WO2020256368A1 - Système et procédé de publicité utilisant des produits numériques géolocalisés en réalité augmentée - Google Patents

Système et procédé de publicité utilisant des produits numériques géolocalisés en réalité augmentée Download PDF

Info

Publication number
WO2020256368A1
WO2020256368A1 PCT/KR2020/007709 KR2020007709W WO2020256368A1 WO 2020256368 A1 WO2020256368 A1 WO 2020256368A1 KR 2020007709 W KR2020007709 W KR 2020007709W WO 2020256368 A1 WO2020256368 A1 WO 2020256368A1
Authority
WO
WIPO (PCT)
Prior art keywords
digital goods
location
information
user
mobile terminal
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/KR2020/007709
Other languages
English (en)
Korean (ko)
Inventor
오현실
노용호
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Publication of WO2020256368A1 publication Critical patent/WO2020256368A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G01—MEASURING; TESTING
    • G01S—RADIO DIRECTION-FINDING; RADIO NAVIGATION; DETERMINING DISTANCE OR VELOCITY BY USE OF RADIO WAVES; LOCATING OR PRESENCE-DETECTING BY USE OF THE REFLECTION OR RERADIATION OF RADIO WAVES; ANALOGOUS ARRANGEMENTS USING OTHER WAVES
    • G01S19/00—Satellite radio beacon positioning systems; Determining position, velocity or attitude using signals transmitted by such systems
    • G01S19/01—Satellite radio beacon positioning systems transmitting time-stamped messages, e.g. GPS [Global Positioning System], GLONASS [Global Orbiting Navigation Satellite System] or GALILEO
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/70—Information retrieval; Database structures therefor; File system structures therefor of video data
    • G06F16/73—Querying
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/10—Office automation; Time management
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Definitions

  • the present invention relates to an advertisement system and method using location-based augmented reality digital goods, and more particularly, to provide a digital product capable of providing an advertisement effect corresponding to the customer at a location requested by the customer, and the user Location-based augmentation that checks digital goods through augmented reality using augmented reality, can be obtained by touching arbitrary digital goods, and registers transaction information according to transactions between customers and users for acquired digital goods on the blockchain network. It relates to an advertisement system and method using real digital goods.
  • One of the advertisement service methods using such a mobile terminal is an advertisement service using digital goods such as mobile discount coupons, mobile coupons, and points.
  • conventional mobile discount coupons are provided to the mobile terminal of the registered phone number when a user participates in an event provided by a specific web (WEB) or an app (APP) and registers the phone number of the mobile terminal. Has become.
  • WEB specific web
  • APP app
  • the mobile coupon is provided to the mobile terminal of the phone number entered by the user when the user directly purchases through any one of the mobile coupon sales website and app or participates in an event provided through the website and app and wins.
  • points are given to the user as much as an amount allocated for the action when a certain action presented through a web or an app is performed, or in response to a product purchase amount when purchasing a product.
  • the conventional advertising system using digital goods is provided according to participation in events and purchases of products, so users must input a lot of information about users to participate in the event and take specific actions. There was a problem with its limitation in raising it.
  • digital goods provided in conventional advertising systems using digital goods are provided through websites and apps, and the location of customers (company, company's store) that provides digital goods may be a location that is difficult for them to use. In this case, there is a problem in that the effect of the advertisement is deteriorated because it becomes useless to the user.
  • the conventional advertisement system using digital goods has a problem that it is not possible to know which users have digital goods.
  • an object of the present invention is to provide a digital goods that can provide an advertising effect corresponding to the customer at the location requested by the customer, the user checks the digital goods through augmented reality using a mobile terminal, and schedules from the location of the digital goods. It is to provide an advertisement system and method using location-based augmented reality digital goods that can be obtained by touching the corresponding digital goods within a distance and register the obtained digital goods in a blockchain network.
  • An advertisement system using a location-based augmented reality digital goods for achieving the above object: measures the current position of the user and transmits digital goods request information including location information on the measured position, and , At least one or more different types of digital goods corresponding to the location of the location information are received, and an augmented reality (AR) image synthesized with a captured image obtained by driving a camera is generated and displayed, and the augmented reality image
  • a mobile terminal that transmits accumulation request information including digital goods information on digital goods touched at; And digital goods corresponding to the location information of the digital goods request information among digital goods provided according to a set time when receiving the digital goods request information from the mobile terminal of a member user, to the mobile terminal, and from the mobile terminal. It characterized in that it comprises a management server that receives the accumulation request information and stores and manages each user.
  • the mobile terminal may include a wireless communication unit wirelessly connected to a wired/wireless data communication network to perform data communication with the management server connected to the wired/wireless data communication network; A camera unit for generating and outputting a captured image corresponding to an image projected onto the camera lens including a camera; A GPS module that receives and outputs each location data from at least one GPS satellite; A display unit that displays the augmented reality image; An input unit including a touch pad configured integrally on the screen of the display unit and outputting a position signal corresponding to a touched position; And at least three or more location data obtained through the GPS module, the location of the base station obtained through the wireless communication unit, and the received signal electric field strength of the received signal to calculate the current location, and the measured location Transmitting digital goods request information including location information for the wireless communication unit to the management server, and receiving at least one or more different types of digital goods corresponding to the location corresponding to the location information to receive the camera And a control unit for generating and displaying an augmented reality (AR) image synthesized with
  • the management server includes a member DB storing member information for a user, customer information for a customer's request, digital goods information including digital goods type, number of digital goods, digital goods provision time and provision area information.
  • a server storage unit including a digital goods DB for storing digital goods service information;
  • a server communication unit connected to a wired/wireless data communication network to perform data communication with the mobile terminal through the wired/wireless data communication network;
  • a server control unit for receiving accumulation request information from the mobile terminal and storing and managing each user.
  • the server control unit monitors whether digital goods request information is received from at least one or more mobile terminals, and when receiving the digital goods request information, the digital goods allocated to the service area including the location of the mobile terminal included in the digital goods request information
  • a service processing unit that transmits digital goods provision information including goods to the mobile terminal through the server communication unit;
  • a user wallet accumulating unit for receiving accumulation request information for at least one digital goods among digital goods provided through the provided digital goods providing information from the mobile terminal, and storing and managing each user.
  • the service processing unit may include a digital goods request information collection unit that monitors whether digital goods request information is received from at least one mobile terminal, and receives and outputs the digital goods request information; A digital goods search unit for searching the digital goods DB for a digital goods service having a service area including a location of a mobile terminal of the digital goods request information received through the digital goods request information collecting unit; A digital goods provision information generating unit for generating digital goods provision information including digital goods of the digital goods service searched by the digital goods search unit; And a digital product providing information providing unit for transmitting the generated digital product providing information to the mobile terminal through the server communication unit.
  • the user wallet accumulating unit stores and manages the acquired digital goods or digital goods received from other users in a user-specific electronic wallet having an electronic wallet address generated by a public key, wherein the server control unit includes the digital goods
  • the server control unit includes the digital goods
  • the public key is applied to the nodes of the blockchain network connected to the wired/wireless data communication network to register the registered block. It characterized in that it further comprises a block chain register that performs proof of work for.
  • the server control unit when a request for payment of digital goods to a digital goods user is generated for digital goods stored in the electronic wallet, which is the user wallet through the mobile terminal, from the electronic wallet of the user of the mobile terminal to the electronic wallet of the digital goods user Further comprising a digital goods use processing unit that processes the digital goods as provided, wherein the block chain registration unit generates a block according to a transaction between the user and the digital goods user and registers it in a node of the blockchain network. To do.
  • the server control unit based on the digital goods type information included in the accumulation request information received from the mobile terminal and the user information stored in the member DB, one of products and services preferred by the user based on the digital goods preferred by the user. It characterized in that it further comprises a user experience data generation unit for generating user experience data including the above.
  • the service processing unit is characterized in that it provides digital goods providing information including only digital goods corresponding to the user experience data and user information to the mobile terminal.
  • the server storage unit further includes an advertisement image DB for storing a plurality of advertisement images including keywords for the advertisement image, wherein the server control unit includes an advertisement image having a keyword corresponding to the user experience data and user information. It characterized in that it further comprises an advertisement providing unit that finds in the advertisement image DB and provides it to the mobile terminal.
  • the management server further transmits digital goods location information about a geographic location where each digital goods should be displayed, and the mobile terminal further includes a distance between its own location and a location of any digital goods touched.
  • the digital goods are collected only when is within a preset distance, and the digital goods information on the collected digital goods is generated.
  • the location information of the digital product is characterized in that it is location information in a customer-related area set by a customer who provided the digital product.
  • the mobile terminal is characterized in that it generates route information that guides the digital goods from its own location to a location and displays it on the display.
  • An advertisement method using a location-based augmented reality digital goods for achieving the above object is: A mobile terminal measures its current location and requests a digital product including location information on the measured location. Digital goods request process of transmitting information to the management server; Digital goods in which the management server provides digital goods corresponding to the location information of the digital goods request information to the mobile terminal among digital goods provided according to a set time when receiving the digital goods request information from a mobile terminal of a member user Delivery process; The mobile terminal receives at least one or more different types of digital goods corresponding to the location of the location information, and generates and displays an augmented reality (AR) image synthesized with a captured image obtained by driving a camera, and the A digital goods accumulation request process of transmitting accumulation request information including digital goods information about digital goods touched in the augmented reality image; And a digital goods accumulation process in which the management server receives the accumulation request information from the mobile terminal and stores and manages each user.
  • AR augmented reality
  • the current location is calculated through at least three or more location data obtained through the GPS module, the location of the base station obtained through the wireless communication unit, and the received signal electric field strength of the received signal.
  • the process of providing digital goods may include: collecting digital goods request information by monitoring whether digital goods request information is received from at least one or more mobile terminals by a server controller of a management server, and receiving and outputting the digital goods request information; A digital goods search step in which the server controller searches the digital goods DB for a digital goods service having a service area including the location of the mobile terminal of the digital goods request information received through the digital goods search unit and outputs the search; A digital goods provision information generating step of generating, by the server control unit, digital goods provision information including digital goods of the digital goods service searched by the digital goods search unit through a digital goods provision information generator; And providing, by the server control unit, the digital goods providing information generated through the digital goods providing information providing unit to the mobile terminal.
  • the acquired digital goods or digital goods received from other users are stored and managed in an electronic wallet for each user having an electronic wallet address generated by a public key
  • the method includes:
  • the public key is generated to the nodes of the blockchain network connected to the wired/wireless data communication network by generating a block according to the user's transaction. It is characterized in that it further comprises a block chain registration process that applies and registers, and performs proof-of-work on the registered block.
  • the method comprises: the electronic wallet of the user of the mobile terminal when the server control unit generates a digital goods payment request from the mobile terminal to a digital goods use place for digital goods stored in the electronic wallet, which is the user wallet, through the digital goods use processing unit A digital goods use processing process in which the digital goods are processed as being provided to the electronic wallet of the digital goods user; And a process of registering a use destination block chain for generating a block according to a transaction between the user and the user using the digital goods and registering it in the node of the block chain network.
  • the method includes: The server control unit of the management server is preferred by the user based on digital goods type information included in the accumulation request information received from the mobile terminal and user information stored in the member DB. It characterized in that it further comprises a user experience data generation process of generating user experience data including any one or more of products and services.
  • the method further comprises: an advertisement providing process in which the server control unit finds an advertisement image having a keyword corresponding to the user experience data and the user's information through an advertisement providing unit in an advertisement image DB and provides it to the mobile terminal. do.
  • a user can acquire digital goods by simply touching the digital goods displayed in the augmented reality image according to the present invention while passing the road, there is an effect of increasing the participation of participants, that is, users.
  • the present invention provides digital goods to an area (around a store, etc.) associated with a customer, and allows the user to acquire digital goods when it is within a certain distance from the location of the digital goods in the area. There is an effect that can increase advertising efficiency.
  • the present invention has an effect of inducing the user to easily go to the location where the digital goods exist by notifying the location of the digital goods based on the location of the user's mobile terminal.
  • the present invention reflects the type of digital goods acquired by touching and user information, inferring the preferred digital goods for each user, and related interests, and providing customized advertisements corresponding to the inferred interests. There is an effect, and there is an effect of increasing the efficiency of advertisement by providing customized advertisement.
  • FIG. 1 is a diagram showing the configuration of an advertisement system using location-based augmented reality digital goods according to the present invention.
  • FIG. 2 is a diagram showing an augmented reality image displayed on a screen of a mobile terminal when a digital product is a coin according to an embodiment of the present invention.
  • FIG. 3 is a diagram showing an augmented reality image displayed on a screen of a mobile terminal when a digital product is a coin according to another embodiment of the present invention.
  • FIG. 4 is a diagram showing the configuration of a mobile terminal of an advertisement system using location-based augmented reality digital goods according to the present invention.
  • FIG. 5 is a diagram illustrating a map GUI screen displayed on a mobile terminal screen according to an embodiment of the present invention.
  • FIG. 6 is a diagram illustrating a wallet GUI displayed on a screen of a mobile terminal when a digital product is a coin according to an embodiment of the present invention.
  • FIG. 7 is a diagram showing the configuration of a management server for an advertisement system using location-based augmented reality digital goods according to the present invention.
  • FIG. 8 is a flowchart showing an advertisement method using location-based augmented reality digital goods according to the present invention.
  • FIG. 9 is a flowchart showing a method of providing a digital goods service among advertisement methods using location-based augmented reality digital goods according to the present invention.
  • An object of the present invention is to provide advertisements, and advertisements are performed by three methods.
  • the first is an advertisement using the digital goods itself
  • the second is an advertisement using an area that provides digital goods
  • the third is an advertisement through the provision of customized advertisement images reflecting the user-related information of the user who collected the digital goods. There will be.
  • digital goods may be all goods such as mobile coupons, points, and virtual currency that can be provided through a mobile terminal.
  • the mobile coupon may be a mobile discount coupon, a mobile product exchange coupon, or the like
  • the virtual currency may be an electronic currency such as Bitcoin, Ethereum, and Dion.
  • FIG. 1 is a diagram showing the configuration of an advertisement system using location-based augmented reality digital goods according to the present invention
  • FIG. 2 is a diagram displayed on the screen of a mobile terminal when the digital goods are coins according to an embodiment of the present invention
  • FIG. 3 is a diagram illustrating an augmented reality image
  • FIG. 3 is a diagram illustrating an augmented reality image displayed on a screen of a mobile terminal when the digital goods are coins according to another embodiment of the present invention. It will be described below with reference to FIGS. 1 to 3.
  • the advertisement system using location-based augmented reality digital goods includes a mobile terminal 100 and a management server 300, and according to an embodiment, the blockchain network 20 and the digital goods usage server 400 ) May be included.
  • the mobile terminal 100, the management server 300, and the destination server 400 are connected through a wired/wireless data communication network 10 to perform mutual data communication.
  • the wired and wireless data communication network 10 includes at least one of an Internet network including a Wi-Fi network, a dedicated network, a mobile communication network such as 3G, 4G, and 5G, a WiBro network, It could be a data network.
  • an Internet network including a Wi-Fi network, a dedicated network, a mobile communication network such as 3G, 4G, and 5G, a WiBro network, It could be a data network.
  • a blockchain network 20 composed of a plurality of nodes, such as terminals, servers, computers, etc. connected through the wired/wireless data communication network 10 may be configured.
  • the mobile terminal 100, the management server 300, and the destination server 400 may be devices registered as nodes of the blockchain network 20.
  • the mobile terminal 100 tracks its location by measuring its location using any one of at least three or more GPS satellites, at least three base stations of the wired/wireless data communication network 10, and a network that knows the location, and periodically tracks its location.
  • the digital goods request information including location information on the location is transmitted to the management server 300.
  • the mobile terminal 100 responds to the transmission of the digital goods request information from the location of the location information provided from the management server 300 to the digital goods ( Real-time in which digital goods provision information including digital goods information for 2) is received, digital goods 2 of at least one type of digital goods included in the digital goods provision information are received, and the detected digital goods are photographed through a camera.
  • the augmented reality image as shown in FIGS. 2 and 3 is generated by synthesizing the captured image and then displayed.
  • the mobile terminal 100 After displaying the augmented reality image, the mobile terminal 100 checks whether the digital goods 2 displayed through the augmented reality image are touched, and when it is touched, the accumulation request including digital goods information for the touched digital goods 2 Information is generated and transmitted to the management server 300.
  • the distance information 3 from the current location of the mobile terminal 100 to the digital goods 2 may be displayed around the digital goods displayed in the augmented reality image.
  • the management server 300 extracts digital goods corresponding to the location of the location information included in the digital goods request information. After generating digital goods provision information, it is provided to the mobile terminal 100.
  • the management server 300 receives the accumulation request information for the provided digital goods provision information from the mobile terminal 100 and transmits the digital goods of the accumulation request information to the user of the mobile terminal 100 who has sent the accumulation request information. It is stored and managed in the user wallet. Therefore, the accumulation request information must include user information, and the user information may be any one or more of terminal identification information, user identification information, electronic wallet address information, and the like according to an embodiment.
  • the use place server 400 is a server, computer, or POS provided at the place of use of digital goods in which the user of the mobile terminal 100 can use the digital goods stored in the user wallet of the management server 300 by using the mobile terminal 100. It could be a terminal, etc.
  • the usage server 400 transmits to the management server 300 that the used digital goods have been used, or receives a notification from the management server 300 that the digital goods have been accumulated in the electronic wallet of the digital goods usage location.
  • Transaction information according to the digital goods transaction between the mobile terminal 100, the management server 300, and the destination server 400 may be distributed and stored in nodes of the blockchain network 200.
  • the user wallet stored in the management server 300 may be an electronic wallet having an electronic wallet address reflecting the public key, and an authentication key including a public key and a private key generated according to the blockchain protocol It will have to be provided to the user terminal 100.
  • FIG. 4 is a diagram showing the configuration of a mobile terminal of an advertisement system using location-based augmented reality digital goods according to the present invention
  • FIG. 5 is a diagram showing a map GUI screen displayed on the mobile terminal screen according to an embodiment of the present invention
  • FIG. 6 is a diagram illustrating a wallet GUI displayed on a mobile terminal screen when the digital goods are coins according to an embodiment of the present invention.
  • FIGS. 2 to 6 it will be described with reference to FIGS. 2 to 6.
  • the mobile terminal 100 includes a storage unit 110, a display unit 120, an input unit 130, a wireless communication unit 140, a global positioning system (GPS) module 150, and a camera. It includes a unit 155 and a control unit 160.
  • GPS global positioning system
  • the storage unit 110 is a program area for storing a control program for controlling the operation of the mobile terminal 100 according to the present invention, a temporary area for temporarily storing data generated during execution of the control program, and occurring during execution of the control program. It includes a data area for semi-permanently storing the data and data necessary for the execution of the control program. An authentication key including a public key and a private key may be stored in the data area.
  • the display unit 120 displays various information according to the operation state of the mobile terminal 100 and various graphic user interfaces (GUIs) according to the control program under the control of the controller 160, and displays various graphic user interfaces (GUIs) through the GUI.
  • Information is displayed in text, graphics, still images, and videos.
  • the input unit 130 includes a plurality of buttons for controlling the operation of the mobile terminal 100, a button input device for outputting a button signal for a pressed button, and keys for inputting a number of functions and characters.
  • a key input device that outputs a key signal corresponding to a key, and a touch pad that is integrally configured on the screen of the display unit 120 and outputs a position signal corresponding to a position touched by a user on the screen.
  • it provides the user with an input means for selecting a function and inputting information.
  • the wireless communication unit 140 wirelessly accesses the wired/wireless data communication network 10 to perform data communication with devices such as other terminals, servers, and computers connected to the wired/wireless data communication network 10.
  • the wireless communication unit 140 when accessing a mobile communication network or a WiBro network of the wired/wireless data communication network 10 according to an embodiment, calculates the received signal strength indicator (RSSI) of the occasional signal received from at least one or more base stations. It may be measured and output to the control unit 160.
  • RSSI received signal strength indicator
  • the GPS module 150 receives unique location data from each of the Global Positioning System (GPS) satellites and outputs it to the control unit 160.
  • GPS Global Positioning System
  • the camera unit 155 includes a camera, and provides an image input through the camera to the controller 160 by performing video signal processing.
  • the control unit 160 includes a GUI providing unit 170, a location tracking unit 180, a digital goods processing unit 190, a digital goods acquisition processing unit 210, a digital goods use processing unit 220, and a navigation processing unit 230. Controls the overall operation of the mobile terminal 100 according to the present invention.
  • the GUI providing unit 170 includes a map GUI providing unit 171, an AR GUI providing unit 172, a setting GUI providing unit 173, and a wallet GUI providing unit 174.
  • the map GUI providing unit 171 clearly informs the user of the location of the digital product by displaying icons according to the type of digital product (coin, discount coupon, etc.) at the location where the digital product exists on the map as shown in FIG. 5. .
  • the map GUI providing unit 171 provides information on a digital product corresponding to the icon.
  • the AR GUI providing unit 172 displays an augmented reality image on the display unit 120 as shown in FIG. 2 and uses a coin or the like through the touch pad of the input unit 130.
  • the AR GUI as shown in FIGS. 2 and 3 is provided through the display unit 120 to obtain a digital product by touching it.
  • the setting GUI providing unit 173 is a means for setting and changing email, phone number, address, login information (ID and password), etc. related to the user of the mobile terminal 100 when clicking the setting button 502 of FIG. 5 A setting GUI including a is displayed on the display unit 120.
  • the wallet GUI providing unit 174 provides a wallet for each type of digital goods, and when one of the wallets for each type of digital goods is selected, the wallet GUI according to the selected type of digital goods is displayed on the display unit 120. For example, when a coin wallet is selected, the wallet GUI providing unit 174 provides the coin wallet GUI as shown in FIG. 6.
  • the location tracking unit 180 continuously tracks the current location of the mobile terminal 100 by performing network-based location tracking using the wireless communication unit 140 and GPS-based location tracking using the GPS module 150.
  • the digital goods processing unit 190 generates digital goods request information including location information on the location of the current mobile terminal being tracked through the location tracking unit 180 when an advertisement event using digital goods occurs, and the wireless communication unit ( 140), the digital goods of the digital goods provision information that are transmitted to the management server 300 and received in response thereto are displayed on the activated map GUI, or the digital goods are displayed on the captured image acquired through the camera of the camera unit 155.
  • An augmented reality image that combines images corresponding to digital goods included in the product provision information is displayed through AR GUI.
  • the digital goods acquisition processing unit 210 acquires the digital goods when an augmented reality image including the digital goods is displayed on the display unit 120 and the digital goods is touched through the AR GUI, and digital goods information on the acquired digital goods It transmits the accumulation request information including the management server 300.
  • the accumulation request information should include at least one of mobile terminal identification information, user identification information, and electronic wallet address.
  • the digital goods acquisition processing unit 210 may be configured so that the digital goods to be touched are not acquired if they are out of a preset distance from the current location of the mobile terminal 100 being tracked. That is, it is preferable that the digital goods acquisition processing unit 210 is configured to acquire and process only digital goods within a certain distance from its current location.
  • the digital goods use processing unit 220 transfers the coin to an electronic wallet address when the digital goods are coins, or displays a discount coupon on the screen of the display unit 120 in the case of a discount coupon. In the former case, the digital goods use processing unit 220 displays the remaining coin amount after remittance through the wallet GUI on the display unit 120, and in the latter case, when it is checked that the discount coupon has been used by the user, the digital goods use processing unit 220 uses the discount coupon.
  • the navigation processing unit 230 guides the digital goods to the nearest digital goods from the current location of the mobile terminal 100 tracked by the location tracking unit 180, or a digital goods of the type selected by the user.
  • the route guidance information is generated and provided to the digital goods processing unit 190 to be provided through an augmented reality image.
  • the navigation processing unit 230 calculates the distance from the mobile terminal 100 to each digital goods and provides the calculated distance to the digital goods processing unit 190.
  • FIG. 7 is a diagram showing the configuration of a management server for an advertisement system using location-based augmented reality digital goods according to the present invention.
  • the management server 300 includes a server storage unit 310, a server communication unit 320, and a server control unit 330.
  • the server storage unit 310 includes a member DB 311 that stores member information about a user who has joined as a member, and a digital goods DB 312 that registers at least one digital goods service including digital goods to be provided for each customer.
  • a user wallet DB 313 comprising a user wallet for each user who is a member registered in the member DB 311, a digital goods user-specific usage history DB 314 that stores digital goods usage history information used for each user, and a customer Digital goods that are provided and retrieved, that is, the use history DB 315 for each customer, which stores usage history information for used digital goods, and preferences based on preferences for digital goods acquired by users and the number of times they used digital goods, etc.
  • the digital goods DB 312 includes customer information, types of digital goods provided by customers of customer information, service area information for providing digital goods, the number and provision time of digital goods providing digital goods in the service area of service area information, etc. This will be able to be saved.
  • a plurality of user wallets may be configured for each type of digital goods.
  • a user wallet of an arbitrary user may be configured by type, such as a coin wallet, discount coupon wallet, gift certificate wallet, etc.
  • wallets for each digital product type may also have multiple sub-wallets depending on the sub-type of digital goods.
  • a coin wallet could have multiple sub-wallets, such as an Ethereum coin wallet, a bitcoin coin wallet, etc.
  • the server storage unit 310 may further include an advertisement image DB storing a plurality of advertisement images including keywords for the corresponding advertisement image.
  • the server communication unit 320 is connected to the wired/wireless data communication network 10 by wire to perform data communication with other devices connected to the wired/wireless data communication network 10.
  • the server control unit 330 includes a registration unit 340, a user setting processing unit 350, a service processing unit 360, a block chain registration unit 370, a user wallet accumulation unit 380, a digital goods use processing unit 390, and user experience data. Controls the overall operation of the management server 300 according to the present invention, including the generation unit 410 and the advertisement providing unit 420.
  • the registration unit 340 receives member information about a user through a setting GUI from the mobile terminal 100 at the time of initial operation, stores it in the member DB 311, and registers a member registration unit 341 and digital goods. It includes a service registration unit 342 that receives digital goods service information including customer information of a customer to be provided and digital goods information to be provided and stores it in the digital goods DB 312 to register the service.
  • the user setting processing unit 350 stores user setting information input through the setting GUI after registering the member in the member DB 311 or updates data stored in the member DB 311.
  • the service processing unit 360 includes a digital goods request information collection unit 361, a digital goods search unit 362, a digital goods provision information generator 363, and a digital goods provision information provision unit 364, including at least one It monitors whether digital goods request information is received from the mobile terminal 100, and when digital goods request information is received, digital goods allocated to the service area including the location of the mobile terminal 100 included in the digital goods request information The included digital goods providing information is transmitted to the mobile terminal 100 through the server communication unit 320.
  • the digital goods request information collection unit 361 monitors whether digital goods request information is received from at least one or more mobile terminals 100, and receives and outputs the digital goods request information.
  • the digital goods search unit 362 is a digital goods service having a service area including a location corresponding to the location information of the mobile terminal 100 of the digital goods request information received through the digital goods request information collection unit 361 Is retrieved from the digital goods DB 312 and outputted.
  • the digital goods provision information generation unit 363 generates digital goods provision information including digital goods of the digital goods service searched by the digital goods search unit 362. It is preferable that the digital goods provision information further includes location information indicating the location of the digital goods as well as digital goods for the digital goods.
  • the digital product providing information providing unit 364 transmits the generated digital product providing information to the mobile terminal 100 through the server communication unit 320.
  • the user wallet accumulating unit 380 receives accumulation request information for at least one digital product among digital goods provided from the mobile terminal 100 through the provided digital goods provision information, and stores and manages each user.
  • the user wallet accumulation unit 380 may be configured to store and manage the acquired digital goods or digital goods received from other users in an electronic wallet for each user having an electronic wallet address generated by a public key.
  • the server control unit 330 may further include a block chain registration unit 370.
  • the block chain registration unit 370 generates a block including transaction information according to the user's transaction when the digital goods are accumulated in the user's electronic wallet, and is connected to the wired/wireless data communication network 10. It may be configured to register by applying the public key to nodes of the chain network 20 and to perform proof-of-work for the registered block.
  • the digital goods use processing unit 390 is a user of the user of the mobile terminal 100 when a digital goods payment request to a digital goods usage destination occurs for digital goods stored in the electronic wallet, which is the user wallet, through the mobile terminal 100. It is processed as providing the digital goods from the wallet to the user wallet of the digital goods user.
  • the block chain registration unit 370 may be configured to generate a block including transaction information according to a transaction between the user and the digital goods user and register it in the node of the block chain network 20.
  • the user experience data generation unit 410 is obtained through the digital goods type and digital goods use processing unit 390 that the user obtains a lot according to the digital goods type information included in the accumulation request information received from the mobile terminal 100
  • the user's preferred digital goods are determined based on the type of digital goods that the user uses a lot according to the digital goods type information and the user information stored in the member DB 311, and the user's preferred products based on the determined preferred digital goods , Determines interests such as services, etc., generates user experience data including information of interest on the type of acquired digital goods, types of digital goods used, and the determined goods and services, and stores them in the user experience DB 316 do.
  • the advertisement providing unit 420 selects an advertisement image having a keyword corresponding to the user experience data and user information stored in the user experience DB 316 among advertisement images stored in the advertisement image DB of the server storage unit 310 and It is provided to the user's mobile terminal 100.
  • FIG. 8 is a flowchart showing an advertisement method using location-based augmented reality digital goods according to the present invention.
  • the management server 300 registers a user member to register a user as a member and registers a digital goods service to receive digital goods services from customers (S100).
  • the management server 300 receives user setting information from the mobile terminal 100 through a setting GUI and performs digital goods service use setting (S200).
  • the management server 300 When the digital goods service use setting is completed, the management server 300 provides the digital goods service to the mobile terminal 100 of the accessing user (S300). A detailed method for providing a digital goods service will be described with reference to FIG. 9.
  • the management server 300 After the digital goods provided by the digital goods service are provided to the user, when the user uses the digital goods at the place where the digital goods are used through the mobile terminal 100, the management server 300 performs digital goods use processing for the use of the digital goods. Do (S400).
  • the digital goods use processing may be a remittance of the digital goods to a user wallet corresponding to the digital goods usage according to the type of the corresponding digital goods, or may be the processing of using the digital goods.
  • FIG. 9 is a flowchart showing a method of providing a digital goods service among advertisement methods using location-based augmented reality digital goods according to the present invention.
  • the server control unit 330 of the management server 300 checks whether a digital goods providing event occurs (S311).
  • the digital goods providing event may occur at a predetermined period of time set in advance in an integrated manner, or may occur at a time of providing digital goods service information set for each customer in the digital goods DB 312.
  • the server control unit 330 loads the digital goods service information of a registered customer corresponding to the digital goods provision event (S313), and provides digital goods corresponding to the digital goods service information of the registered customer. Start (S315).
  • the server control unit 330 monitors whether digital goods request information is received from any mobile terminal 100 (S317), and when the digital goods request information is received, it is included in the received digital goods request information. It is checked whether a digital goods service having a service area including the location of the location information is in the digital goods DB 312 (S319).
  • the server control unit 330 If there is no digital goods service having a service area including the location, the server control unit 330 provides null digital goods provision information (information not including digital goods) to the mobile terminal 100 (S321). If there is a corresponding digital goods service, digital goods providing information including at least one digital goods corresponding to the corresponding digital goods service is generated and provided to the mobile terminal 100 (S323).
  • the server control unit 330 After providing the digital goods providing information, the server control unit 330 checks whether the accumulation request information is received (S325).
  • the server control unit 330 stores digital goods corresponding to the digital goods information included in the accumulation request information in the user wallet of the user of the mobile terminal 100 that has transmitted the accumulation request information (S327). ).
  • the accumulation of digital goods may mean saving by remittance of digital goods to the user wallet according to the type of digital goods, or storing digital goods in a user wallet.
  • the server control unit 330 uses the authentication key assigned to the user wallet to store a block containing transaction information on the transaction between the customer and the user for the corresponding digital goods, as a node of the blockchain network 20. It may be configured to be distributed and stored in (S327).
  • GPS module 155 camera unit
  • control unit 170 GUI providing unit
  • map GUI provider 172 AR GUI provider
  • digital goods acquisition processing unit 220 digital goods use processing unit
  • server storage unit 311 member DB
  • server control unit 340 registration unit
  • Blockchain register 380 User wallet accumulation unit
  • 390 digital goods use processing unit 410: user experience data generation unit

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • Theoretical Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Game Theory and Decision Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Human Resources & Organizations (AREA)
  • Data Mining & Analysis (AREA)
  • Radar, Positioning & Navigation (AREA)
  • Remote Sensing (AREA)
  • Tourism & Hospitality (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Computational Linguistics (AREA)
  • Multimedia (AREA)
  • Databases & Information Systems (AREA)
  • General Engineering & Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

La présente invention concerne un système et un procédé de publicité utilisant des produits numériques géolocalisés en réalité augmentée et, plus particulièrement, un système et un procédé de publicité utilisant des produits numériques géolocalisés en réalité augmentée, qui fournissent des produits numériques pouvant avoir un impact publicitaire correspondant à un client au niveau d'un emplacement demandé par le client ; qui permettent à un utilisateur de vérifier les produits numériques par réalité augmentée au moyen d'un terminal mobile et d'obtenir n'importe quel produit numérique en touchant les produits ; et qui enregistrent des informations de transaction en fonction d'une transaction concernant les produits numériques obtenus entre le client et l'utilisateur dans un réseau à chaîne de blocs.
PCT/KR2020/007709 2019-06-17 2020-06-15 Système et procédé de publicité utilisant des produits numériques géolocalisés en réalité augmentée Ceased WO2020256368A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR1020190071298A KR102092503B1 (ko) 2019-06-17 2019-06-17 위치기반의 증강현실 디지털 재화를 이용한 광고 시스템 및 방법
KR10-2019-0071298 2019-06-17

Publications (1)

Publication Number Publication Date
WO2020256368A1 true WO2020256368A1 (fr) 2020-12-24

Family

ID=69998530

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2020/007709 Ceased WO2020256368A1 (fr) 2019-06-17 2020-06-15 Système et procédé de publicité utilisant des produits numériques géolocalisés en réalité augmentée

Country Status (2)

Country Link
KR (1) KR102092503B1 (fr)
WO (1) WO2020256368A1 (fr)

Families Citing this family (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR102092503B1 (ko) * 2019-06-17 2020-03-23 노용호 위치기반의 증강현실 디지털 재화를 이용한 광고 시스템 및 방법
CN112330255B (zh) * 2020-11-20 2023-09-15 重庆电子工程职业学院 仓库管理系统
KR102541376B1 (ko) * 2022-01-24 2023-06-13 주식회사 시온네트웍 사물마커토큰정보를 이용한 오픈소스기반 메타버스 플랫폼 접속방법
KR102720849B1 (ko) * 2022-12-05 2024-10-23 주식회사 이매지니어스 대체 불가능 토큰을 이용한 위치 기반 증강 현실 서비스를 제공하기 위한 방법

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20120020915A (ko) * 2010-08-31 2012-03-08 안정근 이동통신 단말기를 이용한 위치 연동 쿠폰 제공 방법
KR20120085630A (ko) * 2011-01-24 2012-08-01 주식회사 엔드포인트 증강현실을 이용한 광고 서비스 시스템 및 그 방법
JP2016012349A (ja) * 2014-06-05 2016-01-21 トーヨーカネツソリューションズ株式会社 Ａｒ利用広告提供システム及びａｒ利用顧客付加価値情報提供システム
KR20160111193A (ko) * 2015-03-16 2016-09-26 주식회사 에이피랩 사용자 참여에 기반한 모바일 리워드 앱을 이용한 디지털 마케팅 서비스 시스템 및 방법
KR101942684B1 (ko) * 2018-05-08 2019-01-25 김민수 다중 인증을 통한 가상화폐 보관 서비스 제공 시스템
KR102092503B1 (ko) * 2019-06-17 2020-03-23 노용호 위치기반의 증강현실 디지털 재화를 이용한 광고 시스템 및 방법

Family Cites Families (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101759726B1 (ko) 2016-08-19 2017-07-20 박주환 위치정보 기반의 증강현실을 활용한 이벤트 마켓팅 방법

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20120020915A (ko) * 2010-08-31 2012-03-08 안정근 이동통신 단말기를 이용한 위치 연동 쿠폰 제공 방법
KR20120085630A (ko) * 2011-01-24 2012-08-01 주식회사 엔드포인트 증강현실을 이용한 광고 서비스 시스템 및 그 방법
JP2016012349A (ja) * 2014-06-05 2016-01-21 トーヨーカネツソリューションズ株式会社 Ａｒ利用広告提供システム及びａｒ利用顧客付加価値情報提供システム
KR20160111193A (ko) * 2015-03-16 2016-09-26 주식회사 에이피랩 사용자 참여에 기반한 모바일 리워드 앱을 이용한 디지털 마케팅 서비스 시스템 및 방법
KR101942684B1 (ko) * 2018-05-08 2019-01-25 김민수 다중 인증을 통한 가상화폐 보관 서비스 제공 시스템
KR102092503B1 (ko) * 2019-06-17 2020-03-23 노용호 위치기반의 증강현실 디지털 재화를 이용한 광고 시스템 및 방법

Also Published As

Publication number Publication date
KR102092503B1 (ko) 2020-03-23

Similar Documents

Publication Publication Date Title
WO2020256368A1 (fr) Système et procédé de publicité utilisant des produits numériques géolocalisés en réalité augmentée
WO2019088742A1 (fr) Serveur et procédé de fourniture d'informations de livraison
WO2017115946A1 (fr) Mappage de produit automatique
WO2014030979A1 (fr) Procédé et dispositif permettant d'émettre un numéro de réservation par l'intermédiaire d'une communication sans fil de courte portée
WO2011139115A2 (fr) Procédé pour accéder à des informations sur des personnages à l'aide d'une réalité augmentée, serveur et support d'enregistrement lisible par ordinateur
WO2018164532A1 (fr) Système et procédé pour améliorer l'expérience de réalité augmentée (ar) sur un équipement utilisateur (ue) sur la base de contenus dans un dispositif
WO2012115490A2 (fr) Procédé pour acheter et vendre des marchandises, et système de support d'achat prenant en charge ce procédé
WO2019039924A1 (fr) Système et procédé de réception d'un produit en échantillon promotionnel
WO2013176321A1 (fr) Appareil et procédé pour une communication basée sur des données de position, et appareil pour la mise en œuvre d'une communication basée sur des données de position
WO2021096081A1 (fr) Procédé et dispositif de gestion de signalisation numérique
WO2018135729A1 (fr) Procédé de don de contenu et d'achat de contenu donné à l'aide d'un service de réseau social
WO2013035912A1 (fr) Système permettant de fournir un service de coupons en ligne, et procédé et appareil associés
WO2014119950A1 (fr) Procédé permettant de fournir un service pour trouver un objet perdu à l'aide d'un programme d'application de messagerie
WO2023146189A1 (fr) Système de métavers pour gérer l'historique d'un avatar sur la base d'un portefeuille électronique
WO2016208877A1 (fr) Procédé de fourniture de contenu supplémentaire à un terminal, et terminal utilisant ce procédé
WO2018128354A1 (fr) Serveur d'opérateur pour fournir un service de partage d'informations d'activité d'achat d'un terminal d'utilisateur et procédé de partage de ces informations d'activité d'achat
WO2021177745A2 (fr) Procédé de publicité utilisant des informations d'utilisateur et appareil associé
WO2015105276A1 (fr) Dispositif publicitaire et procédé utilisant un service de réseau social et système connexe
WO2024005368A1 (fr) Système et procédé de service de lecture de compteur
WO2015102235A1 (fr) Système et procédé de service de coupons
WO2015080474A1 (fr) Transfert de publicité accompagnant un procédé de location de chargeurs portables
WO2014030842A1 (fr) Système, procédé, dispositif et terminal pour fournir des informations
WO2020054910A1 (fr) Procédé et système de liaison de réseaux de cartes de crédit entre des régions à l'aide d'une application de relais de transaction et d'un service de paiement mobile
WO2022145571A1 (fr) Procédé de fourniture d'informations relatives à la vente et dispositif électronique l'utilisant
WO2025018446A1 (fr) Procédé de fourniture d'informations relatives à des ventes d'articles et dispositif électronique associé

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 20825797

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase

Ref country code: DE

122 Ep: pct application non-entry in european phase

Ref document number: 20825797

Country of ref document: EP

Kind code of ref document: A1