EP0444260A2 - Dispositif pour déterminer les réactions du téléspectateur à un spot publicitaire vidéo - Google Patents

Dispositif pour déterminer les réactions du téléspectateur à un spot publicitaire vidéo Download PDF

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Publication number
EP0444260A2
EP0444260A2 EP90123787A EP90123787A EP0444260A2 EP 0444260 A2 EP0444260 A2 EP 0444260A2 EP 90123787 A EP90123787 A EP 90123787A EP 90123787 A EP90123787 A EP 90123787A EP 0444260 A2 EP0444260 A2 EP 0444260A2
Authority
EP
European Patent Office
Prior art keywords
video
lever
screen
test
swivel lever
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP90123787A
Other languages
German (de)
English (en)
Other versions
EP0444260A3 (en
Inventor
Hans Skutta
Klaus Dellert
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
GfK SE
Original Assignee
GfK SE
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by GfK SE filed Critical GfK SE
Publication of EP0444260A2 publication Critical patent/EP0444260A2/fr
Publication of EP0444260A3 publication Critical patent/EP0444260A3/de
Withdrawn legal-status Critical Current

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Classifications

    • H—ELECTRICITY
    • H01—ELECTRIC ELEMENTS
    • H01H—ELECTRIC SWITCHES; RELAYS; SELECTORS; EMERGENCY PROTECTIVE DEVICES
    • H01H25/00—Switches with compound movement of handle or other operating part
    • H01H25/04—Operating part movable angularly in more than one plane, e.g. joystick
    • G—PHYSICS
    • G05—CONTROLLING; REGULATING
    • G05G—CONTROL DEVICES OR SYSTEMS INSOFAR AS CHARACTERISED BY MECHANICAL FEATURES ONLY
    • G05G9/00—Manually-actuated control mechanisms provided with one single controlling member co-operating with two or more controlled members, e.g. selectively, simultaneously
    • G05G9/02—Manually-actuated control mechanisms provided with one single controlling member co-operating with two or more controlled members, e.g. selectively, simultaneously the controlling member being movable in different independent ways, movement in each individual way actuating one controlled member only
    • G05G9/04—Manually-actuated control mechanisms provided with one single controlling member co-operating with two or more controlled members, e.g. selectively, simultaneously the controlling member being movable in different independent ways, movement in each individual way actuating one controlled member only in which movement in two or more ways can occur simultaneously
    • G05G9/047—Manually-actuated control mechanisms provided with one single controlling member co-operating with two or more controlled members, e.g. selectively, simultaneously the controlling member being movable in different independent ways, movement in each individual way actuating one controlled member only in which movement in two or more ways can occur simultaneously the controlling member being movable by hand about orthogonal axes, e.g. joysticks
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/29—Arrangements for monitoring broadcast services or broadcast-related services
    • H04H60/33—Arrangements for monitoring the users' behaviour or opinions
    • G—PHYSICS
    • G05—CONTROLLING; REGULATING
    • G05G—CONTROL DEVICES OR SYSTEMS INSOFAR AS CHARACTERISED BY MECHANICAL FEATURES ONLY
    • G05G9/00—Manually-actuated control mechanisms provided with one single controlling member co-operating with two or more controlled members, e.g. selectively, simultaneously
    • G05G9/02—Manually-actuated control mechanisms provided with one single controlling member co-operating with two or more controlled members, e.g. selectively, simultaneously the controlling member being movable in different independent ways, movement in each individual way actuating one controlled member only
    • G05G9/04—Manually-actuated control mechanisms provided with one single controlling member co-operating with two or more controlled members, e.g. selectively, simultaneously the controlling member being movable in different independent ways, movement in each individual way actuating one controlled member only in which movement in two or more ways can occur simultaneously
    • G05G9/047—Manually-actuated control mechanisms provided with one single controlling member co-operating with two or more controlled members, e.g. selectively, simultaneously the controlling member being movable in different independent ways, movement in each individual way actuating one controlled member only in which movement in two or more ways can occur simultaneously the controlling member being movable by hand about orthogonal axes, e.g. joysticks
    • G05G2009/04703—Mounting of controlling member
    • G05G2009/04714—Mounting of controlling member with orthogonal axes
    • G05G2009/04718—Mounting of controlling member with orthogonal axes with cardan or gimbal type joint
    • G—PHYSICS
    • G05—CONTROLLING; REGULATING
    • G05G—CONTROL DEVICES OR SYSTEMS INSOFAR AS CHARACTERISED BY MECHANICAL FEATURES ONLY
    • G05G9/00—Manually-actuated control mechanisms provided with one single controlling member co-operating with two or more controlled members, e.g. selectively, simultaneously
    • G05G9/02—Manually-actuated control mechanisms provided with one single controlling member co-operating with two or more controlled members, e.g. selectively, simultaneously the controlling member being movable in different independent ways, movement in each individual way actuating one controlled member only
    • G05G9/04—Manually-actuated control mechanisms provided with one single controlling member co-operating with two or more controlled members, e.g. selectively, simultaneously the controlling member being movable in different independent ways, movement in each individual way actuating one controlled member only in which movement in two or more ways can occur simultaneously
    • G05G9/047—Manually-actuated control mechanisms provided with one single controlling member co-operating with two or more controlled members, e.g. selectively, simultaneously the controlling member being movable in different independent ways, movement in each individual way actuating one controlled member only in which movement in two or more ways can occur simultaneously the controlling member being movable by hand about orthogonal axes, e.g. joysticks
    • G05G2009/0474—Manually-actuated control mechanisms provided with one single controlling member co-operating with two or more controlled members, e.g. selectively, simultaneously the controlling member being movable in different independent ways, movement in each individual way actuating one controlled member only in which movement in two or more ways can occur simultaneously the controlling member being movable by hand about orthogonal axes, e.g. joysticks characterised by means converting mechanical movement into electric signals
    • G05G2009/04748—Position sensor for rotary movement, e.g. potentiometer

Definitions

  • the invention relates to a device for determining the viewer's reaction to one or more video and sound sequences, in particular commercials, stored on a video tape and played back via a playback device, comprising at least one screen for playing back the video spot and a device for generating a judgment signal by the viewer during the observation of the video sequences and at least one device for storing the evaluation signal generated in this way in time coordination with the played video sequences and a controlling data processing and storage device.
  • a single video recorder for playing the video spots to be assessed and a single PC for processing and controlling the test sequence are provided for a plurality of viewers present at the same time.
  • the video sequences are observed simultaneously on one or more screens by the test subjects.
  • each test person has a slider or keypad, which is arranged in front of the test person and with the help of which a spontaneous assessment signal can be generated in accordance with a testimony of the test person.
  • the slowest test subject from the group determines the speed of the procedure, so that the faster test subjects are conditioned and the test is influenced by self-reflections for which these test subjects gain time.
  • the ergonomics of the device for generating a judgment signal of conventional devices is also problematic because the slides or buttons previously used do not meet the ergonomic requirements and prove to be disadvantageous from a psycho-physiological point of view.
  • the one-dimensional design of such sliders also makes the overlaid utterance on different assessment criteria or assessment value pairs (such as loud / quiet - light / dark) impossible with one-hand operation.
  • a separate text output is also provided in the area of the slide, which makes it necessary or at least tempts the test person to remove eye contact from the actual film event in order to look for possible information on the text output, but above all also about the Check the position of the slide or the position of the buttons.
  • a device of the type in question is e.g. B. also known from DE-PS 37 38 336.
  • This device also has the disadvantage that only one screen is available for all test subjects, so that the concentration of the individual test subjects is not optimal and there is a risk of results being falsified by the test subjects interacting with one another.
  • a little differentiating, very rough input keyboard does not allow a continuous, differentiated recording of the expression of the mind and requires a relatively large amount of attention during operation, so that there is a risk of distracting the test person from the actual film event.
  • the socio-demography of the group of test subjects can only be determined with this device by means of a separate survey and cannot be recorded in the course of the test by means of an interactive survey.
  • the object of the invention is to improve the known systems in such a way that the communication possibilities between the device and the test person are technically improved, that a very individual recording of the reaction of individuals Test persons is made possible, and that the improved overall concept also optimizes the market research value of the test results that can be achieved with such a device.
  • each individual test subject is assigned an individually playable video recorder with a screen, and that the device for generating a judgment signal is formed by a fine-level or continuously variable signal lever.
  • the swivel lever provided according to the invention as an input device has considerable ergonomic advantages, in particular it can be operated easily and relaxed with one hand and does not require any visual observation when entering.
  • the lever can be pivoted in two planes in the manner of a joy stick and correspondingly generates two types of signals that can be superimposed on one another.
  • the movements can be dampened variably, so that unwanted entries are largely avoided by tactile feedback. So it can with such Input device a much broader range of expressions of feeling can be recorded than with only one-dimensionally working input device which records positive and negative evaluations.
  • the test person can simultaneously assess the brightness of the image and the volume of the sound, which, in the case of a video spot, add up to an overall impression that the test person feels positive or negative overall. A significantly differentiated recording of an end judgment is therefore possible.
  • the lever has an activatable variable return device in the zero position. This is e.g. B. in tests essential, which require a temporally dominant expression of will, d. H. the test person must constantly express himself voluntarily by exerting pressure, otherwise the lever will automatically return to the zero position.
  • the reset device can either by a pot spring or z. B. are formed by pulling in two opposite directions tension springs. A defined zero point or a return to the zero position is hereby achieved.
  • the lever is advantageously provided with a mechanical, tactile recognizable zero mark. It can be provided that a separate zero point marking is activated for the X and Y directions. This enables the test subject to make no eye contact to interrupt the video spot to be tested, to recognize the position of the lever and, in particular, to realize it when the evaluation signal changes its direction.
  • one of the movement planes of the lever can be mechanically blocked if only a single assessment criterion is queried for a particular test.
  • This can expediently be implemented in such a way that mechanical blocking by inserting a U-shaped link is provided in such a way that the longitudinal recess of the U-shaped link defines the permitted direction of movement.
  • a foot pedal is provided as an input device.
  • the test person can in a simple manner, for. B. Enter the exceeding of certain previously queried, individually perceived limits at a certain time.
  • a circuit arrangement is advantageously provided for showing the X and / or Y position of the lever on the horizontal and / or vertical image edge of the screen.
  • a light pen for reading information via a selection panel displayed on the screen enables a particularly simple and convenient interaction of the test person with the test device and also enables the acquisition of sociodemographic data directly in connection with the test process.
  • a synchronization circuit arrangement for the synchronization of the video recorder is advantageously provided in accordance with the data processing and storage device.
  • Such synchronization circuit arrangements are e.g. B. in the form of so-called genlock cards, market ready and mature available. In this way, the chronological sequence and the temporal coding and control of the video recorder or the composite video signal of the video recorder is achieved with the data processing device.
  • a circuit arrangement for superimposing texts and / or graphic images on the screen is also advantageously provided.
  • conventionally provided separate text output devices are avoided, so that the related structural outlay is reduced, but above all, the test subject's concentration on the screen is also fully retained.
  • a switch-off device is used to achieve a particularly good image quality for such insertions for the interlaced scan circuitry for the VCR video signal of the data processing and storage device.
  • a time code reading device for detecting absolute and relative time code signals (SMPTE / EBU and CTL signals), so that if the absolute time coding fails, the relative position can still be detected.
  • the configuration according to the invention enables stereo sound to be used and the resulting specific impressions to be recorded accordingly.
  • the device according to the invention comprises a central data processing and storage device 1 and a plurality of workstations 2, 3, 4 for each test person each comprising an individual video recorder 5, 6, 7 and an individual screen connected to this 8, 9, 10. If three workplaces 2 to 4 are shown in the exemplary embodiment, this is only for illustration. In fact, in practice, a larger number of workplaces will be provided in a test room.
  • a swiveling lever 11, 12, 13 is also assigned to each work station 2 to 4, with the aid of which the respective test person can react or influence the events shown on the screens 8 to 10 as described in detail above.
  • the different pivot levers 11 to 13 are each constructed identically. Accordingly, only one of these pivot levers will be used together with it connected input devices described in more detail.
  • Such a swivel lever arrangement comprises a housing 14 with a base plate 15 and hard rubber feet 18 which can be adjusted in height on the base plate 15 by means of screws 16 and fixed by means of screws 17.
  • a plastic sleeve 19 is provided for covering, the upper tapered end 20 of which surrounds an upper lever section 21, at the upper end of which an actuating knob 22 is attached in an ergonomically shaped manner.
  • four force transmission arms 24 are arranged at an angle of 90 ° to one another, at the lower, bent end 25 of which a ball joint head 26 is fixed by means of a threaded section 27 and screws 28.
  • Ball joint sockets 29 with fastening projections 30 are placed over the ball joint balls 26.
  • Two power transmission rods 31 are attached to the attachment lugs 30, and a ball joint socket 32 is connected to the lower end of each. A total of two such power transmission rods 31 are provided.
  • gas dampers 33 are articulated via ball sockets at the ends. These gas dampers 33 are only indicated schematically in the drawing. They are used over the lever section 21 transmitted pivoting movement, which is transmitted from the power transmission rods 31, to dampen according to a defined damping characteristic, so as to convey a feeling of resistance to the operator and to enable him to perform it in a metered manner.
  • a cross-ball joint 35 of a conventional type is attached via grub screws 34, which comprises two sections 38, 39 which can be pivoted relative to one another about pivot axes 36, 37.
  • the section 39 is connected to a second shaft section 41 via grub screws 40.
  • a plastic stop disk 42 is fastened in a height-adjustable manner via a threaded section 43 of the second shaft section 41 and a lock nut 44. Depending on the height setting of the stop disk 42, this limits the pivoting movement of the arms 24, in that the lower end 25 thereof strikes the disk 42 when the first shaft section 21 is pivoted.
  • Each input device 45 comprises a base plate 46 which is connected to the base plate 15 of the housing 14 by means of screws (cf. FIG. 2).
  • Two support plates 47, 48 which are parallel to one another and perpendicular to the base plate 46, are welded to the base plate 46 at a distance from one another, an L-shaped holding part 49 being welded to the top of the support plate 48.
  • a rotation potentiometer 51 is attached to the shorter leg 50 of the holding part 49. This is connected via a shim arrangement 52 to a pivot pin 53, the pivot bearing bores 54 of the carrier plate 48 and pivot bearing bores 55 of the carrier plate 47 are pivotally mounted.
  • a driver part 58 is connected to the pivot pin 53 in a rotationally fixed manner via a threaded bore 56 with a corresponding grub screw 57 (see FIGS. 6 and 7).
  • a disk 64 is connected to the two arms 60, 61 in their intersection area and has a groove 65 in its apex area (cf. FIG. 6), which interacts with a trackball 66, which is arranged in a carrier 67.
  • the carrier 67 passes through the horizontal leg 68 of the L-shaped holding part 49 and can be adjusted in height by means of a locking nut 69, an external thread 70 and a screwdriver actuation slot 71. In this way it is possible to realize tactile zero point detection with adjustable contact intensity.
  • Two spring holding arms 74, 75 are also pivotably mounted about the pivot axis, which is defined by the pivot bearing pin 53, and are limited in their pivoting path by a stop pin 76 arranged in the middle thereof, which is located in the holding parts 47, 48 is fixed (see FIGS. 4 and 5).
  • Each spring holding arm 74, 75 has a plurality of holding recesses 77 for the ends 78 of a helical spring 79, which presses the spring holding arms 74, 75 each time one of the spring holding arms 74, 75 is deflected via the driving pin 62 in the direction of the stop pin 76 and thus defines a defined one Restoring force based on both directions of deflection ensures the zero position and a defined return of the swivel arm section 21 to the zero position.
  • the pivoting movement in the respective other plane can be blocked by inserting a locking pin 80, which is only indicated in FIG. 2, with an outer actuating button into a bore of a driving arm 61, so that a pivoting movement is prevented.

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  • Engineering & Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Automation & Control Theory (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Social Psychology (AREA)
  • Signal Processing (AREA)
  • Measurement Of The Respiration, Hearing Ability, Form, And Blood Characteristics Of Living Organisms (AREA)
EP19900123787 1990-02-28 1990-12-11 Device for determining the television viewer's reactions on a video advertising spot Withdrawn EP0444260A3 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
DE19904006244 DE4006244A1 (de) 1990-02-28 1990-02-28 Vorrichtung zur ermittlung der zuschauerreaktionen auf einen videospot
DE4006244 1990-02-28

Publications (2)

Publication Number Publication Date
EP0444260A2 true EP0444260A2 (fr) 1991-09-04
EP0444260A3 EP0444260A3 (en) 1992-06-10

Family

ID=6401113

Family Applications (1)

Application Number Title Priority Date Filing Date
EP19900123787 Withdrawn EP0444260A3 (en) 1990-02-28 1990-12-11 Device for determining the television viewer's reactions on a video advertising spot

Country Status (2)

Country Link
EP (1) EP0444260A3 (fr)
DE (1) DE4006244A1 (fr)

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1994013105A1 (fr) * 1992-11-25 1994-06-09 Interfilm Technologies, Inc. Systeme d'amusement interactif
GB2286280B (en) * 1994-02-08 1998-08-26 Kirk Smith Michael David An apparatus to measure judgments
EP1486848A1 (fr) * 2003-06-14 2004-12-15 Cnh U.K. Limited Levier de commande
WO2009077773A1 (fr) * 2007-12-19 2009-06-25 Bae Systems Plc Améliorations apportées à ou liées à un manche à balai
GB2461937B (en) * 2007-11-16 2013-03-27 Michael David Kirk-Smith A method of measuring judgements

Families Citing this family (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE9216539U1 (de) * 1992-12-04 1993-02-25 Nitzsche, Wolfgang, 07552 Gera Anordnung von Elementen zur Sichtbarmachung von Daten, insbesondere von Werbedaten mit Rückkopplung
DE4401571C2 (de) * 1993-01-20 1995-05-04 Sieghard Dr Gall Verfahren für die Beurteilung von Ton und/oder Bildfolge
DE19722740C1 (de) * 1997-05-30 1999-05-06 Tramitz Christiane Dr Vorrichtung und Verfahren zur Messung von affektiven Reaktionen einer Testperson
DE102006013360A1 (de) * 2006-03-16 2007-09-20 FORSA Gesellschaft für Sozialforschung und statistische Analysen mbH System und Verfahren zur Erfassung von Messwerten bei Probanden

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CH364092A (de) * 1958-11-05 1962-08-31 Bbc Brown Boveri & Cie Vorrichtung zur gemeinsamen Betätigung zweier Steuerwellen mittels nur einem Steuerhebel
GB1284685A (en) * 1969-12-18 1972-08-09 Square D Co Multi-position electric switch assembly
CA1013855A (en) * 1972-07-18 1977-07-12 Singer Company (The) Display panel for displaying control positions and forces to an instructor in a flight simulator
DE2928544A1 (de) * 1979-07-14 1981-02-12 Itt Ind Gmbh Deutsche Verwendung von fernsehgeraeten
DE3102300A1 (de) * 1981-01-24 1982-11-04 Gorenje Körting Electronic GmbH & Co, 8217 Grassau Programmablauf-steuerung in einer mehrprogramm-sprachlehranlage
SE8104509L (sv) * 1981-07-23 1983-01-24 Aokerstroems Bjoerbo Ab Anordning vid en manuell, till ett ursprungslege automatiskt atergaende manoverspak
US4490710A (en) * 1982-11-05 1984-12-25 Kraft Systems, Inc. Control stick assembly
IT1179251B (it) * 1984-01-10 1987-09-16 Eridano Falaschi Gioco elettronico con visore, in particolare per la simulazione del gioco del calcio
JP2658030B2 (ja) * 1987-01-30 1997-09-30 ソニー株式会社 情報伝送装置
DE8711830U1 (de) * 1987-09-01 1987-12-10 Gref, Burkhard, 5411 Simmern Gerät zum Mischen von Video- und Bildsignalen

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1994013105A1 (fr) * 1992-11-25 1994-06-09 Interfilm Technologies, Inc. Systeme d'amusement interactif
US5465384A (en) * 1992-11-25 1995-11-07 Actifilm, Inc. Automatic polling and display interactive entertainment system
GB2286280B (en) * 1994-02-08 1998-08-26 Kirk Smith Michael David An apparatus to measure judgments
EP1486848A1 (fr) * 2003-06-14 2004-12-15 Cnh U.K. Limited Levier de commande
GB2461937B (en) * 2007-11-16 2013-03-27 Michael David Kirk-Smith A method of measuring judgements
WO2009077773A1 (fr) * 2007-12-19 2009-06-25 Bae Systems Plc Améliorations apportées à ou liées à un manche à balai

Also Published As

Publication number Publication date
EP0444260A3 (en) 1992-06-10
DE4006244A1 (de) 1991-08-29

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