WO2019194584A1 - Système de service de publicités pour fournir simultanément des publicités à une signalisation locale et à un dispositif d'utilisateur selon des régions de référence - Google Patents

Système de service de publicités pour fournir simultanément des publicités à une signalisation locale et à un dispositif d'utilisateur selon des régions de référence Download PDF

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Publication number
WO2019194584A1
WO2019194584A1 PCT/KR2019/003963 KR2019003963W WO2019194584A1 WO 2019194584 A1 WO2019194584 A1 WO 2019194584A1 KR 2019003963 W KR2019003963 W KR 2019003963W WO 2019194584 A1 WO2019194584 A1 WO 2019194584A1
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WIPO (PCT)
Prior art keywords
advertisement
user device
local
signage
reference area
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Ceased
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PCT/KR2019/003963
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English (en)
Korean (ko)
Inventor
김찬홍
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Altsoft Inc
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Altsoft Inc
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Publication of WO2019194584A1 publication Critical patent/WO2019194584A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0259—Targeted advertisements based on store location
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0264—Targeted advertisements based upon schedule
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Definitions

  • the present invention relates to an advertisement service system, and more particularly, to an advertisement service system in which advertisement is simultaneously provided to a local signage and a user device according to a reference area.
  • digital signage uses mobile screens mounted on fixed or various means of transportation installed in outdoor, public places, markets, etc., and provides various information such as news, living information, disaster information, etc. as well as advertisements.
  • Digital signage is known to provide more effective advertising effects to unspecified customers than existing media such as TV and newspapers.
  • Korean Patent Publication No. 10-2015-0077529 Invention name: Advertisement providing system using digital signage, published date: July 08, 2015
  • Patent No. 10-1822628 Name of the Invention: Digital Signage Advertising Display System of Region-Based Mutual Sharing Method for Multiple Contents of Advertisement by Device, Publication Date: January 26, 2018
  • Publication No. 10-2016-0000888 Invention
  • Advertisement system and method using digital signage publication date: January 06, 2016
  • the present invention has been proposed to solve the above problems of the existing proposed methods, wherein the first advertisement providing module provides an advertisement to a local signage selected by an advertiser among local signages corresponding to a reference area of the advertisement.
  • the second advertisement providing module arranges the advertisements to the user device according to the priority of the advertisement set according to the width and distance of the reference area of the advertisement based on the position of the user device, thereby providing the advertisements to the local device by the first advertisement providing module.
  • the advertisement provided to the signage may be simultaneously provided to the user device around the corresponding local signage by the second advertisement providing module, so that specific information may be obtained through the user device regarding the advertisement interested in the local signage. This allows local signage and The user device at the same time as its object to provide a system that provides advertising services advertising.
  • Advertisement service system in which an advertisement is simultaneously provided to a local signage and a user device according to a reference area according to a feature of the present invention for achieving the above object,
  • a service providing server providing an advertisement to the local signage and a user device
  • the service providing server provides server,
  • a database module for receiving and storing content to be displayed as an advertisement on the local signage and a user device and a reference region of the advertisement, which is independent of an advertiser's location;
  • a first advertisement providing module configured to provide an advertisement stored in the database module to a local signage selected by the advertiser among local signages corresponding to the reference area of the advertisement;
  • a priority setting module configured to set priorities of advertisements according to the width and distance of the reference area of the advertisement stored in the database module based on the position specified by the location information of the user device;
  • a second advertisement providing module for sorting advertisements stored in the database module according to the priority of advertisements set in the priority setting module and providing the classified advertisements to the user device;
  • the configuration characterized in that the advertisement provided to the local signage by the first advertisement providing module is simultaneously provided to the user device around the local signage by the second advertisement providing module.
  • the local signage Preferably, the local signage,
  • An advertisement of one advertiser may be displayed or advertisements of a plurality of advertisers may be displayed at predetermined time intervals.
  • the advertisement Preferably, the advertisement,
  • It may be a virtual local box containing a banner advertisement.
  • the first advertisement providing module More preferably, the first advertisement providing module
  • the banner advertisement included in the virtual local box may be provided to the local signage selected by the advertiser.
  • the second advertisement providing module More preferably, the second advertisement providing module
  • the virtual local box of the advertiser is arranged and provided according to the priority set in the priority setting module,
  • the virtual local box may output a banner advertisement included in the virtual local box when a selection event occurs.
  • the first advertisement providing module Preferably, the first advertisement providing module,
  • Information on the local signage corresponding to the reference area of the advertisement may be provided to the advertiser device, and at least one selection of the local signage provided with the information may be input from the advertiser device.
  • the priority setting module Preferably, the priority setting module,
  • the priority of the advertisement may be set according to whether the reference region of the advertisement stored in the database module includes a location specified by the location information of the user device.
  • the priority setting module More preferably, the priority setting module
  • the priority region of the advertisement may be set in a wide order.
  • the priority setting module More preferably, the priority setting module
  • the shortest distance between the location specified by the location information of the user device and the boundary of the reference area of the advertisement Can prioritize the ads in the shortest order.
  • a local advertisement selected by an advertiser among local signages corresponding to the reference region of the advertisement is selected by the first advertisement providing module.
  • the second advertisement providing module arranges the advertisement to the user device according to the priority of the advertisement set according to the width and distance of the reference area of the advertisement based on the position of the user device, By providing the advertisement provided to the local signage by the advertisement providing module at the same time to the user device around the local signage by the second advertisement providing module, through the user device for the advertisement interested in the local signage To get specific information, which can help you There.
  • FIG. 1 is a diagram illustrating a configuration of an advertisement service system in which an advertisement is simultaneously provided to a local signage and a user device according to a reference area according to an embodiment of the present invention.
  • FIG. 2 is a diagram illustrating a detailed configuration of a service providing server in an advertisement service system in which an advertisement is simultaneously provided to a local signage and a user device according to a reference area according to an embodiment of the present invention.
  • FIG. 3 is a diagram illustrating an example of a reference area in an advertisement service system in which an advertisement is simultaneously provided to a local signage and a user device according to a reference area according to an embodiment of the present invention.
  • FIG. 4 is a view showing a local signage corresponding to a reference area and a reference area of advertisement C in an advertisement service system in which an advertisement is simultaneously provided to a local signage and a user device according to a reference area according to an embodiment of the present invention.
  • the drawing For example, the drawing.
  • FIG. 5 illustrates an example of a local signage in which an advertisement is displayed in an advertisement service system in which an advertisement is simultaneously provided to a local signage and a user device according to a reference area according to an embodiment of the present invention.
  • FIG. 6 is a diagram illustrating a priority setting in a priority setting module of an advertisement service system in which an advertisement is simultaneously provided to a local signage and a user device according to a reference area according to an embodiment of the present invention.
  • FIG. 7 illustrates an example of an advertisement output to a display unit of a user device in an advertisement service system in which an advertisement is simultaneously provided to a local signage and a user device according to a reference area according to an embodiment of the present invention.
  • FIG. 8 illustrates an example in which an advertisement is provided to a user passing around a local signage in an advertisement service system in which an advertisement is simultaneously provided to a local signage and a user device according to a reference area according to an embodiment of the present invention.
  • an advertisement service system in which an advertisement is simultaneously provided to a local signage 200 and a user device 300 according to a reference area according to an embodiment of the present invention includes a local signage 200 and It may be configured to include a service providing server 100 for providing an advertisement to the user device 300, and may further comprise a local signage 200, the user device 300 and the advertiser device 400. .
  • the service providing server 100 may provide an advertisement to the local signage 200 and the user device 300.
  • providing the advertisement to the local signage 200 and the user device 300 by the service providing server 100 means that the data for the advertisement to be outputted to the local signage 200 and the user device 300 is stored in the network. Means to transmit.
  • the local signage 200 is a digital signage device displaying an advertisement, and may receive and output an advertisement from the service providing server 100 through a network.
  • the local signage 200 of the present invention may display advertisements of one advertiser or display advertisements of a plurality of advertisers at predetermined time intervals. That is, according to the local signage 200, advertisements of one advertiser may be continuously displayed, and advertisements of various advertisers may be sequentially displayed.
  • the user device 300 may include a mobile device such as a smartphone, a tablet PC, and a wearable device.
  • a mobile device such as a smartphone, a tablet PC, and a wearable device.
  • the user device 300 is not limited to the above-described types of devices, and any device capable of transmitting and receiving data with the service providing server 100 through a network and outputting an advertisement through a display unit may be used regardless of the specific type of the device. It may be included in the device 300.
  • the advertiser device 400 may input content and a reference area to be displayed as an advertisement on the service providing server 100, and the local signage 200 in which the advertisement is to be displayed among the local signage 200 corresponding to the reference area. Can be selected.
  • the network may be a wired or mobile radio network such as a local area network (LAN), a wide area network (WAN), or a value added network (VAN), or the like. It may include all kinds of wireless networks such as satellite communication networks, wireless broadband internet (WIBRO), high speed downlink packet access (HSDPA), and the like.
  • WIBRO wireless broadband internet
  • HSDPA high speed downlink packet access
  • FIG. 2 illustrates a detailed configuration of a service providing server 100 in an advertisement service system in which an advertisement is simultaneously provided to a local signage 200 and a user device 300 according to a reference area according to an exemplary embodiment of the present invention.
  • the service providing server 100 of the advertisement service system in which an advertisement is simultaneously provided to the local signage 200 and the user device 300 according to a reference area according to an embodiment of the present invention may be described as follows.
  • the database module 110, the first advertisement providing module 120, the priority setting module 130, and the second advertisement providing module 140 may be configured.
  • the database module 110 may receive and store the content to be displayed as an advertisement on the local signage 200 and the user device 300 and a reference region of the advertisement independent of the position of the advertiser.
  • the content to be displayed as an advertisement may be data including at least one selected from the group including text, images, sound, video, multimedia, and the like, and may include both advertisement information and public information.
  • the database module 110 may receive and store an advertisement form for providing to the local signage 200 and an advertisement form for providing to the user device 300, respectively.
  • the reference area specifies a local signage 200 to provide an advertisement in the first advertisement providing module 120 to be described in detail later, and the advertisement to be provided to the user device 300 in the priority setting module 130. It can be used to set the priority of.
  • This reference area may be set through the advertiser device 400 and may be independent of the advertiser's physical location. That is, even if the advertiser is in the 'A' area, the reference area of the advertisement can be set to the 'B' area.
  • the width of the reference area may be determined according to the advertisement cost.
  • the width of the reference area may be determined by the service providing server 100 by using the popularity or recommendation of the content independently of the advertising cost. For example, when the popularity of the advertisement A content is higher than the content of the advertisement B, the width of the reference region of the advertisement A may be determined to be wider than that of the advertisement B.
  • the width of the reference area is not only determined by the above-described embodiment, but may be determined in various ways.
  • the database module 110 may receive and store a plurality of reference areas for one advertisement. Since the reference area of the advertisement may be set independently of the plurality of areas without being dependent on the physical location of the advertiser, the advertisement may be more effectively exposed to the user through the plurality of reference areas.
  • FIG. 3 is a diagram illustrating a reference area in an advertisement service system in which an advertisement is simultaneously provided to a local signage 200 and a user device 300 according to a reference area according to an embodiment of the present invention.
  • the reference areas A, B, C, D, E, and F of the advertisements A, B, C, D, E, and F are set as shown in FIG. 3, and are specified by the location information of the user device 300.
  • X is X will be described.
  • the reference area of the advertisement may be polygonal or circular. That is, as shown in FIG. 4, the reference area of the advertisement may have various shapes, and the reference areas A, B, C, D, E, and F may have different shape areas.
  • the advertiser may set the reference area to include the location X specified by the location information of the user device 300 at the specific location, and the specific local signage 200 It can also be set to include. Therefore, rather than simply setting the width of the reference area wide without considering the location, the advertiser can set the shape of the reference area to polygon or circle so that the advertiser can be more effectively exposed to the user in the specific location where the advertisement is to be provided. have.
  • the reference region may overlap each other. Since the reference area of the advertisement is set by the advertiser, when the reference area is set by a plurality of advertisers, the reference area may be at least partially overlapped with each other. Alternatively, one advertisement may have a plurality of reference areas, and in this case, at least some of the reference areas may overlap each other.
  • the first advertisement providing module 120 may provide the advertisement stored in the database module 110 to the local signage 200 selected by the advertiser among the local signage 200 corresponding to the reference region of the advertisement. More specifically, the first advertisement providing module 120 provides the advertiser device 400 with information of the local signage 200 corresponding to the reference region of the advertisement, and among the local signages 200 provided with the information. At least one selection may be input from the advertiser device 400. The first advertisement providing module 120 may provide the advertisement of the advertiser to the local signage 200 selected by the advertiser device 400 as an advertisement so that the advertisement may be output from the local signage 200.
  • the first advertisement providing module 120 provides the advertiser device 400 with information of the local signage 200 corresponding to the reference region of the advertisement, where the local signage 200 corresponding to the reference region of the advertisement is provided.
  • the local signage 200 located inside the reference area may include a local signage 200 located within a predetermined distance from the reference area. That is, the local signage 200 corresponding to the reference area C of the advertisement C may include S1 and S2, and may further include S3 according to an embodiment.
  • the information of the local signage 200 provided to the advertiser device 400 may include the location of the local signage 200, the number of advertisements provided through the local signage 200, and the local signage 200. It may include the number of selected advertisers, advertising costs, possible advertising times, possible advertising periods, and the like.
  • the advertiser may select information by combining the information of the local signage 200, and in some embodiments, may select a plurality of local signage 200.
  • FIG. 5 illustrates an example of a local signage 200 in which an advertisement is displayed in an advertisement service system in which an advertisement is simultaneously provided to a local signage 200 and a user device 300 according to a reference area according to an embodiment of the present invention.
  • FIG. 5 In the advertisement service system in which an advertisement is simultaneously provided to the local signage 200 and the user device 300 according to the reference area according to an embodiment of the present invention, as shown in FIG. 4, the local signage corresponding to the reference area is shown.
  • the first advertisement providing module 120 may transmit and output an advertisement to the local signage 200 selected by the advertiser from among 200.
  • the local signage S1 has one advertisement A
  • the local signage S2 has three advertisements of advertisements B, D, and E at predetermined time intervals
  • the local signage S3 has a C and Two advertisements of F may be output at predetermined time intervals, respectively.
  • the advertiser combines the location of the local signage 200 with the number of advertisements, the advertisement cost, the possible advertisement time, the possible advertisement duration, and the like. May have selected a local signage S3, and as shown in FIG. 5, the first advertisement providing module 120 may provide an advertisement C to the local signage S3.
  • the priority setting module 130 may set the priority of the advertisement according to the width and distance of the reference area of the advertisement stored in the database module 110 based on the position specified by the location information of the user device 300. . More specifically, the priority setting module 130 may set the priority of the advertisement according to whether the reference region of the advertisement stored in the database module 110 includes a location specified by the location information of the user device 300. Can be. A detailed configuration of setting the priority of the advertisement in the priority setting module 130 will be described later.
  • the second advertisement providing module 140 may arrange the advertisements stored in the database module 110 according to the priorities of the advertisements set in the priority setting module 130 and provide them to the user device 300. That is, the second advertisement providing module 140 may transmit data about advertisements having priorities set to the user device 300 through the network. The user device 300 may display the advertisement according to the priority to the user by outputting data on the display of the priority-set advertisement received from the second advertisement providing module 140.
  • the advertisement provided to the local signage 200 by the first advertisement providing module 120 is transmitted to the user device 300 near the corresponding local signage 200 by the second advertisement providing module 140. Can be provided at the same time. Therefore, the user can check the advertisement output to the local signage 200 around the user device 300, and if more information is needed, select the advertisement provided to the user device 300 to receive more detailed information. Can be.
  • reference areas A, B, C, D, E, and F of advertisements A, B, C, D, E, and F are set, and the location information of the user device 300 is set.
  • the configuration of setting the priority of the advertisement in the priority setting module 130 when the position specified by X is described will be described.
  • FIG. 6 illustrates priority setting in the priority setting module 130 of an advertisement service system in which advertisements are simultaneously provided to the local signage 200 and the user device 300 according to a reference area according to an embodiment of the present invention. It is a figure which shows a state.
  • the priority setting module 130 of the advertisement service system in which an advertisement is simultaneously provided to the local signage 200 and the user device 300 according to the reference area according to an embodiment of the present invention is provided.
  • the priority of the advertisement may be set according to whether the reference region of the advertisement stored in the database module 110 includes a location specified by the location information of the user device 300. More specifically, the priority setting module 130 may set higher priority of the advertisement when the reference area of the advertisement stored in the database module 110 includes a location specified by the location information of the user device 300. have.
  • the priority setting module 130 may prioritize the reference areas B, C, and D including the location X specified by the location information of the user device 300. Can be set higher than the reference areas A, E and F. Therefore, the priority setting module 130 may set the priority of the advertisements B, C, and D having the reference regions B, C, and D to be higher than the advertisements A, E, and F having the reference regions A, E, and F.
  • the priority setting module 130 when the reference region of the advertisement stored in the database module 110 includes a position specified by the location information of the user device 300, the advertisement region of the advertisement in a wide order You can set the priority of.
  • the reference areas B, C and D include the location X specified by the location information of the user device 300.
  • the area of the reference area C is the widest, followed by the reference area D, and finally, the reference area B in order.
  • the priority setting module 130 in the order of advertisements C, D and B, for an advertisement having the reference areas B, C, and D including the position X specified by the position information of the user device 300. Advertisement priority can be set.
  • the second advertisement providing module 140 may arrange the advertisements in the order of advertisements C, D, and B according to the priority set in the priority setting module 130. According to an embodiment, if the reference area of the advertisement stored in the database module 110 includes a location specified by the location information of the user device 300, the priority setting module 130 may include the reference area of the advertisement. You can also set the priority of your ads in a narrow order.
  • the priority setting module 130 if the reference area of the advertisement stored in the database module 110 does not include a location specified by the location information of the user device 300, the location information of the user device 300
  • the priority of the advertisement may be set in the order of the shortest distance between the position specified by and the boundary line of the reference region of the advertisement.
  • the reference areas A, E and F do not include the location X specified by the location information of the user device 300.
  • the shortest distance from the boundary line of the reference area F is the shortest, based on the location X specified by the location information of the user device 300, and then the reference area A, finally, The shortest distance from the boundary line is short in the order of the reference region E.
  • the priority setting module 130 orders the advertisements F, A, and E for an advertisement having reference areas A, E, and F that do not include the position X specified by the position information of the user device 300. You can set the priority of your ads as soon as possible.
  • the second advertisement providing module 140 may arrange the advertisements in the order of advertisements F, A, and E according to the priority set by the priority setting module 130.
  • the priority setting module 130 may set the priorities of the advertisements in the order in which the reference areas of the advertisements are wide. 3, if the shortest distance between the boundary line of the reference area A and the reference area E is the same based on the location X specified by the location information of the user device 300, the priority setting module 130 may determine the reference value. A higher priority may be set for the advertisement E having the area E than the advertisement A having the reference area A. This is because the reference area E has a wider area than the reference area A.
  • FIG. 7 illustrates an advertisement output to a display unit of a user device 300 in an advertisement service system in which an advertisement is simultaneously provided to a local signage 200 and a user device 300 according to a reference area according to an embodiment of the present invention.
  • the priority setting module 130 has reference areas B, C, and D including a location X specified by location information of the user device 300.
  • the priority of the advertisement may be set in the order of advertisements C, D, and B.
  • the priority setting module 130 may determine the advertisements F, A, and E of the advertisements having the reference areas A, E, and F that do not include the location X specified by the location information of the user device 300. You can set the priority of your ads in order.
  • the priority setting module 130 may set a high priority for the advertisement having a reference area including the location X specified by the location information of the user device 300. Accordingly, the priority setting module 130 may set priorities in the order of advertisements C, D, B, F, A, and E. Accordingly, the order of the advertisement banner displayed on the user device 300 is as shown in FIG. 7. same.
  • FIG. 8 is an advertisement service system in which an advertisement is simultaneously provided to a local signage 200 and a user device 300 according to a reference area according to an embodiment of the present invention, and is displayed to a user passing around the local signage 200.
  • the user may provide a first advertisement providing module.
  • the user device 300 displays advertisements at the same time by the second advertisement providing module 140 according to the priority by the reference area. Can be.
  • the advertisement A is displayed in the local signage S1 around the user, the advertisements B, D and E in the local signage S2, the advertisement C in the local signage S3, and F is output, and the advertisements arranged in the order of advertisements C, D, B, F, A, and E may be displayed on the user device 300.
  • the first advertisement providing module 120 is provided to the local signage 200.
  • the second advertisement providing module 140 simultaneously provides the advertisement to the user device 300 near the local signage 200 to provide the user device 300 with respect to the advertisement interested in the local signage. Specific information can be obtained through this, and the advertisement effect can be maximized through this.
  • an alarm may be output to the user device 300.
  • the user's interest information may be set in advance by the user device 300 or may be automatically set by the service providing server 100 through analysis of the advertisement selection history of the user.
  • the advertisement may be a virtual local box including a banner advertisement.
  • the virtual local box is a virtual object including the content of the advertiser, and when the virtual local box is selected by the user, the content of the advertiser included in the selected virtual local box may be output to the user device 300.
  • the virtual local box may have a reference area that is independent of the actual location of the advertiser, and one local box may have a plurality of reference areas.
  • the first advertisement providing module 120 may provide a banner advertisement included in the virtual local box to the local signage 200 selected by the advertiser.
  • all of the banner advertisements may be displayed on the local signage 200 at a time, and the banner advertisements may be periodically changed while displaying a part of the banner advertisements for a predetermined time.
  • the second advertisement providing module 140 may arrange the virtual local box of the advertiser according to the priority set in the priority setting module 130 and provide the same to the user device 300.
  • the virtual local box may output a banner advertisement included in the virtual local box when a selection event occurs.
  • the advertisement may be linked to detailed advertisement information such as the website of the advertiser linked to the banner advertisement.

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Abstract

La présente invention concerne un système de service de publicités pour fournir simultanément des publicités à une signalisation locale et à un dispositif d'utilisateur selon une région de référence, lequel système de service de publicités est configuré de telle sorte qu'un premier module de fourniture de publicités fournit des publicités à une signalisation locale sélectionnée par un annonceur parmi des signalisations locales correspondant à des régions de référence des publicités, et un second module de fourniture de publicités aligne des publicités par priorités des publicités définies en fonction des zones et des distances des régions de référence des publicités sur la base de l'emplacement d'un dispositif d'utilisateur et fournit les publicités au dispositif d'utilisateur. En conséquence, les publicités fournies à la signalisation locale par le premier module de fourniture de publicités sont fournies simultanément au dispositif d'utilisateur autour de la signalisation locale et, par conséquent, un utilisateur peut obtenir des informations détaillées, par l'intermédiaire du dispositif d'utilisateur, sur les publicités qui intéressent l'utilisateur en raison de la signalisation locale et, ainsi, l'effet publicitaire peut être rendu maximal.
PCT/KR2019/003963 2018-04-05 2019-04-03 Système de service de publicités pour fournir simultanément des publicités à une signalisation locale et à un dispositif d'utilisateur selon des régions de référence Ceased WO2019194584A1 (fr)

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KR1020180040011A KR101936936B1 (ko) 2018-04-05 2018-04-05 기준 영역에 따라 로컬 사이니지 및 사용자 디바이스에 동시에 광고가 제공되는 광고 서비스 시스템

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN115428002A (zh) * 2020-05-25 2022-12-02 株式会社阿特软 利用标牌用内容及扩展内容向本地标牌及用户终端提供广告的广告服务系统

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