CN108632905A - Development method, device, terminal and the computer readable storage medium of broadband user - Google Patents

Abstract

The invention provides a broadband user development method, device, terminal and computer-readable storage medium. The method includes: obtaining mobile network registered users and fixed network registered users at the operator; The users of the registered users are identified as the target users; the traffic usage data of the target users are monitored and analyzed; according to the monitoring and analysis results, it is judged whether the target users are potential development users of broadband services. The technical solution provided by the present invention determines the target user according to the mobile network registered user and the fixed network registered user by acquiring the mobile network registered user and the fixed network registered user, and monitors and analyzes the traffic usage data of the target user, thereby Judging whether the target user is a potential development user of the broadband service effectively ensures the accuracy and reliability of the determination of the potential development user, and has strong targeting, low cost, and high efficiency, which effectively improves the signing rate of the broadband service and facilitates the expansion of broadband New users of the business.

Description

Broadband user development method, device, terminal and computer-readable storage medium

technical field

The present invention relates to the field of communication technology, in particular to a method, device, terminal and computer-readable storage medium for developing broadband users.

Background technique

With the gradual implementation of the national "Internet +" strategy, broadband networks are playing an increasingly important role as infrastructure. As an advantageous product in the development of telecom services, it is also the focus of various operators competing for market share.

At present, the operator side does not pay much attention to the data collection work on the broadband side (fixed network), and a large number of valid data fields are missing. At the same time, no effective method system has been formed for the development of broadband users. Nowadays, the method of developing broadband users is still a relatively traditional method, which mainly relies on "wait and rely". When users come to the store to inquire about broadband tariff information, bundled discounts and other information, sales personnel will recommend broadband services. In addition, the telecommunications business hall holds promotional activities from time to time or on holidays, and conducts broadband handling by pulling banners, distributing leaflets, and "draining passers-by" on the roadside near the store.

However, when implementing this technical solution, it was found that the traditional method of developing broadband users not only has high cost, low efficiency, and low signing rate, but also has poor targeting, difficulty in adding broadband users, and increasing number of existing users leaving the network.

Contents of the invention

Embodiments of the present invention provide a broadband user development method, device, terminal, and computer-readable storage medium, which can effectively increase user stickiness, increase the penetration rate of broadband services, and realize revenue increase of broadband services.

The first aspect of the embodiment of the present invention provides a broadband user development method, including:

Obtain mobile network registered users and fixed network registered users from operators;

Determining users who are not fixed network registered users among the mobile network registered users as target users;

Monitor and analyze the traffic usage data of the target user;

Judging whether the target user is a potential development user of the broadband service according to the monitoring and analysis results.

According to the method described above, judging whether the target user is a potential development user of the broadband service according to the monitoring and analysis results includes:

Acquiring the frequency of the target user's traffic usage data and the number of times of accessing the preset base station within the preset idle time period;

If the frequency is greater than or equal to a preset frequency threshold, and the number of times is greater than or equal to a preset frequency threshold, then determining that the target user is the first potential development user of the broadband service; or,

If the frequency is less than a preset frequency threshold, acquiring key time inflection points and location information of the traffic usage data of the target user;

If the critical time inflection point in the preset idle time period is consistent with the positioning information, it is determined that the target user is a second potential development user of the broadband service.

The method as described above, the method further comprising:

Obtaining the broadband Internet access log of the operator and the Internet access log of the fixed network registered user within the preset working time period;

If there is an online record of a different network user in the online log, then determine the different network number of the different network user according to the online record;

monitoring the online behavior of the user of the different network during the preset rest period according to the number of the different network;

If there is no online behavior of the user of the different network in the broadband access log, it is determined that the user of the different network is the third potential development user of the broadband service.

The method as described above, the method further comprising:

Judging whether the mobile network registered user is a user of an operator in another region and has not handled broadband services;

If yes, it is determined that the mobile network registered user is the fourth potential development user of the broadband service.

The method as described above, the method further comprising:

Obtain the geographical location information of the potential development users;

Judging whether the potential development user meets the broadband installation conditions of the operator in the area according to the geographic location information;

If so, a preset business expansion operation is performed on the potential development user.

The second aspect of the embodiment of the present invention provides a broadband user development device, including:

The obtaining module is used to obtain mobile network registered users and fixed network registered users at the operator;

A determination module, configured to determine non-fixed network registered users among the mobile network registered users as target users;

A monitoring module, configured to monitor and analyze the traffic usage data of the target user;

A judging module, configured to judge whether the target user is a potential developing user of the broadband service according to the monitoring and analysis results.

The device as described above, the judging module is used for:

Acquiring the frequency of the target user's traffic usage data and the number of times of accessing the preset base station within the preset idle time period;

If the frequency is greater than or equal to a preset frequency threshold, and the number of times is greater than or equal to a preset frequency threshold, then determining that the target user is the first potential development user of the broadband service; or,

If the frequency is less than a preset frequency threshold, acquiring key time inflection points and location information of the traffic usage data of the target user;

If the critical time inflection point in the preset idle time period is consistent with the positioning information, it is determined that the target user is a second potential development user of the broadband service.

In the above-mentioned device, the acquiring module is further configured to acquire the operator's broadband online log and the fixed-line registered user's online log within a preset working time period;

The device also includes: an analysis module for:

If there is an online record of a different network user in the online log, then determine the different network number of the different network user according to the online record;

monitoring the online behavior of the user of the different network during the preset rest period according to the number of the different network;

If there is no online behavior of the user of the different network in the broadband access log, it is determined that the user of the different network is the third potential development user of the broadband service.

The device as described above, the judging module is also used for:

Judging whether the mobile network registered user is a user of an operator in another region and has not handled broadband services;

If yes, it is determined that the mobile network registered user is the fourth potential development user of the broadband service.

In the above-mentioned device, the acquisition module is further configured to acquire the geographical location information of the potential development user;

The judgment module is also used for:

Judging whether the potential development user meets the broadband installation conditions of the operator in the area according to the geographic location information;

If so, a preset business expansion operation is performed on the potential development user.

The third aspect of the embodiment of the present invention provides a broadband user development terminal, including:

memory;

processor; and

Computer program;

Wherein, the computer program is stored in the memory and is configured to be executed by the processor to implement the broadband user development method described in the first aspect above.

A fourth aspect of the embodiments of the present invention provides a computer-readable storage medium on which a computer program is stored;

The computer program is executed by the processor to implement the broadband user development method described in the first aspect above.

The broadband user development method, device, terminal, and computer-readable storage medium provided by the embodiments of the present invention determine the target based on mobile network registered users and fixed network registered users by acquiring mobile network registered users and fixed network registered users at the operator. Users, and monitor and analyze the traffic usage data of the target users, so as to judge whether the target users are potential development users of broadband services, effectively ensuring the accuracy and reliability of the determination of potential development users, and the development method is more targeted , low cost, high efficiency, effectively improves the signing rate of the broadband service, facilitates the expansion of new users of the broadband service, thus ensures the practicability of the method, and is beneficial to market promotion and application.

Description of drawings

FIG. 1 is a schematic flowchart of a method for developing broadband users provided by an embodiment of the present invention;

Fig. 2 is a schematic flow diagram of judging whether the target user is a potential development user of broadband services according to the monitoring and analysis results provided by the embodiment of the present invention;

FIG. 3 is a schematic flowchart of another broadband user development method provided by an embodiment of the present invention;

FIG. 4 is a schematic flowchart of another broadband user development method provided by an embodiment of the present invention;

FIG. 5 is a schematic flowchart of another broadband user development method provided by an embodiment of the present invention;

Fig. 6 is a characteristic schematic diagram of the traffic usage data of the first potential development user provided by the application embodiment of the present invention;

Fig. 7 is a characteristic schematic diagram of the traffic usage data of the second potential development user provided by the application embodiment of the present invention;

FIG. 8 is a schematic structural diagram of a broadband user development device provided by an embodiment of the present invention;

FIG. 9 is a schematic structural diagram of a development terminal for a broadband user provided by an embodiment of the present invention.

Detailed ways

The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

The terms "comprising" and "having" and any variations thereof in the description and claims of the present invention are intended to cover a non-exclusive inclusion, for example, a process comprising a series of steps or a device of structure need not be limited to the expressly listed Instead, those structures or steps may include other steps or structures not expressly listed or inherent to the process or device.

Figure 1 is a schematic flow diagram of a broadband user development method provided by an embodiment of the present invention; referring to Figure 1, it can be seen that this embodiment provides a broadband user development method, specifically a broadband user development method based on big data method, specifically, the method includes:

S101: Obtain mobile network registered users and fixed network registered users at the operator;

Among them, the mobile network registered user is the user information that the user's mobile terminal registers with the operator. For example, for the Unicom operator, when user A registers a Unicom number with the Unicom operator, the user information stored at the Unicom operator A's information; or, for mobile operators, when user B registers a mobile number with the mobile operator, the information of user B stored at the mobile operator, etc.; fixed network registered users are fixed places such as homes or residences User information stored at the operator's office when networking is deployed. For the mobile network registered users and fixed network registered users mentioned above, they can be obtained stably by querying the operator's database.

S102: Determine users who are not fixed network registered users among mobile network registered users as target users;

After obtaining mobile network registered users and fixed network registered users, screen mobile network registered users and fixed network registered users. Specifically, users who are only mobile network registered users and not fixed network registered users are determined as target users .

S103: Monitor and analyze the traffic usage data of the target user;

Since the target user has inquired the corresponding registration information from the above-mentioned operator, in order to determine whether the target user handles the broadband service of other operators, the traffic usage data of the target user is monitored and analyzed. Traffic usage data over a period of time to improve the accuracy of monitoring and analysis.

S104: Determine whether the target user is a potential development user of the broadband service according to the monitoring and analysis result.

After monitoring and analysis, the monitoring and analysis results can be obtained, and then it can be judged whether the target user is a potential development user of the broadband service based on the monitoring and analysis results. For example: when the traffic usage data of the target user in the idle time period is large, It can be determined that the target user has not handled the corresponding broadband service. At this time, the target user can be determined as a potential development user of the broadband service; or, when the traffic usage data of the target user in the idle time period is small, it can be determined that the target user has To handle broadband services of other operators, at this time, the target users can be excluded from the potential development users; of course, those skilled in the art can also adopt other judgment strategies, as long as the potential development users can be accurately judged, I won't repeat them here.

The broadband user development method provided in this embodiment is to determine the target user according to the mobile network registered user and the fixed network registered user by obtaining the mobile network registered user and the fixed network registered user at the operator, and perform traffic usage data of the target user Monitoring and analysis, thereby judging whether the target user is a potential development user of the broadband service, effectively ensuring the accuracy and reliability of the determination of the potential development user. The signing rate of the broadband service is convenient for expanding new users of the broadband service, thereby ensuring the practicability of the method and being beneficial to market promotion and application.

Fig. 2 is a schematic flow diagram of judging whether a target user is a potential development user of a broadband service based on monitoring and analysis results provided by an embodiment of the present invention; The results determine whether the target user is a potential development user of the broadband service. Potential development users for broadband services may include:

S1041: Obtain the frequency of the target user's traffic usage data and the number of times of accessing the preset base station within the preset idle time period;

Among them, the preset idle time period is preset by the user, and the specific time information can be set by the user according to the specific design requirements or research conditions. For example, the preset idle time period can be set to 18:00-24:00, or , It can also refer to 19:00-24:00, 20:00-24:00 and so on. In general, during the preset idle time period, the target user's Internet access needs will be realized through traffic data. Therefore, the traffic usage data will be used more frequently, which is convenient for accurate judgment of the target user. For traffic data, the target user needs to access the preset base station, and the geographical location of the target user can be preliminarily determined by the number of access to the preset base station, so as to facilitate the grasp of the target user's living habits.

S1042: If the frequency is greater than or equal to the preset frequency threshold and the number of times is greater than or equal to the preset number of times threshold, determine that the target user is the first potential development user of the broadband service; or,

Wherein, the frequency threshold and the number of times threshold are both preset, and those skilled in the art can set them according to specific design requirements, for example, the number of times threshold can be set to 15 times, 20 times or 25 times, etc., and the frequency threshold can be set to 15min/time, 20min/time or 25min/time, etc., when the frequency is greater than or equal to the frequency threshold, and the number of times is greater than or equal to the frequency threshold, it means that the target user is a mobile network registered user of the operator, but the broadband is installed at home. Therefore, it can be determined that the target user is the first potential developing user of the broadband service.

S1043: If the frequency is less than the preset frequency threshold, obtain key time inflection points and location information of the traffic usage data of the target user;

S1044: If the critical time inflection point in the preset idle time period is consistent with the positioning information, determine that the target user is a second potential development user of the broadband service.

If the frequency is less than the frequency threshold, it can be considered that the target user has no traffic usage data. At this time, in order to improve the accuracy and reliability of the target user's judgment, the key time inflection point and location information of the target user's traffic usage data can be obtained. Among them, the key event The inflection point can be the difference between the previous time of traffic usage data and the next time of traffic usage data is greater than the preset traffic difference, then the previous time can be considered as the critical time inflection point, and the target user can be obtained when the key time inflection point If there is a critical time inflection point and the location information is consistent for several consecutive days, it can be considered that the target user is a registered mobile network user of the operator and a registered broadband user of another network. At this time, the target user can be recorded as The second potential development user of broadband service.

Judging whether the target user is a potential development user of the broadband service (the first potential development user or the second potential development user) through the above method effectively ensures the accuracy and reliability of the judgment, and further improves the accuracy of the method.

Fig. 3 is a schematic flow chart of another broadband user development method provided by the embodiment of the present invention; on the basis of the above-mentioned embodiment, continuing to refer to the accompanying drawing 3, it can be known that the method in this embodiment may also include:

S201: Obtain the operator's broadband Internet access log and the Internet access log of the fixed network registered user within the preset working time period;

Among them, the preset working time period is preset by the user, and the specific time information can be set by the user according to the specific design requirements or research conditions. For example, the preset working time period can be set as 8:00-17:00, or , It can also refer to 9:00-18:00, 8:30-17:30 and so on. Since the fixed-line registered user has registered with the operator, when the fixed-line registered user surfs the Internet, the online log can be obtained through the operator's monitoring platform.

S202: If there is a different-network user's online record in the online log, then determine the different-network number of the different-network user according to the online record;

After obtaining the online log, the online log can be analyzed and processed, so that the different network users and the fixed network users in the online log can be judged. Specifically, the different network users and the fixed network users can be distinguished according to the user identification. When there are different network users, the online record of the different network user can be obtained, and the different network number of the different network user can be determined according to the online record.

S203: According to the number of the different network, monitor the online behavior of the user of the different network during the preset rest period;

S204: If there is no online behavior of the user of the different network in the broadband access log, determine that the user of the different network is the third potential development user of the broadband service.

When monitoring online behavior, if it is found that the above-mentioned online behavior does not appear in the operator's broadband online log, it proves that some users are mobile network users from different networks and have not opened the operator's broadband service. At this time, you can This different network user is the third potential development user of the broadband service.

Through the above method, the online behavior of the registered users of the fixed network is analyzed and processed, so as to determine whether there is a third potential development user on the side of the registered user of the fixed network, which effectively ensures the accuracy and reliability of the judgment of potential development users, and further improves the reliability of the method. level of precision.

Fig. 4 is a schematic flow chart of another broadband user development method provided by an embodiment of the present invention; on the basis of the above-mentioned embodiment, referring to the accompanying drawing 4, it can be seen that the method in this embodiment may also include:

S301: Determine whether the registered user of Mobile Network is a user of an operator in another region and has not applied for broadband services;

Among them, operators in other regions refer to operators in other provinces. For example: User A lives in Beijing, and the mobile terminal number he uses is a Unicom number, and the Unicom number is registered with the operator in Liaoning Province. number, then the user is a registered user of China Mobile and is an operator in other regions. Specifically, whether it is an operator in other regions and whether to handle broadband services can be determined by calling the registered user information of China Mobile from the operator. judge.

S302: If yes, determine that the mobile network registered user is the fourth potential development user of the broadband service.

The determination of the fourth potential development user through the above method has a wide range of analysis groups and strong targeting, which effectively ensures the accuracy and reliability of the determination of potential development users, and further improves the accuracy of the method.

Fig. 5 is a schematic flow diagram of another broadband user development method provided by the embodiment of the present invention; on the basis of the above embodiment, continue to refer to the accompanying drawing 5 to know that in order to improve the practicability of the method, the method in this embodiment Can also include:

S401: Obtain geographic location information of potential development users;

After determining the potential development users, the geographic location information of the potential development users can be estimated based on the potential development users' living habits, online records and other information, for example: the takeaway behavior, car-hailing behavior, and access to the potential development users can be obtained. Internet behaviors such as base stations, and estimate the geographical location of potential development users based on the above behaviors.

S402: Determine whether the potential development users meet the broadband installation conditions of the operators in the region according to the geographic location information;

After the geographic location information is obtained, the geographic location information of potential development users can be compared to determine whether the operator has broadband installation conditions in the area. If the conditions are met (with broadband installation conditions), the business expansion operation can be carried out. If not, mark the potential development users, so as to facilitate business expansion operations when the conditions are met later.

S403: If so, perform a preset business expansion operation on potential development users.

After it is determined that the installation conditions are met, the business development operation can be carried out to potential development users, wherein the specific form of business development operation is different according to different types of potential development users, for example, for the first potential development user and the fourth potential development user mentioned above As far as developing users is concerned, business marketing can be carried out in the first way emphasizing online discounts, wherein the first way can include at least one of the following: SMS notification, page advertisement of application program APP, telemarketing, etc.; and for the above-mentioned second For potential development users and third potential development users, business marketing can be carried out in the second way emphasizing counter-marketing activities, wherein the second way can include at least one of the following: SMS notification, page advertisement of application APP, telemarketing Wait. Certainly, those skilled in the art may also use other methods to perform the business expansion operation, as long as the stable operation of the business expansion operation can be ensured.

The business expansion operation for potential development users through the above method is highly targeted, effectively improves the marketing quality and efficiency, reduces marketing costs, further improves the practicability of the method, and is conducive to market promotion and application.

For specific applications, this application embodiment provides a method for developing new broadband users based on telecom big data, by determining the broadband usage data information in the user's home through the traffic usage behavior of the user in a day and the location information of the base station. Discovery and development to solve the problems of high cost, low efficiency and low signing rate for telecom operators in the development of broadband users.

Background investigation: 2.18 million broadband users of Beijing Unicom, 9.6 million 3/4G users of Beijing Unicom

Premise 1: According to premise background investigation and common sense, the number of broadband registered users (fixed network registered users) in a certain area is smaller than mobile network (mobile phone users) registered users.

Premise 2: This solution only knows the user information of telecom operator A, and also develops new users from the perspective of telecom operator A.

Based on the above data, the main steps of the method are as follows:

Step 1: Obtain data, obtain the following two parts of data from telecom operator A. 1. Mobile network registered user information, traffic, voice, online log information, this part of information is recorded as A data. 2. Internet log information of fixed network registered user information (including individuals and enterprises), this part of information is recorded as B data.

Step 2: Screen and select the A data and B data parts in step 1, obtain the user part that is only the mobile network registered user and not the fixed network registered user, and use this user part as the target user.

Step 3: Analyze the traffic usage data of the target users screened in Step 2 from 18:00 to 24:00 every day.

Step 4: When analyzing the traffic usage data, if the analysis result is: 1. During the time period of 18:00--24:00 every day, 1. There is a traffic usage phenomenon, that is, there is traffic consumption every 15 minutes; 2. Access to the same base station more than 20 times per month during this period. If the above two conditions are met, as shown in Figure 6, it can be proved that the user is a registered mobile network user of operator A, but does not have broadband at home, and is a potential broadband service development customer. This part of users is recorded as user group a, namely is the first potential development user mentioned above.

Step 5: During the time period from 18:00 to 24:00 every day, if there is no target user with traffic usage phenomenon, and there is a critical time inflection point for several consecutive days, and the location information is consistent, it is judged that the target user is the mobile network of operator A The registered users are also the registered users of the Internet broadband. This part of the users is recorded as the user group b, which is the above-mentioned second potential development users, as shown in FIG. 7 .

Step 6: Analyze the data of B in step 1. During the time period from 9:00 to 18:00, the Internet access records of different network users are found in the Internet log (for example: mobile users are found in the Unicom broadband Internet log) , at the same time, determine their mobile network number according to the online records, and track their online behavior during the time period of 18:00--24:00, if it is not found in the broadband online log of operator A, it proves that some users They are mobile network users from different networks and do not have the broadband service of operator A. This part of users is recorded as user group c, which is the third potential development user mentioned above.

Step 7: Analyze the data of A in Step 1, and select the mobile network side users whose registered places are not local, but have been active in the local area within 30 days (for example, their traffic usage is in this area), and in the process of their daily online logs, it is found that other If key words such as "renting a house" and "broadband" have been retrieved, it can be proved that they are users of operator A in other provinces and have not handled broadband services. This part of users is recorded as user group d, which is the fourth potential development user mentioned above.

Step 8: Identify the locations of the above target user groups a, b, c, and d. Specifically, they can be identified through their online behaviors of ordering food, calling cars, and daily access to the base station. In order to further improve user trajectory identification The accuracy rate can also obtain the longitude and latitude data of the user's location at a certain moment by obtaining the user's O domain data (mainly collecting the URL field). It should be noted that because the URL field does not contain the longitude and latitude information of the user in real time, in this embodiment, only auxiliary verification may be performed.

Step 9: Compare the home location information of the potential development users obtained above with whether operator A has broadband installation conditions in the area, and if the conditions are met, carry out business development.

Step 10: Carry out marketing for the acquired target user groups a and d (mobile network side users of operator A). Marketing methods include SMS notifications, "advertising" notifications before visiting common APPs, and telephone marketing methods. Recommend targeted integration packages and current discounts for broadband services, emphasizing preferential products/bonuses given upon network access.

Step 11: Carry out marketing for the acquired target user groups b and c (network users of operator A). Marketing methods include SMS notifications, "advertising" notifications before accessing commonly used APPs, and phone calls, etc., focusing on instigated marketing activities for high-value users and broadband users on different networks.

The broadband user development method provided in this embodiment is aimed at mobile network registered users and fixed network registered users respectively, through the provided user basic information, traffic usage, voice, terminal type, Internet surfing behavior and broadband handling data information to identify new users. Increase the tendency of broadband users to access the network, carry out customized marketing, reduce the cost of developing new users, improve efficiency, and further ensure the practicability of the method, which is conducive to market promotion and application.

Figure 8 is a schematic structural diagram of a broadband user development device provided by an embodiment of the present invention; referring to Figure 8, it can be seen that this embodiment provides a broadband user development device, which can execute the above development method, specifically , the device may include:

The obtaining module 1 is used to obtain mobile network registered users and fixed network registered users at the operator;

Determining module 2, for determining the users who are non-fixed network registered users among the mobile network registered users as target users;

The monitoring module 3 is used to monitor and analyze the traffic usage data of the target user;

A judging module 4, configured to judge whether the target user is a potential development user of the broadband service according to the monitoring and analysis results.

This embodiment does not limit the specific shapes and structures of the acquisition module 1, the determination module 2, the monitoring module 3, and the judgment module 4, and those skilled in the art can set them arbitrarily according to their realized functions, and details will not be repeated here; In addition, the specific implementation process and the implementation effect of the operation steps implemented by the acquisition module 1, the determination module 2, the monitoring module 3 and the judgment module 4 in this embodiment are the same as the specific implementation process and implementation effect of steps S101-S104 in the above-mentioned embodiment For details, reference may be made to the above statement, and details are not repeated here.

On the basis of the above-mentioned embodiments, with reference to accompanying drawing 8, it can be known that this embodiment does not limit the specific implementation of judging module 4 to judge whether the target user is a potential development user of broadband service according to the monitoring and analysis results, and those skilled in the art can according to The specific design requirements are set. Preferably, when the judgment module 4 judges whether the target user is a potential development user of the broadband service according to the monitoring and analysis results, the judgment module 4 can be used to perform the following steps:

Obtain the frequency of the target user's traffic usage data and the number of accesses to the preset base station within the preset idle time period; if the frequency is greater than or equal to the preset frequency threshold, and the number of times is greater than or equal to the preset threshold, then the target is determined The user is the first potential development user of the broadband service; or, if the frequency is less than the preset frequency threshold, obtain the key time inflection point and location information of the traffic usage data of the target user; if the key time inflection point and location information in the preset idle time period If the positioning information is consistent, it is determined that the target user is the second potential development user of the broadband service.

On the basis of the above-mentioned embodiments, with reference to accompanying drawing 8, it can be seen that the acquisition module 1 in this embodiment can also be used to perform: acquisition of the operator's broadband Internet access log and fixed network registered user's Internet access log within the preset working time period ;

At this time, the device can also include: an analysis module 5, used for: if there is an online record of a different network user in the online log, then determine the different network number of the different network user according to the online record; The online behavior during the preset rest time period is monitored; if there is no online behavior of the user on the different network in the broadband online log, it is determined that the user on the different network is the third potential development user of the broadband service.

In order to improve the practicability of the device, continue to refer to accompanying drawing 8 as known, the judging module 4 in the present embodiment can also be used for carrying out:

Judging whether the registered mobile network user is an operator in other regions and has not applied for broadband services; if so, determining that the mobile network registered user is the fourth potential development user of the broadband service.

Further, the acquisition module 1 and the judgment module 4 in this embodiment can also be used to perform the following steps:

The obtaining module 1 is also used to obtain the geographic location information of potential development users;

The judging module 4 is also used to: judge whether the potential development user meets the broadband installation conditions of the operator in the area according to the geographic location information; if so, perform a preset business expansion operation to the potential development user.

The broadband user development device provided in this embodiment can be used to execute the methods corresponding to the embodiments in FIG. 2-FIG.

Another aspect of this embodiment provides a development terminal for broadband users, including:

memory;

processor; and

Computer program;

Wherein, the computer program is stored in the memory and is configured to be executed by the processor to implement the above-mentioned method for developing a broadband user.

Specifically, FIG. 9 is a schematic structural diagram of a development terminal for a broadband user provided by an embodiment of the present invention.

As shown in FIG. 9, the development terminal 800 may include one or more of the following components: a processing component 802, a memory 804, a power supply component 806, a multimedia component 808, an audio component 810, an input/output (I/O) interface 812, and a sensor component 814, and a communication component 816.

The processing component 802 generally controls the overall operations of the development terminal 800, such as operations associated with display, phone calls, data communications, camera operations, and recording operations. The processing component 802 may include one or more processors 820 to execute instructions to complete all or part of the steps of the above method. Additionally, processing component 802 may include one or more modules that facilitate interaction between processing component 802 and other components. For example, processing component 802 may include a multimedia module to facilitate interaction between multimedia component 808 and processing component 802 .

The memory 804 is configured to store various types of data to support operations at the development terminal 800 . Examples of such data include instructions for any application or method operating on the development terminal 800, contact data, phonebook data, messages, pictures, videos, etc. The memory 804 can be implemented by any type of volatile or non-volatile storage device or their combination, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable Programmable Read Only Memory (EPROM), Programmable Read Only Memory (PROM), Read Only Memory (ROM), Magnetic Memory, Flash Memory, Magnetic or Optical Disk.

The power supply component 806 provides power to various components of the development terminal 800 . Power components 806 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for development terminal 800 .

The multimedia component 808 includes a screen that provides an output interface between the development terminal 800 and the user. In some embodiments, the screen may include a liquid crystal display (LCD) and a touch panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive input signals from a user. The touch panel includes one or more touch sensors to sense touches, swipes, and gestures on the touch panel. The touch sensor may not only sense a boundary of a touch or a swipe action, but also detect duration and pressure associated with the touch or swipe operation.

The audio component 810 is configured to output and/or input audio signals. For example, the audio component 810 includes a microphone (MIC), which is configured to receive an external audio signal when the development terminal 800 is in an operation mode, such as a call mode, a recording mode and a voice recognition mode. Received audio signals may be further stored in memory 804 or sent via communication component 816 . In some embodiments, the audio component 810 also includes a speaker for outputting audio signals.

The I/O interface 812 provides an interface between the processing component 802 and a peripheral interface module, which may be a keyboard, a click wheel, a button, and the like. These buttons may include, but are not limited to: a home button, volume buttons, start button, and lock button.

Sensor component 814 includes one or more sensors for providing various aspects of status assessment for development terminal 800 . For example, the sensor component 814 can detect the open/closed state of the development terminal 800, the relative positioning of components, such as the display and the keypad of the development terminal 800, and the sensor component 814 can also detect the development terminal 800 or a component of the development terminal 800. Changes in location, presence or absence of user contact with development terminal 800 , development terminal 800 orientation or acceleration/deceleration and temperature changes in development terminal 800 . Sensor assembly 814 may include a proximity sensor configured to detect the presence of nearby objects in the absence of any physical contact. The sensor assembly 814 may also include a camera assembly, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor component 814 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor or a temperature sensor.

The communication component 816 is configured to facilitate wired or wireless communication between the development terminal 800 and other devices. The development terminal 800 can access wireless networks based on communication standards, such as WiFi, 2G or 3G, or a combination thereof. In an exemplary embodiment, the communication component 816 receives broadcast signals or broadcast related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 816 also includes a near field communication (NFC) module to facilitate short-range communication. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, Infrared Data Association (IrDA) technology, Ultra Wide Band (UWB) technology, Bluetooth (BT) technology and other technologies.

In an exemplary embodiment, development terminal 800 may be powered by one or more application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable A programmable gate array (FPGA), controller, microcontroller, microprocessor or other electronic component implementation for performing the methods described above.

Another aspect of the embodiments of the present invention provides a computer-readable storage medium, on which a computer program is stored; the computer program is executed by a processor to implement the above-mentioned broadband user development method.

Finally, it should be noted that those skilled in the art can understand that all or part of the processes in the methods of the above embodiments can be completed by instructing related hardware through computer programs, and the programs can be stored in a computer-readable storage medium , when the program is executed, it may include the procedures of the embodiments of the above-mentioned methods. Wherein, the storage medium may be a magnetic disk, an optical disk, a read-only memory (ROM) or a random access memory (RAM), and the like.

Each functional unit in the embodiment of the present invention may be integrated into one processing module, or each unit may exist separately physically, or two or more units may be integrated into one module. The above-mentioned integrated modules can be implemented in the form of hardware or in the form of software function modules. If the integrated modules are implemented in the form of software function modules and sold or used as independent products, they can also be stored in a computer-readable storage medium. The storage medium mentioned above may be a read-only memory, a magnetic disk or an optical disk, and the like.

The above embodiments are only used to illustrate the technical solutions of the present invention, and are not intended to limit them; although the present invention has been described in detail with reference to the foregoing embodiments, those of ordinary skill in the art should understand that: it can still be applied to the foregoing embodiments The technical solutions described in the examples are modified, or some or all of the technical features are equivalently replaced; and these modifications or replacements do not make the essence of the corresponding technical solutions depart from the scope of the technical solutions of the embodiments of the present invention.

Claims (12)

1. A method for developing broadband users, characterized in that, comprising: Obtain mobile network registered users and fixed network registered users from operators; Determining users who are not fixed network registered users among the mobile network registered users as target users; Monitor and analyze the traffic usage data of the target user; Judging whether the target user is a potential development user of the broadband service according to the monitoring and analysis results. 2. The method according to claim 1, characterized in that, judging whether the target user is a potential development user of broadband services according to the monitoring and analysis results, comprising: Acquiring the frequency of the target user's traffic usage data and the number of times of accessing the preset base station within the preset idle time period; If the frequency is greater than or equal to a preset frequency threshold, and the number of times is greater than or equal to a preset frequency threshold, then determining that the target user is the first potential development user of the broadband service; or, If the frequency is less than a preset frequency threshold, acquiring key time inflection points and location information of the traffic usage data of the target user; If the critical time inflection point in the preset idle time period is consistent with the positioning information, it is determined that the target user is a second potential development user of the broadband service. 3. The method according to claim 1, characterized in that the method further comprises: Obtaining the broadband Internet access log of the operator and the Internet access log of the fixed network registered user within the preset working time period; If there is an online record of a different network user in the online log, then determine the different network number of the different network user according to the online record; monitoring the online behavior of the user of the different network during the preset rest period according to the number of the different network; If there is no online behavior of the user of the different network in the broadband access log, it is determined that the user of the different network is the third potential development user of the broadband service. 4. The method according to claim 1, wherein the method further comprises: Judging whether the mobile network registered user is a user of an operator in another region and has not handled broadband services; If yes, it is determined that the mobile network registered user is the fourth potential development user of the broadband service. 5. according to the method described in any one in claim 1-4, it is characterized in that, described method also comprises: Obtain the geographical location information of the potential development users; Judging whether the potential development user meets the broadband installation conditions of the operator in the area according to the geographic location information; If so, a preset business expansion operation is performed on the potential development user. 6. A development device for broadband users, characterized in that it comprises: The obtaining module is used to obtain mobile network registered users and fixed network registered users at the operator; A determination module, configured to determine non-fixed network registered users among the mobile network registered users as target users; A monitoring module, configured to monitor and analyze the traffic usage data of the target user; A judging module, configured to judge whether the target user is a potential developing user of the broadband service according to the monitoring and analysis results. 7. The device according to claim 6, wherein the judging module is configured to: Acquiring the frequency of the target user's traffic usage data and the number of times of accessing the preset base station within the preset idle time period; If the frequency is greater than or equal to a preset frequency threshold, and the number of times is greater than or equal to a preset frequency threshold, then determining that the target user is the first potential development user of the broadband service; or, If the frequency is less than a preset frequency threshold, acquiring key time inflection points and location information of the traffic usage data of the target user; If the critical time inflection point in the preset idle time period is consistent with the positioning information, it is determined that the target user is a second potential development user of the broadband service. 8. The device of claim 6, wherein: The obtaining module is also used to obtain the broadband Internet access log of the operator and the Internet access log of the fixed network registered user within the preset working time period; The device also includes: an analysis module for: If there is an online record of a different network user in the online log, then determine the different network number of the different network user according to the online record; monitoring the online behavior of the user of the different network during the preset rest period according to the number of the different network; If there is no online behavior of the user of the different network in the broadband access log, it is determined that the user of the different network is the third potential development user of the broadband service. 9. The device according to claim 6, wherein the judging module is also used for: Judging whether the mobile network registered user is a user of an operator in another region and has not handled broadband services; If yes, it is determined that the mobile network registered user is the fourth potential development user of the broadband service. 10. The device according to any one of claims 6-9, characterized in that, The obtaining module is also used to obtain the geographical location information of the potential development users; The judgment module is also used for: Judging whether the potential development user meets the broadband installation conditions of the operator in the area according to the geographic location information; If so, a preset business expansion operation is performed on the potential development user. 11. A development terminal for broadband users, characterized in that it comprises: memory; processor; and Computer program; Wherein, the computer program is stored in the memory and is configured to be executed by the processor to realize the broadband user development method according to any one of claims 1-5. 12. A computer-readable storage medium, characterized in that a computer program is stored thereon; The computer program is executed by a processor to implement a broadband user development method according to any one of claims 1-5.