CN100444103C - 用于交互式购物的方法和装置 - Google Patents

用于交互式购物的方法和装置 Download PDF

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CN100444103C
CN100444103C CNB018137865A CN01813786A CN100444103C CN 100444103 C CN100444103 C CN 100444103C CN B018137865 A CNB018137865 A CN B018137865A CN 01813786 A CN01813786 A CN 01813786A CN 100444103 C CN100444103 C CN 100444103C
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W·加兰·菲利普斯
德怀特R·史密斯
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Abstract

无线客户端(100)维护(步骤302)购物者所需商品的购物清单，然后向店内购物系统(200)发送(步骤304)所述购物清单。店内购物系统接收(步骤306)购物清单，然后生成标识在哪里可以找到所述商品，和标识无线客户端在商店的什么位置的信息。店内购物系统将信息传送(步骤308)给无线客户端，然后无线客户端向购物者显示(步骤310)所述信息。

Description

用于交互式购物的方法和装置
发明领域
本发明总的来说涉及无线通信系统，具体地说，涉及一种用于交互式购物的方法和装置。
背景技术
除非购物者非常熟悉商店的商品详细目录和所需商品项目的位置，否则，在大型商店里购物的效率会很低，并且要花费很多时间。通常，购物者会四处徘徊，以寻找购物清单中的商品。购物者可能会尝试一个过道接一个过道地购物，但也经常会漏掉东西或重复进入同一个过道。同样，也可能会不必要地穿过那些不卖任何购物清单中的商品的过道。许多大型商店在每个过道处做上用来说明在那里能找到的商品项目的标记。这些标记通常包含8到10种商品项目，而过道中可能包含几百种不同的商品项目。可以假设在附近可以找到“相关”的商品。关于什么是相关的定义是没有标准的，或不为购物者所知。此外，也不总是能让购物者知道在哪里购买所需商品的价格最低。
因此，所需要的是一种用于交互式购物的方法和装置。优选地，这种方法和装置将确定购物者当前的位置，并以一种有效的方式，引导购物者直接找到所需的商品。此外，优选地，这种方法和装置将帮助购物者比较不同商店之间的商品价格。
附图说明
图1是本发明中无线客户端的示例性电子框图。
图2是本发明中店内购物系统的示例性电子框图。
图3是本发明中描述交互式购物的第一方法的示例性流程图。
图4是本发明中描述交互式购物的第二方法的示例性流程图。
图5是本发明中描述交互式购物的第三方法的示例性流程图。
图6是本发明中描述交互式购物的第四方法的示例性流程图。
图7是本发明中商店的示例性显示图。
图8是本发明中商店的示例性放大显示图。
图9是本发明的变通实施例中标有位置的购物清单的示例性显示。
图10是本发明中第一类价格比较的示例性显示。
图11是本发明中第二类价格比较的示例性显示。
具体实施方式
图1是本发明中无线客户端100的示例性电子框图。无线客户端100包括常规的发射器102，用于由购物者向店内购物系统200(图2)发送所需商品项目的购物清单。发射器102连接到常规处理器104，以用于处理购物清单和用于控制无线客户端100。处理器104连接到常规接收器106，以用于从店内购物系统200接收信息，这些信息包括可用于购物清单的价格信息和位置信息。处理器104还连接到常规用户126，例如液晶显示器和键盘，或触控式显示器接口，用于允许购物者与无线客户端100进行交互，从而管理购物清单。
处理器104还与常规存储器110相连接，以用于存储一个或多个购物清单112，和其它信息，以及用于对处理器104编程的软件。(当无线客户端100中存在多个购物清单，如食品、建材、体育用品，等等时，优选地，购物者可以通过无线客户端100的用户接口126，有选择地激活适合于当前所访问的商店的清单。)此外，存储器110包括从当前访问的店内购物系统200接收到的位置信息114，以及从当前访问的店内购物系统200和被优选地从以前访问的店内购物系统200接收到的价格信息116。存储器110还包括价格比较程序118，以用于对处理器104编程，从而在商店之间进行价格比较。存储器110还包括通信控制程序120，以用于对处理器104编程，从而处理在本发明的店内购物系统200和无线客户端100之间的通信。此外，。存储器110包括用户接口控制程序122，以用于对处理器104编程，从而控制用户接口126向购物者提供信息，和从购物者处获取信息。存储器110还包括位置探测和更新程序124，用于对处理器104编程，从而在无线客户端100在店中移动的时候，与店内购物系统200协作来确定和更新无线客户端100的位置。应当理解，变通地，无线客户端100可以包括独立于店内购物系统操作的位置探测设备，例如，从卫星接收信号，以确定无线客户端100的位置。关于无线客户端100的操作将在后面进一步描述。
图2是本发明中店内购物系统200的示例性电子框图。店内购物系统200包括多个常规收发器202，用于向无线客户端100发送和从无线客户端100接收数据，这包括接收购物者所需商品的购物清单，和发送能标识在哪里能找到这些商品的信息。店内购物系统200还包括连接到多个收发器202的常规处理器204，以用于处理购物清单和相关位置，从而生成能标识在哪里能找到这些商品的信息。此外，店内购物系统200包括连接到处理器204的常规用户接口208，以允许系统操作者编程和控制店内购物系统200。
店内购物系统200还包括连接到处理器204的常规存储器210，它用于存储信息和存储用于对处理器204编程的软件。存储器210包括用于无线客户端100访问这个商店的位置信息212。优选地，对于每个在商店中的无线客户端100来说，位置信息212包括无线客户端100相对于商店的位置、和无线客户端100的激活的购物清单112上的商品的位置。存储器210还包括包含描述信息和商店中存储的每一个商品的位置标识的位置数据库214。在一个实施例中，位置数据库214包括在与无线客户端100通信的时候，允许无线客户端100构建和向购物者显示描述商店轮廓(例如，过道和展示架)的商店图，以及描述无线客户端100的激活的购物清单上的商品位于什么地方的信息。此外，存储器210包括存储于商店中的商品的价格信息216。存储器210还包括通信控制程序218，以用于对处理器204编程，从而根据本发明中执行任务的需要，控制多个收发器202与无线客户端100通信。
在一个实施例中，多个收发器202使用诸如蓝牙的技术创建短距离，例如5米的覆盖范围，并为这个范围发射位置信息，因此无线客户端100就能够确定它在商店中的近似位置。在一个实施例中，无线客户端100将位置信息发送回店内购物系统200，因此店内购物系统就可以在商店图上向购物者显示无线客户端100在商店中的位置。应当理解，变通地，店内购物系统200可以通过其它技术，例如，用多个接收器，和标识每个过道，并由无线客户端100报告的信标发送机进行三角测量，来确定无线客户端100的位置，以命名另两种这样的技术。
存储器210还包括用户接口控制程序220，用于对处理器204编程，从而与用户接口208一起，用于由系统操作者提供店内购物系统200的程序和控制。存储器210还包括未供应商品检测程序222，以标识任何商店没有供应的，列于购物清单上的商品项目。优选地，未供应商品检测程序222在存储器210中存储每个需要的，但是没有供应的商品的描述信息，以及关于请求这个商品项目的次数的计数，因此，系统操作者就可以生成报告，以考虑在商店的日常进货中增加这种商品。存储器210还包括通告程序224，以用于对处理器204编程，从而与多个收发器202协作，在需要准备时间的所需商品可以获得的时候，向无线客户端100发送通知。例如，当药房准备好处方药的时候，店内购物系统200就通知相关无线客户端100，以提示购物者做出响应。
存储器210还包括人员配备和调度程序226，以用于对处理器204编程，从而周期性地测量从(a)有多少个无线客户端100和(b)它们的位置中的至少一个中选择出的数据，以根据数据预测收银台所需的员工数量。优选地，人员配备和调度程序226还对处理器204编程，从而收集商店流量关于时间的统计数据，以更好地管理雇员的工作安排。此外，存储器210还包括遍历路径程序228，以用于对处理器204编程，从而揭示购物者的历史遍历路径，以安排广告和商品位置。这可以通过，例如对无线客户端100编程以标识它自己，并在每当它从一个覆盖区域移动到另一个的区域时候进行报告。店内购物系统200记录报告区域的改变，因此，在一段时间之后，例如一个月，店内购物系统200就可以估计通过商店的购物者的历史遍历路径。这样的路径可以，例如包括放置广告和高效益冲击性商品的好地方。
图3是本发明中描述交互式购物的第一方法的示例性流程图300。流程图300开始于购物者与无线客户端100的用户接口126进行交互操作，以维护(步骤302)无线客户端100中的所需商品的购物清单112。然后，无线客户端100向店内购物系统200发送(步骤304)购物清单112。店内购物系统200接收(步骤306)购物清单112，并且，作为响应，访问位置数据库214，以生成标识在哪里能够找到购物清单112中的商品的信息，和标识无线客户端100在商店中的什么地方的信息。店内购物系统200将这些信息传达(步骤308)给无线客户端100，无线客户端接收和显示(步骤310)这些信息。然后，店内购物系统200标识(步骤312)任何没有在位置数据库214中找到的，列于购物清单上的商品，并因此显示这个商店没有供应它们。优选地，店内购物系统200在存储器210中存储这些没有供应的商品的描述，以供系统操作者以后检索。
图4是本发明中描述交互式购物的第二方法的示例性流程图400。流程图400开始于购物者控制(步骤402)无线客户端100，以从店内购物系统200请求价格信息116。作为响应，店内购物系统200向无线客户端100发送(步骤404)可用于购物清单112的价格信息116。应当理解，在发送价格信息116之前，店内购物系统200可能需要从购物者处请求和接收关于购物清单112上的商品的附加信息。例如，在为鸡蛋定价之前，店内购物系统200可能需要知道所需的等级、大小和数量；在为西红柿定价之前，店内购物系统200可能需要购物者在商店供应的若干种西红柿中进行选择，并指定需的数量或重量。
然后，无线客户端100接收(步骤406)和存储价格信息116。无线客户端100检查(步骤408)存储于存储器110中的购物清单上的商品是否具有有竞争性的价格信息。如果没有，过程就结束了。如果有具有竞争性的价格信息，无线客户端100就检查(步骤410)购物者是否请求过价格比较。如果没有，过程就结束了，直到至少是购物者请求价格比较为止。如果购物者请求过价格比较，无线客户端100就显示(步骤412)购物者所请求的价格比较的类型，这将在后面进一步描述。
图5是本发明中描述交互式购物的第三方法的示例性流程图500。流程图500开始于可以获得(步骤502)所需产品(或服务)的时候。作为响应，店内购物系统200向无线客户端100发送(步骤504)产品现在可以获得和能够提取的通知。
图6是本发明中描述交互式购物的第四方法的示例性流程图600。流程图600开始于店内购物系统200检查(步骤602)现在是否是更新统计数据的时间，优选地，这是按照预定义的间隔重复进行的。如果不是，店内购物系统200就等待(步骤604)预定义的之间到来，然后重复检查。当更新统计数据的时间到来的时候，店内购物系统200就测量(步骤606)从(a)有多少个无线客户端100和(b)它们的位置中至少一个里选择出的数据。然后，店内购物系统200就根据测量的数据来预测收银台所需要的员工数量。例如，优选地，当进入新的覆盖区域的时候，无线客户端100就报告它们所处的位置，并且，店内购物系统200对这些报告进行监视。优选地，店内购物系统200将所报告的流量与开放的收银台的数量进行比较，当在接近收银台的负载高于所期望的服务质量的时候，允许其发出警告信息。
然后，店内购物系统200记录(步骤610)无线客户端位置的快照，以用于揭示购物者的历史遍历路径，从而安排例如广告和商品的摆放位置。然后店内购物系统200更新(步骤612)商店流量关于时间的统计数据，以更好地管理雇员的工作安排。例如，店内购物系统200可以每三十分钟记录一次在商店中的无线客户端100的数量，以及时间和日期。
图7是本发明中商店的示例性显示简图700。优选地，简图700在无线客户端100的用户接口126的显示器708上进行显示。优选地，图700描述了商店中的过道710和展示架706。其中显示了无线客户端100的当前位置，例如，黑圆圈702，其中也显示购物清单上的商品位置，例如，黑方块704。
图8是本发明中商店的示例性放大显示简图800。购物者可以放大(扩大)商店图中的所选区域，以查看更详细的信息。优选地，这是通过使用众所周知的技术，例如，将光标放置到所选区域，然后按下“变焦”按钮由用户120来完成。注意，在举例的商店简图800中，标识了商品项目鸡蛋和过道/标签(1/T)。
图9是本发明的变通实施例中标有位置的购物清单的示例性显示900。在这个实施例中，在显示器708上显示购物清单中的商品，以及过道号和标签号。优选地，按照某种顺序来排列商品，从而为购物者提供有效的遍历商店的路径，例如，过道和标签号按升序排列。注意，每当店内系统探测到无线客户端100邻近于商品的时候，高亮栏902就方便地显示这个商品。
图10是本发明中第一类的价格比较的示例性显示1000。优选地，购物者通过经用户接口126输入命令来开始价格比较。如果在每个商店中购买购物清单上的所有商品，则第一类价格比较显示总价。这种类型的价格比较在购物者不希望花费时间在许多不同的商店中购物，以获得价格最低的每种商品，但是想选择整个购物清单上的商品总价最低的商店的时候是很方便的。
图11是本发明中第二类价格比较的示例性显示1100。第二类价格比较标识(低)具有购物清单上的每件商品的较低价格的商店。比较还列出在所标记的商店购买商品所节省的花费。这在购物者想访问若干不同的商店的时候，能够很方便地让购物者获得任何测量过的商店中的最好的价格。为了方便起见，优选地，无线客户端100提供能让购物者输入的预定义的命令，从而使无线客户端100能将购物清单分成第一和第二购物清单，第一购物清单只包括在商店A中价格较低的商品，第二购物清单只包括在商店B中价格较低的商品。按照这种方法，当购物者在商店A中时，在商店图700上只显示在商店A中价格较低的商品的位置；当购物者在商店B中时，在商店图700上只显示在商店B中价格较低的商品的位置。应当理解，价格比较可以扩展到比较多于两个商店之间的价格。
通过前面的说明应当清楚，本发明提供了一种用于交互式购物的方法和装置。方便地，这种方法和装置确定购物者在商店中的当前位置，并以有效的方式引导购物者直接找到所需商品。此外，这种方法和装置还方便地帮助购物者在不同的商店之间进行价格比较。
可以根据上面的讲述来对本发明进行多种修改个改变。例如，位置和价格比较信息可以以有别于所介绍的例子的多种不同的格式来显示。因此，应当理解，在附加的权利要求的范围内，可以不按照上面具体的描述来实践本发明。

Claims (6)

1.一种用于在商店中执行购物的无线客户端，其包括：
收发器，被配置用于将用户所需商品的购物清单发射到远程设备，并从远程设备接收识别第一位置和第二位置的信息，第一位置对应于在所述商店中的无线客户端的位置，第二位置对应于在所述商店内的购物清单的商品的位置；和
显示器，被配置用于在所述无线客户端显示第一和第二位置，以显示从(a)有多少无线客户端和(b)所述无线客户端的位置中的至少一个中选择出的测量数据，并且从所述测量数据中显示关于收银台所需的预测的员工数量。
2.根据权利要求1的所述无线客户端，其中，所述显示器标识所述商店没有供应的所述购物清单中的任何商品。
3.根据权利要求1的所述无线客户端，其中，所述收发器在需要准备时间的所需的产品可以获得的时候，从所述远程设备接收一通知。
4.根据权利要求1的所述无线客户端，其中，所述收发器向所述远程设备发射购物者的历史遍历路径，从而安排广告和商品的摆放位置。
5.根据权利要求1的所述无线客户端，其中，所述显示器提供所述商店的简图，其标识所述无线客户端在所述商店的什么位置，并标识在哪里可以找到所述购物清单上的所述商品。
6.根据权利要求1的所述无线客户端，其中，所述收发器向所述远程设备发送收集的商店流量关于时间的统计，以更好的管理雇员的工作安排。
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