WO2011122806A2 - Système et procédé de service de tonalité de retour d'appel publicitaire pour téléphone internet et terminal de téléphonie internet associé - Google Patents

Système et procédé de service de tonalité de retour d'appel publicitaire pour téléphone internet et terminal de téléphonie internet associé Download PDF

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Publication number
WO2011122806A2
WO2011122806A2 PCT/KR2011/002100 KR2011002100W WO2011122806A2 WO 2011122806 A2 WO2011122806 A2 WO 2011122806A2 KR 2011002100 W KR2011002100 W KR 2011002100W WO 2011122806 A2 WO2011122806 A2 WO 2011122806A2
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WO
WIPO (PCT)
Prior art keywords
advertisement
ringback tone
provider network
service provider
tone service
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Ceased
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PCT/KR2011/002100
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English (en)
Korean (ko)
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WO2011122806A3 (fr
Inventor
유영갑
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Individual
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to a technology for providing an advertisement ringback tone service to a calling terminal in an internet telephone, and in particular, when an outgoing terminal, which is an internet telephone, makes a call and outputs an advertising ringback tone to the calling terminal before a telephone connection is made.
  • Advertising ringback tone service technology is a technology for providing an advertisement ringback tone service to a calling terminal in an internet telephone, and in particular, when an outgoing terminal, which is an internet telephone, makes a call and outputs an advertising ringback tone to the calling terminal before a telephone connection is made.
  • Internet telephony services require the use of an Internet phone or headset with an interface to the Internet and a PC with Internet telephony software.
  • VoIP phone Voice over Internet Protocol phone
  • ISP Internet Service Provider
  • PSTN public switched telephone network
  • the present invention has been proposed to solve this technical problem.
  • the Internet telephony advertisement ringback tone service system provides an outgoing terminal by interworking an advertisement ringback tone service provider network through a call originating terminal for an internet telephony provider network providing a telephone connection service between terminals connected through the Internet.
  • the advertising ringback tone service provider network In order to provide the advertising ringback tone for the Internet telephone provider network and the advertising ringback tone service provider network is provided as an intermediary point, the advertising ringback tone service provider network to authenticate the subscription of the advertising ringback tone service, the Internet telephone service provider When making a call through the network, requesting a call connection to the called terminal through the Internet telephone provider network, and receiving a call response message from the called terminal of the call connection through the Internet telephone provider network, advertises to the advertising ringback tone service provider network.
  • An advertisement authentication server of an advertisement ringback tone service provider network for transmitting subscriber information of a terminal;
  • an advertisement management server of an advertisement ringback tone service provider network that provides an advertisement ringback tone to a calling terminal through a connected session based on subscriber information provided from the advertisement authentication server.
  • an advertisement ringback tone is transmitted to the advertisement management server of the advertisement ringback tone service provider network. It is preferable to request the suspension, and the advertisement management server terminates the session if it is requested to stop the advertisement ringback tone from the calling terminal.
  • the ringback tone service method for an internet telephony advertisement is configured by interworking an advertisement ringback tone service provider network with a call terminal of a call connection with respect to an internet telephone provider network providing a telephone connection service between terminals connected through the Internet.
  • a method for servicing an advertisement ringback tone for an originating terminal in an advertisement ringback tone service system comprising: requesting, by an originating terminal, to authenticate an advertisement ringback tone service to an advertisement authentication server of an advertisement ringback tone service provider network; Verifying, by the advertisement authentication server, the subscription of the advertisement ringback tone service with respect to the calling terminal; Requesting, by the calling terminal, a call connection through an internet telephone service provider network to receive an internet telephone connection service; Receiving, by the calling terminal, a call response message from the called terminal of the call connection through the Internet telephone provider network; Sending a message requesting an advertisement ringback tone service to an advertisement authentication server of an advertisement ringback tone service provider network when the call response message is received; An advertisement authentication server connecting a session between an originating terminal and an advertisement management server of an advertisement ringback tone service provider network; Transmitting, by the advertisement authentication server, subscriber information of the calling terminal to the advertisement management server; Providing, by an advertisement management server of an advertisement ringback tone
  • the Internet telephony terminal of the present invention for an Internet telephony advertisement ringback tone service is an intermediary point for interworking an advertisement ringback tone service provider network with an internet telephony operator network providing a telephone connection service between terminals connected through the Internet.
  • the advertising ringback tone service network is authenticated to subscribe to the advertising ringback tone service, and the Internet telephone service provider network
  • a call is sent through the Internet phone provider network
  • a call connection request is made to the called terminal through the Internet telephone provider network
  • a call response message is received from the called terminal of the call connection through the Internet telephone provider network.
  • Send a message requesting backtone service, and advertising ringbacktone service company Receiving data from the access network providing the advertisement RBT operates to output to the user.
  • the Internet telephone terminal of the present invention receives the advertisement ringback tone data and outputs the signal, and receives a signal (off-hook signal) indicating that the called terminal is in response state from the Internet telephone service provider network. Requests to stop the advertising ringback tone from the ad management server.
  • the present invention by providing a call ringtone of an Internet phone by replacing the ringback tone, there is an advantage in that a call charge can be inexpensively charged to a user who subscribes to the ringtone service.
  • the present invention has the advantage of providing an effective push advertising service by providing a user-specific advertising ringback tone with reference to the user information subscribed to the advertising ringback tone service of the Internet phone.
  • FIG. 1 is an exemplary view showing the configuration of an advertisement ringback tone service system of an Internet telephone according to a first embodiment of the present invention
  • FIG. 2 is an operation flowchart of an advertisement ringback tone service method of an Internet telephone according to a first embodiment of the present invention
  • FIG. 3 is an exemplary view showing a configuration of an advertisement ringback tone service system of an Internet telephone according to a second embodiment of the present invention
  • FIG. 4 is an operation flowchart of an advertisement ringback tone service method for an Internet telephone according to a second embodiment of the present invention.
  • FIG. 5 is an exemplary view showing the configuration of an advertisement ringback tone service system of an Internet telephone according to a third embodiment of the present invention.
  • FIG. 6 is an operation flowchart of an advertisement ringback tone service method for an Internet telephone according to a third embodiment of the present invention.
  • the present invention relates to a technology for providing an advertisement ring back tone to an Internet telephone, which is a calling terminal, and presents three embodiments.
  • the first embodiment shows a system configuration for the case where the calling terminal subscribes to the advertising ringback tone service
  • the second embodiment shows a system configuration for the case where the called terminal subscribes to the advertising ringback tone service.
  • the third embodiment presents a system configuration for the case where the Internet telephone service provider network and the advertisement ringback tone service provider network are decoupled from each other.
  • FIG. 1 is a diagram showing a system configuration according to the first embodiment.
  • the Internet telephone advertisement ringback tone service system provides an advertisement ringback tone service specialized for the calling terminal 100 when the calling terminal 100 determines whether to subscribe to the advertising ringback tone service and subscribes to the service.
  • the first embodiment of the Internet phone advertisement ringback tone service system is an outgoing terminal 100, a called terminal 600, an outgoing soft switch 200, an outgoing application server 300, an advertisement management server 700, an advertisement, which is an Internet telephone. Provider 800.
  • the calling terminal 100 requests a call connection to the called terminal 600 through the outgoing soft switch 200 and the incoming soft switch 500, and manages the advertisement until the called terminal is placed in the answer state and the phone is connected.
  • the advertisement ring back tone is received from the server 700 and output.
  • the calling terminal 100 receives the advertising ringback tone from the advertisement management server 700 when making a call by subscribing to the advertising ringback tone service of the Internet telephone service provider network.
  • the soft switch is a packet-based integrated infrastructure construction equipment through integrating interfaces between different communication networks such as voice communication network and data communication network.
  • Softswitch provides call control and routing function for multimedia traffic to provide multimedia service in ALL-IP network.
  • Soft switches include soft switches that provide analog voice telephone service, soft switches that provide packet voice service, and soft switches that provide multimedia service.
  • the calling application server 300 connects a session between the calling terminal 100 and the advertisement management server 700 by authenticating whether the calling terminal 100 subscribes to the advertisement ringback tone service.
  • the calling application server 300 transmits subscriber information of the calling terminal 100 to the advertisement management server 700 when the calling terminal 100 subscribes to the advertisement ringback tone service.
  • the originating application server 300 requests the advertisement management server 700 to stop the output of the advertisement ringback tone when the called terminal 600 is in the response state.
  • Subscriber information of the calling terminal 100 is configured to include one or more information of the caller age / gender, current time, location.
  • the advertisement management server 700 When the advertisement management server 700 receives the subscriber information of the calling terminal 100 from the calling application server 300, the advertisement management server 700 sends the advertisement ringback tone based on the subscriber information of the calling terminal 100 through a session connected with the calling terminal 100. Output When the advertisement management server 700 is requested to stop the output of the advertising ringback tone from the originating application server 300, the session is terminated to stop the output of the advertising ringback tone.
  • the advertisement provider 800 receives an advertisement from an advertiser and registers the received advertisement with the advertisement management server 700.
  • the advertisement provider 800 registers with the advertisement management server 700 by matching one or more pieces of information such as age / gender, current time, and location to the advertisement target requested by the advertiser.
  • FIG. 2 is an operation flowchart of an advertisement ringback tone service method of an Internet telephone according to a first embodiment of the present invention.
  • the calling application server 300 determines whether the calling terminal 100 subscribes to the service, and when the service is signed up, the advertisement management server 700 provides an advertisement ringback tone service specialized for the calling terminal 100. An operation flow for providing an advertisement ringback tone service to the calling terminal 100 will be described.
  • the calling terminal 100 requests a call connection to the called terminal 600 via the calling soft switch 200, the calling application server 300, and the called soft switch 400 (S101).
  • the originating application server 300 receives the call originating terminal 100 requests the call connection to the called terminal 600 and the originating terminal 100 authenticates whether or not to subscribe to the advertising ringback tone service.
  • the called terminal 600 transmits a 180 message to the calling application server 300 via the called soft switch 400 and the calling soft switch 200 in response to the call connection request (S102).
  • the originating application server 300 completes authentication of the advertisement ringback tone service and then connects a session between the originating terminal 100 and the advertisement management server 700.
  • the calling application server 300 requests a session connection with the calling terminal 100 to the advertising management server 700 (S103), and receives a 200 OK message from the advertising management server 700 (S104).
  • step S106 an ACK message is transmitted.
  • the calling application server 300 transmits subscriber information of the calling terminal 100 to the advertisement management server 700 (S107) and receives a 200 OK message indicating that the information is correctly received from the advertisement management server 700 (S108). ).
  • the advertisement management server 700 provides the advertisement ring back tone to the calling terminal 100 based on the subscriber information of the calling terminal 100 (S109).
  • a voice call a sound source advertisement is provided
  • a video advertisement is provided.
  • the called terminal 600 transmits the 200 OK message to the calling application server 300 via the called soft switch 400 and the calling soft switch 200 (S110). .
  • the originating application server 300 requests the advertisement management server 700 to stop the output of the advertisement ring back tone (S111), and the advertisement management server 700 terminates the session.
  • the advertisement management server 700 transmits a 200 OK message indicating the end of the session to the calling terminal 100 via the calling application server 300 and the calling soft switch 200 (S112).
  • the calling terminal 100 When the calling terminal 100 receives the 200 OK message, the calling terminal 100 recognizes that the called terminal 600 is in a response state and sends an ACK message to the called terminal 600 via the calling soft switch 200 and the called soft switch 400. It transmits (S113).
  • the calling terminal 100 and the called terminal 600 are connected by a call to proceed with the call (S114), when the two terminals terminate the call disconnects the call (S115).
  • 3 is a diagram showing a system configuration according to a second embodiment of the present invention.
  • the Internet telephone advertisement ringback tone service system provides the advertisement ringback tone service to the calling terminal 130 when the called terminal 630 determines whether to subscribe to the advertisement ringback tone service and subscribes to the service.
  • the second embodiment of the Internet phone advertisement ringback tone service system is an outgoing terminal 130 which is an internet phone, a terminating terminal 630, a terminating soft switch 530, an terminating application server 430, an advertisement management server 730, and an advertisement.
  • Provider 830 is included.
  • the calling terminal 130 requests a call connection to the called terminal 630 through the outgoing soft switch 230 and the incoming soft switch 530, and the called terminal 630 is placed in a response state until the call is connected.
  • the called terminal 630 subscribes to the advertisement ringback tone service of the Internet telephone provider network, so that the calling terminal 130 receives the advertisement ringback tone from the advertisement management server 730.
  • the called application server 430 authenticates whether the called terminal 630 subscribes to the advertisement ringback tone service and connects a session between the calling terminal 130 and the advertisement management server 730.
  • the called application server 430 transmits subscriber information of the called terminal 630 to the advertisement management server 730 when the called terminal 630 subscribes to the advertisement ringback tone service.
  • the incoming application server 430 requests the advertisement management server 730 to stop outputting the advertisement ring back tone when the incoming terminal 630 becomes a response state.
  • the advertisement management server 730 When the advertisement management server 730 receives subscriber information of the called terminal 630 from the called application server 430, the advertisement management server 730 sends an advertisement ringback tone based on the subscriber information of the called terminal 630 through a session connected with the calling terminal 130. Output to the calling terminal 130. When the advertisement management server 730 receives a request to stop the output of the advertisement ringback tone from the incoming application server 430, the advertisement management server 730 terminates the output of the advertisement ringback tone.
  • the advertisement provider 830 receives an advertisement from the advertiser and registers the advertisement in the advertisement management server 730.
  • the advertisement provider 830 registers with the advertisement management server 730 by matching one or more information of age / gender, current time, and location to the advertisement target requested by the advertiser.
  • the terminating application server 430 determines whether the terminating terminal 630 subscribes to the service, and if the service is subscribed, the advertisement management server 730 provides the advertisement ringback tone service to the calling terminal 130. An operation flow for providing an advertisement ringback tone service to the calling terminal 130 will be described.
  • the calling terminal 130 requests a call connection to the called terminal 630 via the calling soft switch 230, the called application server 430, and the called soft switch 530 (S201).
  • the incoming application server 430 receives the call requesting terminal 130 to call the terminal 630
  • the receiving terminal 630 authenticates whether or not to subscribe to the advertising ringback tone service.
  • the called terminal 630 transmits a 180 message to the called application server 430 via the called soft switch 530 in response to the call connection request of the calling terminal 130 (S202).
  • the incoming application server 430 completes authentication of the advertisement ringback tone service and then connects a session between the calling terminal 130 and the advertisement management server 730.
  • the incoming application server 430 requests the ad management server 730 to connect the session with the calling terminal 130 (S203), and receives a 200 OK message from the ad management server 730 (S204).
  • the incoming application server 430 receives the 200 OK message through the incoming soft switch 530 and the outgoing soft switch 230 to inform that the session is connected between the calling terminal 130 and the advertisement management server 730.
  • the message 183 is transmitted (S205), and the ACK message is transmitted to the advertisement management server 730 (S206).
  • the incoming application server 430 transmits subscriber information of the called terminal 630 to the advertisement management server 730 (S207), and receives a 200 OK message indicating that the information is correctly received from the advertisement management server 730 (S208). ).
  • the advertisement management server 730 provides the advertisement ring back tone to the calling terminal 130 based on the subscriber information of the called terminal 630 (S209).
  • a voice call a sound source advertisement is provided
  • a video advertisement is provided.
  • the called terminal 630 transmits a 200 OK message to the called application server 430 (S210).
  • the incoming application server 430 requests the advertisement management server 730 to stop the output of the advertisement ringback tone (S211), and the advertisement management server 730 terminates the session.
  • the advertisement management server 730 transmits a 200 OK message indicating the end of the session to the calling terminal 130 via the called application server 430, the incoming soft switch 530, and the outgoing soft switch 230 (S212).
  • the caller terminal 630 When the caller terminal 130 receives the 200 OK message, the caller terminal 630 recognizes that the receiver is in a response state and sends an ACK message to the caller soft switch 230, the caller soft switch 530, the caller application server 430, and the caller. Via the soft switch 530 is transmitted to the called terminal 630 (S213).
  • the calling terminal 130 and the called terminal 630 connect the call and proceed with the call (S214), and when the two terminals terminate the call, the call is disconnected (S215).
  • FIG. 5 is a diagram showing a system configuration according to a third embodiment of the present invention, in which an Internet telephone service provider network and an advertisement ringback tone service provider network are decoupled as much as possible.
  • the third embodiment of the Internet telephone advertisement ringback tone service system includes an originating terminal 910, a soft switch 930, an advertisement authentication server 950, an advertisement management server 960, and an advertisement provider 970 which are Internet telephones. It is configured by.
  • the calling terminal 910 queries the advertisement authentication server 950 whether to subscribe to the advertising ringback tone service and requests a call connection to the called terminal 920 through the soft switch 930.
  • the calling terminal 910 outputs an advertisement ringback tone as a ringing tone, and when the called terminal 920 is in a response state, requests the advertisement management server 960 to stop the output of the advertisement ringback tone.
  • the advertisement authentication server 950 completes the authentication of the advertisement ringback tone service with respect to the calling terminal 910 and then connects a session between the calling terminal 910 and the ad management server 960 and sends the call to the ad management server 960.
  • the subscriber information of 910 is transmitted.
  • the advertisement management server 960 outputs the advertisement ringback tone to the calling terminal 910 through a session connected with the calling terminal 910 based on the subscriber information of the calling terminal 910.
  • the advertisement management server 960 terminates the output of the advertisement ring back tone.
  • the advertisement provider 970 receives an advertisement from the advertiser and registers the advertisement in the advertisement management server 960.
  • the advertisement provider 970 registers in the advertisement management server 960 by matching one or more information among age / gender, current time, and location as the advertisement target requested by the advertiser.
  • FIG. 6 is a flowchart illustrating an operation of an advertisement ringback tone service method for an Internet telephone according to a third embodiment of the present invention, and provides an advertisement ringback tone service in a decoupled configuration from an internet telephone service provider network and an advertisement ringback tone service provider network. do. An operation flow for providing an advertisement ringback tone service to the calling terminal 910 will be described.
  • the calling terminal 910 queries the advertisement authentication server 950 whether to subscribe to the advertisement ringback tone service before requesting a call connection (S301). In the case of subscribing to the advertisement ringback tone service, the advertisement authentication server 950 transmits a 200 OK message to the calling terminal 910 (S302).
  • the calling terminal 910 requests a call connection to the called terminal 920 via the calling soft switch 930 and the incoming soft switch 980 (S303).
  • the called terminal 920 sends the 180 message to the advertisement authentication server 950 via the called soft switch 980, the calling soft switch 930, and the calling terminal 910 in response to the call connection request of the calling terminal 910. It transmits (S304).
  • the advertisement authentication server 950 receives a 180 message from the calling terminal 910 and then connects a session between the calling terminal 910 and the advertisement management server 960.
  • the advertisement authentication server 950 requests the ad management server 960 to establish a session connection with the calling terminal 910 (S305), and receives a 200 OK message from the advertisement management server 960 (S306).
  • the advertisement authentication server 950 When the advertisement authentication server 950 receives the 200 OK message, the advertisement authentication server 950 transmits a 183 message to the calling terminal 910 to inform that the session is connected between the calling terminal 910 and the ad management server 960 (S307). In step 960, an ACK message is transmitted.
  • the advertisement authentication server 950 transmits subscriber information of the calling terminal 910 to the advertisement management server 960 (S309), and receives a 200 OK message indicating that the information is correctly received from the advertisement management server 960 (S310). ).
  • the advertisement management server 960 outputs the advertisement ringback tone to the calling terminal 910 based on the subscriber information of the calling terminal 910 (S311).
  • the advertisement management server 960 outputs a sound source advertisement to the calling terminal 910 in the case of a voice call, and outputs a video advertisement to the calling terminal 910 in the case of a video call.
  • the called terminal 920 transmits a 200 OK message to the calling terminal 910 via the called soft switch 980 and the calling soft switch 930 when the answer state is received by the called party (S312).
  • the calling terminal 910 requests the advertisement management server 960 to stop the output of the advertisement ring back tone (S313), and the advertisement management server 960 terminates the session.
  • the advertisement management server 960 transmits a 200 OK message indicating the end of the session to the calling terminal 910 (S314).
  • the calling terminal 920 When the calling terminal 910 receives the 200 OK message, the calling terminal 920 recognizes that the called terminal 920 is in a response state and sends an ACK message to the called terminal 920 via the calling soft switch 930 and the called soft switch 980. It transmits (S315).
  • the calling terminal 910 and the called terminal 920 are connected to the call proceeds (S316), and when the two terminals terminate the call disconnects the call (S317).
  • the advertisement ringback tone service system of the Internet telephone according to the third embodiment disclosed in FIGS. 5 and 6, the Internet telephone service provider network and the advertisement ringback service provider network are decoupled from each other, and the caller terminal 910 is mediated. Indirectly coupled to the structure is a feature.
  • the advertisement ringback tone system of the third embodiment can be configured without any cooperation between the Internet telephone service provider network and the advertisement ringback tone service provider network, and even provide services even if they do not know each other's technical specifications at all. This is a possible configuration.
  • the advertisement ringback tone service system of the Internet phone even if the advertisement ringback tone service provider network is interrupted or the advertisement related servers 950 and 960 are suspended for maintenance such as system upgrade, the calling terminal ( There is no problem in the Internet telephony service between the 910 and the called terminal 920. In this case, since the conventional telephone ringtone signal will be provided from the network of the Internet telephone provider, the user can be told this.

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Abstract

La présente invention concerne une technique de service de tonalité de retour d'appel publicitaire dans lequel, lorsqu'un terminal appelant réalise un appel dans un service de téléphonie Internet, une tonalité de retour d'appel publicitaire est fournie au terminal appelant avant que l'appel soit connecté. Selon la présente invention, la tonalité de retour d'appel publicitaire est fournie à la place de la tonalité de retour d'appel d'un téléphone Internet, de sorte qu'il soit possible de réduire les taxes de communication incombant aux utilisateurs qui ont rejoint le service de tonalité de retour d'appel publicitaire. De plus, selon la présente invention, il n'est pas nécessaire d'obtenir la permission d'un opérateur de téléphonie Internet ni d'établir un contrat d'une manière quelconque afin d'établir un commerce de service de tonalité de retour d'appel publicitaire, ce qui est très avantageux pour l'exécution d'un service publicitaire. Par ailleurs, même si un serveur de publicités est en panne en raison d'un problème causé dans un réseau de fournisseur de service de tonalité de retour d'appel publicitaire, ou même si le serveur de publicité est provisoirement arrêté pour effectuer une maintenance et des réparations, y compris des mises à niveau, le service de téléphonie Internet ne rencontre aucun problème.
PCT/KR2011/002100 2010-03-31 2011-03-25 Système et procédé de service de tonalité de retour d'appel publicitaire pour téléphone internet et terminal de téléphonie internet associé Ceased WO2011122806A2 (fr)

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KR10-2010-0028953 2010-03-31
KR1020100028953A KR100996127B1 (ko) 2010-03-31 2010-03-31 인터넷 전화의 광고 링백톤 서비스 시스템 및 방법

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WO2011122806A2 true WO2011122806A2 (fr) 2011-10-06
WO2011122806A3 WO2011122806A3 (fr) 2012-03-08

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KR20000062651A (ko) * 1999-08-12 2000-10-25 이형찬 통화대기시 광고 발신톤 발생 및 음성/문자/화상 광고 재공방법
KR20000030902A (ko) * 2000-03-28 2000-06-05 신미정 웹폰 사용 시 발신음 및 착신음을 이용한 광고방법
KR20040092261A (ko) * 2003-04-25 2004-11-03 에스케이 텔레콤주식회사 이동통신 시스템의 광고 링백톤 서비스 방법
KR20060034023A (ko) * 2004-10-18 2006-04-21 주식회사 유니아나 통화대기시간을 이용한 광고서비스 제공방법 및 그 시스템
KR100776056B1 (ko) * 2005-07-06 2007-11-15 김경록 통화대기음 설정을 이용하는 광고 제공/보상 시스템 및 그방법
US8385514B2 (en) * 2006-11-20 2013-02-26 Alcatel Lucent Providing an advertisement to a calling party before ringback

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