Classifications

• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04W—WIRELESS COMMUNICATION NETWORKS
  • H04W24/00—Supervisory, monitoring or testing arrangements
• • G—PHYSICS
  • G06—COMPUTING OR CALCULATING; COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q30/00—Commerce
  • G06Q30/02—Marketing; Price estimation or determination; Fundraising
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
  • H04L43/00—Arrangements for monitoring or testing data switching networks
  • H04L43/08—Monitoring or testing based on specific metrics, e.g. QoS, energy consumption or environmental parameters
  • H04L43/0805—Monitoring or testing based on specific metrics, e.g. QoS, energy consumption or environmental parameters by checking availability
  • H04L43/0811—Monitoring or testing based on specific metrics, e.g. QoS, energy consumption or environmental parameters by checking availability by checking connectivity
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04W—WIRELESS COMMUNICATION NETWORKS
  • H04W76/00—Connection management
  • H04W76/10—Connection setup

Definitions

• the invention relates to the field of telecommunications and in particular a method and device for analyzing communications established from a terminal.
• an advertisement broadcast service it is currently not possible to determine with certainty whether a user has responded to a sending of an advertisement. Indeed, when the advertising message received on a user terminal includes a hypertext link to a website to which the user is invited to access, it is not guaranteed that the user clicks on this hypertext link to actually establish a communication with this website.
• the user attempts to obtain information about a product or service described in the advertisement by sending an email to an email address specified in the advertisement, it does not exist. means to automatically insert information into the email that would link the request for information by email and sending the commercial.
• One of the aims of the invention is to remedy problems and disadvantages of the state of the art and / or to make improvements.
• the invention relates to a communications analysis method comprising: a step of analyzing communications established from a communication device, said analysis step being intended to be triggered following a receiving a first message including at least one identification of at least one entity with which a communication is likely to be established from said device, said analyzing step for detecting an establishment of a communication with a said entity ; a step of sending a notification message to an analysis server in the event of detection.
• the invention provides for triggering an analysis of the communications established from a communication device following receipt of a message and for issuing a notification in the event of communication established with an entity identified in the received message. .
• a link can be established between the sending of message and the established communication.
• the received message whether it is an advertisement or another type of message, is used as a parameter vector for the analysis to be performed by the communication device.
• the analysis of the communications established from the communication device it is possible to detect a communication with an entity, regardless of the tool actually used for the connection and whatever the when this communication is established.
• connection to a Web server, sending an email, sending an SMS, phone call, etc. it is possible to establish a connection of cause effect between a message sending and a communication subsequently established with an entity, since the communication device is designed to perform the analysis as specified in the message.
• such an analysis can be performed on another device, different from that on which the advertisement is received. All that is required is that a simple information message, vector of the same parameters, be sent to this other device, without it being necessary, for example, to send advertising content also to this other device.
• the invention is therefore appropriate when a user attempts to consult a website from a mobile terminal type communication device, which is not very suitable for receiving large advertising messages, including text, images and / or video.
• the invention is applicable not only to a sending of advertising message but to any other message sending for which a control over the sequence given by the user to the sending of one or more messages is desired.
• the various steps of the method according to the invention are implemented by a software or computer program, this software comprising software instructions intended to be executed by a data processor of a communications analysis device and being adapted to control the execution of the various steps of this method.
• the invention is also directed to a program that can be executed by a computer or a data processor, which program includes instructions for controlling the execution of the steps of a method as mentioned above.
• This program can use any programming language, and be in the form of source code, object code, or intermediate code between source code and object code, such as in a partially compiled form, or in any other form desirable shape.
• the invention also relates to a data carrier readable by a computer or data processor, and comprising instructions of a program as mentioned above.
• the information carrier may be any entity or device capable of storing the program.
• the medium may comprise storage means, such as a ROM, for example a CD ROM or a microelectronic circuit ROM, or a magnetic recording medium, for example a floppy disk or a disk. hard.
• the information medium may be a transmissible medium such as an electrical or optical signal, which may be conveyed via an electrical or optical cable, by radio or by other means.
• the program according to the invention can be downloaded in particular on an Internet type network.
• the information carrier may be an integrated circuit in which the program is incorporated, the circuit being adapted to execute or to be used in the execution of the method in question.
• the invention is implemented by means of software and / or hardware components.
• module can correspond in this document to both a software component or a hardware component.
• a software component corresponds to one or more computer programs, one or more subroutines of a program, or more generally to any element of a program or software capable of implementing a function or a program. set of functions.
• a hardware component corresponds to any element of a hardware set (or hardware) capable of implementing a function or a set of functions.
• the invention also relates to a communication device comprising: communication analysis means established from said device, said analysis means being intended to be activated following a reception of a first message comprising an identification of least one entity with which a communication is likely to be established from said device, said analysis means for detecting an establishment of a communication with said entity, - means for sending a notification message to an analysis server in case of detection by the analysis means.
• the device according to the invention is incorporated in a terminal, for example in a mobile terminal or a personal computer.
• the subject of the invention is also a signal intended to be transmitted to a communication device, said signal carrying a message comprising at least one identification of at least one entity with which a communication is likely to be established from said device, said message being intended to control a trigger by the device of a communication analysis step established from said device for detecting an establishment of a communication with a said entity.
• this message comprises information relating to a period during which said analysis step must be implemented with a view to said detection.
• the invention also provides a data carrier readable by a computer or data processor, and comprising a signal according to the invention.
• the information medium may be any hardware, entity or device capable of storing a signal.
• the medium may comprise storage means, such as a ROM or RAM memory, for example a CD disk
• ROM or a magnetic recording medium, for example a floppy disk
• the information medium can be a carrier that can be transmitted in the form of a carrier wave, such as an electromagnetic signal (electrical signal, radio or optical), which can be routed via suitable transmission means, wired or wireless: electric or optical cable, radio or infrared link, or by other means.
• a carrier wave such as an electromagnetic signal (electrical signal, radio or optical)
• suitable transmission means wired or wireless: electric or optical cable, radio or infrared link, or by other means.
• the invention also relates to a method comprising a step of generating and sending a message to a communication device, the message comprising at least one identification of at least one entity with which a communication is likely to be established from said device, the message being intended to control a trigger by the device of a communication analysis step established from said device to detect an establishment of a communication with an entity identified in this message.
• FIG. 1 shows schematically a communication system incorporating a device according to the invention
• FIG. 2 represents a flowchart of one embodiment of the method according to the invention.
• the invention is described in the context of its application to a service for sending advertising messages.
• the invention is however applicable to any type of sending messages: sending polling messages, sending multimedia content to view, sending alert messages to the population or any other application for which a control over the sequence given by the user to the sending of one or more messages is desired.
• FIG. 1 is a simplified representation of a communication system for the implementation of the invention.
• This system comprises: a first RS1 data transmission network; a second RS2 network for data transmission; a gateway GW1 for interconnection between the network RS1 and the network RS2; at least one electronic document server SD1, for example a web server; at least one analysis server SG1; a first terminal PC1, for example of the personal computer type;
• a second terminal MB1 for example of the mobile telephone type.
• Terminals PC1 and MB1 are communication devices used by the same user U1.
• the RS1 network is a data transmission network. This network can be of any type: wide or local network, wired or wireless network, etc. It is assumed in the following description that this network is formed by the Internet.
• the RS2 network is also a data transmission network. This network can be of any type: wide or local network, wired or wireless network, etc. It is interconnected with the RS1 network via a GW1 gateway. It is assumed in the remainder of the description that this network is a mobile network of GSM, GPRS or UMTS type.
• the server SD1 is an electronic document server. In a known manner, the documents made available by this server are accessible by connection established with this server through the network RS1.
• the document server SD1 is typically produced as a web server. It can also be a document database server accessible through a wide area or local network.
• the document server SD1 is designed to send to user terminals, prerecorded from this server, advertising messages, that is to say messages with advertising content.
• the advertisements are used to invite a user to establish a communication with an entity, for example:
• An advertisement sent by the document server SD1 includes, for example:
• - a hypertext link to a document to be downloaded or to a Web page to be consulted in order to indicate which document (s) are made available; and / or - a telephone number to dial to join an information service, set possibly implemented by an interactive voice server; and or
• an advertising message comprises at least one identification of at least one entity with which a communication is likely to be established, this entity being for example:
• a document server identified by a URL, associated with a website or a set of documents
• SMS a message processing server of the SMS, MMS type identified by a telephone number to be dialed,
• the document server SD1 is designed to send two types of messages: on the one hand, invitation messages (type A message) for inviting a user of a terminal to establish a communication with an entity; - On the other hand information messages (type B message) to signal a transmission to another terminal of the same user, an invitation message inviting this user to establish a communication with an entity.
• invitation messages type A message
• information messages type B message
• this server is designed to send:
• a first message, of type A addressed to a first terminal, selected by default, for example on the terminal PC1;
• the messages sent by the SD1 document server whether it is message of type A or B, each comprise specific data fields making it possible, on the one hand, to distinguish these messages from other messages with any content and, on the other hand, to convey control parameters relating to processing operations. make by this terminal when the message is received. These specific data fields are intended to be detected, processed and interpreted by the terminal for which this message is intended.
• Such specific data fields are easily encoded using languages such as XML that allow the naming - and thus the identification - of data fields as well as the inclusion of application-specific or service-specific data in so-called named fields. .
• tags for the naming and identification data of these fields It is thus possible to extract the information contained in these fields by simple analysis and search for tags in an XML document.
• the message is constructed for example as follows:
• the "mobad: SendAd H" field identifies the message as an advertisement message
• the field identified by the ⁇ version> tag includes the version number of the protocol used, in this case version 1.0; the field identified by the ⁇ nonce> tag comprises a session identifier, in the form of an alphanumeric code;
• the field identified by the ⁇ AdServerld> tag includes a server identifier
• the field identified by the ⁇ Ad> tag is used to transmit the actual content of the advertising message or body of the message, this content being represented in a simplified manner by "xxxxx".
• the field identified by the ⁇ Ad> tag actually comprises control parameters relating to the processing operations to be performed by an analysis module of the terminal upon receipt of the message, these parameters being coded in XML by example in the form:
• - ⁇ AdServer> is a tag used to identify a field defining an analysis server address, in this case the server corresponding to the URL http://AdSales.Orange.fr;
• - ⁇ WebSite> is a tag used to identify a field to identify a website or set of documents, for which access is to be detected by the analysis module: this page set is here a website, defined by the following URL: http://www.francetelecom.com; - ⁇ Keyword> is a tag used to identify a field to define a keyword that the analysis module must search in a page viewed; in the example given here, 3 keywords are defined: "francetelecom", “AirJordan”, “Air Jordan”.
• Type B messages do not include advertising content but also include command parameters.
• the parameters used in type B messages are identical to those used in type A messages: they are also identified by ⁇ AdServer> tags, ⁇ AdLongTermSuccess>, Val idity interaction>, ⁇ WebSite>, and so on.
• the PC1 terminal is, in the example described here, a computer workstation, type personal computer ("Personal Computer"). It comprises a web browser by means of which a user U1 of the terminal PC1 can access the document server SD1 through an HTTP link.
• This same user U1 can access the document server SD1 by means of its terminal MB1 connected to the network RS2.
• the connection between the terminal MB1 and the document server SD1 is established via the networks RS1 and RS2 and through the gateway GW1.
• the mobile terminal MB1 is a mobile phone type terminal.
• the type of terminal does not matter here, as long as this terminal is likely to access an electronic document made available by a document server such as the document server SD1.
• Each of the PC1 and MB1 terminals is equipped with a software for sending / receiving and editing electronic messages: for example a software of Outlook® type, in the case of PC1 or a transmission / reception software and short message editing (SMS, MMS) in the case of the mobile terminal MB1.
• a software for sending / receiving and editing electronic messages for example a software of Outlook® type, in the case of PC1 or a transmission / reception software and short message editing (SMS, MMS) in the case of the mobile terminal MB1.
• Each of the terminals PC1 and MB1 further comprises a communication analysis module established from the terminal in which this module is incorporated, in order to detect an establishment of a communication with an entity identified in a type A or B message received by the terminal PC1, MB1.
• this entity is a document server, which like the document server SD1
• the analysis module is designed to detect, during a communication established from said terminal with this server, access to a document among a set of electronic documents associated with this entity.
• the set of documents for which a communication is to be detected is identified in the message, for example by using a website identifier as a URL. It is thus possible to determine if a user accesses a particular content, and thus to perform a communication analysis according to the content to which the user actually accesses.
• the analysis module is designed to begin the analysis after receiving a type A or B message from the document server SD1, comprising an identification of at least one entity with which a communication is to be detected.
• This entity is for example:
• a document server identified by a URL, associated with a website or a set of documents
• a voicemail server or telephone or videophone service identified by a telephone number to dial, an SMS message processing server, MMS identified by a telephone number to be dialed,
• the analysis module is designed to analyze all attempts to communicate with a remote entity, that these attempts are executed by means of a browser, a tool for sending messages of the email or SMS, MMS type. , or a telephony or videophone module. Consequently, the analysis module is designed to detect communication attempts made by means of any of the communication tools made available to the user of the terminal PC1 or mobile terminal MB1.
• the analysis module although implementing identical analysis, detection and notification functions regardless of the terminal on which it is implemented, is nevertheless adapted to support the analysis of communications established with the communication tools present on the terminal.
• the communication applications to be monitored are those with which a communication is likely to be established with the entity as identified, that is with which a communication is likely to be established by means of the address or number identifying this entity.
• the analysis module is made for example in the form of a software agent, that is to say an autonomous program that runs on a computer to perform a task that has been entrusted to it by a user, a program or other software agent. It has adequate resources for this task: necessary operating parameters, access to certain information, certain programs or certain peripherals. For example, it can detect certain events related to the operation of the computer or other programs.
• This analysis module is automatically activated, either at the start of the PC1 terminal's browser, MB1 or an electronic message composition tool, or permanently, after the operating system of the terminal in question has started.
• the various communication tools present on the terminal send notifications to the software agent on each communication and the nature of this communication. For example, an internet browser declares to go to a certain URL, or an SMS editing program indicates that it is sending an SMS to a certain number.
• the analysis module is designed to identify, among the incoming messages, that is to say among those in the inbox of the electronic message editing software of the terminal PC1, MB1 considered, the messages containing control parameters of the analysis module.
• the analysis module analyzes each message received in order to detect the presence of specific data fields, including ⁇ AdLongTermSuccess> tags identifying a set of control parameters of the module. 'analysis.
• the control parameters of the analysis module include:
• an identification of the entity for which the analysis is to be carried out for example an identification ( ⁇ WebSite> tag) of a document server or of a set of electronic documents accessible via a server for which access is to detect;
• an indication specifying a period of time during which the analysis module must carry out the analysis for example an indication of duration ( ⁇ InteractionValidity> tag) or else a departure date and an end date;
• the identified entity is a document server, one or more criteria ( ⁇ keyword> tag) that must be checked by the documents for which access is to be detected.
• the analysis module is designed to, in case of communication established during the specified analysis period, send a notification message to the analysis server SG1.
• a notification message is issued each time a communication, for which a notification is to be issued, is issued.
• a single notification message is sent back by time period, for example a message per 24-hour period, this message comprising a report relating to all the communications established during this period of time.
• This variant has the advantage of reducing the number of notification messages to be sent and therefore not to consume bandwidth at the output of the monitored terminal.
• the analysis module is designed to check whether a document accessed by the user during of a communication established with this server, checks at least one criterion whose parameters are specified in the first message and to send this notification message only when the document to which the user accesses actually verifies this or these criteria. In this way, it is possible to determine whether a user actually accesses certain particular documents.
• the notification message sent to the analysis server SG1 by the analysis module includes an identification of the transmitting terminal or a user identifier registered for this terminal: in this way, it is possible to establish a correlation between a transmission advertising message to a set of users and a notification message.
• the notification message is sent to the analysis server whose address or identifier is specified in the message received in the field identified by the ⁇ AdServer> tag.
• the notification message is constructed for example as follows:
• the field identified by the ⁇ verséon> tag includes the version number of the protocol used, in this case version 1 0, - the field identified by the ⁇ nonce> tag includes a session identifier, in the form of an alphanumeric code ,
• the field identified by the ⁇ AdEng ⁇ neld> tag includes an identifier of the terminal analysis module
• the field identified by the ⁇ AdMetr ⁇ cs> tag is used to transmit the use of a specific advertisement (this field is repeated for each of the advertisements for which a report must be submitted), for example, in the case where the message of notification including the report should only be reported once per period of time period (eg the night at 2am so as not to disturb the user), it is possible to trace an indication on the number of times a user has been advertised during this period of time,
• the field identified by the ⁇ Adld> tag makes it possible to recognize the advertisement in a unique manner, this identifier can either be that included in the advertisement, or take up the value of the " ⁇ nonce>" field of the associated type A or B advertising message - the field identified by the ⁇ Adlmpresséon> tag indicates the number of times the user has accessed a document relating to an advertisement,
• the field identified by the ⁇ Adlnteract ⁇ onReport> tag is used to declare the interactions that have taken place (for example, go to the indicated site, go to a page where there will be the keywords, compose an SMS to a pre-defined number)
• the field identified by the ⁇ WebSte> tag includes an identification of a site
• the field identified by the ⁇ DateTime> tag includes date information and indicates when the communication was established, for example when access to the website occurred; in case of multiple communications or multiple accesses reported in the same notification message, this data field is inserted as many times as communications or access.
• the analysis server SG1 is designed to receive and process the notification messages sent by the different analysis modules located in the terminals of the users. From the received notification messages, the analysis server SG1 proceeds to a statistical analysis of these messages, in order to determine, for example:
• Steps S100 to S120 correspond to a first phase of the process that takes place between the document server SD1, the terminal PC1 and the analysis server
• the steps S200 to S220 correspond to a second phase of the process that takes place between the document server SD1, the terminal MB1 and the analysis server SG1.
• step S100 the document server SD1 generates and then sends an invitation message of type A to the terminal PC1, with content for advertising purposes.
• This message comprises at least one identification of at least one entity with which a communication is likely to be established from the PC1 terminal, this message being intended to control a trigger by the PC1 terminal of a communications analysis step established from said terminal to detect an establishment of a communication with an entity identified in the type A message.
• step S200 the document server SD1 generates and then sends a type B information message to the mobile terminal MB1, to signal the user U1 of the mobile terminal MB1 the sending of the first message on the terminal PC1.
• This message comprises at least one identification of at least one entity with which a communication is likely to be established from the terminal MB1, this message being intended to control a triggering by the terminal MB1 of a communication analysis step established from said terminal to detect an establishment of a communication with an entity identified in the type B message.
• the two sends S100 and S200 steps are performed substantially simultaneously.
• the second message only after a certain period of time, for example to remind the user U1 the presence of the first message or in the case where the terminal MB1 is not not reachable immediately (off network, off ..).
• a certain period of time for example to remind the user U1 the presence of the first message or in the case where the terminal MB1 is not not reachable immediately (off network, off ..).
• several successive sendings of type A or B messages may take place, possibly with content variants, or even by reversing the roles of the terminals PC1 and MB1.
• step S105 the analysis module of the terminal PC1 detects the arrival of the first type A message, the analysis to search for the presence of tags
• step S205 the terminal analysis module MB1 detects the arrival of the second message type B, the analysis to search for the presence of tags ⁇ Adl_ongTermSuccess>. If such tags are detected, the message received is identified as a command-bearing message, the analysis module triggering an analysis of the communications established from the terminal PC1 according to the command parameters contained in the message received by the terminal PC1 .
• Steps S105 and S205 are similar, except that the communication tools available on these two terminals are possibly separate or that the command parameters contained in these messages are likely to be different.
• the analysis period can be defined differently for each of the terminals. For example, a type A message is sent on a Monday at 8 o'clock on the terminal PC1, a message that includes a valid offer 24h: in this case, the analysis period performed on the terminal PC1 will be defined in a relative manner, with respect to the date of receipt of the message, that is from Monday 8am to Tuesday 8am.
• this type B message may only be received on Monday at 10:00 am: the analysis period carried out on the mobile terminal MB1 will be defined absolutely: until Tuesday 8am, regardless of the date or time of actual receipt of the type B message on the mobile terminal.
• step S105 the analysis module of the terminal PC1 analyzes an established communication (in step S110) from this terminal in order to determine whether it is carried out with an entity identified in the first message received in the period of time specified in this first message, and optionally if the documents accessed by the user satisfy the criteria specified in this first message. In case of detection, step S120 is executed next. Otherwise, the analysis step S105 ends when the period of time specified in this first message has elapsed: in this case the step S 120 is not executed.
• step S205 the analysis module of the terminal MB1 analyzes an established communication (in step S210) from this terminal to determine whether it is performed with an entity identified in the second message received in the time period specified in this second message, and optionally if the documents accessed by the user satisfy the criteria specified in this second message. In case of detection, step S220 is executed next. Otherwise, the analysis step S205 ends when the period of time specified in this second message has elapsed: in this case the step S220 is not executed.
• step S120 executed in the event of detection of a communication during step S105, the analysis module of the terminal PC1 sends a notification message to the analysis server SG1 whose address or identifier is specified in the message received for the PC1 terminal, by the ⁇ AdServer> tag.
• step S220 executed in the event of detection of a communication during step S205, the analysis module of the terminal MB1 sends a notification message to the analysis server SG1 whose address or identifier is specified in the message received for the MB1 terminal, by the ⁇ AdServer> tag.
• the notification messages are sent to the analysis server SG1, regardless of the terminal used by the user to establish communication with the specified entity, regardless of the communication tool used and whatever the medium of communication used. In particular, it is possible to control the follow-up given to a sending of type A message, even when the terminal used to establish the communication is different from the terminal on which the type A message has been received.
• the invention is applicable to any type of sending messages and regardless of the type of terminal when a control on the sequence given by the user to the sending of one or more messages is desired.
• the invention makes it possible to take into account the fact that the same user has several terminals and that he is likely to follow a message sending by means of any one of these terminals or by means of any of the mediums of communication at his disposal.

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• 2009
  • 2009-06-17 WO PCT/FR2009/051151 patent/WO2010007275A1/fr not_active Ceased
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