WO2026055120A1 - Techniques de remplacement de contenu supplémentaire intégré dans un contenu multimédia précédemment diffusé en continu en direct - Google Patents

Techniques de remplacement de contenu supplémentaire intégré dans un contenu multimédia précédemment diffusé en continu en direct

Info

Publication number
WO2026055120A1
WO2026055120A1 PCT/US2025/044457 US2025044457W WO2026055120A1 WO 2026055120 A1 WO2026055120 A1 WO 2026055120A1 US 2025044457 W US2025044457 W US 2025044457W WO 2026055120 A1 WO2026055120 A1 WO 2026055120A1
Authority
WO
WIPO (PCT)
Prior art keywords
manifest
content
media
supplemental content
media content
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
PCT/US2025/044457
Other languages
English (en)
Inventor
Mark Watson
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Netflix Inc
Original Assignee
Netflix Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US19/075,573 external-priority patent/US20260067542A1/en
Application filed by Netflix Inc filed Critical Netflix Inc
Publication of WO2026055120A1 publication Critical patent/WO2026055120A1/fr
Pending legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/21Server components or server architectures
    • H04N21/218Source of audio or video content, e.g. local disk arrays
    • H04N21/2187Live feed
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H04N21/23424Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26258Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85Assembly of content; Generation of multimedia applications
    • H04N21/858Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

Dans divers modes de réalisation, un procédé d'édition de contenu supplémentaire intégré dans un contenu multimédia comprend les étapes suivantes : réception, à un premier instant, d'une demande provenant d'une application client pour un premier manifeste associé au contenu multimédia ; détermination selon laquelle le contenu multimédia a été diffusé en continu en temps réel avant le premier instant ; détermination, au moyen d'un serveur de gestion de contenu supplémentaire, d'une ou de plusieurs positions dans le contenu multimédia où un ou plusieurs contenus supplémentaires intégrés doivent être supprimés et/ou remplacés par un ou plusieurs nouveaux contenus supplémentaires ; mise à jour du premier manifeste pour inclure la ou les positions afin de générer un second manifeste ; et transmission, à l'application client, du second manifeste et du contenu multimédia pour lecture.
PCT/US2025/044457 2024-09-05 2025-09-02 Techniques de remplacement de contenu supplémentaire intégré dans un contenu multimédia précédemment diffusé en continu en direct Pending WO2026055120A1 (fr)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US202463691153P 2024-09-05 2024-09-05
US63/691,153 2024-09-05
US19/075,573 2025-03-10
US19/075,573 US20260067542A1 (en) 2024-09-05 2025-03-10 Techniques for replacing embedded supplemental content in previously live streamed media content

Publications (1)

Publication Number Publication Date
WO2026055120A1 true WO2026055120A1 (fr) 2026-03-12

Family

ID=97351531

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2025/044457 Pending WO2026055120A1 (fr) 2024-09-05 2025-09-02 Techniques de remplacement de contenu supplémentaire intégré dans un contenu multimédia précédemment diffusé en continu en direct

Country Status (1)

Country Link
WO (1) WO2026055120A1 (fr)

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20150067722A1 (en) * 2013-09-04 2015-03-05 Arris Enterprises, Inc. Averting Ad Skipping in Adaptive Bit Rate Systems
US20160360297A1 (en) * 2009-10-06 2016-12-08 Microsoft Technology Licensing, Llc Integrating continuous and sparse streaming data

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20160360297A1 (en) * 2009-10-06 2016-12-08 Microsoft Technology Licensing, Llc Integrating continuous and sparse streaming data
US20150067722A1 (en) * 2013-09-04 2015-03-05 Arris Enterprises, Inc. Averting Ad Skipping in Adaptive Bit Rate Systems

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