CN108632905B - Development method, device, terminal and computer-readable storage medium for broadband user - Google Patents

Abstract

The present invention provides a development method, device, terminal and computer-readable storage medium for broadband users. The method includes: acquiring mobile network registered users and fixed network registered users at an operator; The user of the registered user is determined as the target user; the traffic usage data of the target user is monitored and analyzed; according to the monitoring and analysis results, it is determined whether the target user is a potential development user of the broadband service. The technical solution provided by the present invention is to obtain mobile network registered users and fixed network registered users at the operator, determine target users according to the mobile network registered users and fixed network registered users, and monitor and analyze the traffic usage data of the target users, thereby Judging whether the target user is a potential development user of the broadband service effectively ensures the accuracy and reliability of the determination of the potential development user, and has a strong target, low cost and high efficiency, which effectively improves the subscription rate of the broadband service and facilitates the expansion of broadband new users of the business.

Description

Development method, device, terminal and computer-readable storage medium for broadband user

technical field

The present invention relates to the field of communication technologies, and in particular, to a development method, device, terminal and computer-readable storage medium for a broadband user.

Background technique

With the gradual implementation of the national "Internet +" strategy, broadband networks are playing an increasingly important role as infrastructure. As an advantageous product in the development of telecommunication services, it is also the focus of various operators competing for market share.

At present, the operator side does not pay much attention to the data collection work on the broadband side (fixed network), and a large number of valid data fields are missing, and at the same time, there is no effective method system for developing broadband users. Nowadays, the method of developing broadband users is still a more traditional method, which mainly relies on the "waiting and relying" idea. When users go to the store to inquire about broadband tariff information, bundled discounts and other information, the sales staff will recommend broadband services. In addition, telecommunications business halls hold promotional activities from time to time or on holidays, and carry out broadband processing by pulling banners, distributing flyers, and "draining passers-by" on the roadside near the store.

However, when implementing this technical solution, it is found that the traditional method of developing broadband users not only has high cost, low efficiency, and low signing rate, but also has poor targeting, difficulty in adding broadband users, and increasing number of existing users leaving the network.

SUMMARY OF THE INVENTION

Embodiments of the present invention provide a development method, device, terminal and computer-readable storage medium for broadband users, which can effectively increase user stickiness, improve the penetration rate of broadband services, and increase revenue of broadband services.

A first aspect of the embodiments of the present invention provides a development method for a broadband user, including:

Obtain mobile network registered users and fixed network registered users at the operator;

Determining a user who is not a fixed network registered user among the mobile network registered users as a target user;

Monitor and analyze the traffic usage data of the target user;

According to the monitoring and analysis results, it is determined whether the target user is a potential development user of the broadband service.

The method as described above, according to the monitoring and analysis result, determines whether the target user is a potential development user of the broadband service, including:

Acquiring the frequency of the target user traffic usage data and the number of times of accessing the preset base station within a preset idle time period;

If the frequency is greater than or equal to a preset frequency threshold, and the number of times is greater than or equal to a preset number of times threshold, it is determined that the target user is the first potential development user of the broadband service; or,

If the frequency is less than a preset frequency threshold, obtain the critical time inflection point and positioning information of the traffic usage data of the target user;

If the key time inflection point and the positioning information in the preset idle time period are consistent, the target user is determined to be the second potential development user of the broadband service.

The method as described above, further comprising:

Obtain the broadband Internet access log of the operator and the Internet access log of the fixed network registered user within the preset working time period;

If there is an Internet access record of a user on a different network in the Internet access log, determining the different network number of the user on a different network according to the Internet access record;

monitoring, according to the different network number, the online behavior of the different network user within the preset rest time period;

If the Internet access behavior of the different network user does not exist in the broadband Internet access log, it is determined that the different network user is a third potential development user of the broadband service.

The method as described above, further comprising:

Determine whether the mobile network registered user is a user of an operator in other regions and has not handled broadband services;

If so, determine that the mobile network registered user is the fourth potential development user of the broadband service.

The method as described above, further comprising:

Obtain the geographic location information of the potential development user;

According to the geographical location information, determine whether the potential development user meets the broadband installation conditions of the operator in the region;

If so, perform a preset business expansion operation to the potential development user.

A second aspect of the embodiments of the present invention provides an apparatus for developing broadband users, including:

The acquisition module is used to acquire mobile network registered users and fixed network registered users at the operator;

A determination module, for determining a user of a non-fixed network registered user among the mobile network registered users as a target user;

a monitoring module for monitoring and analyzing the traffic usage data of the target user;

The judgment module is used for judging whether the target user is a potential development user of the broadband service according to the monitoring and analysis result.

The above-mentioned device, the judgment module is used for:

Acquiring the frequency of the target user traffic usage data and the number of times of accessing the preset base station within a preset idle time period;

If the frequency is greater than or equal to a preset frequency threshold, and the number of times is greater than or equal to a preset number of times threshold, it is determined that the target user is the first potential development user of the broadband service; or,

If the frequency is less than a preset frequency threshold, obtain the critical time inflection point and positioning information of the traffic usage data of the target user;

If the key time inflection point and the positioning information in the preset idle time period are consistent, the target user is determined to be the second potential development user of the broadband service.

In the above device, the obtaining module is further configured to obtain the broadband Internet access log of the operator and the Internet access log of the fixed network registered user within a preset working time period;

The device also includes: an analysis module for:

If there is an Internet access record of a user on a different network in the Internet access log, determining the different network number of the user on a different network according to the Internet access record;

monitoring, according to the different network number, the online behavior of the different network user within the preset rest time period;

If the Internet access behavior of the different network user does not exist in the broadband Internet access log, it is determined that the different network user is a third potential development user of the broadband service.

The above-mentioned device, the judging module, is also used for:

Determine whether the mobile network registered user is a user of an operator in other regions and has not handled broadband services;

If so, determine that the mobile network registered user is the fourth potential development user of the broadband service.

In the above device, the obtaining module is further configured to obtain geographic location information of the potential development user;

The judging module is also used for:

According to the geographical location information, determine whether the potential development user meets the broadband installation conditions of the operator in the region;

If so, perform a preset business expansion operation to the potential development user.

A third aspect of the embodiments of the present invention provides a development terminal for a broadband user, including:

memory;

processor; and

Computer program;

Wherein, the computer program is stored in the memory and configured to be executed by the processor to implement the method for developing a broadband user according to the first aspect above.

A fourth aspect of the embodiments of the present invention provides a computer-readable storage medium on which a computer program is stored;

The computer program is executed by the processor to implement the method for developing a broadband user according to the first aspect.

The broadband user development method, device, terminal, and computer-readable storage medium provided by the embodiments of the present invention obtain the mobile network registered users and fixed network registered users at the operator, and determine the target according to the mobile network registered users and fixed network registered users. user, and monitor and analyze the traffic usage data of the target user, so as to determine whether the target user is a potential development user of the broadband service, which effectively ensures the accuracy and reliability of the determination of the potential development user, and the development method is highly targeted. , low cost and high efficiency, effectively improve the subscription rate of broadband services, and facilitate the expansion of new users of broadband services, thus ensuring the practicability of the method and facilitating market promotion and application.

Description of drawings

1 is a schematic flowchart of a method for developing a broadband user according to an embodiment of the present invention;

2 is a schematic flowchart of judging whether the target user is a potential development user of a broadband service according to a monitoring analysis result provided by an embodiment of the present invention;

3 is a schematic flowchart of another method for developing a broadband user according to an embodiment of the present invention;

4 is a schematic flowchart of another method for developing a broadband user according to an embodiment of the present invention;

5 is a schematic flowchart of still another method for developing a broadband user according to an embodiment of the present invention;

6 is a schematic diagram of features of traffic usage data of a first potential development user provided by an application embodiment of the present invention;

7 is a schematic diagram of features of traffic usage data of a second potential development user provided by an application embodiment of the present invention;

8 is a schematic structural diagram of an apparatus for developing broadband users according to an embodiment of the present invention;

FIG. 9 is a schematic structural diagram of a terminal for developing a broadband user according to an embodiment of the present invention.

Detailed ways

The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only a part of the embodiments of the present invention, but not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those of ordinary skill in the art without creative efforts shall fall within the protection scope of the present invention.

The terms "comprising" and "having" and any variations thereof in the description and claims of the present invention are intended to cover the non-exclusive inclusion, eg, a process or structure comprising a series of steps, not necessarily limited to those expressly listed Instead, those structures or steps may include other steps or structures not expressly listed or inherent to the processes or apparatus.

1 is a schematic flowchart of a method for developing a broadband user provided by an embodiment of the present invention; with reference to FIG. 1 , it can be seen that this embodiment provides a method for developing a broadband user, specifically a method for developing a broadband user based on big data method, specifically, the method includes:

S101: Obtain mobile network registered users and fixed network registered users at the operator;

Among them, the mobile network registered user is the user information of the user's mobile terminal registered at the operator, for example: for the China Unicom operator, when user A registers the China Unicom number at the China Unicom operator, the user information stored at the China Unicom operator information of A; or, for a mobile operator, when user B registers a mobile number with the mobile operator, the information of user B stored at the mobile operator, etc.; the fixed network registered user is a fixed place such as a home or residence User information stored at the operator's premises when a networked arrangement is made. For the above mobile network registered users and fixed network registered users, it can be obtained stably by querying the operator's database.

S102: Determine a user who is not a fixed network registered user among the mobile network registered users as a target user;

After acquiring the registered users of the mobile network and the registered users of the fixed network, screen the registered users of the mobile network and the registered users of the fixed network. Specifically, the users who are only the registered users of the mobile network and not the registered users of the fixed network are determined as the target users. .

S103: Monitor and analyze the traffic usage data of the target user;

Since the target user has obtained the corresponding registration information from the above-mentioned operators, in order to determine whether the target user handles broadband services of other operators, the traffic usage data of the target user is monitored and analyzed. Traffic usage data over time to improve the accuracy of monitoring analysis.

S104: Determine whether the target user is a potential development user of the broadband service according to the monitoring and analysis result.

After the monitoring and analysis is performed, the monitoring and analysis results can be obtained, and then it can be determined whether the target user is a potential development user of the broadband service according to the monitoring and analysis results. It can be determined that the target user has not applied for the corresponding broadband service. At this time, the target user can be determined as a potential development user of the broadband service; or, when the traffic usage data of the target user in the idle time period is small, it can be determined that the target user has To handle the broadband services of other operators, at this time, the target users can be excluded from the potential development users; of course, those skilled in the art can also adopt other judgment strategies, as long as the potential development users can be accurately determined, It is not repeated here.

In the broadband user development method provided by this embodiment, the mobile network registered users and fixed network registered users of the operator are obtained, the target users are determined according to the mobile network registered users and the fixed network registered users, and the traffic usage data of the target users are analyzed. Monitoring and analysis to determine whether the target user is a potential development user of broadband services, effectively ensuring the accuracy and reliability of the potential development user determination, and the development method has strong goals, low cost, high efficiency, and effectively improves the The subscription rate of the broadband service facilitates the expansion of new users of the broadband service, thereby ensuring the practicability of the method and facilitating market promotion and application.

FIG. 2 is a schematic flowchart of judging whether a target user is a potential development user of a broadband service according to a monitoring analysis result according to an embodiment of the present invention; on the basis of the above embodiment, it can be seen with continued reference to FIG. 2 that in this embodiment, according to monitoring analysis As a result, the specific implementation method for judging whether the target user is a potential development user of the broadband service is not limited, and those skilled in the art can set it according to specific design requirements. Potential users for the development of broadband services can include:

S1041: Acquire the frequency of the target user traffic usage data within the preset idle time period and the number of times of accessing the preset base station;

The preset idle time period is preset by the user, and the specific time information can be set by the user according to specific design requirements or research situations. For example, the preset idle time period can be set to 18:00-24:00, or , can also refer to 19:00-24:00, 20:00-24:00, and so on. Under normal circumstances, during the preset idle time period, the Internet access needs of the target user will be realized through the traffic data. Therefore, the usage frequency of the traffic usage data will be higher, which is convenient for accurate judgment of the target user. For traffic data, the target user needs to access the preset base station, and the geographic location of the target user can be preliminarily determined by the number of accesses to the preset base station, so as to facilitate the grasp of the target user's living habits.

S1042: If the frequency is greater than or equal to a preset frequency threshold, and the number of times is greater than or equal to a preset number of times threshold, determine that the target user is the first potential development user of the broadband service; or,

The frequency threshold and the number of times thresholds are both preset, and those skilled in the art can set them according to specific design requirements. For example, the frequency threshold can be set to 15 times, 20 times, or 25 times, etc., and the frequency threshold can be set to 15min/time, 20min/time or 25min/time, etc. When the frequency is greater than or equal to the frequency threshold, and the number of times is greater than or equal to the number of times threshold, it means that the target user is a registered user of the operator's mobile network, but the home is broadband installed. Therefore, it can be determined that the target user is the first potential development user of the broadband service.

S1043: If the frequency is less than the preset frequency threshold, obtain the key time inflection point and positioning information of the traffic usage data of the target user;

S1044: If the critical time inflection point and the positioning information in the preset idle time period are consistent, determine that the target user is the second potential development user of the broadband service.

If the frequency is less than the frequency threshold, it can be considered that the target user has no traffic usage data. At this time, in order to improve the accuracy and reliability of the target user's judgment, the key time inflection point and positioning information of the target user's traffic usage data can be obtained. Among them, the key events The inflection point can be that the difference between the previous time of the traffic usage data and the next time of the traffic usage data is greater than the preset traffic difference, then the previous time can be considered as the critical time inflection point, and it can be obtained when the target user is at the critical time inflection point. If there are key time inflection points and the positioning information is consistent for many consecutive days, it can be considered that the target user is a mobile network registered user of the operator and a broadband registered user of a different network. At this time, the target user can be recorded as The second potential development user of broadband services.

Judging whether the target user is a potential development user (the first potential development user or the second potential development user) of the broadband service in the above manner effectively ensures the accuracy and reliability of the judgment, and further improves the accuracy of the method.

FIG. 3 is a schematic flowchart of another method for developing a broadband user provided by an embodiment of the present invention; on the basis of the foregoing embodiment, it can be known by continuing to refer to FIG. 3 that the method in this embodiment may further include:

S201: Obtain the broadband Internet access log of the operator and the Internet access log of the fixed network registered user within the preset working time period;

The preset working time period is preset by the user, and the user can set the specific time information according to specific design requirements or research situations. For example, the preset working time period can be set to 8:00-17:00, or , can also refer to 9:00-18:00, 8:30-17:30 and so on. Since the fixed network registered user has registered with the operator, when the fixed network registered user accesses the Internet, the Internet access log can be obtained through the operator monitoring platform.

S202: If there is an Internet access record of the user on the different network in the Internet access log, determine the different network number of the user on the different network according to the Internet access record;

After the Internet access log is obtained, the Internet access log can be analyzed and processed, so that the different network users and the fixed network users in the Internet access log can be determined. Specifically, the different network users and the fixed network users can be distinguished according to the user ID. When there are users on different networks, the surfing records of users on different networks can be obtained, and the different network numbers of users on different networks can be determined according to the surfing records.

S203: Monitor the online behavior of the user of the different network within the preset rest time period according to the number of the different network;

S204: If the Internet access behavior of the user on the different network does not exist in the broadband Internet access log, determine that the user on the different network is the third potential development user of the broadband service.

When monitoring the online behavior, if it is found that the above-mentioned online behavior does not appear in the broadband Internet access log of the operator, it proves that this part of the users are users of different networks and do not have broadband services of the operator. At this time, you can The different network user is the third potential development user of the broadband service.

Through the analysis and processing of the online behavior of the fixed-line registered users in the above-mentioned manner, it is judged whether there is a third potential development user on the fixed-line registered user side, which effectively ensures the accuracy and reliability of the judgment of the potential development user, and further improves the reliability of the method. degree of precision.

FIG. 4 is a schematic flowchart of another method for developing a broadband user provided by an embodiment of the present invention; on the basis of the above-mentioned embodiment, it can be known by continuing to refer to FIG. 4 that the method in this embodiment may further include:

S301: Determine whether the mobile network registered user is a user of an operator in another region and has not handled broadband services;

Among them, operators in other regions refer to operators in other provinces. For example, user A lives in Beijing, and the number of the mobile terminal used by him is the Unicom number, and the Unicom number is registered with the operator in Liaoning Province. number, then the user is a mobile network registered user and an operator in other regions. Specifically, whether it is an operator in other regions and whether to handle broadband services can be obtained by calling the mobile network registered user information at the operator. judge.

S302: If yes, determine that the mobile network registered user is the fourth potential development user of the broadband service.

The fourth potential development user is determined by the above method, the analysis group has a wide range and a strong target, which effectively ensures the accuracy and reliability of the determination of the potential development user, and further improves the accuracy of the method.

FIG. 5 is a schematic flowchart of another method for developing a broadband user provided by an embodiment of the present invention; on the basis of the above embodiment, referring to FIG. 5, it can be seen that in order to improve the practicability of the method, the method Can also include:

S401: Obtain geographic location information of potential development users;

After the potential development users are determined, the location information of the potential development users can be estimated through information such as the potential development users' living habits, Internet records, etc. Internet access behaviors such as base stations, and the geographic location of potential development users is estimated based on the above behaviors.

S402: Determine whether the potential development user meets the broadband installation conditions of the operator in the region according to the geographical location information;

After obtaining the geographic location information, the geographic location information of potential developing users can be used to determine whether the operator has broadband installation conditions in the area for comparison. If not, the potential development users will be marked, so as to facilitate business expansion operations when the later conditions are met.

S403: If it matches, perform a preset business expansion operation to the potential development user.

After it is determined that the installation conditions are met, a business expansion operation can be performed to the potential development users, wherein the specific business expansion operation forms are different according to different types of potential development users. For example, for the first potential development user and the fourth potential development user above For developing users, business marketing can be carried out in a first way that emphasizes network access privileges, wherein the first way can include at least one of the following: SMS notification, page advertisement of application APP, telemarketing, etc.; As far as potential development users and third potential development users are concerned, business marketing can be carried out in a second way that emphasizes counter-invoking marketing activities, wherein the second way can include at least one of the following: SMS notification, page advertisement of application APP, telemarketing Wait. Of course, those skilled in the art can also perform the business expansion operation in other ways, as long as the stable operation of the business expansion operation can be ensured.

The business expansion operation for potential development users through the above method is highly targeted, effectively improves the marketing quality and efficiency, reduces the marketing cost, further improves the practicability of the method, and is beneficial to the promotion and application of the market.

In a specific application, this application embodiment provides a method for developing new broadband users based on telecom big data. The broadband usage data information in the user's home is determined by the user's traffic usage behavior and base station location information in a day for the user. Discover and develop to solve the problems of high cost, low efficiency and low signing rate for telecom operators in developing broadband users.

Background check: 2.18 million broadband households of Beijing Unicom, 9.6 million 3/4G users of Beijing Unicom

Premise 1: According to the premise background investigation and common sense, the number of broadband registered users (fixed network registered users) in a certain area is smaller than that of mobile network (mobile phone users) registered users.

Premise 2: This solution only knows the user information of telecom operator A, and also develops new users from the perspective of telecom operator A.

Based on the above data, the main steps of the method are as follows:

Step 1: Obtain data, obtain the following two parts of data from telecom operator A. 1. Mobile network registered user information, traffic, voice, Internet log information, this part of the information is recorded as A data. 2. Internet log information of fixed-line registered users (including individuals and enterprises), and this part of the information is recorded as B data.

Step 2: Screen and select the A data and B data parts in Step 1, obtain the user part that is only a mobile network registered user and not a fixed network registered user, and use the user part as a target user.

Step 3: Analyze the traffic usage data of the target users screened in Step 2 during the period of 18:00--24:00 every day.

Step 4: When analyzing the traffic usage data, if the analysis result is: 1. Traffic usage occurs during the period of 18:00--24:00 every day, that is, traffic consumption occurs every 15 minutes; 2. Access the same base station more than 20 times during this time period each month. Satisfying the above two conditions, as shown in Figure 6, it can be proved that the user is a registered user of the mobile network of operator A, but there is no broadband installed at home, and is a potential broadband service development customer. This part of the user is recorded as user group a, that is, For the above-mentioned first potential development user.

Step 5: During the period from 18:00 to 24:00 every day, if there is no target user with traffic usage, and there are key time inflection points for several consecutive days, the positioning information is consistent, and it is determined that the target user is the mobile network of operator A. The registered users are also registered users of different network broadband, and this part of the users is recorded as user group b, which is the above-mentioned second potential development user, as shown in FIG. 7 .

Step 6: Analyze the data of B in Step 1. During the time period from 9:00 to 18:00, the Internet access records of users from different networks are found in the Internet log (for example, mobile users are found in the Internet access log of China Unicom Broadband) , at the same time, determine its mobile network number according to the Internet access records, and track its Internet behavior in the time period from 18:00 to 24:00. If it is not found in the broadband Internet access log of operator A, it proves that some users It is a mobile network user from a different network and does not have the broadband service of operator A. This part of the user is recorded as user group c, which is the third potential development user mentioned above.

Step 7: Analyze the data of A in Step 1, and select the mobile network side where the user registered is not local, but has been active locally within 30 days (for example, its traffic usage is in the local area), and in the process of its daily online log, it is found that Searches for key words such as "rental" and "broadband" prove that they are users of operator A in other provinces and have not handled broadband services. These users are recorded as user group d, which is the fourth potential development user mentioned above.

Step 8: Identify the locations of the above target user groups a, b, c, and d. Specifically, it can be identified by the location of ordering takeaway, calling a car, and accessing the base station in their online behaviors. In order to further improve the user trajectory identification The accuracy rate can also be obtained by obtaining the user's O-domain data (mainly collecting the URL field) to obtain the latitude and longitude data of the user's location at a certain time. It should be noted that, because the URL field does not contain the latitude and longitude information of the user in real time, in this embodiment, only auxiliary verification may be performed.

Step 9: Compare the home location information of the potential development user obtained above with whether the operator A has broadband installation conditions in the area, and if the conditions are met, carry out business expansion.

Step 10: Marketing the target user groups a and d obtained above (users on the mobile network side of operator A). Marketing methods include SMS notifications, "advertising" notifications before accessing commonly used APPs, and marketing methods such as telephone calls. Recommend targeted integration packages, as well as the current preferential rates of broadband services, with emphasis on preferential products/bonuses given upon access to the network.

Step 11: Marketing the target user groups b and c (the network users of operator A) obtained above. Marketing methods include SMS notifications, "advertising" notifications before commonly used APP access, and telephone calls, etc., and focus on instigating marketing activities for high-value users of different network broadband users.

The development method for broadband users provided in this embodiment is aimed at mobile network registered users and fixed network registered users respectively, and identifies new users through the provided basic user information, traffic usage, voice, terminal type, Internet access behavior and broadband management data information. Increase the tendency of broadband users to access the network, carry out customized marketing, reduce the cost of developing new users, and improve efficiency, which further ensures the practicability of the method and is conducive to market promotion and application.

FIG. 8 is a schematic structural diagram of an apparatus for developing broadband users according to an embodiment of the present invention; with reference to FIG. 8 , it can be seen that this embodiment provides an apparatus for developing broadband users, and the developing apparatus can execute the above-mentioned developing method. , the apparatus may include:

Obtaining module 1 is used to obtain mobile network registered users and fixed network registered users at the operator;

Determining module 2, for determining the users of non-fixed network registered users among the mobile network registered users as target users;

The monitoring module 3 is used to monitor and analyze the traffic usage data of the target user;

The judging module 4 is used for judging whether the target user is a potential development user of the broadband service according to the monitoring and analysis result.

The specific shapes and structures of the acquisition module 1, the determination module 2, the monitoring module 3, and the judgment module 4 are not limited in this embodiment, and those skilled in the art can arbitrarily set them according to their realized functions, which will not be repeated here; In addition, the specific implementation process and implementation effect of the operation steps implemented by the acquisition module 1, the determination module 2, the monitoring module 3, and the judgment module 4 in this embodiment are the same as the specific implementation process and implementation effects of steps S101-S104 in the foregoing embodiment. , for details, reference may be made to the above statement, which will not be repeated here.

On the basis of the above embodiment, referring to FIG. 8 , this embodiment does not limit the specific implementation manner of the judgment module 4 judging whether the target user is a potential development user of the broadband service according to the monitoring and analysis result, and those skilled in the art can The specific design requirements are set. Preferably, when the judgment module 4 judges whether the target user is a potential development user of the broadband service according to the monitoring and analysis result, the judgment module 4 can be used to perform the following steps:

Obtain the frequency of the target user traffic usage data and the number of times of accessing the preset base station within the preset idle time period; if the frequency is greater than or equal to the preset frequency threshold, and the number of times is greater than or equal to the preset number of times threshold, determine the target The user is the first potential development user of the broadband service; or, if the frequency is less than the preset frequency threshold, the key time inflection point and positioning information of the traffic usage data of the target user are obtained; if the key time inflection point and If the positioning information is consistent, it is determined that the target user is the second potential development user of the broadband service.

On the basis of the above embodiment, referring to FIG. 8 , the obtaining module 1 in this embodiment can also be used to execute: obtaining the broadband Internet access log of the operator and the Internet access log of the fixed network registered user within the preset working time period ;

At this time, the device may further include: an analysis module 5, configured to: if there is an Internet access record of a different network user in the Internet access log, determine the different network number of the different network user according to the Internet access record; Monitoring the surfing behavior during the preset rest time period; if there is no surfing behavior of the user of the different network in the broadband Internet access log, the user of the different network is determined to be the third potential development user of the broadband service.

In order to improve the practicability of the device, it can be seen that with reference to FIG. 8, the judgment module 4 in this embodiment can also be used to execute:

It is judged whether the registered user of the mobile network is a user of an operator in another area and has not handled the broadband service; if so, it is determined that the registered user of the mobile network is the fourth potential development user of the broadband service.

Further, the acquisition module 1 and the judgment module 4 in this embodiment can also be used to perform the following steps:

The acquisition module 1 is also used to acquire the geographic location information of potential development users;

The judging module 4 is further used for: judging whether the potential development user meets the broadband installation conditions of the operator in the region according to the geographical location information; if so, perform a preset service expansion operation to the potential development user.

The apparatus for developing a broadband user provided in this embodiment can be used to execute the methods corresponding to the embodiments in FIG. 2 to FIG. 7 , and the specific execution manner and beneficial effects thereof are similar, which will not be repeated here.

Another aspect of this embodiment provides a development terminal for a broadband user, including:

memory;

processor; and

Computer program;

Wherein, the computer program is stored in the memory, and is configured to be executed by the processor to realize the development method of a broadband user as described above.

Specifically, FIG. 9 is a schematic structural diagram of a terminal for developing a broadband user according to an embodiment of the present invention.

As shown in FIG. 9, development terminal 800 may include one or more of the following components: processing component 802, memory 804, power supply component 806, multimedia component 808, audio component 810, input/output (I/O) interface 812, sensor component 814 , and communication component 816 .

The processing component 802 generally controls the overall operations of the development terminal 800, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing component 802 can include one or more processors 820 to execute instructions to perform all or some of the steps of the methods described above. Additionally, processing component 802 may include one or more modules that facilitate interaction between processing component 802 and other components. For example, processing component 802 may include a multimedia module to facilitate interaction between multimedia component 808 and processing component 802.

The memory 804 is configured to store various types of data to support the operation of the development terminal 800 . Examples of such data include instructions for any application or method operating on the development terminal 800, contact data, phonebook data, messages, pictures, videos, and the like. Memory 804 may be implemented by any type of volatile or nonvolatile storage device or combination thereof, such as static random access memory (SRAM), electrically erasable programmable read only memory (EEPROM), erasable Programmable Read Only Memory (EPROM), Programmable Read Only Memory (PROM), Read Only Memory (ROM), Magnetic Memory, Flash Memory, Magnetic or Optical Disk.

Power supply component 806 provides power to the various components of development terminal 800 . Power supply components 806 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power to development terminal 800 .

The multimedia component 808 includes a screen that provides an output interface between the development terminal 800 and the user. In some embodiments, the screen may include a liquid crystal display (LCD) and a touch panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive input signals from a user. The touch panel includes one or more touch sensors to sense touch, swipe, and gestures on the touch panel. A touch sensor can sense not only the boundaries of a touch or swipe action, but also the duration and pressure associated with the touch or swipe action.

Audio component 810 is configured to output and/or input audio signals. For example, the audio component 810 includes a microphone (MIC) that is configured to receive external audio signals when the development terminal 800 is in operating modes, such as calling mode, recording mode, and voice recognition mode. The received audio signal may be further stored in memory 804 or transmitted via communication component 816 . In some embodiments, audio component 810 also includes a speaker for outputting audio signals.

The I/O interface 812 provides an interface between the processing component 802 and a peripheral interface module, which may be a keyboard, a click wheel, a button, or the like. These buttons may include, but are not limited to: home button, volume buttons, start button, and lock button.

Sensor assembly 814 includes one or more sensors for providing status assessment of various aspects for development terminal 800 . For example, the sensor component 814 can detect the open/closed state of the development terminal 800, the relative positioning of the components, such as the display and the keypad of the development terminal 800, the sensor component 814 can also detect the development terminal 800 or a component of the development terminal 800. The location changes, the presence or absence of user contact with the development terminal 800 , the orientation or acceleration/deceleration of the development terminal 800 and the temperature change of the development terminal 800 . Sensor assembly 814 may include a proximity sensor configured to detect the presence of nearby objects in the absence of any physical contact. The sensor assembly 814 may also include a camera assembly, which may employ, for example, a CMOS or CCD image sensor for use in imaging applications. In some embodiments, the sensor assembly 814 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.

Communication component 816 is configured to facilitate wired or wireless communications between terminal 800 and other devices. The development terminal 800 may access a wireless network based on a communication standard, such as WiFi, 2G or 3G, or a combination thereof. In one exemplary embodiment, the communication component 816 receives broadcast signals or broadcast related information from an external broadcast management system via a broadcast channel. In one exemplary embodiment, the communication component 816 also includes a near field communication (NFC) module to facilitate short-range communication. For example, the NFC module may be implemented based on radio frequency identification (RFID) technology, infrared data association (IrDA) technology, ultra-wideband (UWB) technology, Bluetooth (BT) technology and other technologies.

In an exemplary embodiment, development terminal 800 may be implemented by one or more application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable A programmed gate array (FPGA), controller, microcontroller, microprocessor or other electronic component implementation is used to perform the above method.

Another aspect of the embodiments of the present invention provides a computer-readable storage medium on which a computer program is stored; the computer program is executed by a processor to implement the above-mentioned method for developing a broadband user.

Finally, it should be noted that those of ordinary skill in the art can understand that all or part of the processes in the methods of the above embodiments can be completed by instructing relevant hardware through a computer program, and the program can be stored in a computer-readable storage medium , when the program is executed, it may include the processes of the foregoing method embodiments. The storage medium may be a magnetic disk, an optical disk, a read only memory (ROM) or a random access memory (RAM) or the like.

Each functional unit in this embodiment of the present invention may be integrated into one processing module, or each unit may exist physically alone, or two or more units may be integrated into one module. The above-mentioned integrated modules can be implemented in the form of hardware, and can also be implemented in the form of software function modules. If the integrated modules are implemented in the form of software functional modules and sold or used as independent products, they may also be stored in a computer-readable storage medium. The above-mentioned storage medium may be a read-only memory, a magnetic disk, an optical disk, or the like.

The above embodiments are only used to illustrate the technical solutions of the present invention, but not to limit them; although the present invention has been described in detail with reference to the foregoing embodiments, those of ordinary skill in the art should understand that the foregoing embodiments can still be used for The technical solutions described in the examples are modified, or some or all of the technical features thereof are equivalently replaced; and these modifications or replacements do not make the essence of the corresponding technical solutions depart from the scope of the technical solutions of the embodiments of the present invention.

Claims (10)

1. A method for developing broadband subscribers, comprising:

acquiring a mobile network registered user and a fixed network registered user at an operator;

determining users of non-fixed network registered users in the mobile network registered users as target users;

monitoring and analyzing the traffic usage data of the target user;

judging whether the target user is a potential development user of the broadband service according to the monitoring analysis result;

wherein, judging whether the target user is a potential development user of the broadband service according to the monitoring analysis result specifically includes:

acquiring the frequency of the target user flow use data in a preset idle time period and the times of accessing a preset base station;

if the frequency is greater than or equal to a preset frequency threshold value and the frequency is greater than or equal to a preset frequency threshold value, determining that the target user is a first potential development user of the broadband service; or,

if the frequency is smaller than a preset frequency threshold, acquiring a key time inflection point and positioning information of the flow use data of the target user;

and if the key time inflection point and the positioning information in the preset idle time period are consistent, determining that the target user is a second potential development user of the broadband service.

2. The method of claim 1, further comprising:

acquiring a broadband internet log of the operator and an internet log of the fixed network registered user in a preset working time period;

if the log of the internet surfing has the internet surfing record of the different network user, determining the different network number of the different network user according to the internet surfing record;

monitoring the internet surfing behavior of the different network user in a preset rest time period according to the different network number;

and if the internet surfing behavior of the different network user does not exist in the broadband internet surfing log, determining that the different network user is a third potential development user of the broadband service.

3. The method of claim 1, further comprising:

judging whether the mobile network registered user is an operator in other areas and a user who does not handle broadband services;

and if so, determining that the mobile network registered user is a fourth potential development user of the broadband service.

4. The method according to any one of claims 1-3, further comprising:

acquiring the geographical location information of the potential development user;

judging whether the potential development user accords with the broadband installation condition of an operator in the area according to the geographical position information;

and if so, carrying out preset business expansion operation on the potential development user.

5. An apparatus for developing broadband subscribers, comprising:

the acquisition module is used for acquiring a mobile network registered user and a fixed network registered user at an operator;

the determining module is used for determining a user of a non-fixed network registered user in the mobile network registered users as a target user;

the monitoring module is used for monitoring and analyzing the flow use data of the target user;

the judging module is used for judging whether the target user is a potential development user of the broadband service according to the monitoring and analyzing result;

the judging module is specifically configured to acquire the frequency of the target user traffic usage data and the number of times of accessing to a preset base station in a preset idle time period;

if the frequency is greater than or equal to a preset frequency threshold value and the frequency is greater than or equal to a preset frequency threshold value, determining that the target user is a first potential development user of the broadband service; or,

if the frequency is smaller than a preset frequency threshold, acquiring a key time inflection point and positioning information of the flow use data of the target user;

and if the key time inflection point and the positioning information in the preset idle time period are consistent, determining that the target user is a second potential development user of the broadband service.

6. The apparatus of claim 5,

the acquisition module is further configured to acquire a broadband internet log of the operator and an internet log of the fixed network registered user within a preset working time period;

the device further comprises: an analysis module to:

if the log of the internet surfing has the internet surfing record of the different network user, determining the different network number of the different network user according to the internet surfing record;

monitoring the internet surfing behavior of the different network user in a preset rest time period according to the different network number;

and if the internet surfing behavior of the different network user does not exist in the broadband internet surfing log, determining that the different network user is a third potential development user of the broadband service.

7. The apparatus of claim 5, wherein the determining module is further configured to:

judging whether the mobile network registered user is an operator in other areas and a user who does not handle broadband services;

and if so, determining that the mobile network registered user is a fourth potential development user of the broadband service.

8. The apparatus according to any one of claims 5 to 7,

the acquisition module is further used for acquiring the geographical location information of the potential development user;

the judging module is further configured to:

judging whether the potential development user accords with the broadband installation condition of an operator in the area according to the geographical position information;

and if so, carrying out preset business expansion operation on the potential development user.

9. A developing terminal for broadband subscribers, comprising:

a memory;

a processor; and

a computer program;

wherein the computer program is stored in the memory and configured to be executed by the processor to implement a method of broadband user development as claimed in any one of claims 1 to 4.

10. A computer-readable storage medium, having stored thereon a computer program;

the computer program is executed by a processor to implement a method of broadband user development as claimed in any one of claims 1 to 4.

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