WO2019149643A1 - Lutte contre le piratage de produits et les contrefaçons - Google Patents

Lutte contre le piratage de produits et les contrefaçons Download PDF

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Publication number
WO2019149643A1
WO2019149643A1 PCT/EP2019/051954 EP2019051954W WO2019149643A1 WO 2019149643 A1 WO2019149643 A1 WO 2019149643A1 EP 2019051954 W EP2019051954 W EP 2019051954W WO 2019149643 A1 WO2019149643 A1 WO 2019149643A1
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WO
WIPO (PCT)
Prior art keywords
product
digital image
original
image capture
time
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/EP2019/051954
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German (de)
English (en)
Inventor
Max Wenger
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Bayer Intellectual Property GmbH
Original Assignee
Bayer Intellectual Property GmbH
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Bayer Intellectual Property GmbH filed Critical Bayer Intellectual Property GmbH
Publication of WO2019149643A1 publication Critical patent/WO2019149643A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/018—Certifying business or products
    • G06Q30/0185—Product, service or business identity fraud
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K7/00—Methods or arrangements for sensing record carriers, e.g. for reading patterns
    • G06K7/10—Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation
    • G06K7/10544—Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation by scanning of the records by radiation in the optical part of the electromagnetic spectrum
    • G06K7/10821—Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation by scanning of the records by radiation in the optical part of the electromagnetic spectrum further details of bar or optical code scanning devices
    • G06K7/10861—Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation by scanning of the records by radiation in the optical part of the electromagnetic spectrum further details of bar or optical code scanning devices sensing of data fields affixed to objects or articles, e.g. coded labels

Definitions

  • the present invention is concerned with measures to combat piracy and unwanted imitations.
  • the present invention relates to a method, a system and computer program products for combating product piracy and unwanted imitations.
  • piracy As a product piracy, counterfeiting or piracy the business is referred to with imitation goods, which are manufactured with the aim to be similar to an original commodity to the confusion. As a rule, trademark rights or competition regulations are violated. Often, piracy also involves copyright, registered design, utility model, patent, and other intellectual property and intellectual property infringement.
  • a first subject of the present invention is a method comprising the steps:
  • Another object of the present invention is a system comprising
  • An image capture unit for creating a digital image capture of a product An image capture unit for creating a digital image capture of a product
  • a position determination unit for determining location information about where the digital image acquisition was made
  • a control and data processing unit configured to associate the digital image capture with the location information and the time information, and to cause the sending entity to transmit the digital image capture together with the location information and the time information to a server via a network
  • an image analysis unit configured to examine the digital image capture for the presence of features indicative of the alleged originator and / or the alleged original product
  • An Approval Determination Unit configured to check, for a product classified as an original, whether there was an authorization to tender at the location at the time
  • a dispensing unit that can issue a message about the authenticity of the product and, for a product classified as an original product, about the authorization to offer the product to the site at that time.
  • a further subject of the present invention is a first computer program product comprising program code which can be loaded into a working memory of a mobile computer system and causes the mobile computer to carry out the following steps:
  • a further subject of the present invention is a second computer program product comprising a data carrier, and program code which is stored on the data carrier and which causes a computer in whose main memory the program code is loaded to carry out the following steps:
  • the object of the invention is to determine, for a product offered at one location at a time, whether it is an original product or a forgery or an imitation.
  • An original product is a product that has manufactured an originator and / or that is distributed by an originator.
  • Counterfeiting and counterfeiting are products that are not manufactured and / or distributed by an originator.
  • An imitation looks so similar to the original product that it can be recognized in it.
  • An originator is usually a manufacturer of a product. Usually, the product is protected by copyrights, ancillary copyrights, industrial property rights and / or similar intellectual property rights, whereby the originator is usually the copyright owner or has a right to enforce the said rights. It is also conceivable that the originator a Distributor of a product. It may be that the distributor rights owner of copyrights, ancillary copyright, industrial property rights and / or the like, and the product on behalf of one or more manufacturers relates. However, it is also conceivable that the distributor owns a right of use (an exclusive or non-exclusive license) under one or more of the aforementioned or comparable industrial property rights and therefore has a license to distribute the product.
  • An approved original product is an original product that has one site approval at a time.
  • An unauthorized original product is an original product that does not have a single site approval at a time. Such approval may be granted by the originator of the original product and / or by an authority. If an unauthorized original product is offered at one location at a time, it is not a counterfeiting or imitation, but the original product is likely to be on the site at that time for other, mostly legal reasons (eg import regulations, customs regulations, Provisions for the authorization of placing on the market of medicinal products, environmental regulations and the like) are not offered.
  • a digital image of a product is created.
  • image capture means an image of a product or a part of a product. An image capture can also show multiple products. The image is usually two-dimensional; However, a three-dimensional image is also conceivable.
  • Image capture is usually a digital image capture; In principle, however, it is also conceivable to use analogue image recordings (photographs) which are digitized after their generation in order to process them digitally, to transmit them via a network to a unit for processing digital information and to be able to supply them with digital image analysis.
  • analogue image recordings photographs which are digitized after their generation in order to process them digitally, to transmit them via a network to a unit for processing digital information and to be able to supply them with digital image analysis.
  • digital means that the image acquisition has discrete pixels (pixels, voxels) and is in a form in which it can be fed to a machine processing, usually by a computer system. To keep the memory requirement low, it is common for the digital image recording to be binary-coded and possibly compressed.
  • machine processing the known methods for electronic data processing (EDP) are understood.
  • product is understood to mean any physical object that can be offered commercially. It is also conceivable that services are a "product” in the sense of the present invention, for example when they are advertised in the form of a physical object, for example in the form of a flyer or a poster, from which a digital image recording can be made ,
  • Examples of products for the purposes of the present invention are in particular pharmaceuticals, diagnostics, cosmetics, pesticides, pesticides, perfumes, clothing, bags, tools, sound carriers, videos, computer games, software, u.v.m.
  • the products may be so-called branded goods, which are tangible goods that have one or more trademarks (usually a word and / or figurative mark and / or word-image mark).
  • trademarks usually a word and / or figurative mark and / or word-image mark.
  • the trademark referred to by the trademark may be a maker's mark or a trademark.
  • Products are usually offered in packaged form on the market.
  • the package may be used to transport the product to a portable condition and / or to protect it from environmental hazards that may damage the product (e.g., moisture, atmospheric oxygen, light, and the like).
  • Products within the meaning of the present invention have or possess features which give an indication of the manufacturer and / or distributor of the products. Often, these features are applied to the packaging. In this description, no distinction is made between a product and its packaging. When it is said that a digital image pickup is made by a product, this includes the case where a digital image pickup is made from a packaging of a product.
  • the purpose of creating a digital image capture is to capture and digitally display features of a product (or packaging) that give an indication of the manufacturer and / or distributor of the product. It is irrelevant whether the features are present on or on the packaging or the product itself. For reasons of simplification, therefore, reference is made only to the product in the description of the invention.
  • a software product is preferably provided by the manufacturer and / or distributor or a contractor of the manufacturer and / or distributor for download in a download portal (eg, an "app store"), so that in principle everyone this software product (also referred to in this description as the first computer program product).
  • the software product is preferably designed for use on a mobile computer (data acquisition device) such as a tablet computer, a laptop computer, a handheld computer, a smartphone, or the like.
  • the computers mentioned are usually equipped with a digital camera, with the digital images can be created.
  • a user downloads the software product from a download portal on his preferably mobile computer and installs it.
  • the software product is designed to assist the user in creating one or more digital image frames.
  • the user has the opportunity to input further information on a digital image recording into the computer, such as the name of the product, a price of the product, the name of the supplier, the name of the business in which the product is located and the like.
  • the input can be made by means of a keyboard, via a touch screen, via a microphone by voice input or the like.
  • the user a bar code (eg Codabar, Codel28, etc.), a 2D code (eg Codablock, Code 49, etc.) or a matrix code (eg DataMatrix, MaxiCode, Aztec code, QR code, ua), which is located on the product or on a shelf or the like, scanned with the help of the camera of his mobile computer.
  • the computer eg via the installed software product
  • the computer is configured to interpret such opto-electronically readable codes.
  • the interpreted code is linked as information with the digital image pickup. Information about where (at which location) the digital image acquisition was taken and when (when) the digital image acquisition has been made is determined for a created digital image acquisition. This information is referred to as location information or time information.
  • a position determination system can be used.
  • a known position-finding system is, for example, a satellite navigation system such as NAVSTAR GPS, GLONASS, Galileo or Beidou. Since the acronym GPS (Global Positioning System) has established itself in colloquial speech as a generic term for all satellite navigation systems, the term GPS is used below as a collective term for all position-finding systems.
  • GPS Global Positioning System
  • the data acquisition device with which a user creates a digital image capture with a position detection unit, such as a GPS sensor, equipped.
  • the GPS sensor receives signals from a plurality of satellites and is configured to determine its geo-coordinates based on the signals.
  • the geocoordinates can be recorded as location information. It is also conceivable that the location information is determined from the cell ID of the mobile radio cell in which the data acquisition device is located or from the IP address of a WLAN router to which the data acquisition device is connected.
  • the location information comprises, in particular, information about the country in which the digital image acquisition has been created, and / or information from which the country can be determined.
  • the city and / or the location and / or the district (district) and / or the street and / or the house number of the building on which the digital image acquisition has been created may be part of the location information or may be from the Location information can be determined.
  • a timer may be used that is part of the data acquisition device.
  • the time information is obtained via a network from a separate timer.
  • the time information includes in particular the date; the time is less important, but can also be recorded.
  • the data acquisition device is configured to send a digital image capture directly or at least the same day via a network to an external server (evaluation device)
  • the time of the shipment and / or the time of receiving the digital image acquisition be used as time information.
  • the data acquisition device is configured so that it first stores a digital image recording in an internal data memory and only at a later time, for example, when the data acquisition device is connected to a network, to the external server ( Evaluation unit). In such a case, the data acquisition device therefore preferably has access to a timer in order to be able to record the point in time at which a digital image acquisition was created.
  • the location information and the time information are linked with the digital image acquisition.
  • a file is created that includes both digital image capture and location information and time information.
  • This file may include other information, such as information entered or collected by the user as described above. Information about the user himself, for example, when the software product is registered, can also be part of the file.
  • the file at least comprising the digital image recording and the associated location information and the associated time information is transmitted via a network (eg a mobile network and / or the Internet) to an external server (evaluation device).
  • a network eg a mobile network and / or the Internet
  • An external server evaluation device
  • a second computer program product is installed on the external server (evaluation unit); on the server, an analysis of the digital Schmetzi Vietnamese takes place.
  • a goal of this analysis is the identification of characteristics (origin characteristics), which give an indication of the putative originator and / or the alleged original product.
  • a product may have a plurality of such characteristics of origin.
  • origin characteristics that may be present on the product are:
  • identification number e.g., lot number, lot number, etc.
  • Characters can be recognized by means of OCR (Optical Character Recognition) techniques and bar or matrix codes can be read out using the corresponding interpretation tools.
  • OCR Optical Character Recognition
  • logos and glyphs can be captured using feature extraction techniques.
  • the original features can be stored in one or more databases that the external server can access.
  • the identified features and / or combinations of features with the original features and / or combinations of original features it can be checked whether the identified features are genuine (authentic).
  • everyone votes If features identified with original features match and match combinations of identified features with combinations of original features, then the identified features are highly likely to be authentic and the product from which a digital image capture has been created is highly probable an original product. If not all of the identified features match the corresponding original features, or if combinations of identified features do not match the corresponding combinations of original features, then it is very likely a forgery or imitation.
  • thresholds are defined; if the likelihood of the presence of an original product is above a defined threshold, the depicted product is considered genuine; if the likelihood of the presence of an original product is below a defined threshold, or if the likelihood is equal to the defined threshold, then the imaged product will be considered counterfeit or counterfeit.
  • the image analysis software installed on the server is configured to detect aberrations, which are all errors that may occur when taking a digital image capture. If the errors are so significant that unambiguous classification can no longer be done, the server can send a message to the user of the data acquisition device notifying them that the image pick-up does not have the required quality for classification. The user may be asked to do so to create another digital image of the product. It can be transmitted and / or displayed to him one or more images or comparable information that represent how (from which sides, from which perspective, from which distance, with which resolution, with which lighting and / or the like) he creates an image pickup should.
  • the server can transmit a message to the user of the data acquisition device and inform him that based on the digital image acquisition, no assignment to a known original product and / or originator could be made.
  • the message may ask the user to take another digital image of the product. It can be transmitted and / or displayed to him one or more images or the like, which represent how (from which sides, from which perspective, from which distance, with which resolution, with which lighting and / or the like) he should create an image , The user may be asked to enter information about the alleged originator and / or the supposed original product.
  • the location information and the time information may be used in conjunction with the identified characteristics as genuine to determine whether an authentic product is authentic or whether it is an approved or an unauthorized one Original product is. If the original product has the characteristics that an original product should have at the site at the time, it is most likely an approved original product. If the original product has other characteristics than the characteristics that an original product at the site should have at the time, it is most likely an unauthorized original product. This verification of an existing approval is carried out with the help of one or more databases storing originators and / or original products, at which locations and at what times an authorization to tender is available.
  • the results of the analyzes and reviews may be stored in one or more pirating or imitation databases accessible to the server.
  • the results of the analyzes and tests can be displayed to a user of the server; for example via a screen.
  • the user who has created the digital image capture of a product receives notification of the product's authenticity and, in the event that the product is rated as the original product, a notification as to whether the product has received approval for Offer present / present or not.
  • the user can then, for example, make his purchase decision dependent on this information.
  • the originator receives information about where in the world counterfeit, counterfeit or unauthorized products are offered by accessing the piracy or counterfeit databases.
  • the server may submit a picture of an approved original product so that the user can see what an approved original product looks like. Further, the server may provide the address of a vendor of approved original products to the user so that the user knows where to obtain an original product.
  • a user to whom a product is offered initially transmits information about the supposed originator and / or the offered product (eg a brand name) via a network to an external server. This information is linked before it is sent to the server with location information (where is the product) and time information (when does the product be offered). Based on the information provided (information about the product offered, location information, and time information), the server determines original characteristics that should be present at the site at the time of a corresponding original product. The server then notifies the user which features of the offered product of the users should preferably be recorded in one or more digital image captures to allow the server to authenticate and approve. The user receives the message and then creates one or more digital images that are transmitted to the server.
  • location information where is the product
  • time information when does the product be offered.
  • the server determines original characteristics that should be present at the site at the time of a corresponding original product.
  • the server then notifies the user which features of the offered product of the users should preferably be recorded in one or more digital image captures
  • the server verifies the authenticity of the product and verifies that the offer is approved and submits the results of the checks to the user.
  • the invention will be explained in more detail below with reference to figures and examples, without wishing to restrict the invention to the features or combinations of features shown in the figures and examples.
  • FIG. 1 shows by way of example a product with a multiplicity of origin features.
  • the product is shown in the form of a package (1).
  • the packaging bears a product name (10), which also represents a well-known brand (Aspirin®).
  • the packaging (1) carries a logo (11), which points to the originator (Bayer).
  • the logo (11) is also a well-known logo.
  • the package bears the name (12) of an apparently containing active substance (acetylsalicylic acid).
  • On the package (1) two tablets (16) are shown.
  • the package (1) has graphic elements (15) that have specific shapes and colors.
  • On one side further information (17) are printed; it may be a date of manufacture, an expiration date and / or a batch number or the like.
  • information (18) about the contents of the package and / or its use is printed. There is also information (19) for disposal of the package.
  • the features described (10, 11, 12, 13, 14, 15, 16, 17, 18, 19) represent traits of origin which provide information about the alleged originator (Bayer) and / or the supposed original product (Aspirin® tablets in size N2, 20 pieces). But also the relationship of the described features to each other, their respective sizes and distances from each other and to the corners and edges of the package (1) can be used as origin features.
  • Fig. 2 shows schematically an example of the system according to the invention.
  • the system comprises three physically separate devices communicating with each other, i. Data exchange: a data acquisition device (20), an evaluation device (30) and a database (40).
  • the data acquisition device (20) comprises an image acquisition unit (21) for creating a digital image capture of a product, a position determination unit (25) for determining location information about where the digital image capture has been created, a time determination unit (23) for acquiring time information about it at which time the digital image acquisition has been made, a transmitting and receiving unit (22) via which the data acquisition device (20) can exchange data with the evaluation device (30), a control and data processing unit (24) thus configured in that it combines the digital image recording with the location information and the time information and causes the transmitting and receiving unit (22) to transmit the digital image recording together with the location information and the time information to the evaluation device (30) via a network, and a user interface ( 26) through which a user with d Em data acquisition device (20) can communicate.
  • the user interface (26) comprises input means (also referred to as an input unit) such as a keyboard, a microphone or a touch screen, via which a user can enter data into the data acquisition device (20) and through which a user can control the data acquisition device (20) , and output means (also referred to as output unit) such as a screen and / or a speaker, via which messages can be transmitted to a user.
  • input means also referred to as an input unit
  • output means such as a screen and / or a speaker
  • the evaluation device (30) comprises a transmitting and receiving unit (32), via which the evaluation device (30) can exchange data with the data acquisition device (20), an image analysis unit (31) which is configured to apply the digital image recording to the data acquisition device Examining the presence of features indicating the alleged originator and / or product, a verification unit (33) configured to check the identified features for compliance with features of an original product, an approval determination unit (35) , which is configured to check for a product classed as an original product, whether there was an authorization to offer at the time at the location, a control and data processing unit (34) for controlling the individual units of the evaluation device (30) and Coordinate the data flows, and a user interface (36) through which a user with the evaluation device (30) can communicate.
  • a transmitting and receiving unit (32) via which the evaluation device (30) can exchange data with the data acquisition device (20)
  • an image analysis unit (31) which is configured to apply the digital image recording to the data acquisition device Examining the presence of features indicating the alleged originator and / or product
  • the user interface (36) comprises input means (also referred to as an input unit) such as a mouse, a keyboard, a microphone and / or a touch screen, via which a user can enter data into the evaluation device (30) and via which a user the evaluation device (30) and output means (also referred to as output unit) such as a screen and / or a speaker, via which messages can be transmitted to a user.
  • input means also referred to as an input unit
  • output means also referred to as output unit
  • the evaluation unit (30) is connected to a database (40).
  • the database (40) is representative of one or more databases that store information about originators, original products, characteristics of genuine products, and permits for offering original products to sites at times.
  • the first computer program is installed; on the evaluation device (30) the second computer program.
  • Fig. 3 shows by way of example and schematically with reference to a flow chart the steps which are carried out by the data acquisition device when the first computer program is loaded into a working memory of the data acquisition device.
  • FIG. 4 shows, by way of example and schematically with reference to a flow chart, the steps which are carried out by the evaluation device when the second computer program is loaded into a main memory of the evaluation device.
  • FIG. 5 shows, by way of example and schematically with reference to a flowchart, the steps which are carried out by the data acquisition device (20) and the evaluation device (30) when the first computer program is loaded into a main memory of the data acquisition device and the second computer program into a main memory of the evaluation device loaded.
  • Fig. 6 shows an example of an embodiment of the system according to the invention.
  • the system comprises three physically separate devices that communicate with each other, i. Data exchange: a data acquisition device (20), an evaluation device (30) and a database (40).
  • the database (40) is representative of one or more databases that store information about originators, original products, characteristics of genuine products, and permits for offering original products to sites at times.
  • the data acquisition device (20) is embodied as a smartphone with which a user (60) can create one or more digital image recordings (G) of a product (1) on a shelf (50).
  • the smartphone comprises the units discussed in connection with FIG. 2: image recording unit, position determination unit, time determination unit, transmission and transmission unit
  • Receiving unit control and data processing unit and user interface.
  • the evaluation device (30) is designed as a tower computer. It comprises the units discussed in connection with FIG. 2: transmitting and receiving unit, image analysis unit, testing unit,
  • Approval determination unit control and data processing unit, and user interface.
  • the evaluation unit (30) receives digital image recordings with the associated location information and time information from the data acquisition device (20) via the transmitting and receiving unit (32).
  • the digital image recordings are examined for the presence of features indicative of the supposed Originator and / or the supposed original product.
  • the verification unit and the database (40) the identified features are checked for conformity with features of an original product.
  • a product classified as an original product is checked to see if there was an authorization to offer it at the location.
  • the results of the tests can be stored in the evaluation unit (30), stored in the database (40), displayed to a user via an output unit of the user interface of the evaluation unit (30) and / or via the transmitting and receiving unit (32) the data acquisition device (20) are transmitted, where they can be displayed to a user via an output unit of the user interface of the data acquisition device (20).

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Abstract

La présente invention concerne des mesures permettant de lutter contre le piratage de produits et les contrefaçons. La présente invention concerne un procédé, un système et des produits-programmes informatiques permettant de lutter contre le piratage de produits et les contrefaçons.
PCT/EP2019/051954 2018-02-02 2019-01-28 Lutte contre le piratage de produits et les contrefaçons Ceased WO2019149643A1 (fr)

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EP18154902.3 2018-02-02
EP18154902 2018-02-02

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