record an order instruction corresponding to a button of a remote controller, and S202, when the user passes the remote controller.
  • step S201 is introduced to record user information, record an order instruction corresponding to a button of a remote controller, and S202, when the user passes the remote controller.
  • the button outputs the order instruction
  • the user information and the user selected item are read to form an order.
  • the purpose is to form an experience for the user to make a one-click shopping on the remote controller based on the information preset by the user on the basis of FIG.
  • FIG. 3 is a schematic flowchart diagram of a third method for shopping by television according to an embodiment of the present invention.
  • step S301 is introduced, and when the corresponding logistics information of the order is updated, the logistics information from the logistics company is received and pushed to the television screen.
  • the purpose is to let the user know the current status of the current logistics distribution when watching TV on the basis of FIG. 2 .
  • FIG. 4 is a schematic structural diagram of a digital television according to an embodiment of the present invention, including:
  • the recording unit 41 is configured to record a link activation instruction corresponding to the remote controller button, and record a link corresponding to the television advertisement;
  • the detecting unit 42 is connected to the output end of the recording unit 41, and is configured to detect whether the link activation command is received when the television advertisement is played;
  • the switching unit 43 is connected to the output end of the detecting unit 42 for switching the television interface to the shopping page corresponding to the link corresponding to the current television advertisement when the link activation command is received.
  • the working principle is: the recording unit 41 records the link activation command corresponding to the remote controller button, and records the link corresponding to the television advertisement; when the television advertisement is played, the detecting unit 42 detects whether the link activation command is received; when the link is received When the command is started, the switching unit 43 switches the television interface to the shopping page corresponding to the link corresponding to the current television advertisement.
  • the invention switches to the shopping page by one button through the corresponding link of the advertisement, thereby facilitating the user to purchase through the television.
  • a second recording unit 51 is added, which is connected to the input end of the recording unit 41 for recording user information and recording an order instruction corresponding to the remote controller button;
  • the order forming unit 52 is connected to the output end of the switching unit 43 for reading the user information and the user selected item when the user outputs the order instruction through the remote controller button to form an order.
  • the purpose is to form an experience for the user to make a one-click shopping on the remote control through the information preset by the user.
  • FIG. 6 is based on FIG. 5, and an information updating unit 61 is added for receiving the logistics information from the logistics company and pushing it to the TV screen when the corresponding logistics information of the order is updated.
  • the purpose is to let users know the current situation of current logistics and distribution when watching TV.

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

La présente invention se rapporte au domaine de l'Internet et concerne un procédé pour faire des achats au moyen d'une télévision et une télévision numérique. Le procédé consiste à : enregistrer une instruction d'initiation de lien correspondant à une clé de télécommande, et enregistrer un lien correspondant à une publicité de télévision; lorsque la publicité de télévision est lue, détecter si l'instruction d'initiation de lien est reçue; et lorsque l'instruction d'initiation de lien est reçue, commuter une interface de télévision vers une page d'achat correspondant au lien correspondant à la publicité de télévision en cours. Dans la présente invention, au moyen d'un lien correspondant à une publicité en cours, une commutation vers une page d'achat est effectuée à l'aide d'un clic, ce qui aide un utilisateur à faire des achats au moyen d'une télévision.
PCT/CN2017/093341 2017-07-18 2017-07-18 Procédé pour faire des achats au moyen d'une télévision, et télévision numérique Ceased WO2019014840A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2017/093341 WO2019014840A1 (fr) 2017-07-18 2017-07-18 Procédé pour faire des achats au moyen d'une télévision, et télévision numérique

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2017/093341 WO2019014840A1 (fr) 2017-07-18 2017-07-18 Procédé pour faire des achats au moyen d'une télévision, et télévision numérique

Publications (1)

Publication Number Publication Date
WO2019014840A1 true WO2019014840A1 (fr) 2019-01-24

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2017/093341 Ceased WO2019014840A1 (fr) 2017-07-18 2017-07-18 Procédé pour faire des achats au moyen d'une télévision, et télévision numérique

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WO (1) WO2019014840A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN114596131A (zh) * 2022-01-20 2022-06-07 阿里巴巴（中国）有限公司 商品信息处理方法、装置及电子设备

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101938629A (zh) * 2009-06-30 2011-01-05 Tcl集团股份有限公司 一种电视实时购物方法
CN102054252A (zh) * 2010-12-14 2011-05-11 Tcl集团股份有限公司 一种基于b2c模式的互联网电视购物实现方法及系统
CN102222114A (zh) * 2011-07-12 2011-10-19 北京海尔集成电路设计有限公司 商品定位信息处理方法及商品定位信息显示装置
CN102868915A (zh) * 2012-08-07 2013-01-09 青岛海信传媒网络技术有限公司 基于电视平台实现商品购买的方法及装置
CN105657445A (zh) * 2015-12-30 2016-06-08 Tcl海外电子（惠州）有限公司 电视购物系统及其实现方法
CN106888389A (zh) * 2015-12-16 2017-06-23 天脉聚源（北京）科技有限公司 一种电视购物播放广告的方法和系统

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101938629A (zh) * 2009-06-30 2011-01-05 Tcl集团股份有限公司 一种电视实时购物方法
CN102054252A (zh) * 2010-12-14 2011-05-11 Tcl集团股份有限公司 一种基于b2c模式的互联网电视购物实现方法及系统
CN102222114A (zh) * 2011-07-12 2011-10-19 北京海尔集成电路设计有限公司 商品定位信息处理方法及商品定位信息显示装置
CN102868915A (zh) * 2012-08-07 2013-01-09 青岛海信传媒网络技术有限公司 基于电视平台实现商品购买的方法及装置
CN106888389A (zh) * 2015-12-16 2017-06-23 天脉聚源（北京）科技有限公司 一种电视购物播放广告的方法和系统
CN105657445A (zh) * 2015-12-30 2016-06-08 Tcl海外电子（惠州）有限公司 电视购物系统及其实现方法

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN114596131A (zh) * 2022-01-20 2022-06-07 阿里巴巴（中国）有限公司 商品信息处理方法、装置及电子设备
CN114596131B (zh) * 2022-01-20 2026-04-17 阿里巴巴（中国）有限公司 商品信息处理方法、装置及电子设备

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