WO2020076045A1 - Procédé de génération d'un lien social d'achat permettant une identification simple et une récompense d'une activité de partage d'un utilisateur - Google Patents

Procédé de génération d'un lien social d'achat permettant une identification simple et une récompense d'une activité de partage d'un utilisateur Download PDF

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Publication number
WO2020076045A1
WO2020076045A1 PCT/KR2019/013178 KR2019013178W WO2020076045A1 WO 2020076045 A1 WO2020076045 A1 WO 2020076045A1 KR 2019013178 W KR2019013178 W KR 2019013178W WO 2020076045 A1 WO2020076045 A1 WO 2020076045A1
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WIPO (PCT)
Prior art keywords
source
url
user
site
sharing
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Ceased
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PCT/KR2019/013178
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English (en)
Korean (ko)
Inventor
홍상진
문선영
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Imagedrome Inc
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Imagedrome Inc
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/40—Business processes related to the transportation industry
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/50—Business processes related to the communications industry

Definitions

  • the present invention relates to Internet technology, and in particular to a business model based on user behavior of sharing content based on the Web.
  • Users connect to the network and share information using a computer or mobile device.
  • Information sharing in this way is spreading instantaneously and widely through social networks.
  • Commercial website operators used this information sharing as an opportunity for marketing and sales. They provide a user interface to copy hyperlinks in one click and share them directly on social networks. The user will click on the icon displayed on the shopping site, and the hyperlink will be copied, and at the same time, the user can directly access the destination social network and perform a certain sharing operation.
  • any user, or any sharing activity of users can directly create a benefit for the site operator. This is because more users access the site through such sharing activities.
  • Patent Document 1 WO2012 / 061327
  • Source Object Information that includes one or more of objects, services, and content, and refers to objects shared and spread through a network.
  • Source site Refers to a website or mobile application platform that sells or provides N uploaded source objects (where N is an integer greater than 1).
  • Source page A web page or app page where a specific source object is posted on a source site, and has a unique link.
  • Sharing activity user A user who has subscribed to the source site, and refers to a user who shares an unique link of the source page through a network.
  • Shared activity user identification link A link to a source page that contains tracking code that identifies a shared activity user among unique links on the source page.
  • Target site A website or mobile application platform where the sharing activity user first uploads the sharing activity user identification link or the first uploaded sharing activity user identification link is reshared by another user.
  • Event user A user who performs an event of viewing, playing, subscribing, or purchasing by clicking the user identification link for a shared activity uploaded to the target site.
  • the object of the present invention is not to share the source page with the same "unique link of all people", but by proposing a methodology that can share the source page with the "unique link” of the same as “independent sharing activity”. , To build a system that can spread and distribute services, contents, etc.
  • Another object of the present invention is to propose a solution as simple as possible so that complexity and difficulty in implementing such a system are not an obstacle.
  • Another object of the present invention is a unique link unique to "I", that is, after sharing an object, a service, content, etc. of the source site through a user identification link, when a predetermined event is performed on the target site, the corresponding sharing activity It is to provide a business model that rewards users who use a user identification link.
  • the first aspect of the present invention is a simple identification and reward method of a user's sharing activity:
  • the sharing activity user device accesses the source site through the communication network
  • the server of the source site comprises executing a predetermined reward with an account of the sharing activity user.
  • the second aspect of the present invention is a simple identification and reward method of a user's sharing activity:
  • the sharing activity user device accesses the source site through the communication network, obtains the URL of the source page with the source object, attaches the URL to the target site, and
  • the URL of the source page is different from the URL before the sharing activity user device logs in to the source site, and the URL after the sharing activity user device logs in to the source site, and the URL of the source site after logging in is It is processed to insert a user tracking code for the sharing activity user only with a login event,
  • the server of the source site is characterized in that it further comprises the step of executing a predetermined reward with an account of the sharing activity user.
  • the third aspect of the present invention is a simple identification and reward method of a user's sharing activity:
  • Sharing activity When a user device accesses a source site through a communication network and enters a source page with a source object, obtaining a first URL for the corresponding source page;
  • the sharing activity user device When the sharing activity user device logs in to the source site, the sharing activity user device automatically generates a second URL in which a tracking code specifying the account of the sharing activity user is inserted, rather than the first URL, When the share button is clicked on the source page, the second URL is obtained;
  • the sharing activity user device accesses a target site other than the source site through a communication network and shares the source page, so that the second URL is shared;
  • the event user device accesses the target site, accesses the source page through the second URL to perform a spreading event of viewing, playing, subscribing, or purchasing;
  • the fourth aspect of the present invention is a simple specific method of sharing activity of a user:
  • the source site, the shopping mall site operator server, is on the user device:
  • the first URL is provided
  • the second URL is provided. It is characterized by.
  • the fifth aspect of the present invention is a user's sharing activity simple identification and reward method:
  • the source site, the shopping mall site operator server, is on the user device:
  • the shopping mall site operator server On the user device:
  • the method may further include providing a predetermined reward.
  • the present invention there is an advantage that a user can obtain his own link only by logging in to a specific site.
  • link to spread information such as products through a network such as SNS
  • the present invention creates a new business model.
  • FIG. 1 schematically shows a premise system configuration according to a preferred embodiment of the present invention.
  • FIG. 2 is a diagram conceptually showing the principle and configuration of the present invention in which a sharing activity user identification link is made through a login of a sharing activity user.
  • FIG. 3 is a diagram illustrating various examples in which a sharing activity user identification link in a target site of the present invention is displayed.
  • FIG. 4 conceptually illustrates the principle in which a reward is performed to a sharing activity user when the event user accesses the source site and performs a spreading event.
  • FIG. 5 is a block diagram illustratively illustrating the overall process for the method of the present invention.
  • the sharing activity user device 10 accesses the source site 200 via a communication network.
  • a unique link to a source page on which a source object is posted is obtained.
  • the sharing activity user identification link is obtained, not the normal unique link.
  • the sharing activity user identification link is determined by the sharing activity user logging into the source site 200.
  • the source site server 20 is composed of one or more hardware and software equipment, and manages the source site 200.
  • the user link generator 21 configured in the server 20 generates a preset tracking code and converts a unique link of the source page into a shared activity user identification link in which the tracking code is inserted.
  • the reward module 23 executes a predetermined reward with the account of the sharing activity user.
  • the reward module 23 is expressed in the specification and claims that the server executes the reward, but this expression is not only the server of the computer system that directly manages the source site, but also the administrator of the source site, but not the source site. This includes providing a reward (outside the system) to the sharing activity user by a provider (seller) of the source object that promotes and records the reward service through the server system.
  • the server 20 of the source site has one or more databases 25.
  • the database 25 has a table that matches at least the user information for the sharing activity user, the user account of the sharing activity user, the code for identifying the account, the sharing event generated by the event user, and the like.
  • the system of the present invention will include a number of databases required for site management, such as a product database, content database, log database, and billing database.
  • the sharing activity user device 10 may be a mobile device such as a smart phone, or a desktop computer, a tablet PC, a smart TV, and the Internet of Things if it is a device that can access the source site 200 and obtain a sharing activity user identification link. Any device may be used.
  • the source site 200 may be a website as already defined or a mobile application platform. Further, it may be a shopping site that sells products, or a site that provides content such as videos.
  • the present invention eventually shares and spreads the source object over the network.
  • the sharing activity user shares the link of the source page, which is the medium on which the source object is posted. Therefore, the source page includes a source object, and can have various electronic forms if a code value that can be accessed to the user through a network can be given as an event such as selection / click on the device. Generally, it will be a web page, but it may be a page of a mobile application.
  • the sharing activity user device 10 obtains a sharing activity user identification link from the source site 200, and then accesses the target site 300 and uploads the sharing activity user identification link.
  • the link is acquired and the link is shared by Copy & Paste using the input device of the device, but it is not necessarily limited in this way.
  • the sharing activity user identification link is displayed on the screen of the event user devices 30 connected to the network.
  • Target users accessing the target site 300 access the source site 200 through a link shared by the sharing activity user.
  • a series of events performed by the event user devices 30, such as clicks, access to the source page, viewing of information, playback of videos, subscription of content, purchase of products, re-sharing, etc., are recorded in accordance with the sharing activity user identification link And stored.
  • the reward module 23 executes the reward with the shared activity user account.
  • Various scenarios can be assumed for which event to execute the reward.
  • the source site 200 will be a site that basically sells products or brokers a sale, and related businesses will be the most optimized business model in that they desire more sales through more sharing.
  • Rewards belong to the domain of public announcements or areas where new ideas can be freely applied. Such examples include payment of points or electronic coupons that can be used as money, payment of products, exchangeable securities, cash payment, etc. when certain conditions are satisfied, but the protection scope of the present invention is not limited by the contents of specific rewards.
  • FIG. 2 highlights what triggers the user link generator 21 of FIG. 1 to generate a shared activity user identification link, that is, under what conditions the unique link of the source page is converted to the shared activity user identification link.
  • the source page 201 is a source page before a sharing activity user logs in
  • the source page 203 is a source page after the sharing activity user logs in.
  • tracking codes 205 may be generated and inserted into unique links 250 according to predetermined rules.
  • the tracking code 205 may be composed of any one or more columns of letters, numbers, and symbols directly representing the user's account, and any of letters, numbers, and symbols (converted to a series of conversion rules) indirectly representing the user's account. It may consist of one or more columns.
  • the user may purchase the corresponding source object by clicking the purchase button 210 on the source pages 201 and 203, but may also obtain a link by clicking the link acquisition buttons 211 and 215. It may be all URL links or shortened URL links. Although it was not possible in the source page 201, when the link acquisition button 215 is clicked on the source page 203, the sharing activity user identification link 251 is acquired.
  • Obtaining a link from the source page 201 before logging in does not specify the user who obtained the link.
  • obtaining a link from the source page 203 after logging in is a user-specified link.
  • These two links are source pages with the same destination, but are clearly distinguished by the presence or absence of tracking code 205 identifying the user. Since the sharing and spread of links is difficult and easy to accurately identify by whom, the former link cannot easily implement the reward of the present invention. However, the latter link has the advantage of being able to easily recognize and specify the subject of sharing and spreading simply by using tracking code, so that rewards can be easily executed.
  • FIG. 3 schematically shows a scenario of the present invention in which a sharing activity user performs a sharing activity in various target sites.
  • the technical idea of the present invention is not limited to such a scenario.
  • Figure 3 (a) is a case where the target site is Facebook TM .
  • the thumbnail 311 of the source object is displayed on the Facebook page 301.
  • the sharing activity user identification link 251 includes tracking code 205 that identifies the sharing activity user.
  • Figure 3 (b) is a case where the target site is YouTube TM . It is conceivable that the source object uploaded to the source site is made of video content. When uploading the sharing object user identification link 251 of the source object to the page 303 of YouTube, the video thumbnail 313 of the source object is displayed on the YouTube page 301.
  • the sharing activity user identification link 251 includes tracking code 205 that identifies the sharing activity user.
  • Figure 3 (c) is a case where the target site is KakaoTalk TM .
  • KakaoTalk is a messenger program. Users can send a link as a message, and a thumbnail can be displayed each time.
  • the thumbnail 315 of the source object is displayed on the Kakao Talk page 301.
  • the sharing activity user identification link 251 includes tracking code 205 that identifies the sharing activity user.
  • the event user can select the link and access the target site from the target site.
  • 4 shows an example of a source page 205 accessed through a sharing activity user identification link on a target site.
  • the server of the source site can specify the account of the sharing activity user matching the corresponding purchase event using the tracking code included in the corresponding sharing activity user identification link. And the server of the source site executes a reward event set in advance for the account of the sharing activity user.
  • the event of spreading through the network of the event user is a purchase event for the source object, but is not necessarily limited to the purchase event.
  • An event of viewing or subscribing to content of a source page shared on a target site or playing a video shared on a target site may be included.
  • Figure 5 shows the overall process according to any preferred embodiment of the method of simple identification and reward of the user's sharing activity of the present invention.
  • the sharing activity user device accesses the source site through the communication network (S100).
  • the sharing activity user device must log in to the source site.
  • it can be variously determined at which point the sharing activity user device performs the login. In some embodiments, you may log in after accessing the source page where the source object is published, and in other embodiments, you may already be logged in before accessing the source page where the source object is published. In any case, it is included in the protection scope of the present invention.
  • the sharing activity user device accesses the source page where the source site's unique link is determined, the source site is logged in (S110). Then, the unique link of the source site including the source object is converted into a shared activity user identification link including the user tracking code (S120).
  • the sharing activity user device obtains a sharing activity user identification link using an input device (S130). If there is a link acquisition button 215 of FIG. 2 on the source page, a shared activity user identification link can be obtained by one-clicking the link acquisition button 215. The sharing activity user identification link may be obtained by copying the URL link using a mouse or a touch event.
  • the sharing activity user device connects to a target site different from the source site, and shares the sharing activity user identification link to the target site (S140).
  • step S140 By clicking the link acquisition button in step S130, a sharing page capable of executing step S140 may be activated.
  • the event user device not the shared activity user device, connects to the target site and clicks the shared activity user identification link to access the source page again (S150). Executes one or more spreading events of viewing, playing, subscribing, and purchasing the source page, including events accessing the source page.
  • the server of the source site records the spreading event executed by the event user device, and performs a predetermined reward for the shared activity user account in response to the event (S160).
  • the source site is a shopping mall site.
  • the shopping mall site operator server the source site, presents the first URL to the user device when (x) the source page with the source object is not logged in, and (y) when the source page is entered with the login status.
  • the first URL is provided when the user device obtains the URL for sharing purposes
  • the second URL is provided when the user device acquires the URL for sharing purposes.
  • the second URL at this time becomes a sharing activity user identification link.
  • the user device at this time becomes the sharing activity user device.
  • another user device accesses the shopping site, which is the source site, via the sharing link to the source page (the sharing activity user identification link) from the target site, and spreads any one of viewing, playing, subscribing, and purchasing the source object.
  • the shopping mall site operator server provides a predetermined reward for the spreading event by the second URL to the user (ie, the sharing activity user).
  • a simple identification and reward method of a user's sharing activity may be implemented in the form of program instructions that can be performed through various computer means and recorded on a computer readable medium.
  • the computer-readable medium may include program instructions, data files, data structures, or the like alone or in combination.
  • the program instructions recorded on the medium may be specially designed and configured for the present invention, or may be known and available to those skilled in computer software.
  • Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tapes, optical recording media such as CD-ROMs, DVDs, magnetic-optical media such as floptical disks, and ROM, RAM, Hardware devices specifically configured to store and execute program instructions, such as flash memory, may be included.
  • Examples of program instructions include high-level language codes that can be executed by a computer using an interpreter, as well as machine codes such as those produced by a compiler.
  • the above-described hardware device may be configured to operate as one or more software modules to perform the operation of the present invention, and vice versa.

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Abstract

La présente invention concerne un procédé permettant une identification simple et une récompense d'une activité de partage d'un utilisateur. Un dispositif de l'utilisateur de l'activité de partage commence par accéder à un site source par l'intermédiaire d'un réseau de communication avant de se connecter au site source. Puis ledit dispositif acquiert un lien d'identification de l'utilisateur de l'activité de partage, dans lequel est inséré un code de suivi de l'utilisateur associé à une page source, en cliquant une seule fois sur le lien ou en exécutant un événement de copie de lien. Le lien d'identification de l'utilisateur de l'activité de partage est ensuite associé à un site cible qui est différent du site source. Un dispositif utilisateur d'événement qui a accédé au site cible accède à la page source par l'intermédiaire du lien d'identification de l'utilisateur de l'activité de partage et exécute un des événements affichés, par exemple une visualisation, une lecture, un abonnement ou un achat. Enfin, un serveur au niveau du site source octroie une récompense prédéterminée à un compte de l'utilisateur de l'activité de partage.
PCT/KR2019/013178 2018-10-10 2019-10-08 Procédé de génération d'un lien social d'achat permettant une identification simple et une récompense d'une activité de partage d'un utilisateur Ceased WO2020076045A1 (fr)

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KR1020180120714A KR20200040594A (ko) 2018-10-10 2018-10-10 사용자의 공유활동의 간편 특정 및 리워드를 실시하는 소셜 쇼핑 링크 생성 방법
KR10-2018-0120714 2018-10-10

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Cited By (1)

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CN116361593A (zh) * 2023-05-30 2023-06-30 成方金融科技有限公司 网页共享方法、系统、装置、设备和存储介质

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KR102345983B1 (ko) 2021-02-19 2022-01-03 쿠팡 주식회사 아이템에 관련된 정보를 공유하는 방법 및 전자 장치
KR102332945B1 (ko) * 2021-02-22 2021-12-01 쿠팡 주식회사 아이템 검색 결과 목록에 기초한 정보 제공 방법 및 장치

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
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