Classifications

• • G—PHYSICS
  • G06—COMPUTING OR CALCULATING; COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q30/00—Commerce
• • G—PHYSICS
  • G06—COMPUTING OR CALCULATING; COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q30/00—Commerce
  • G06Q30/06—Buying, selling or leasing transactions

Definitions

• the invention relates to the field of information technology and computer technology, and in particular to methods of attracting customers to the sales office for the sale of goods or services, as well as to the process of selling goods or services, as well as its planning and management.
• sellers of goods and (or) services use various methods of advertising to achieve the above objectives. For example, sellers place various types of advertising in, the media, the Internet, etc. It is worth noting that sellers place various types of advertisements and other promotional information and additional services with the aim of promoting their goods and / or services to customers (users of computing devices), in particular website visitors, including visitors to seller’s websites and / or to users (buyers, potential buyers) who display advertising materials. So, for example, such an additional service may be ordering a free taxi to the buyer in order to deliver the buyer to the seller’s sales office.
• the prior art method for providing the consumer with at least one offer from the seller (see WO 2016082021 A1, publ. 06/02/2016), which includes determining the destination of the consumer, the destination being associated with the activity and the cost of the activity; providing the consumer with at least one seller’s offer on the basis of the destination, and at least one seller’s offer is related to the award and the associated conversion ratio; prompting the consumer to choose one of the seller's offers; and upon confirmation of the activity and payment of the seller’s goods and / or services paid by the seller in an amount greater than or equal to the cost of the activity multiplied by the conversion rate of the seller’s offer, the provision of remuneration associated with the seller’s offer, the activity may be transport-related activity .
• One of the disadvantages of this method is that the user is offered various incentives after purchase or after payment for transportation services, and only if the cost of the purchase or service is greater than or equal to the cost of transportation of the buyer.
• Another drawback is the lack of definition of fraudsters and fraudulent trips made by them, in particular trips made by customers not for their intended purpose (in order not to get to the sales office of the seller of goods and services), but for personal purposes not related to the seller.
• Another drawback is that the buyer's destination is related to the cost of the trip, and the seller’s offer is related to the buyer's destination.
• the prior art also knows a method for presenting advertising materials (see US 8630897 B1, publ. 01/14/2014), which includes the processor receiving location information associated with a client device and information identifying a specific user; giving other users access to the data of this user identification of user data associated with a particular user, including information provided by a specific user to receive promotional materials; providing access to many customer profiles, each of which is associated with at least one requirement and advertising material, each advertising material is associated with the location of the enterprise and the value of the offer; determining advertising material based on whether the user data associated with said advertising material satisfies at least one requirement associated with each of the plurality of customer profiles; determining a transportation option for transporting a specific user from the current location based on the obtained location information to the location of the enterprise associated with the selected advertising material; for each of the identified transportation options, the processor determines the cost based on the cost of the tariff for transporting a specific user from the current location to the location of the enterprise associated with the selected advertising material; selecting one of the transportation options on the basis
• the disadvantage of this method is the need for selection of promotional materials for display to the user (buyer), providing user data to a variety of other users, as well as the connectedness of the user's location with the user's computing device.
• Another disadvantage of this method is the fact that the advertising material is associated with a specific location of the sales office (location of the enterprise).
• Another disadvantage is the lack of definition of fraudsters and their fraudulent trips.
• the technical result is the acceleration of the possibility of selling a product or service when a buyer is delivered to a taxi sales office, expanding the arsenal of technical means, providing the possibility of notifying the buyer through electronic communications.
• the security of the taxi order by the buyer is increased using the buyer's mobile phone number verification code, which protects the seller from fraudulent travel by customers.
• a method for attracting buyers to sales offices of goods and services in which: the seller replenishes the seller’s personal account, at least to pay for a taxi for the buyer, and also configures the display options of the widget to the buyer, travel parameters and formation parameters order through the seller’s computing device in your account seller, and the widget consists of interactive elements; using the settings for displaying the widget by the data processing server, a widget download code and a widget code are generated to be added to the website and / or advertising material; the seller, through the seller’s computing device, adds said widget download code to the website and / or to advertising material; execution of the download code of the widget by the web browser of the buyer's computing device; the data processing server checks the compliance of the buyer’s parameters with the mentioned settings of the widget’s display parameters; in case of successful verification of the compliance of the buyer’s parameters with the aforementioned display parameters of the widget by the buyer's computing device, the widget’s code is transferred from the widget server to the widget’s server and the first interactive widget is displayed
• the data processing server after receiving customer data by the data processing server from the text fields of the taxi order form, compares the received data with the customer data stored in the database of the data processing server or stored in the database of the CRM system and, if the processing server It was found that the user with the data received on the data processing server is not contained in the server database or in the CRM system database, then such data received on the data processing server transferred to the CRM system.
• the data transferred to the CRM system is used to send notifications to the user with a web link to the web page of the website with the display of interactive widget elements.
• the buyer receives a call from the seller’s employee during the trip to provide the buyer with primary information about the product or service being sold.
• the seller adjusts the parameters for the formation of the buyer’s taxi order using the seller’s computing device in the seller’s personal account, and the formation is done automatically for the taxi order to be automatically generated by the taxi service, for which information (data) entered by the buyer in the form fields is used, after the seller checks it data entered by the buyer in the fields of the form for placing an order by a taxi service with manual verification, for If you enter information (data) entered by the user in the fields of the form that enters the seller’s personal account, in which the seller independently checks the data entered by the buyer.
• the buyer in the interactive widget element displays a trip offer in the near future or a trip offer at a date and time specified by the buyer (delayed trip) by displaying to the buyer an interactive widget element offering a trip in the near future, or a widget with the possibility of making a delayed trip, and the buyer in the case of a taxed trip, enters the date and time in the displayed interactive widget element.
• the widget display options are: to enable or disable the display of the widget, or at least one interactive widget element on the website’s web pages, determined by the URL values of the website; enable or disable the display of a widget, or at least one interactive widget element, on at least one web page of a website and / or at least one advertising material, when switching from advertisements containing specified UTM tag seller enable or disable the display of the widget, or at least one interactive widget element for a specific geographic region; resolution or prohibiting the display of a widget, or at least one interactive widget element, when a seller accesses a website and / or advertising materials from certain buyer's computing devices; enable or disable the display of the widget, or at least one interactive widget element, based on Key / Value targeting; enable or disable the display of a widget, or at least one interactive widget element, using accumulated behavioral data from a website; enable or disable the display of the widget, or at least one interactive widget element, using accumulated anonymized data; enable or disable the display of the widget, or at least one interactive widget element,
• travel options include: travel limit - seller’s implementation of restrictions on the number of taxi riders make trips for a predetermined period of time; travel radius - the seller makes adjustments to the fixed radius of travel from a specific sales office; taxi car class - the seller makes settings for the taxi car class to deliver the buyer to a specific sales office, and if the seller has more than one sales office, the seller makes this setting for each address of the seller’s office; additional travel options - the seller makes settings for the presence of a child seat in the taxi or yellow license plates; limit on cash expenditures - the seller makes adjustments to restrictions on cash expenditures in predetermined time periods; office addresses — the seller configures the addresses of the sales offices, and when the buyer enters information about the taxi delivery address, the data processing server and / or taxi service automatically selects the seller’s nearest sales office to the client.
• a multitude of virtual orders are generated from various taxi delivery addresses to the seller’s sales office to obtain average travel costs and, using various mathematical algorithms and models, the average cost of the buyer’s trip to the seller’s sales office is predicted, if the calculated average cost exceeds the average cost of the trip, which is set by the seller in your account odavtsa, then made a widget displaying the buyer, otherwise the widget displaying the buyer is not carried out.
• the seller’s dashboard displays: statistics on completed trips by buyers according to the sources of transition to the website; cash equivalent statistics on purchases by customers by referring sources to the website; statistics on completed trips by buyers referring sources to the website; statistics on completed trips by the behavioral characteristics of buyers; statistics on completed trips by time of day and day of the week; statistics on completed trips by buyers to taxi delivery addresses; statistics on the cost of the trips made by the sources of the buyers' transfer to the website; statistics on the cost of committed trips through computing devices for the transition of customers to the website; statistics on the cost of trips by the behavioral characteristics of buyers on the website and beyond; statistics on the cost of trips by time of day and day of the week.
• the buyer’s parameters are user identifiers and the data entered by the buyer in the second interactive widget element.
• a notification is sent to the buyer, in which the buyer is given the opportunity to travel to the sales office by clicking on the web link contained in the notification.
• the buyer scans the QR code using the customer’s computing device to go to the web page of the website on which the taxi call widget is displayed.
• a notification is sent to the customer by the notification service containing a web link to a web page of a website on which a taxi call widget is displayed.
• FIG. 1 illustrates an example of displaying a “button” of a widget on a website.
• FIG. 2 illustrates an example embodiment of displaying a form (an interactive widget element) of a free taxi order for a customer, according to one embodiment of the present invention.
• FIG. 3 illustrates an exemplary embodiment of a system for implementing the method described in the framework of the present invention.
• FIG. 4 illustrates a flowchart of an exemplary embodiment of a method of implementing the present invention.
• FIG. 5 illustrates an exemplary embodiment of the present invention.
• FIG. 6 illustrates one example embodiment of the present invention using sending a notification to a user to go to a website with a set download code or widget code.
• FIG. 7 illustrates one exemplary embodiment of the present invention for advertising material displayed to a user.
• FIG. 8 illustrates an example of a general purpose computer system.
• the terms “component”, “element”, “system”, “module”, “part”, “block”, in particular, “component”, and the like are used to refer to computer entities (for example, objects related to a computer, computing entities), which may be hardware, in particular equipment (for example, a device, tool, apparatus, equipment, part of a device, in particular a processor, microprocessor, printed circuit board, etc.), software m (for example, executable program code, a compiled application, software module, part of the software c / or code, etc.) or firmware (firmware / firmware).
• computer entities for example, objects related to a computer, computing entities
• equipment for example, a device, tool, apparatus, equipment, part of a device, in particular a processor, microprocessor, printed circuit board, etc.
• software m for example, executable program code, a compiled application, software module, part of the software c / or code, etc.
• firmware firmware
• a component can be a process running (running) on a processor, processor, object, executable file, program, function, method, library, subprogram and / or computing device (for example, microcomputer or computer) or a combination of software or hardware .
• the buyer can be displayed on the buyer's computing device a widget for ordering a free taxi (hereinafter - the widget), or at least one part of it, as described in more detail below.
• a widget for ordering a free taxi hereinafter - the widget
• the widget is an interactive element, in particular, a text interactive element, a graphic interactive element, and / or a text-graphic element. It is worth noting that said widget may include or consist of several interactive elements, and such interactive elements may be displayed to the buyer simultaneously or sequentially (one after another). Such interactive elements can be a widget button, widget taxi order form, customer’s mobile phone number verification (verification) form, etc.
• the widget can be an interface element (in particular, an interactive interface element).
• the widget is a software module.
• the widget is a web widget (from the English web widget), which in a particular case is program code and which can be added by the seller to at least one web page of the seller’s website . It is worth noting that in a particular case, the widget is the widget code, in particular, the HTML code and / or Javascript code (javascript code) loaded by the widget code installed on the website, in particular, the JavaScript code for loading the codeE
• the widget described in the framework of the present invention can be displayed to the buyer on the website, including the seller’s website, as well as in various content (in various materials), in particular in various advertising materials, for example, in an advertising video, advertising banners (from the English banner), etc.
• frames can be used to display the widget on the website (from the English frame — frame, frame), in particular Iffam ' bi (“floating” frames), and the ⁇ iframe> tag in web documents is used to creation of a “floating” frame inside the web document and allows loading into the area of the set sizes on the web page the contents (in particular the widget code) into the area of the set sizes (including the full-size window in the web browser) of other documents, in particular web documents, javascript codes, etc.
• widget parameters including design (design), display parameters and other settings (parameters) of the widget, as well as parameters and number of text fields of the free taxi order form (220, FIG. 2), etc., can be configured by the seller in the seller’s personal account, as described in more detail below.
• FIG. 1 shows an example of displaying the “button” of the widget, in particular, on the website 115.
• the buyer interacts with the said (software) “button” of the widget (software, FIG. 1), in particular, when the said widget “button” is selected by the buyer, by means of the computing device of the buyer 331, the widget code is downloaded from the widget server 366 and the buyer displays another (in the particular case, the following) interactive element, in particular, the order form for a free taxi 220, as shown in FIG. 2.
• FIG. 2 shows an exemplary embodiment of displaying form 220 to a customer, in particular, on a website (eg, a seller’s website), according to one embodiment of the present invention.
• a website eg, a seller’s website
• the form 220 described in the present invention is an interactive element and allows the buyer to enter the data (information) necessary for supplying a taxi to the buyer, as well as transfer the mentioned data to the data processing server 316, to the statistics server 377 and the widget server 366.
• the data may include the name (and, in a particular case, last name and patronymic) of the buyer, the address of the taxi (car), the mobile phone number of the buyer, the date and time of the taxi, a text field for entering the verification code ( verification) of the buyer’s mobile phone number entered by the buyer, etc. Entering the said data by the buyer is carried out by filling in the text input data fields 230 of the form 220 by the buyer.
• form 220 may contain various text fields for the buyer to enter data, so the text field 231 for entering the buyer’s name of the buyer, text field 232 for the buyer to enter the taxi delivery address (in particular, the location of the buyer, which is converted on the data processing server 316 or taxi service 317 to the geographical coordinates corresponding to the address), text field 233 to enter the mobile phone number of the buyer , as well as an optional text field for the buyer to enter the date and time of the taxi, and other text fields for input.
• the form 220 may contain a (software) “button” (in particular, the described buttons are (software) interface elements) for transmitting (sending) data 243.
• the server 377 performs statistic processing of the received data ⁇ filled buyer text boxes 230 and transmits the statistics on customers and parameters visiting websites customers (in particular, the identity of purchasers, etc., as described in within the framework of the present invention), as well as statistics on ordering a taxi to the data processing server 316, which are stored in the data warehouse 351 and displayed to the seller in a personal account davtsa (which may also be stored in a seller computing device 341 in a known format the example in table (s) format) in the statistics section that is described in more detail hereinafter.
• statistics on ordering a taxi include travel statistics, in particular, the date of ordering a taxi, the number of trips in the near future, the percentage of trips in the near future (equal to the number of delayed trips divided by all trips in the selected period), as well as data received from the taxi server 317: taxi order time, buyer's mobile phone number, city, filing address, destination address, taxi arrival, in particular the fact or time of arrival of the taxi, start of the trip, in particular the fact or time of the start of the trip, end of the trip, in particular the fact or time of the end trips, taxi distance traveled, amount (cost) of the trip, average cost of trips (equal to the amount of trip divided by the number of trips in the selected period).
• statistics on taxi order also include statistics on impressions (presentations, displays) of widgets, in particular, the number of all downloads of the widget code, the number of impressions of the widget (in particular, impressions if the buyer satisfies the settings (parameters) in seller’s dashboard, including targeting settings (parameters), the number of unique widget displays (one unique buyer - one unique identifier, in particular, one unique cookie), the widget’s frequency of displaying to one unique buyer (calculated (calculated) as the number of all impressions divided by the number of unique impressions), the number of all displays (by the buyer or automatically, for example, when the buyer clicks on a web link as described below, or skipping the display of the buyer the program button, in particular, button 110) of the forms described in the framework of the present invention, the number of openings of the widget (at least one of the constituent elements of the widget), in particular, due to the choice of purchase by the body of the mentioned (soft) button or hovering the mouse
• the data processing server 316 compares the received data with the customer’s data stored (in particular, previously stored) in the data warehouse database 351 data processing server 316 or stored in the database of the CRM-system 358 (from the English Customer Relationship Management - software for organizations used to automate strategies for interacting with customers (client mi), in particular, to increase sales, optimize marketing and improve customer service through the use of at least one database of customer data and the history of relationships with them) and, if the data processing server has been established, that the user with the data received on the data processing server 316 is not contained in the data warehouse database 351 of the data processing server 316 or in the database of the CRM system 358, such data received on the data processing server 316 are transmitted to the CRM system 358.
• the comparison of the obtained customer data from the fields 230 of the form 220 with the customer data stored (in particular, previously stored) in the data warehouse database 351 of the data processing server 316 and / or the CRM data warehouse stored in the database system 358, and / or in the database of the data warehouse of the statistics server 377 can be implemented by the statistics server 377 and, if during the comparison of the mentioned data it is established (revealed) that the user (buyer) is received from the fields 230 Since 220 is not contained in at least one of the data warehousing databases mentioned, such obtained data is stored in at least one from databases of data warehouses and can be transferred to the CRM-system 358 (in the particular case, implemented by at least one server) and stored in the data warehouse database of the CRM-system.
• FIG. 3 shows an exemplary embodiment of a system for implementing the method described in the framework of the present invention.
• the system shown in FIG. 3 includes at least one data processing server 316.
• the described system also includes at least one data warehouse 351, implemented by at least one database.
• Data transmitted from the computing device of the buyer 331, in particular identification, statistical data and data from the fields 230 of the form 220 are transmitted by means of the widget code to the data processing server 316 and / or statistics server 377, and / or the widget server 366.
• data 316 is transmitted statistical data from the statistics server 377 and data from the taxi service 317 (and the taxi service 317 includes at least one server), as well as data from the notification service 318 and data from the CRM system 358, as described in more detail in the frame ah of the present invention.
• the data transferred to the widget server 366, statistics server 377, data processing server 316 may be the date and time (convenient for the seller and / or buyer) of the taxi, the unique identifier of the buyer, the name of the buyer, mobile (cell) phone number of the buyer, taxi address, the final address of the buyer’s trip by taxi (in particular, the address of one of the seller’s sales offices, which will be transformed on the data processing server 316 or taxi service 317 into geographical coordinates corresponding to e address), taxi order number, taxi order fulfillment status, geographical coordinates of the taxi drop-off point, in particular, taxi delivery (car) addresses and geographical coordinates of the final destination, in particular the final address the buyer’s taxi ride, in the particular case being the address of the seller’s sales office) and other data described in the framework of the present invention.
• the seller 321 is the user of the computing device (the user of the seller’s computing device) 341, who sells goods and services to the buyer, and the seller provides the buyer to get to the point of sale of the seller in a free taxi, the order of which is described in the framework of the present invention. It is worth noting that in a particular case, the said seller is an individual or legal entity that replenishes the balance (account, personal account) of the seller in the seller’s personal account, for example, by paying an invoice or paying via API (from the English application programming interface, application programming interface, application programming interface) of a payment service 320.
• API from the English application programming interface, application programming interface, application programming interface
• the buyer 311 is the user of the computing device (the user of the buyer’s computing device) 331.
• the buyer is a visitor to website 115 (on which the widget’s download code is installed), who has visited (opened) at least once on the website ⁇ 015.
• the buyer is a potential buyer who may be called a free taxi to the seller’s office and who, in a particular case, is interested in the goods and services of the seller, or a user of the buyer’s computing device 331 who has previously visited the seller’s sales office and / or previously purchased services or goods of the seller, or the user of the computing device of the buyer 331, the data of which is contained in the database of the CRM service.
• the computing device of the buyer 331 may be a smartphone, a mobile phone, etc., in particular, any computing device that provides the buyer access to the Internet and to which notifications, in particular SMS messages, can be sent (from the English Short Message Service - “short message service”), and / or through which voice communication can be established with the buyer. It is worth noting that in a particular case, the buyer can use two computing devices, the first computing device can be used by the buyer to interact with the widget, and the second computing device can be used by the buyer to receive notifications, in particular SMS messages with a mobile number verification code customer phone and / or for voice communications, as described in the framework of the present invention.
• the seller’s computing device 341 may be a smartphone, mobile phone, personal computer, etc., in particular, any computing device that provides the seller access to the Internet, in particular, for the seller to interact with the seller’s personal account, for example, to configure widget settings, view statistics, etc.
• computing device (buyer) 331 is a computing device that allows you to identify the buyer.
• a customer may be identified by one or more of the following identifiers:
• “Cookie” - data through which the web server associates the buyer (including authentication) of the buyer with a unique line of the system type when he visits the website, and such data is (small) service type files with text information that are stored in the web browser of the buyer's computing device.
• the seller can add data processing server 316 to the data warehouse database 351, as well as to the data warehouse database of the CRM system 358 and the notification service data warehouse database 318 (if he has access to such databases), list of numbers mobile phones explicitly (for example, +1 111 111 11 11) or in hashed form (as a hash amount resulting from the application of the hash function on the mobile phone number explicitly) in order to use data from the database of the data processing server 316 for converting data from the database of the CRM system 358 into (online) identifiers described in the present invention (including cookies) for subsequent targeting or exclusion of the audience from targeting (from target).
• IDFA is a mobile advertising identifier that allows developers of applications for computing devices to determine who exactly (which particular user of the computing device is a buyer, in particular a website visitor) uses their application, in particular, Apple’s advertising identifier (IDFA ) provides as part of iOS in its advertising standards;
• Device Identifier which is a unique device (in particular, computing device) from which you logged into the website (in particular, the seller’s website);
• IP-address which is a unique identifier (address) of a computing device (in particular, a computing device of a customer) connected to a local area network or the Internet, through which the customer logged in (visiting) the website;
• buyer identification is the purpose of using machine learning for the compilation of statistics server 377 and / or processing of the server s data 316 probabilistic buyers portrait who commit fraudulent travel, in particular trip, committed buyers for other purposes ( in order not to get to the sales office of the seller of goods and services), but for personal purposes not related to the seller.
• the machine learning model is being trained, which is used to prohibit the display of the widget to buyers with signs of suspicious buyers, in particular, those who conduct fraudulent trips.
• statistics server 377 and / or data processing server 316 adds such a buyer and at least one buyer identifier ( user identifier) to the database of scammers containing information about buyers who are potential scammers or who are scammers, i.e. who are not buyers.
• machine learning methods make it possible to identify criteria by analyzing data from such databases the behavior of a fraudulent group of buyers and, using logistic regression, to predict the likelihood of a certain event (in particular, a fraudulent trip) by assigning all buyers to certain classes (for example, minimal risk, medium risk, high risk).
• certain classes for example, minimal risk, medium risk, high risk.
• the described system also contains a taxi service 317, which, in the particular case, is implemented by at least one server, and which allows you to call and / or deliver a taxi to the address specified in the text field 232 of form 220.
• a taxi service 317 which, in the particular case, is implemented by at least one server, and which allows you to call and / or deliver a taxi to the address specified in the text field 232 of form 220.
• the described invention can be used one of the well-known taxi services.
• the data stored in the data warehouse 351 of the data processing server 316 or stored in the data warehouse of the statistics server 377 may be transmitted by data processing server 316 or statistics server 377 to taxi service 317 by providing such a taxi service API.
• Payment service 320 in a particular case, is implemented by at least one server and allows to replenish the seller’s account, with which deducts funds for taxi services 317, in particular, the cost of at least one trip of the buyer to the seller’s sales office, and also allows debit of funds from the seller’s personal account and payment of the buyer’s travel for taxi services 317.
• Data exchange between the data processing server 316 and the payment service 320 is carried out by using the DR1 of the payment service 320.
• the data exchange between the payment service 320 and the taxi service 317 is carried out using the API payment service 320 and taxi service API 317.
• the widget server 366 in a particular case, is implemented by at least one server and stores widget codes, transfers (in particular, using the HTTP GET request method and Iframe) widget codes to the computing devices of the buyer 331, according to the corresponding download codes widgets, and also transmits statistics about customers and parameters of website visits by buyers to statistics server 377, and also transmits (in particular, through the HTTP POST request method) statistical data on customers There is a taxi to the statistics server 377 and the data processing server 316.
• the widget server 366 also displays notifications, in particular messages (for example, pop-up messages) on the website 115 about the successful order of a taxi or about the refusal to provide a taxi to the buyer, or an error in the process of providing a taxi to the buyer.
• the statistics server 377 collects, processes and stores data transmitted by the widget server 366 and / or the CRM system 358, and / or the taxi service 317, and / or the notification service 318, and / or the 1P-telephony service 319, and / or the payment service 320, and / or computing device of the buyer 331, and / or computing device of the seller 341.
• Service 318 in the particular case, is implemented by at least one server and, in the particular case, transmits (sends) to the buyer various notifications, in particular messages (for example, SMS messages), for example, system notifications, push notifications etc., as described in the framework of the present invention, and also allows the prevention of fraudulent travel of buyers, and also allows the transmission (sending) of notifications, in particular messages, to users (buyers or sellers), as described in toyaschego invention.
• a special case of the notification service is an SMS service, a social networking service, an instant messaging system, an email service, etc.
• the data processing server 316 transfers the number of the mobile (cell) phone to the notification service 318 the buyer entered by the buyer in the text box 233.
• the buyer in the widget displays the verification form entered by the buyer mobile phone numbers.
• the customer’s mobile phone verification code (verification code), which is in particular a SMS code, is sent to the buyer’s computing device 331 by means of notification service 318.
• the buyer enters the received verification code into the corresponding text box of the verification form of the mobile phone number entered by the buyer. Further, the buyer’s mobile device transfers the verification code entered by the buyer to the data processing server 316. The verification code entered by the buyer received on the data processing server 316 is compared with the stored code verification of the buyer’s mobile number received from the notification service 318. If the verification code received from the buyer matches the saved verification code, a free taxi is ordered for the buyer.
• the GR telephony service 319 in a particular case, is implemented by at least one server and allows the seller, representative, employee (for example, sales manager), etc. the seller to make an automatic call to the buyer to establish personal acquaintance and provide primary information about the product and (or) service to the buyer in the process of the buyer making a taxi trip to the final address of the taxi trip (in particular, the address of the seller’s sales office).
• FIG. 4 is a flowchart of an exemplary embodiment of a method for implementing the present invention.
• step 401 the seller configures the widget’s parameters to the buyer 311 by the seller in the seller’s personal account, in particular, the seller adjusts the widget’s display, trips, taxi order formation, and other settings, as described below.
• widget display parameters are things that in the personal account, through the seller’s web interface, the seller can make such settings for widget parameters as widget display parameters:
• the seller can set the interval from the start of displaying at least one web page of the website to the user (the start of viewing the web page of the website by the buyer) to the moment at which the widget is displayed to the user, or at least one item (interactive element) of the widget, for example, form 220, software buttons, etc. So, for example, the seller can set the time of the mentioned interval in seconds, minutes, etc.
• the seller can set the total time spent by the buyer on the website for at least one visit to the website by the buyer. So, for example, the seller can set the time that the buyer must spend on the website for one visit to the website, for two visits to the website, etc., until the buyer displays the widget (or, according to at least one widget element). It is also worth noting that the seller can adjust the time spent by the buyer on at least one web page of the website and / or the time the buyer viewed at least one advertising material, for example, an advertising banner or advertising video, before how the buyer will display the widget, or at least one of the interactive elements of the widget;
• the widget or at least one interactive widget element
• at least one advertising material for example, in an advertising banner or advertising video, when switching from advertisements containing seller-specified UTM tags (for example, when switching from contextual advertisements, in particular, those placed on other websites containing in posts e-mail, instant messaging messages, in publications on social networks, etc.);
• the buyer can choose at least one geographic region (for example, country, region, state, city, region, etc.) in which the buyer is located (the geographic region of the buyer) or in which he lives (in particular , the buyer is registered) for which (the geographic region) the widget (or at least one interactive widget element) will be displayed or the widget (or at least one interactive widget element) will be blocked (in particular, it will not os fected display the widget, in particular, will not load the widget code);
• the seller may prohibit the display of the widget (or at least one interactive widget element) to the buyer who visits the website and / or views advertising materials from a smartphone or tablet.
• the buyer may allow the display of the widget (or at least one interactive widget element) to the buyer who visits the website and / or views advertising materials from a personal computer.
• the seller can prohibit or allow the display of the widget on a specific model of the buyer's computing device, depending on the version or type (in particular, the manufacturer) operating system of the computing device, screen resolution of the computing device, Internet access speed, etc .;
• the seller may allow the widget to be displayed (or, by at least one interactive widget element) to those buyers who previously performed actions on at least one website (in particular, the seller’s website): visited such a website, spent some time on the website, committed target actions , Passed on the Web links on the Web site, etc .;
• the seller can only allow the widget to be displayed to the buyer, in particular, visitors to the website (in particular, the seller’s website ) that previously showed themselves on the Internet in a certain way: they visited websites of certain topics (for example, related to goods and services sold by the seller), showed interest in a certain category of goods or services, etc. .d .; - enable or disable the display of the widget (or at least one interactive widget element) at a certain level of road congestion, using data transmitted through API services that register and process data about congestion, for example, search and information map services (which may contain data on traffic congestion, allow you to lay routes, etc.) taxi services 317.
• the widget When at least one of the above conditions of the widget settings (parameters) is met, the widget is displayed to the buyer with a proposal to provide a free taxi to the buyer to the address of the seller’s sales office.
• the seller 321 in the personal account of the seller carries out the settings of the travel parameters (which, in the particular case, the data processing server 316 are transferred to the taxi service 317):
• Trip limit - seller s setting limits (restrictions) on the number of purchases made by customers by taxi for a predetermined period of time, for example, per hour, day, week, month, quarter, etc .;
• Travel radius the seller makes adjustments to the fixed radius of travel from a specific sales office (representative office). This type of settings in turn allows you to optimize the cost of the final trip of the buyer by taxi. If the seller has more than one sales office, then the seller can make this setting for each address of the seller's office;
• Taxi class (taxi car) - the seller has set up a taxi car class to deliver the buyer, in particular, the visitor to the website (in particular, the seller’s website) to a specific sales office. If the seller has more than one sales office, then the seller can make this setting for each address of the seller’s office (for one office - economy class taxi, for another - business class, etc.);
• Additional travel options the seller makes adjustments for the presence of a child seat in a taxi, a taxi car with yellow license plates, etc .;
• Office addresses the seller will configure the addresses of the sales offices where the buyer will travel by taxi.
• the data processing server 316 and / or taxi service 317 automatically selects the seller’s sales office closest to the client, which in turn allows optimizing the final cost of the trip (order) by delivering the buyer to a shorter distance.
• the seller in the seller’s personal account can configure the widget parameter, such as the widget display parameter, taking into account the cost of the buyer's trip, in particular, the website visitor (seller’s website).
• the data processing server 316 prior to showing the widget allows the formation of many virtual orders from various geographical locations, in particular, geographical coordinates (taxi delivery addresses) to the seller’s sales office (in particular, geographical coordinates) to obtain average travel costs and (using various mathematical algorithms and models) to calculate, in particular, to predict the average cost of a buyer’s trip to the seller’s sales office, and if the calculated average cost s does not exceed the average cost of a trip, which is set (set) by the seller in the seller’s personal account, the widget is not displayed to the buyer.
• the seller 321 in the seller’s personal account can select such an order formation parameter as automatic generation of a taxi order by taxi service 317 for the implementation of which information (data) entered by the buyer 311 is used, or the seller can choose to create an order by taxi service 317 with manual verification (moderation), for which user-entered i
• the seller 321 is able to order the buyer 311 a return trip by taxi through the seller’s personal account 311 from the seller’s sales office, for example, if the buyer bought a product and / or seller’s service.
• the seller can configure the callback to the buyer who is on the way (moving by taxi to the sales office) by taxi At the time the buyer starts the trip, after a certain time (which can be set by the seller in personal seller’s office) is connected to the sales department on the side of the sales office, to which
• the seller 321 can configure such a widget display option as displaying the widget to the buyer with the possibility of offering him a trip in the near future or offering the buyer a trip at a time indicated by the buyer by displaying an interactive widget element to the buyer, offering a trip for the near future, or a widget with the possibility of a delayed trip.
• the buyer in particular, a visitor to the website, the seller’s website
• a notification is sent to the buyer, in particular, an information message (for example, an SMS message) in which the buyer can cancel the trip (order) to the sales office by clicking on the link contained in the notification (information message).
• an information message for example, an SMS message
• the seller in the seller’s personal account can configure the prohibiting or allowing lists of numbers of mobile (cellular) phone numbers of buyers (visitors to the website, in particular, the seller’s website). If the buyer enters a mobile (cell) phone number, which is contained in the black list, then such a buyer receives a (system) notification (on the website) about the impossibility of giving (calling) him a taxi.
• the lists of mobile (cellular) phone numbers of buyers may include:
• CRM services formed by the seller by downloading the numbers of mobile (cellular) phone numbers of buyers or using integrations with CRM systems (CRM services) 358;
• step 402 the data processing server 316 and / or the widget server 366 generates a widget download code (which is stored in the data warehouse database of the widget server 366 and / or in the data warehouse database 351 of the data processing server 316) and the widget code (which is stored in widget server data warehouse database 366).
• the seller then adds the widget download code to the website, in particular to the seller’s website, and / or adds the widget download code to at least one advertising material, for example, to the advertising material code, etc.
• the seller can copy the widget download code in the seller’s personal account via the graphical user interface (in particular, the web interface) using at least one seller’s computing device 341, and then adds the widget download code, at least , on one web page of at least one website (in particular, the seller’s website), and / or at least one advertising material.
• the mentioned generated widget download code loads the widget code in accordance with the settings (parameters) for displaying the widget in the seller’s personal account. It is worth noting that at each visit (opening) by the buyer 311 of at least one web page of the website and / or when the buyer 311 views the advertising material by executing the widget code, the user (buyer) is identified by at least one of described in this
• identifiers So, for example, by means of the widget code, a unique user identifier (buyer) is written to the cookie for subsequent identification of the buyer when the buyer visits at least one website and / or when the buyer displays at least one ad material, and such a customer identifier (user identifier) can be used to identify the buyer in order to enable or disable the data processing server 316 and / or statistics server 377, and / or the widget server 366 displaying the widget (or at least one interactive element widget).
• step 403 the means of the website download (execute) the widget download code by the computing device of the buyer 331, which is installed on at least one web page of the website when the buyer visits such a website.
• the buyer can also be sent a notification, in particular, a message, for example, an SMS message, an e-mail message, a notification (message) in an instant messaging system (for example, viber, whatsapp, etc.), or on social networks (Facebook, VWallete, etc.), and such a notification contains a web link to the web page of the website on which the widget is displayed to the buyer, for example ( as shown in FIG 6. Next, the buyer can select the displayed web link ku to the website web page to go to the specified website web page.
• a message for example, an SMS message, an e-mail message, a notification (message) in an instant messaging system (for example, viber, whatsapp, etc.), or on social networks (Facebook, VWallete, etc.)
• a notification contains a web link to the web page of the website on which the widget is displayed to the buyer, for example ( as shown in FIG 6.
• the buyer can select the displayed web link ku to the website web page to go to the specified
• QR code Quick Response Code from the English
• a computing device of the buyer 331 in particular, using the means of such a computing device, for example, using the built-in or an external camera and software for processing QR codes
• the taxi call widget is displayed (in particular, form 220).
• a QR code is a QR code generated from a web link or contains a generated web link to a website, in particular, different from the web the seller’s website (with a different domain name, located at a different web address than the seller’s website), with (all) fields (forms) of the taxi order widget, including on the website with the widget’s download code or widget code set .
• the widget download code through the buyer's computing device 331 transmits (sends) statistical data (including customer identification data) and transmits the request to the data processing server 316 and / or to the statistics server 377 and / or to the widget server 366 (for further transmission to the statistics server 377 and / or data processing server 316) in order to verify that the data processing server 316 and / or statistics server 377 matches the buyer (buyer parameters) with the above the widgets display settings (parameters) set by the seller in step 401.
• the data processing server 316 and / or statistics server 377 checks the settings (parameters) of the widget display (set by the seller in step 401) at the time the widget download code is loaded on the web page of the web site.
• the data processing server 316 and / or the statistics server 377, and / or the plug-in server 366 the results of checking the said correspondence of the user parameters to the said settings (parameters) for displaying the widget are transmitted, in particular, a response is transmitted about the compliance (or non-compliance) buyer’s parameters 311 to said widget display settings (parameters) (or at least one interactive widget element).
• step 405 if the buyer 311 meets the seller’s settings (parameters) for displaying the widget, the widget download code downloads from the widget server 366 of the widget to the computing device of the buyer 331 and using a web browser Buyer's computing device 331, the downloaded widget code is executed and the widget is displayed to the buyer 311 on the website.
• step 406 the buyer 311 fills in the text fields 230 of the form 220 of the loaded and displayed widget.
• step 407 after the buyer fills out 230 the form 220 and after the buyer selects the “button” 243 for data transfer, computing i
• Buyer device 331 transmits to the data processing server 316 and / or statistics server 377, and / or widget server 366 the received data from the filled text fields 230 of the form 220 of the widget displayed to the buyer 311. If the widget server receives 366 mentioned data from the fields 230 of the form 230, such data is transferred to the statistics server 377, then, when the statistics server receives 377, the data is transmitted to the data processing server 316.
• the widget and the computing device of the buyer 331 transmit data about ordering a taxi to the buyer 311 from the computing device of the buyer 311, which (data) is transmitted by the widget from the website to the widget server 366 and / or statistics server 377, and / or the data processing server 316 and / or serv is taxi 317.
• Such data are, for example, the date and time of ordering (delivering) a taxi, the address of the taxi, the final address of the trip (for example, the address of the sales office), the name (and also, in the particular case, last name and patronymic) of the buyer 311 ( in particular, a website visitor), customer’s mobile (cell) phone number 311, trip (order fulfillment) status, for example, “new”, “being executed”, “executed”, “canceled”, and a taxi order can be canceled by the buyer 311, for example, for a predefined time, 5, 10 seconds, etc., as well as the cost of the trip from hell ECA filing a taxi trip to the final addresses (sales office).
• a check (verification) of the customer’s mobile (cell) phone number is performed.
• data on the mobile phone number entered by the buyer is transmitted by the data processing server 316 to the notification service 318.
• the notification service 318 generates and assigns a unique code to the customer, which is the verification code of the customer’s mobile (cellular) phone number, and sends it to the data processing server 316 for assigning by the data processing server 316 such a verification code of the customer’s mobile (cellular) phone number to a unique The customer’s identifier and the customer’s mobile phone number.
• the notification service 318 sends the verification code of the customer’s mobile (cell) phone number to the customer’s mobile phone number (to the customer’s computing device with the corresponding mobile phone number), then the buyer displays the form (which is an interactive element of the widget) on the website for the customer to enter the verification code from a notification, in particular, SMS message, to the corresponding text field (checking the mobile phone number) of the widget.
• the buyer’s device 331 uses the widget to transmit the mobile number verification code entered by the customer 311 in the previous step to the data processing server 316 to verify the connection: the customer’s mobile (cellular) phone number is the mobile (cellular) telephone number verification code.
• the data processing server 316 verifies, in particular, comparison, the settings (parameters) specified (set) in the seller’s personal account with the data received and / or processed by the data processing server 316 and / or statistics server 377 and / or entered by the buyer fields 230 of form 220, for example, check (and compare) such data as the price of the trip from the filing address taxi to the address of the seller’s sales office, travel limit, travel radius, limit on cash expenses, additional travel options and other settings (parameters).
• step 409 if the data processing server 316 successfully checks the buyer's mobile (cell) phone number and checks the settings in the seller’s personal account, the buyer 311 receives (displays) a notification (in the form of a widget form (interactive element), push notifications (from English push, literally - “pushing”), windows, frames, etc.), in particular on the website, about the successful formation of a taxi order by the data processing server 316 and optionally the average time for a taxi to reach the taxi delivery address indicated by the buyer 311.
• a notification in the form of a widget form (interactive element), push notifications (from English push, literally - “pushing”), windows, frames, etc.
• the buyer receives a notification, in particular, a message (on the website) about the impossibility of a taxi.
• step 410 the data processing server 316 by using the taxi service API 317 generates an order in the taxi service 317.
• the taxi service 317 generates a taxi order and transfers the status of the taxi order to the data processing server 316.
• the taxi service 317 informs the buyer 311 about the formation an order for a taxi service 317 by sending him a notification, in particular, an SMS message, after which a taxi is delivered at the rate specified in text box 232 of form 220 by buyer 311 to taxi delivery address.
• the buyer is transported (delivered) by taxi to the final address of the buyer’s trip 311 by taxi (in particular, to the address of one of the seller’s sales offices 321).
• the status of the trip (order fulfillment), for example, “new”, “taxi filed”, “start of order execution”, “order completed”, “canceled”, etc. it is transmitted by taxi service 377 to the data processing server 316 and / or to the statistics server 377.
• the formation can be carried out automatically to automatically generate a taxi order by the taxi service 317, for the implementation of which information (data) entered by the buyer 311 in fields 230 of the form is used 220, after the seller has verified 321 the data 321 entered by the buyer 321 in the fields 230 of form 220 to form an order by the taxi service 317 with manual verification (moderation), for the implementation of which the information entered by the user (yes nye) in fields 230 form 220 enters the personal account Seller 321 in which the seller 321 can independently verify the referred visitor entered 311 website
• the data processing server 316 transfers the number of the mobile (cellular) telephone of the buyer 311 to the 1P-telephony service 319 (IP telephony from Internet Protocol, literally, the “Internet Protocol” for the seller to carry out 321 , the seller’s employee 321, etc. calls the buyer 311 to establish a personal acquaintance and provides primary information about the product and / or service to the buyer.
• the seller 321, the seller’s employee 321, etc. zovatelem (in particular, carries out a call to a mobile (cell number) of the user's phone 311) to provide primary information about the product or service of the seller.
• the communication of the seller 321 with the buyer 311 can be carried out using IP-telephony as well as via voice communication using any methods of voice communication, text communication or video communication, including using voice communication, text communication or video communication in instant messaging systems, chat rooms, messaging tools, social networking features, etc.
• the data processing server 316 can transmit (send) a request to the IP-telephony service to make an automatic call to the buyer when a certain trip status is reached. So, for example, when a taxi driver starts a trip, a buyer can be automatically called from an employee of the seller 321 to start communicating on a service or product, in particular, to obtain primary Information on them.
• the seller has the opportunity to track the location of a taxi that travels with the buyer to the delivery address of the buyer through a geo-tracking device (GPS-navigators, GPS-trackers, etc.) installed in a taxi, which allows the seller to contact the buyer at a certain point in time, as well as to meet the buyer upon arrival at the final address of the trip. Mentioned a specific point in time is the moment the buyer is in a taxi on the way to the address of the sales office.
• GPS-navigators, GPS-trackers, etc. installed in a taxi, which allows the seller to contact the buyer at a certain point in time, as well as to meet the buyer upon arrival at the final address of the trip. Mentioned a specific point in time is the moment the buyer is in a taxi on the way to the address of the sales office.
• the seller 321 monitors the travel status of the buyer 311, for example, in the seller’s personal account and can indicate the status of the transaction or the strength (degree) of the buyer's interest (which are described in more detail below).
• step 413 following the results of the taxi ride of the buyer 311 (in particular, after the buyer 311 visits the seller’s sales office 321), the cost of the trip (order) is written off from the seller’s balance in personal account (account) of the seller 321 and payment is made for a trip to a taxi service 317 by using the payment service API 320 and / or taxi service API 317.
• Orders - is a section (part), in particular, implemented by at least one web page of the seller’s personal account 321, which contains the above data on current taxi orders to buyer 311, which (data) are transmitted by the widget from the website , to the widget server 366 and / or the statistics server 377, and / or the data processing server 316 and / or the taxi service 317 or which are transmitted by the statistics server 377 and / or the taxi service 377 to the data processing server 316. It is also worth noting that through personal seller’s office, such a seller can comment on the status of the transaction or put down the strength (degree) of the buyer’s interest 311. In a particular case, the seller’s personal account displays all the taxi rides made by the buyer to the seller.
• the seller can affirm the strength of the buyer's interest and the status of the transaction, the criteria for which are the buyer arriving at the sales office in a free taxi, the buyer recording the demonstration of the seller’s goods or services, buying the seller’s goods or services, etc. d.
• Such criteria are set by the seller at the level of settings for each seller in order to track buyers' trips in the context of the most relevant indicators.
• CRM service a user interface module that allows using automated methods (in particular, through the API) to use data (in particular, a mobile phone number, name, as well as, in a particular case, last name, middle name, customer, etc.) .d.) from the seller’s CRM system database 321, which contains information about the seller’s customers to control the possibility or impossibility of calling (delivering) a taxi to customers (both potential buyers and buyers who have already made purchases or services from the seller).
• data in particular, a mobile phone number, name, as well as, in a particular case, last name, middle name, customer, etc.
• Widget settings is a section of the seller’s personal account in which the seller sets the mentioned (settings, parameters) widget display.
• advanced statistics for example, the number of trips made to users, in particular, visitors to the website (seller
• the seller in the seller’s personal account can carry out the settings (parameters) of trips described above.
• the seller in the seller’s personal account can configure the formation of the order of a free taxi for the buyer:
• Delayed trip - seller 321 can configure the display of the widget to the buyer with the possibility of offering him a trip in the near future or offering the buyer a trip at the time indicated by the buyer, as described above.
• FIG. 5 shows an exemplary embodiment of the present invention. Elements of FIG. five :
• the widget server 366 sends statistics about the user and the parameters of visiting the website 366;
• the widget server 366 sends Iframe / HTML, CSS, Javascript (widget code) to the website 115;
• the widget is displayed to the buyer
• the buyer enters the phone number, location (address) and optionally the date the taxi was served on the website in the form of 220; - 522 - HTTP POST (the widget transmits data about ordering a taxi to the widget server);
• the widget server 366 transmits statistics about the order of a taxi to the statistics server 377;
• - 526 - statistics server 377 transmits data on ordering a taxi to data processing server 316;
• the data processing server 316 transmits at least one notification service 318 with data (in particular, parameters) for sending notifications, in particular, notifications to the administrator (which may be the seller), about an attempt to order a taxi by the buyer;
• At least one notification service 318 sends a notification to the administrator (in particular, the seller), for example, to the buyer's personal account, as a message on a social network or instant messaging system, as an SMS message, etc. to the seller’s computing device 341, about an attempt to order a taxi by the buyer;
• the administrator confirms the taxi order, for example, in the seller’s personal account, etc., moreover, data on the taxi order confirmation is transmitted to the data processing server 316;
• the data processing server 316 transmits the data for the formation of the order to the taxi service 317 (in particular, it carries out a taxi order (in particular, implemented by at least one request) through the API provided by the taxi service 317);
• taxi service 317 transmits at least one notification service 318 with data (in particular, parameters) for sending notifications, in particular, notifications to the administrator (which may be the seller), about taxi order parameters; - 538 - at least one notification service 318 sends a notification to the administrator (in particular, the seller), for example, to the personal account of the buyer, as a message on a social network or instant messaging system, as an SMS message, etc. to the seller’s computing device 341, about taxi order parameters;
• - 542 - taxi service 317 transmits at least one notification service 318 data (in particular, parameters) for sending notifications, in particular, notifications to the administrator (which may be the seller), about changes in the taxi order, in particular about changes in the status of a taxi order, including the cancellation of a taxi order (submission);
• notification service 318 data in particular, parameters
• At least one notification service 318 sends a notification to the administrator (in particular, to the seller), for example, to the buyer's personal account, as a message on a social network or instant messaging system, as an SMS message, etc. to the seller’s computing device 341, about changes in the order of a taxi;
• the data processing server 316 transmits to the widget server 366 a confirmation that the taxi order has been accepted for processing (in particular, formed) or about an error processing the taxi order;
• the widget server 366 sends a notification (in particular, a message) to the website 115 about a successful taxi order or error;
• a notification about the successful taxi order or error is displayed in the widget on the website 115 to the buyer.
• FIG. 6 illustrates one exemplary embodiment of the present invention using sending a notification to a user to go to a website with a download code set or widget code.
• FIG. 6 shows an embodiment of displaying a notification to a customer, in particular, a message sent by the notification service 318 to the customer’s computing device, the data for sending a notification, in particular, a message and user identification, being contained in the CRM system database 358 and / or in the server database data processing 316.
• Such a notification can be an SMS message 614, or an e-mail message, a message in an instant messaging system (for example, viber, whatsapp, etc.) or a message on social networks (Facebook, VWallete, etc. d.).
• said notification in particular an SMS message, contains at least a web link 618 to a web page 633 of the website on which the widget is displayed to the buyer, or at least one interactive widget element, in particular, form 620, as shown in FIG. 6.
• form 620 is a private variant of form 220 and does not contain a field for entering the name of the buyer, since the customer data is already contained (stored) in the database of the CRM system 358 and / or in the database of the data processing server 316.
• FIG. 7 illustrates one exemplary embodiment of the present invention for advertising material displayed to a user.
• FIG. 7 shows a variant of displaying a widget in an advertising material, in particular in a video (advertising video clip).
• the widget in particular, the widget code can be added to advertising materials, to an advertising banner and / or advertising video 722.
• the widget or at least one interactive widget element may be displayed over the displayed advertising material, for example, over the advertising video 722, moreover when (in the process) displaying the widget (or at least one interactive widget element) and in the process of interacting with the widget or interactive video elements by the buyer (in particular, in the process of filling out widget forms by the buyer), the advertising video 722 can be paused automatically
• FIG. 8 shows an example of a general-purpose computer system (in particular, an example embodiment of a seller’s computing device 341, buyer’s computing device 331, statistics server 377, widget server 366, data processing server 316, taxi service server 317, notification service server 318, CRM system server 358, a 1P-telephony service server 319 or a payment service 320, or any other server or computing device described in the framework of the present invention), which includes a multi-purpose computing device TVO as a computer 20 or the server or module described in the present invention, the system including a processor 21, a system memory 22, and a system bus 23 that couples various system components including the system memory to the processing unit 21.
• a multi-purpose computing device TVO as a computer 20 or the server or module described in the present invention
• the system including a processor 21, a system memory 22, and a system bus 23 that couples various system components including the system memory to the processing unit 21.
• the system bus 23 may be any of various types of bus structures, including a memory bus or memory controller, a peripheral bus, and a local bus using any of a variety of architectures tires.
• System memory includes read-only memory (ROM) 24 and random access memory (RAM) 25.
• ROM 24 stores the basic input / output system 26 (BIOS), consisting of basic routines that help exchange information between elements within the computer 20, for example, at the time of launch.
• BIOS basic input / output system 26
• Computer 20 may also include a hard disk drive 27 for reading from and writing to a hard disk, not shown, a magnetic disk drive 28 for reading from or writing to a removable magnetic disk 29, and an optical disk drive 30 for reading from or recording to a removable optical disc 31 such as a compact disc, a digital video disc, and other optical means.
• the hard disk drive 27, the magnetic disk drive 28, and the optical disk drive 30 are connected to the system bus 23 by means of the hard disk drive interface 32, the magnetic disk drive interface 33, and the optical drive interface 34, respectively.
• Storage devices and their respective computer-readable means provide non-volatile storage of computer-readable instructions, data structures, program modules and other data for computer 20.
• Computer 20 includes a file system a system 36 associated with or included in the operating system 35, one or more software applications 37, other software modules 38 and program data 39.
• the user can enter commands and information into the computer 20 using input devices such as a keyboard 40 and a pointing device 42.
• Other input devices may include a microphone, joystick, gamepad, satellite dish, scanner, or any other.
• serial port interface 46 that is connected to the system bus, but can be connected via other interfaces, such as a parallel port, game port, or universal serial bus (USB).
• a monitor 47 or other type of visual display device is also connected to the system bus 23 via an interface, such as a video adapter 48.
• personal computers typically include other
• peripheral output devices such as speakers and printers.
• Computer 20 may operate in a networked environment through logical connections to one or more remote computers 49.
• the remote computer (or computers) 49 may be another computer, server, router, network PC, peer to peer device, or other node on a single network, and typically also includes includes most or all of the elements described above with respect to computer 20, although only an information storage device 50 is shown.
• Logical connections include a local area network (LAN) 51 and a global computer network (GC) ) 52.
• LAN local area network
• GC global computer network
• the computer 20 used in the LAN network environment is connected to the local network 51 via a network interface or adapter 53.
• Computer 20 used in a GCN network environment typically uses a modem 54 or other means to establish communication with a global computer network 52, such as the Internet.
• the modem 54 which may be internal or external, is connected to the system bus 23 via the serial port interface 46.
• program modules or parts thereof described with reference to computer 20 may be stored on a remote information storage device. It should be noted that the network connections shown are typical, and other means may be used to establish communication communication between computers.

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• 2018
  • 2018-02-12 RU RU2018105141A patent/RU2699059C1/ru active
  • 2018-02-22 WO PCT/RU2018/000105 patent/WO2019156587A2/fr not_active Ceased

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