JPH0428150Y2 - - Google Patents

Description

[Detailed description of the invention] [Purpose of the invention] (Field of industrial application) This invention relates to a new mobile advertising vehicle equipped with a display box having a unique structure as an advertising medium on the upper part of the loading platform.

(Prior Art) As is well known, as a means of advertising, characters or letters representing a picture or a slogan of a product are placed on the outside of a truck bed or cargo hold, or on the outside of a passenger compartment of a bus or train. Advertising methods that appeal to the visual sense of pedestrians, etc. by drawing large numbers such as the like in paint have been used for quite some time.

(Problem to be solved by the invention) However, this type of advertising method is suitable for vehicles that serve as advertising media, such as freight cars, buses, or trains whose main purpose is to transport goods or passengers, and at least Due to the fact that the vehicle travels at a moderate speed, advertisements displayed on the outside of the vehicle are temporary and visible to pedestrians and others with relative dynamic visual acuity, so unless the vehicle is stopped, Unless pedestrians and others are very interested and look carefully, they will not be able to accurately see the pictures and letters, and even more so, they will not be visible at all at night.

Furthermore, once the design or text is painted on the vehicle, the advertising media described above cannot be easily replaced with another one until the next painting is done, so the same advertisement remains unchanged for a long period of time. The problem was that it was very different from mass media such as television, newspapers, and magazines, and that it was difficult to achieve an advertising effect despite the large amount of expense required to create the media.

The mobile advertising vehicle of this invention was developed with the aim of solving these drawbacks, and is equipped with a display box with a unique structure on the top of the loading platform.
By inserting an add board into the illuminated see-through window of this display box in a picture-story show style, it is possible to convert the car into an exquisite vehicle that moves systematically along the streets, not as a means of transporting goods, etc., but as a mobile advertising medium exclusively for advertising. Through this method, we have succeeded in providing a completely new mobile advertising vehicle that can draw the attention of pedestrians and private car drivers to advertisements and carry out highly appealing advertisements.

[Structure of the idea]

(Means for Solving the Problems) As a means for achieving the above object, the mobile advertising vehicle of the present invention is equipped with a display box whose width is gradually narrowed from the back of the driver's cab to the rear end of the loading platform. For displaying advertisements, see-through windows with transparent plates fitted on both sides of the display box are provided facing left and right, and a milky-white or semi-transparent back board and a transparent front board are arranged side by side on the back side of the see-through window. The present invention is characterized in that an add board is removably inserted into an end of a display box, and a light source is disposed inside the display box to illuminate the add board from the back side.

(Example) Hereinafter, the structure of the mobile advertising vehicle according to the present invention and its operation will be explained in detail with reference to the drawings of the embodiment. show.

In the drawings, reference numeral 1 is a display box that is the subject of the present invention, and 2 is a car C equipped with this display box 1.
In the case of the embodiment, the height of the display box 1 is higher than the driver's cab 3, and the length is the same as or longer than that of the loading platform 2, in order to maximize the advertising display space. In addition, as will be described later, in order to expand the visible range while driving, a third
As shown in the figure, the width is gradually narrowed from the back of the driver's cab 3 to the rear end of the loading platform 2, and a door is provided at the rear of the display box 1 so that an add board 9 can be replaced, luggage can be put inside, and people can enter and exit. A plate 4 is attached via hinges, locking fittings, etc. so that it can be opened and closed.

Next, reference numeral 5 denotes a see-through window provided on both sides of the display box 1. On the outside of the see-through window 5, a transparent plate 6 made of a colorless acrylic resin board or a tempered glass plate is attached and fixed with screws or the like. It has been done,
Further, inside the transparent window 5, guide rails 7 and 8 made of channel steel with a U-shaped cross section are arranged vertically and in parallel to each other, and between the upper and lower guide rails 7 and 8, as shown in FIG. As shown in the figure, an ad board 9 for displaying advertisements is fitted. The add board 9 is composed of a back board 10 made of a milky white or semi-transparent acrylic resin board, and a transparent front board 11 placed in parallel in front of the back board 10. Inside the display box 1, there are: A plurality of fluorescent lamps, which serve as light sources 12 for illuminating the addboard from the back side at night, are arranged and installed at appropriate positions as shown in Figure 3.

The mobile advertising vehicle of the present invention has the above structure, and when in use, an advertisement is placed on the front or back side of the front board 11 of the two boards 10 and 11 forming the ad board 9. A poster 13 or film or the like printed with pictures or letters is pasted, or an advertisement drawn directly on the board 11 is inserted along with the back board 10 from the rear end of the front box 1 along the guide rails 7 and 8, and the ad board 9 is fixed immovably at a position that correctly matches the viewing window 5 of the surface box 1. Note that the milky white back board 10 may be inserted in a predetermined position from the beginning without being inserted or removed together with the front board 11, and only the front board 11 may be replaced.
In addition, the pictures, letters, etc. of advertisements may be covered with reflective paint or fluorescent paint, and the content of advertisements may be a combination of the above-mentioned visual and audio advertisements.

[Effect of idea]

The mobile advertising vehicle of this invention is essentially different from conventional vehicles that display advertisements on both sides of the vehicle primarily for the purpose of transporting goods and passengers; it maximizes the space above the loading platform. Not only can it be used to clearly display powerful advertisements with extraordinary height and length, but because the advertisement display surface is oriented diagonally to the rear, pedestrians and drivers of vehicles traveling alongside can easily see the advertisements. You can continue to gaze at the advertising surface even after the car has passed.

In addition, in the case of the present invention, the ad board displayed on the transparent windows provided on both sides of the display box not only allows you to freely change the ad content by freely replacing it with another ad board, but also allows you to easily change the ad content inside the display box. When the light source is turned on, the ad board is illuminated from the back side, so the advertisement can be displayed very beautifully and clearly even at night due to the exquisite contrast between the milky white back board as the background and the front board showing the advertising design.

Therefore, according to the present invention, by using automobiles as a transportation medium exclusively for advertisements and driving them systematically on busy streets, pedestrians and private car drivers are actively directed toward advertisements day and night. It exhibits a remarkable practical effect that allows advertisements to be carried out with extremely high appeal.

[Brief explanation of the drawing]

FIG. 1 is a side view showing an example of a specific implementation structure of a mobile advertising vehicle according to the present invention, FIG. 2 is a front view thereof, FIG. 3 is a plan view thereof, and FIG.
It is a sectional view taken along the line A. C... Car, 1... Display box, 2... Loading platform, 3... Driver's cabin, 4... Door plate, 5... Transparent window,
6... Transparent plate, 7, 8... Guide rail, 9...
Ad board, 10...back board, 11...front board, 12...light source, 13...poster.

Claims (1)

[Scope of utility model registration request] It is equipped with a display box whose width is gradually narrowed from the back of the driver's cab to the rear end of the loading platform, and transparent windows fitted with transparent plates are provided on both sides of the display box to face each other on the left and right, and the back side of the transparent window An ad board for displaying advertising materials, which is a combination of a milky white or semi-transparent back board and a transparent front board, is removably inserted into the end of the display box, and the ad board is illuminated from the back side inside the display box. A mobile advertising vehicle characterized by being equipped with a light source.