WO2020142011A1 - Système d'interaction avec un utilisateur dans des applications mobiles assurant une diffusion télévisuelle - Google Patents

Système d'interaction avec un utilisateur dans des applications mobiles assurant une diffusion télévisuelle Download PDF

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Publication number
WO2020142011A1
WO2020142011A1 PCT/TR2018/050949 TR2018050949W WO2020142011A1 WO 2020142011 A1 WO2020142011 A1 WO 2020142011A1 TR 2018050949 W TR2018050949 W TR 2018050949W WO 2020142011 A1 WO2020142011 A1 WO 2020142011A1
Authority
WO
WIPO (PCT)
Prior art keywords
interaction
server
broadcast
user
application
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/TR2018/050949
Other languages
English (en)
Inventor
Cagrı GENC
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Turkcell Teknoloji Arastirma Ve Gelistirme AS
Original Assignee
Turkcell Teknoloji Arastirma Ve Gelistirme AS
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Turkcell Teknoloji Arastirma Ve Gelistirme AS filed Critical Turkcell Teknoloji Arastirma Ve Gelistirme AS
Publication of WO2020142011A1 publication Critical patent/WO2020142011A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/38—Arrangements for distribution where lower stations, e.g. receivers, interact with the broadcast
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/29—Arrangements for monitoring broadcast services or broadcast-related services
    • H04H60/33—Arrangements for monitoring the users' behaviour or opinions
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/46—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for recognising users' preferences

Definitions

  • the present invention relates to a system which enables to interact with user interactively over TV application and to create user profiles by using interactions.
  • US2008077956 discloses a digital media service system with user interaction.
  • the user interacts with a radio or television program by sending instant messages and can purchase products related to the program, download digital contents.
  • the user communicates with digital media content by using computers, cell phones, personal digital assistants. While the broadcast provider offer advertisements, promotions, surveys or contests; the user send instant messages, take part in contests, answer survey questions by using the same communication way.
  • An objective of the present invention is to realize a system which enables to interact with a user over TV mobile application interactively, to create user profiles by using interactions and to share relations among profiles and programs obtained over interactions with broadcasters.
  • Another objective of the present invention is to realize a system which receives audience estimates about TV programs broadcasted in mobile applications live; shares them with users if required; scores audiences according to their estimation accuracies; and directs TV broadcast according to user comments
  • Another objective of the present invention is to realize a system which creates user profiles by examining behaviours arising from interactions between TV mobile application and user and whereby it is calculated whether other programs to be broadcasted can be target group or not by evaluating interests of profiles for programs.
  • Another objective of the present invention is to realize a system whereby reports can be drawn up such as which program should be promoted to which group, television broadcast programs can be determined according to hours of use and intensity of interaction.
  • Another objective of the present invention is to realize a system whereby rating of programs broadcasted in TV mobile applications are determined according to interactions of users with TV.
  • Figure 1 is a schematic view of the inventive system for interacting with user in mobile applications making TV broadcast.
  • the components illustrated in the figure are individually numbered, where the numbers refer to the following:
  • the inventive system for interacting with audience in mobile applications making TV broadcast (1) comprises:
  • At least one broadcast server (2) whereto companies transmit their broadcast contents; and which shares the transmitted broadcasts with platforms;
  • At least one mobile device (3) which is in communication with the broadcast server (2); and can run at least one application on itself; at least one TV application (4) which is run on the mobile device (3); shares the broadcast content included on the broadcast server (2) with the users; and communicates with the users interactively; at least one interaction server (5) which is in communication with the broadcast server (2); wherein the contents to interact with audiences are included; transmits the additions that will be made to the broadcast to be given from the TV application (4) to the broadcast server (2) in order that it shares it with the user over the TV application (4); keeps the responses received for the contents wherein additions are made; and creates user profiles by analysing the behaviours of the user on the TV application (4); and
  • At least one interaction interface (6) which enables to communicate with authorities in order that the content to be included to the broadcast content is prepared on the interaction server (5).
  • the broadcast server (2) included in the inventive system (1) is a platform wherein channel broadcast streams of TV channels, user rights are included and whereby live broadcasts are shared with users over the TV applications (4). Broadcasts are transmitted to users by means of the broadcast server (2).
  • the mobile device (3) is a device such as smart phone, mobile phone or tablet computer which receives mobile communication service over from at least one SIM card, from mobile communication network or WIFI and displays the content on the TV application
  • the TV application (4) is a platform which is developed in order to get users to watch TV broadcasts by connecting to the broadcast server (2) and shares the broadcast with users in mobile devices (3) such as smart phone, mobile phone, tablet computer, desktop computer or laptop computer.
  • the interaction server (5) is in communication with the broadcast server (2) and shares the interactions prepared over the interaction interface (6) in order to provide interaction with audiences, with the broadcast server (2).
  • the interaction server (5) connects to the interaction server (5) and inserts the questions to be asked in order to interact with audiences, onto broadcasts.
  • the interaction server (5) keeps the answers given to the contents added onto the broadcast, the user profiles and their position in the rank.
  • the interaction server (5) creates a user profile by analysing the behaviours of the user on the TV application (4) according to the programs interacted and the frequency of interaction.
  • the interaction server (5) also estimates possible interactions of the user from the analysis of the user behaviours and decides on whether to provide more interaction for the related user on the set top box (3) or not.
  • the interaction server (5) also anonymizes the profiles of the users interacting with the program being watched and ensures that they are shared with the broadcast companies over the broadcast server (2).
  • timers run on the interaction server (5) and it interacts with the TV server (2) by being activated when an interaction occurs.
  • interaction can also be sent instantly.
  • the interaction server (5) transmits the interaction text and in which channel an interaction will be provided to the broadcast server (2).
  • the interaction server (5) shares the responses and information about how long they will stay on the screen with the broadcast server (2) if it is an interaction for which an answer is expected.
  • the broadcast server (2) transmits the information it receives over the interaction server (5) to the TV application (4).
  • the TV application (4) displays the interaction to the user and if an answer is requested and the user answers, it transmits the answer it receives to the broadcast server (2).
  • the broadcast server (2) transmits the answer it receives to the interaction server (5) and this information is transmitted to the broadcast server (2), the TV application (4) and the user, respectively.
  • the interaction server (5) can share the response ratios of the questions with the user over the TV application (4).
  • the interaction server (5) examines the interactive behaviours of the user from the TV application (4) in user profiling transaction, in accordance with statistical distribution methods within the scope of pre-determined issues. Interaction types such as issues of interacted programs, hours, days of interaction, comment, competition, estimation are the scopes of issues considered by the interaction server (5).
  • the interaction server (5) determines profiles of users in one or more fields based on these information. For example, such as sports fan, contestant, night bird or predictor.
  • the interaction server (5) compiles the information about the user and the related results by sorting in accordance with the request of the user to see the profile from the TV application (4) of the user and transmits them to the broadcast server (2). And the broadcast server (2) shares the results with the user by transmitting the information transmitted to it to TV application (4).
  • the request to see profile reaching the interaction server (5) is created on the TV application (4) at first and then the TV application (4) transmits this request to the broadcast server (2) and the broadcast server (2) transmits it to the interaction server (5).
  • the interaction interface (6) is a platform used for defining the content that will be communicated with audiences over the TV application (4), on the interaction server (5). Questions to be asked to audiences are prepared and in which time period they will be presented to users are mostly decided on the interaction interface (6).
  • the interaction interface (6) is preferably in the use of system administrators.
  • the interaction interface (6) provides interface opportunity for anonymizing profiles of users who interact with the program being watched on the TV application (4), and sharing it with the related persons.
  • the interaction interface (6) sets interactions of authorized person on it and enters in which category the interaction is made for profiling the user. For example, entry is made by using the tagging structure by sports, football, Fenerbahqe.
  • the interaction interface (6) transmits the set interactions to the interaction server (5) and after the interaction server (5) saves the settings, it receives the result transmitted by it.
  • the inventive system (1) it is aimed to interact with audience for programs being broadcasted over the TV application (4). Questions are asked to the user about the live program. These questions can be displayed to the users of the TV application (4) and they can also be displayed to a certain group. The questions are preferably answered by touching the display of the mobile device (3) over the TV application (4). The questions asked in the TV application (4) are usually questions for enabling users to make comment. Answers which are given to questions asked in the inventive system (1), estimations made can be taken into game form and raced with one another. Thus, personal performances of users of each set-top box (3) are included in their profiles.

Landscapes

  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

La présente invention concerne un système qui permet d'interagir avec l'utilisateur de manière interactive sur une application de télévision et de créer des profils d'utilisateur à l'aide d'une interaction.
PCT/TR2018/050949 2018-12-31 2018-12-31 Système d'interaction avec un utilisateur dans des applications mobiles assurant une diffusion télévisuelle Ceased WO2020142011A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
TR2018/21201 2018-12-31
TR201821201 2018-12-31

Publications (1)

Publication Number Publication Date
WO2020142011A1 true WO2020142011A1 (fr) 2020-07-09

Family

ID=71407056

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/TR2018/050949 Ceased WO2020142011A1 (fr) 2018-12-31 2018-12-31 Système d'interaction avec un utilisateur dans des applications mobiles assurant une diffusion télévisuelle

Country Status (1)

Country Link
WO (1) WO2020142011A1 (fr)

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20120302156A1 (en) * 2011-05-24 2012-11-29 Listener Driven Radio Llc System for providing audience interaction with radio programming
US20140068432A1 (en) * 2012-08-30 2014-03-06 CBS Radio, Inc. Enabling audience interaction with a broadcast media program
US20150163263A1 (en) * 2011-08-15 2015-06-11 Futuri Media, Llc System for providing interaction between an internet or broadcast automation system and a system or platform for gathering web-based audience interaction with programming including secure weighted open selection iterative monitoring

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20120302156A1 (en) * 2011-05-24 2012-11-29 Listener Driven Radio Llc System for providing audience interaction with radio programming
US20150163263A1 (en) * 2011-08-15 2015-06-11 Futuri Media, Llc System for providing interaction between an internet or broadcast automation system and a system or platform for gathering web-based audience interaction with programming including secure weighted open selection iterative monitoring
US20140068432A1 (en) * 2012-08-30 2014-03-06 CBS Radio, Inc. Enabling audience interaction with a broadcast media program

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