WO2019117331A1 - Système de fourniture de service de commercialisation de médias sociaux d'influenceurs ayant une fonction de distribution de magasin et une fonction d'analyse d'efficacité de commercialisation d'influenceurs, procédé associé, et support d'enregistrement pour mémoriser un programme de mise en œuvre associée - Google Patents

Système de fourniture de service de commercialisation de médias sociaux d'influenceurs ayant une fonction de distribution de magasin et une fonction d'analyse d'efficacité de commercialisation d'influenceurs, procédé associé, et support d'enregistrement pour mémoriser un programme de mise en œuvre associée Download PDF

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Publication number
WO2019117331A1
WO2019117331A1 PCT/KR2017/014551 KR2017014551W WO2019117331A1 WO 2019117331 A1 WO2019117331 A1 WO 2019117331A1 KR 2017014551 W KR2017014551 W KR 2017014551W WO 2019117331 A1 WO2019117331 A1 WO 2019117331A1
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WIPO (PCT)
Prior art keywords
influencer
analysis
social media
marketing
database
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Ceased
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PCT/KR2017/014551
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English (en)
Korean (ko)
Inventor
노준
남영우
김철환
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Tagby Co Co Ltd
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Tagby Co Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/40—Business processes related to social networking or social networking services
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism

Definitions

  • the present invention relates to a system and a method for providing an Influencer social media marketing service having a shop distribution function and an Influencer marketing efficiency analysis function, and more particularly,
  • the Influencer social media marketing service providing system that provides the analysis result to the customer provides the shop distributing function to the customer in the form of the application programming interface (API), and after the customer installs the shop distributing function API,
  • the Influencer social media marketing service providing system with the function of distributing the shop that can select and operate the influencer that can increase the marketing efficiency by providing the Influencer social media marketing platform and the Influencer marketing efficiency analysis system, Method and pro for implementing it RAM is stored on the recording medium.
  • Influencer marketing is particularly effective in launching products, raising awareness of already launched products, and increasing the number of followers and social media content to enhance their presence on the social media platform. Despite the increasing use, there are still difficulties in finding and managing the appropriate influenza.
  • Influencer should be able to efficiently deliver branded messages.
  • Influencers can target a more targeted audience, such as athletics, fashion, and pet lovers, they must be able to deliver branded images or messages that fit their specific campaign objectives.
  • Influencers with a certain degree of expertise on a single subject, can gain more consumers' trust as they target the public interested in a particular field.
  • Influenza which forms a strong bond with followers over social media users who have unconditional followers, will enable more valuable marketing. In other words, it is important to find a person who is reliable and fits the purpose of the brand. To do this, it is necessary to analyze the marketing effectiveness of the influenza.
  • Korean Patent No. 10-1751925 discloses an advertisement marketer mediation system and method for providing mediation services between a plurality of advertisers who request an advertisement job on-line and an advertisement marketer who performs and performs the job.
  • Korean Patent Laid-Open No. 10-2016-0075739 discloses a system and method for determining influencers in a social data network.
  • the present invention has been made to solve the above-mentioned problems occurring in the prior art, and it is an object of the present invention to provide an Influencer social media marketing service that analyzes data of Influencer
  • the system provides the shop distribution function to the customer in the form of an application programming interface (API). After the customer installs the shop distribution function API, each customer independently provides the Influencer social media marketing platform.
  • the present invention provides an Influencer social media marketing service providing system having a function of distributing a shop capable of selecting and operating an influencer which can increase the efficiency of an influencer marketing, and a recording medium storing a program for implementing the Influencer social media marketing service. .
  • an Influencer social media marketing service providing system having a shop distribution function and an influencer marketing efficiency analysis function according to an embodiment of the present invention
  • An inrule social media marketing service providing server 110 for providing the social media marketing service;
  • a system database 111 for storing a plurality of data required for an influencer social media marketing service;
  • An influenza marketing efficiency analysis server 112 for analyzing the marketing efficiency of the affiliated Influencer member;
  • a plurality of client company servers (120, 130) that independently provide an influencer with a mini shop after installing the social media marketing platform API provided from the influencer social media marketing service providing server;
  • Customer databases (121, 131) storing a plurality of data required by the plurality of customer servers;
  • An Influencer terminal (140) for creating and configuring a mini shop by connecting to the client company server and selecting a sale product, and adding the link information of the mini shop to the social network service (SNS);
  • an Influencer subscription terminal 142 for subscribing to the SNS of the Influencer and purchasing products through the link information of the
  • a method of providing an Influencer social media marketing service having a shop distribution function and an influencer marketing efficiency analysis function Installing a social media marketing platform API having a shop distribution function provided from a social media marketing service providing server (S200); An authentication step (S210) of authenticating the login server when the login server accesses the login server; A mini shop configuration step (S220) for creating and configuring a mini shop by selecting a product to be sold by the influluencer terminal; Adding the link information of the miniShop to the social network service (SNS); A buying step (S230) of purchasing a product through the link information of the mini shop, An analysis step (S240) of analyzing the marketing efficiency of the influenza processor in which the influenza marketing efficiency analysis server is a member; And a fee calculation step (S250) of calculating a commission to be provided to the influluencer by the client company server in accordance with the order history due to the influencer and the analysis result of
  • an Influencer social media marketing service providing system having a shop distributing function and an Influencer marketing efficiency analyzing function, and a computer readable recording medium storing a program for implementing the method .
  • the Influencer social media marketing service providing system having the shop distribution function and the Influencer marketing efficiency analysis function according to the embodiment of the present invention and the method thereof, according to the influencer data analysis,
  • the Influencer social media marketing service providing system that provides the results to the customer provides the shop distribution function to the customer in the form of application programming interface (API), and after the customer installs the shop distribution function API, each customer independently By providing Influencer social media marketing platform, marketing efficiency can be increased.
  • API application programming interface
  • the influencer social media marketing service providing system having the shop distributing function and the Influencer marketing efficiency analyzing function according to the embodiment of the present invention, according to the influencer social media marketing service providing system, It is possible to sell without having to insert all the products, and there is an advantage that it can be sold without limit to the sales method or the number. In addition, there is an effect that the commission based on the sale can be obtained.
  • the Influencer social media marketing service providing system having the shop distribution function and the Influencer marketing efficiency analysis function according to the embodiment of the present invention and the method thereof, Based on the results of the analysis, it is possible to set the commission (advertising fee) of the relevant influencer, so that it is possible to effectively market within reasonable fees.
  • the commission ascendising fee
  • the relevant influencer so that it is possible to effectively market within reasonable fees.
  • FIG. 1 is a block diagram of an Influencer social media marketing service providing system having a shop distribution function and an influencer marketing efficiency analysis function according to the present invention.
  • FIG. 2 is a flow chart showing an embodiment of a method of providing an Influencer social media marketing service having a shop distribution function and an influencer marketing efficiency analysis function according to the present invention.
  • FIG. 3 is a diagram illustrating an independent platform providing method in a client company server having a shop distribution function according to the present invention.
  • FIG. 4 is an explanatory diagram of a method of analyzing influen- cial marketing efficiency according to the present invention.
  • FIG. 1 is a block diagram of an Influencer social media marketing service providing system having a shop distribution function and an influenza marketing efficiency analysis function according to the present invention.
  • an Influencer social media marketing service providing system having a shop distribution function and an influencer marketing efficiency analysis function includes an Influencer social media marketing service providing server 110 A system database 111, an influenza marketing efficiency analysis server 112, a plurality of client company servers 120 and 130, a plurality of customer company databases 121 and 131, an influenza terminal 140, And an unread subscription terminal 142.
  • the communication network may be configured without regard to its communication mode such as wired and wireless, and may be a local area network (LAN), a metropolitan area network (MAN), a wide area network (WAN) And the like.
  • LAN local area network
  • MAN metropolitan area network
  • WAN wide area network
  • the communication network referred to in the present invention may be the well-known World Wide Web (WWW).
  • WWW World Wide Web
  • the Influore social media marketing service providing server 110 is capable of communicating with the plurality of client companies 120 and 130 through a communication network and provides the shop distributing function in API form to the client companies 120 and 130 Thereby enabling the client company servers 120 and 130 to provide an independent social media marketing platform.
  • the Influencer social media marketing service providing server 110 may be included in an operating server of an advertisement agency (not shown).
  • the system database 111 stores a plurality of data required for the Influencer social media marketing service and includes a member database 111a, a goods database 111b, an order history database 111c and an efficiency analysis result database 111d. .
  • the member database 111a may include identification information such as a login ID and a password used by members such as an influencer or a customer to log in, and information on a name, a resident registration number, a corporation registration number, a contact, and the like.
  • the goods database 111b stores information on the goods to be sold.
  • the order history database 111c stores the order details ordered in the corresponding mini shop according to the product sale link information.
  • the efficiency analysis result database 111d stores the marketing efficiency analysis results of the influluencers received from the influluxer marketing efficiency analysis server 112.
  • the Influore Marketing efficiency analysis server 112 analyzes the marketing efficiency of the Influencer members who have joined.
  • the Influore marketing efficiency analysis server 112 may be configured in the Influore social media marketing service providing server 110. Accordingly, the Influencer social media marketing service providing server 110 may collect data for analyzing the influencer marketing efficiency through the communication network.
  • Influencer's marketing efficiency analysis methods include analysis of advertising, analysis of advertising performance, analysis of adventure, analysis of advertising category, analysis of advertising fatigue, calculation of cost per follow (CPF), analysis of information of influencer, A follow-up analysis, and a pan analysis. Details of the marketing efficiency analysis method of Influencer will be described with reference to FIG.
  • the client company server 120 or 130 provides a mini-shop to the influencer after installing the social media marketing platform API provided from the influencer social media marketing service providing server 110.
  • the customer databases 121 and 131 store a plurality of data required by the plurality of customer servers 120 and 130, respectively.
  • the customer company database 121 includes a hub product database 121a, a registered product database 121b, and an order history database 121c.
  • the customer company database m 131 includes a hub product database 131a, a registered product database 131b, and an order history database 131c.
  • the hub product databases 121a and 131a store lists of products registered by advertisers and companies for sale. Influencers can sell the products in the herbal product database in their mini-shop. Items in the herbal product database include all items related to sales such as product name, category, supply price, sales price, product image, delivery information, refund information, and the like.
  • the registered goods databases 121b and 131b store the registered goods registered in the own mini shop of the relevant influsive person and the order history database 121c and 131c store the order details of the purchase order received in the mini shop of the relevant inflator Is stored.
  • the system database 111 for storing information for implementing the present invention is stored in the member database 111a, the commodity database 111b, the order history database 111c, and the efficiency analysis result database 111d Databases, the configuration of the database including such classification can be changed according to the needs of those skilled in the art.
  • the customer company databases 121 and 131 are classified into three databases, but the configuration of the database including such classification can be changed according to the needs of those skilled in the art.
  • a database is a concept including not only a consultation database but also a database in a broad sense including data recording based on a computer file system, It is to be understood that the present invention can be included in the database referred to in the present invention.
  • the Influencer terminal 140 is a digital device including a function of searching for a desired information through a communication network or performing a variety of activities.
  • the Influencer terminal 140 may be a personal computer (for example, a desktop computer , A notebook computer, etc.), a workstation, a PDA, a web pad, a mobile phone, and the like, and is equipped with a microprocessor so that it can be used as an Influencer terminal 140 according to the present invention. .
  • the Influencer terminal 140 can connect to the client company server 120 to create and configure its own mini shop 141, and can store link information for purchasing products of the mini shop, (SNS), so that the influencer can obtain the advertisement fee (commission) profit according to the commodity purchase order purchased through the Influencer subscription terminal 142.
  • SNS link information for purchasing products of the mini shop,
  • influenza subscribing terminal 142 is a terminal for subscribing to the influenza SNS, and may be a terminal of the potential purchaser according to the social media marketing activity of the influluencer.
  • the Influucer subscription terminal 142 has the same attributes as the Influ notary terminal 140.
  • the Influencer Subscription Terminal 142 subscribes to the SNS of the Influencer and is able to purchase the product through the Influencer's Minishop link information.
  • FIG. 2 is a flowchart illustrating a method of providing an Influencer social media marketing service having a shop distribution function and an influencer marketing efficiency analysis function according to the present invention.
  • an Influencer social media marketing service providing method of the Influencer social media marketing service system having a shop distribution function and an influencer marketing efficiency analysis function comprises: Installs a social media marketing platform API having a shop distribution function provided from the in-flight advertiser social media marketing service providing server 110 (S200).
  • the login server 140 authenticates the login server 140 by connecting to the client server 120 (S210).
  • the protocol between the Influore social media marketing service providing server 110 and the client company server 120 uses JSON (JSON).
  • JSON is an open standard format that uses human-readable text to convey data objects consisting of attribute-value pairs.
  • AJAX asynchronous browser / server communication
  • it is a major data format that largely replaces XML (using AJAX).
  • it is known as a way of expressing the data when exchanging data on the Internet.
  • It is originally derived from the JavaScript language and conforms to the syntax of JavaScript, but is a language-independent data format. This means that the code for parsing and generating JSON data is easily available in many programming languages, including C, C ++, C #, Java, JavaScript, Perl, and Python, because it is programming language and platform independent.
  • the detailed steps of the authentication step (S210) are as follows.
  • the Influ notation terminal 140 logs in, the influluencer member ID and the customer ID are transmitted to the Influencer social media marketing service providing server 110 to request a token (1). Thereafter, the system checks the member database 111a of the system database 111, and transmits the OAuth token to the client company server 120 (3). Then, the Influ notation terminal 140 can access the customer database (4).
  • OAuth consists of a user, an OAuth provider, and an OAuth customer.
  • a user logs in to the OAuth customer service.
  • the OAuth customer issues a request token and secret key to the OAuth provider.
  • OAuth 2.0 is currently being proposed and is most commonly used in services using open APIs such as Google, Facebook, and Twitter .
  • An access token is an object that contains the security information needed to perform logon (login). It is created at logon and requires a single copy of the token per process. It identifies the privileges of a user, user group or user, and is used to restrict access and system operation of security objects in the system.
  • the Influore reader terminal 140 selects a product to be sold and generates and configures the mini shop 141 (S220).
  • the detailed steps of the minishop creation and configuration step S220 are as follows.
  • the customer company server 120 sends a product inquiry request to the Influencer social media marketing service provision server 110 (5). Thereafter, the goods are inquired from the goods database 111b of the system database 111 (6), and the goods list is received (7).
  • the influluencer terminal 140 selects a commodity to be sold in the commodity list, the commodity is added to the commodity database 121b of the customer company database 121 (8).
  • the influser subscription terminal 142 purchases the product through the link information of the miniShop (S230) .
  • the customer company server 120 When the influluencer subscription terminal 142 requests purchase of goods from the customer company server 120, the customer company server 120 sends a product order request to the Influencer social media marketing service provision server 110 ).
  • the Influencer social media marketing service providing server 110 stores the order details in the order history database 111c of the system database 111 (10). Thereafter, the Influencer social media marketing service providing server 110 delivers the order success to the client company server 120 (11). Then, the customer server 120 stores the order details according to the product order request in the order history database 121c of the customer company database 121 (12).
  • the customer company server 121 calculates a fee (advertisement fee) to be provided to the influluencer in accordance with the order history 13 and the analysis result of the influluenza efficiency analysis in operation S250.
  • the analysis results of the marketing efficiency of the influluencers are provided in the influluar marketing efficiency analysis server 112, and the results of the marketing efficiency analysis provided when the customer is selected as the supporter or the advertisement fee , And then the advertisement fee (fee) can be executed.
  • FIG. 3 is a diagram illustrating an independent platform providing method in a client server having a shop distribution function according to the present invention.
  • the customer having the shop distribution function according to the present invention supplies all the products to be sold and supports all things related to sales such as settlement, delivery, and customer satisfaction.
  • the influlux terminal 140 connected to the client company server 120 can confirm the goods list 310 sold in the customer-provided social market.
  • the Influencer terminal 140 can create (320) a personalized mini shop (shopping mall) by selecting a product to be sold with a simple "click"
  • the post posted to the influenza SNS 330 includes a purchase link (mini-shop link information) 331 for the advertisement product.
  • Influencer can publish the minishop link information to all social networking sites such as cacao, Facebook, and blog.
  • the Influencer terminal 140 is not provided by the customer server 120, but a product provided by the Influencer social media marketing service providing server 110 can be added and sold in the Mini Shop.
  • Influencer can build your shopping mall simply by clicking on the product.
  • FIG. 4 is an explanatory diagram of a method for analyzing marketing effectiveness of influenza according to the present invention.
  • the analysis method of influlu report marketing efficiency can be applied to analysis of advertising, analysis of advertising performance, analysis of advertisement, analysis of advertisement category, evaluation of advertisement fatigue , CPF (Cost Per follow) calculation, Influencer information analysis, statistical analysis by date, follow analysis, and fan analysis.
  • Data analysis technology can use big data analysis technology.
  • Influence score (follower X weight 1) + (good X weight 2) + (comment X weight 3) + (share X weight 4)
  • the weights 1 to 4 are values that are constantly adjusted while being digitized.
  • a follower means that another friend names me as a friend, and following (subscription) (or follow) (Subscription) to the story of the friend.
  • abusing refers to any act that damages marketing service providers, customers, and other users of the marketing service system (influencers) by interfering with the operation of marketing services in an unusual manner when providing in-flight marketing services .
  • Ad category analysis finds out the most posted categories through the category analysis of the usual postings of the relevant influenza.
  • Advertising fatigue analysis is to determine the number of posts in the ad format.
  • a post with a certain pattern of advertisement format is regarded as an advertisement, and if the number of m < th >
  • CPF Cost Per follows
  • Influencer's information analysis is to analyze personal information such as gender, age, occupation, hobbies, etc. of Influencer.
  • Fan analysis analyzes the ID, name, introductory article of the relevant Influencer fan (follower), analyzes which country fan is more in the language analysis, judges the ghost fan by checking the profile image of the fan It can analyze gender (male / female), object and age (10s / 20s / 30s / 40s) through image analysis, and it can analyze the post posting count of fan, follower / following comparison, post image analysis The score of the fan can be quantified.
  • a computer readable recording medium storing a program for implementing an Influencer social media marketing service providing method, and a computer readable medium for implementing an Influencer social media marketing service providing service with a shop distribution function and an Influencer marketing efficiency analysis function
  • a program stored in a recording medium is also possible.
  • the Influencer social media marketing service providing method having the shop distribution function and the Influencer marketing efficiency analyzing function described above can be implemented by a tangible program of instructions for implementing the Influencer social media marketing service, It will be understood by those skilled in the art that the present invention may be embodied and carried out. In other words, it can be implemented in the form of a program command that can be executed through various computer means, and can be recorded on a computer-readable recording medium.
  • the computer-readable recording medium may include program commands, data files, data structures, and the like, alone or in combination.
  • the program instructions recorded on the computer-readable recording medium may be those specially designed and configured for the present invention or may be those known and available to those skilled in the computer software.
  • Examples of the computer-readable medium include magnetic media such as hard disks, floppy disks and magnetic tape, optical media such as CD-ROMs and DVDs, and optical disks such as floppy disks. Magneto-optical media and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, USB memory, and the like.
  • the computer-readable recording medium may be a transmission medium such as a light or metal line, a wave guide, or the like, including a carrier wave for transmitting a signal designating a program command, a data structure, and the like.
  • Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like.
  • the hardware device may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

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Abstract

La présente invention concerne un système de fourniture de service de commercialisation de médias sociaux d'influenceurs ayant une fonction de distribution de magasin et une fonction d'analyse d'efficacité de commercialisation d'influenceurs et un procédé associé et, plus spécifiquement, l'invention concerne : un système de fourniture de service de commercialisation de médias sociaux d'influenceurs ayant une fonction de distribution de magasin et une fonction d'analyse d'efficacité de commercialisation d'influenceurs, le système de fourniture de service de commercialisation de médias sociaux d'influenceurs, qui analyse les données d'influenceurs de façon à fournir un résultat d'analyse d'efficacité de commercialisation d'influenceurs à des clients, fournissant la fonction de distribution de magasin aux clients sous la forme d'une interface de programmation d'application (API), les clients installant l'API de fonction de distribution de magasin, et ensuite chaque client fournissant indépendamment une plateforme de commercialisation de médias sociaux d'influenceurs, et ainsi le système peut réaliser une sélection d'influenceurs et une opération, ce qui peut augmenter l'efficacité de commercialisation ; un procédé associé; et un support d'enregistrement dans lequel un programme de mise en œuvre associée est mémorisé.
PCT/KR2017/014551 2017-12-12 2017-12-12 Système de fourniture de service de commercialisation de médias sociaux d'influenceurs ayant une fonction de distribution de magasin et une fonction d'analyse d'efficacité de commercialisation d'influenceurs, procédé associé, et support d'enregistrement pour mémoriser un programme de mise en œuvre associée Ceased WO2019117331A1 (fr)

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KR1020170170276A KR102028494B1 (ko) 2017-12-12 2017-12-12 샵 분배 기능 및 인플루언서 마케팅 효율 분석 기능을 가지는 인플루언서 소셜 미디어 마케팅 서비스 제공 시스템 및 그 방법과 이를 구현하기 위한 프로그램이 저장된 기록매체
KR10-2017-0170276 2017-12-12

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