EP0774224A2 - Schaustand für Parfümerieprodukte - Google Patents

Schaustand für Parfümerieprodukte Download PDF

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Publication number
EP0774224A2
EP0774224A2 EP96118108A EP96118108A EP0774224A2 EP 0774224 A2 EP0774224 A2 EP 0774224A2 EP 96118108 A EP96118108 A EP 96118108A EP 96118108 A EP96118108 A EP 96118108A EP 0774224 A2 EP0774224 A2 EP 0774224A2
Authority
EP
European Patent Office
Prior art keywords
bottle
demonstration
display
bottles
perfumery
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP96118108A
Other languages
English (en)
French (fr)
Other versions
EP0774224A3 (de
Inventor
Giannino Bonato
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Felas SpA
Original Assignee
Felas SpA
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Felas SpA filed Critical Felas SpA
Publication of EP0774224A2 publication Critical patent/EP0774224A2/de
Publication of EP0774224A3 publication Critical patent/EP0774224A3/de
Withdrawn legal-status Critical Current

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Classifications

    • A—HUMAN NECESSITIES
    • A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47F—SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
    • A47F5/00—Show stands, hangers, or shelves characterised by their constructional features
    • A47F5/08—Show stands, hangers, or shelves characterised by their constructional features secured to the wall, ceiling, or the like; Wall-bracket display devices
    • A47F5/0807—Display panels, grids or rods used for suspending merchandise or cards supporting articles; Movable brackets therefor
    • A47F5/0815—Panel constructions with apertures for article supports, e.g. hooks
    • A—HUMAN NECESSITIES
    • A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47F—SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
    • A47F7/00—Show stands, hangers, or shelves, adapted for particular articles or materials
    • A47F7/28—Show stands, hangers, or shelves, adapted for particular articles or materials for containers, e.g. flasks, bottles, tins, milk packs
    • A47F7/286—Show stands having sampling means, e.g. colour, taste, perfume

Definitions

  • the present invention relates to a display for perfumery products, established according to the preamble of claim 1.
  • the arrangement of perfumes for sale is generally carried out by placing the packaged products on display stands that are easily visible to the purchaser.
  • the bottles are enclosed in envelopes made of transparent material and produced, for example, by the bubble system of the so-called "blister" type. which provides a container constituted by an opaque and rigid surface against which the product is fixed, which is in turn covered with a rigid but transparent surface, so as to make the product itself visible.
  • the bubble product thus obtained is then suspended from the supports of the display.
  • this distribution system has the disadvantage of making it impossible for the potential purchaser to become aware of the olfactory characteristics of the product he intends to buy.
  • the aim of the present invention is to produce a display for bubble perfumery which allows the potential buyer to "try”, that is to say to breathe the fragrance of the perfume contained in the packaging which he intends to buy. , an operation which must be able to be carried out in a simple and rapid manner.
  • the subject of the invention is the display unit which is defined in claims 1 to 5.
  • the invention essentially consists in placing, near the supports which support the bubble packs, bottles provided with a measuring cap and containing the same type of perfume as that which is present inside the packs exposed to the sale.
  • the client who wishes to know the fragrance of a perfume put up for sale on the display only has to act on the dosing cap of the bottle corresponding to the type of perfume and to spray a dose.
  • the display is generally made up of a vertical metallic structure provided with horizontal projecting rods which act as supports for the exhibited products and, on each rod, the packaging of the same brand is put on, thus constituting a horizontal row of the same products.
  • the demonstration and test dosing bottle is advantageously placed in a proximal position, as well as preferably at the front of the row of corresponding packages, so that the potential customer can associate the bottle in question without error. row in question.
  • the bottles which are of small dimensions, are fixed stably to the proper structure of the display or, on frames which can be juxtaposed and possibly anchored to the structure, and said bottles cannot be removed from their support only by service personnel, to replace them when they are empty.
  • the display unit 1 comprises a vertical wall 2 on which is placed a series of horizontal rows 3 of packages 4, inside each of which is housed a perfume package 5.
  • the packaging 4 is of the bubble type ("blister"), that is to say, it is produced by a rigid support 6, generally opaque, and a transparent wall 7, which envelops the packaging 5 exposed.
  • blister bubble type
  • Each horizontal row 3 is supported by rods 8, integral with the wall 2 of the display unit 1.
  • a bottle 9 is placed, provided with a spray-metering cap 10, and made integral with the wall 2 by means of a support 11.
  • the bottle 9 contains the same type of perfumed essence as that which is contained in the bottle 12, which is contained in the perfume packaging 5 sold.
  • a label 13 is provided which is advantageously placed outside the bottle 9 or secured to the support 11, and which indicates, in addition to the price, other characteristics of the perfume contained in the conditioned bottle 12.
  • the potential purchaser in addition to seeing the packaging externally, also has the possibility of immediately “trying” the fragrance of the perfume he intends to buy, by acting on the metering spray cap 10, and to decide whether '' he buys it or not, with all the advantages of the self-service sales system.

Landscapes

  • Packages (AREA)
  • Fats And Perfumes (AREA)
  • Details Of Rigid Or Semi-Rigid Containers (AREA)
EP96118108A 1995-11-20 1996-11-12 Schaustand für Parfümerieprodukte Withdrawn EP0774224A3 (de)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
IT95VI000184A IT1280616B1 (it) 1995-11-20 1995-11-20 Espositore per prodotti di profumeria
ITVI950184 1995-11-20

Publications (2)

Publication Number Publication Date
EP0774224A2 true EP0774224A2 (de) 1997-05-21
EP0774224A3 EP0774224A3 (de) 2000-03-15

Family

ID=11425894

Family Applications (1)

Application Number Title Priority Date Filing Date
EP96118108A Withdrawn EP0774224A3 (de) 1995-11-20 1996-11-12 Schaustand für Parfümerieprodukte

Country Status (2)

Country Link
EP (1) EP0774224A3 (de)
IT (1) IT1280616B1 (de)

Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2768906A1 (fr) * 1997-09-29 1999-04-02 Lundi Mardi Mercredi Dispositif de presentation d'une senteur
FR2770384A1 (fr) * 1997-10-30 1999-05-07 Mrv Sarl Meuble presentoir d'objets individualises sous emballages scelles en vente en libre-service
EP1045192A3 (de) * 1999-04-16 2000-11-02 Tee Enterprises Limited Flaschenhalter
FR2835414A1 (fr) * 2002-02-05 2003-08-08 Comptoir Francais De L Interph Presentoir permettant une demonstration du fonctionnement d' un article
WO2008007340A3 (en) * 2006-07-10 2008-03-13 Procter & Gamble Product display
US7731085B2 (en) 2006-07-10 2010-06-08 The Procter + Gamble Company Product display
US8579125B2 (en) 2010-10-11 2013-11-12 Target Brands, Inc. Fragrance test bottle display fixture

Family Cites Families (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2637168A1 (fr) * 1988-10-04 1990-04-06 Amozea Sa Dispositif de presentation a la vente de flacons de parfums, eaux de toilette ou similaires
FR2712471A1 (fr) * 1993-11-17 1995-05-24 Plasti Rapid Présentoir de flacons ou articles similaires et réservoir adaptable sur un tel présentoir.

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
None

Cited By (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2768906A1 (fr) * 1997-09-29 1999-04-02 Lundi Mardi Mercredi Dispositif de presentation d'une senteur
FR2770384A1 (fr) * 1997-10-30 1999-05-07 Mrv Sarl Meuble presentoir d'objets individualises sous emballages scelles en vente en libre-service
EP1045192A3 (de) * 1999-04-16 2000-11-02 Tee Enterprises Limited Flaschenhalter
FR2835414A1 (fr) * 2002-02-05 2003-08-08 Comptoir Francais De L Interph Presentoir permettant une demonstration du fonctionnement d' un article
WO2008007340A3 (en) * 2006-07-10 2008-03-13 Procter & Gamble Product display
US7665659B2 (en) 2006-07-10 2010-02-23 The Procter & Gamble Company Product display
US7731085B2 (en) 2006-07-10 2010-06-08 The Procter + Gamble Company Product display
US8579125B2 (en) 2010-10-11 2013-11-12 Target Brands, Inc. Fragrance test bottle display fixture
USD740594S1 (en) 2010-10-11 2015-10-13 Target Brands, Inc. Display fixture

Also Published As

Publication number Publication date
ITVI950184A1 (it) 1997-05-20
ITVI950184A0 (it) 1995-11-20
EP0774224A3 (de) 2000-03-15
IT1280616B1 (it) 1998-01-23

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